Online marketplaces and digital platforms are ideal candidates for podcasting as it personalises their brands and allows for a deeper connection with consumers.  Digital strategist, Bec Kempster, discusses some of the ways online marketplaces and communities can use podcasting, what brands are doing it well and how podcasting differs from other forms of communication, like video.

Also, we hear from Sarah Mitchell, Director of Content Strategy at Lush Digital Media, who was sceptical of podcasting at first, but now is firmly converted to its unique way of connecting with audiences. Sarah insists it's important to be resilient – don't worry about small numbers in the beginning because it takes time to build an audience.

Presented by Nick Schildberger and Chris Ashmore of BE Media Production.

More Information

Churchill Club
http://www.churchillclub.org.au

Lush Digital Media
http://lushdigital.com

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

With more than 18 weekly podcasts and close to 20 million downloads, Mamamia is the world’s largest women's podcast network. Kylie Rogers, Managing Director of Mamamia Women's Network, explains why the company has embraced podcasting, and how it’s been instrumental to Mamamia's extraordinary growth in recent years.

She says women have an "insatiable appetite for content," but time is limited for busy women in front of a screen. The mobility of podcasts allows its audience to consume content while on the go. She explains how podcasting fits in with Mamamia's overall strategy; and how they incorporate advertising into their podcasts. 

Presented by Nick Schildberger and Chris Ashmore of BE Media Production.

More Information

Mamamia
http://www.mamamia.com.au

Royal Australasian College of Surgeons 'Post Op' Podcast
https://omny.fm/shows/racs-post-op-podcast/playlists/podcast

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Podcasting is a lean-in experience. Listeners are strongly engaged with their favourite podcasts – and that makes podcasting different from radio, says Omny Studio CEO, Sharon Taylor. This engagement can provide unique opportunities for brands to be involved, so long as it's done properly. Sharon offers her ideas on how to incorporate ads into podcasts. And, we discuss Apple's dominance in the world of podcasting, as Sharon explains how to get into Apple's New and Noteworthy section.

Also, we speak with Dave Gertler, founder of the Castaway Awards, Australia's first podcast industry awards. He says the strength of the awards is about inclusion, allowing both amateur podcasters and major media companies alike to be nominated. Dave discusses the strength of the Australian podcasting industry and his expectations for the future.

Presented by Nick Schildberger and Chris Ashmore of BE Media Production.

Omny Studio
http://www.omnystudio.com

Castaway Awards
http://www.castawayawards.com.au

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Audiobooks – close cousins to podcasts – are exploding in popularity thanks to the advances of mobile technology, increased production quality, and the voices of well-known actors. A significant player in this burgeoning medium is Audible – the audio content arm of Amazon. In Australia and New Zealand its headed by Matthew Gain, who explains why audiobooks are resonating with audiences, as well as Audible's plans to create audiobooks specific to an Australian audience.

We also speak with Jarrod Pickford, a former commercial radio producer and co-founder podcasters' marketplace, Podmatcher. He explores the differences between radio and podcasting, and how he sees podcasting's future as a massive opportunity for listeners and brands alike.

Presented by Nick Schildberger and Chris Ashmore of BE Media Production.

More Information

Edison Research - The Podcast Consumer 2017
http://www.edisonresearch.com/the-podcast-consumer-2017/

Audible
audible.com.au

Podmatcher
podmatcher.com

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The opportunity for brands and advertisers in the podcasting space is very healthy as Australian audiences become increasingly aware of the new medium. We speak with Corey Layton of Whooshkaa, who’s very upbeat about the industry and how companies can be creative in conversing with new and existing markets. Corey – and many of the Whooshkaa team – is from a radio background; and, although similarities exist between radio and podcasting, he explains why a radio-type advertisement in a podcast simply doesn’t work.

Also this episode we speak with Castaway Awards judge Sophie Kneebone who offers her thoughts on why podcasting resonates so deeply with listeners and why it’s so attractive for advertisers right now. She also looks at what the future of the industry might bring for podcasters and audiences alike.

More Information

Whooshkaa
whooshkaa.com

Castaway Awards
castawayawards.com.au/

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

If you're not already famous, forget the third-party advertising route to making money. We interview Aussie podcasters who through trial and error have separately landed on a successful business model.

Mysterious Universe (MU) blends high-quality sound design with compelling content on the weird and paranormal, presented by two hilariously entertaining chaps from their recording studio in Sydney. Aaron Wright and Benjamin Grundy are living the dream by turning MU into a fulltime business. Despite a million downloads a month, the bulk of their income is generated not from advertising, but from paid members.

Podcasting doyen, Cameron Reilly, too, has created several podcasts under The Podcast Network (TPN) umbrella, including the famous Life of Caesar, Life of Alexander the Great and The Cold War. Cameron shares his secrets on tapping into a tribe of hard-core fans to achieve monetary success.

More Information

Mysterious Universe
http://mysteriousuniverse.org 

The Podcast Network
http://www.thepodcastnetwork.com

TPN Guide to Making Money From Podcasting
https://thepodcastnetwork.com/#section-how-to-make-money-from-podcasting

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

With more than 60 million regular podcast listeners and around $200 million in projected annual revenue, the podcasting wave in the United States continues to gain momentum. And the ripple is expected to wash across Australia’s shores in the future.

For an understanding of how the industry's taking hold and what the future might bring, we speak with a leading commentator on podcasting in the United States. Nick Quah writes a weekly newsletter, Hot Pod, for thousands of subscribers; and for those who require even more inside information, he writes the exclusive Hot Pod Pro for paid members.

We speak with Nick on why he thinks podcasts provide so much enjoyment, the current and predicted size of the market in the US today and why brands have embraced podcasting as an effective channel to engage with their audiences.

More Information

To subscribe to Nick Quah’s weekly Hot Pod, go to 
hotpodnews.com

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

What is podcasting and why is it becoming such a powerful new medium? What makes a good podcast and how does it help brands engage with an audience? Those questions and more we put to radio futurologist, James Cridland.

James is an award-winning copywriter, sought-after speaker and radio consultant. He was Digital Media Director at Virgin Radio in London before joining the BBC where he was involved with BBC iPlayer for radio. These days James commentates on the current technological developments and future trends in the audio space.

Apart from the benefits of it being on demand, James says podcasting allows you to target an audience interested in a particular subject. Moreover, he says, podcasting is going to benefit from people increasingly consuming content on multiple platforms. And, he’s upbeat about Australia's podcasting scene.

More information

James Cridland, Radio Futurologist 
http://james.cridland.net/

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

A new podcast series will shine a light on the podcasting industry itself and the ways in which smart marketers are using this fast-emerging medium to connect with and build their audiences.

To be launched on April 18th, BE Podcasting is aimed at brands and digital agencies wishing to discover more about how the podcasting process can be utilised to raise brand awareness and increase market share.

The first three episodes -- launched simultaneously -- will feature some of the leading experts on the podcasting space, including:

• James Cridland, radio futurologist
• Nick Quah, founder and writer of Hot Pod newsletter
• Cameron Reilly, co-founder of TPN and co-host of Life of Caesar
• Benjamin Grundy and Aaron Wright of Mysterious Universe podcast

 

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.