Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

By Rosemarie Callender | Podcast Strategist for Online Business OwnersBusinessEntrepreneurshipMarketing
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Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients episodes

  • We're Taking A Break + My Gift To You 🎁 [BONUS EPISODE]

    As the year winds down, I’m taking a little break from the podcast - but I couldn’t leave you hanging! In this quick episode, I’m sharing why I'm taking a break from the podcast and a special holiday gift: curated playlists designed to meet you wherever you are in your podcasting journey. Plus, a sneak peek at how we can work together in Q1 2025.

    Happy Holidays and I'll see you in January!

    Book your 45 min Podcast Clarity Call and get clear, actionable advice and a personalized action plan tailored to your specific podcast challenges, so you can confidently move forward and achieve the results you're looking for. Spots are limited!

    CURATED PLAYLISTS

    🎧 Top 10 Most Popular Episodes

    🎧 Launch Your Podcast

    🎧 Grow Your Podcast

    🎧 Podcast SEO

    🎧 Convert Listeners to Clients

    🔗 EPISODE MENTIONS AND LINKS

    Episode 169 Navigating The Four Types of Burnout w/ Coach Ellyn

    This podcast is produced by Too Busy To Podcast.

    14 min
  • How Mocktail Mom Built Her 125k Online Community Through Podcasting [Ep 196]

    What if your biggest challenges could lead you to build an inspiring online community?

    In this episode, I sit down with my client Deb Podgolar, better known as Mocktail Mom and host of the Thriving Without Alcohol podcast, how she transformed her journey with sobriety into a powerful movement. Deb opens up about her path from using alcohol as a coping mechanism to creating the vibrant Mocktail Mom community, now over 125K strong and dedicated to supporting those seeking an alcohol-free lifestyle.

    Tune in to hear how Deb leveraged podcasting to start building online communities, reaching nearly 50,000 downloads in just two years. We discuss her evolution as a podcast host, the importance of solo episodes, and the planning that goes into producing a show that truly resonates.

    Plus, Deb shares insider details about the Mocktail Summit and her latest accomplishment: publishing The Happiest Hour book, a must-read for anyone seeking inspiration on their alcohol-free journey. If you're looking for inspiration and the courage to take bold steps toward your own goals, this episode is a must-listen!

    Episode takeaways:

    • Deb's journey from overcoming challenges with alcohol to creating the Mocktail Mom brand.
    • Her experience of working with me launching her podcast and how her show has evolved into a thriving resource for her community.
    • Lessons learned from podcasting, including the value of solo episodes (which she was initially resistant to) and planning ahead.
    • Highlighting the Mocktail Summit and her new book, The Happiest Hour
    • Deb's advice for starting before you're ready and embracing bold moves.

    EPISODE MENTIONS AND LINKS

    • Grab your ticket for the Mocktail Summit
    • Buy the Happiest Hour Book
    • Website
    • Instagram
    • Tune in to the Thriving Without Alcohol podcast
    • Join the Mocktails & Non-Alcoholic Drinks Facebook Group

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    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening! To support the show, please leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

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    33 min
  • Do Episode Descriptions Boost Podcast Discoverability? Podcast Growth Strategy Q&A [Ep 195]

    Welcome back to another episode of "You Ask, I Answer," the segment of the show dedicated to your most pressing podcast questions so you can master podcast growth strategy and turn listeners into loyal clients.

    Today's question is from Nina who asked, "do episode descriptions actually help new listeners find your podcast?" This is a fantastic question because podcast discoverability is at the heart of every successful growth strategy.

    I’m breaking down exactly how episode descriptions impact your show’s visibility and share practical tips to optimize them for maximum reach. If you want to unlock the secrets of podcast growth strategy and improve your podcast discoverability, you won’t want to miss this episode!

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    Want to be featured in a future You Ask, I Answer episode?

    Submit your question. I aim to publish my response within one week of submission.

    Thanks for listening and don't forget to follow the podcast so you never miss an episode!

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    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast! To support the show, please leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    12 min
  • 3 Podcast Marketing Strategies You Should Ditch in 2025 [Ep 194]

    Does it feel like no matter how much effort you put into marketing your podcast, you're still talking to the same 10 people? In today's episode, we're diving into 3 podcast marketing strategies you should ditch in 2025. Why? Because what worked in 2020 isn't cutting it anymore - and I want to help you focus on strategies that actually work. I'm talking simple strategies that'll grow your podcast audience every single month. By the end of this episode, you'll know exactly what to leave behind and what to do instead.

    🔗 Episode mentions and links

    Seven Podcast Naming Tips for Increased Visibility and Long Term Growth [Ep 147]

    Five Episode Title Tweaks to Instantly Increase Your Podcast Visibility [Ep 183]

    Podcast SEO for Beginners! Build A Keyword Bank To Attract More Listeners [Ep 184]

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    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast! To support the show, please leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    23 min
  • Podcast Management Systems: Manage Your Podcast in Less Than 10 Hours a Month w/ Sam Whisnant [Ep 193]

    Think podcasting has to eat up your entire week? Think again! In this episode, systems strategist Sam Whisnant reveals her proven approach to podcast time management - showing you how she runs her own podcast in just 1-2 hours a week.

    Tune in to learn the AI tools for podcasting and streamlined management systems Sam uses to take the overwhelm out of podcasting, so you can reclaim your time and actually enjoy the process.

    If you've ever thought that podcasting just takes too long or is simply overwhelming, this episode will completely change your perspective. Get ready to learn how you can reclaim your time and fit podcasting seamlessly into your business. Let's dive in!

    KEY TAKEAWAYS

    • How Sam went from virtual assistant to sought-after systems strategist.
    • The exact podcast time management workflows that keep her show running in less than five hours a month.
    • How to choose the right software and AI tools for podcasting that align with your business goals.
    • Why outsourcing and automation are game changers for podcasters.
    • Sam's strategies for staying consistent and planning content up to 6 months ahead—without burning out.

    EPISODE MENTIONS AND LINKS

    Kajabi

    ThriveCart

    ConvertKit

    Riverside

    ClickUp

    Claude AI

    ChatGPT

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    CONNECT WITH SAM

    Sam is a Systems Strategist who has worked with 50+ clients, helping them scale their business with streamlined tech and automation. In the past 4 years, she's helped clients scale from $20K months to $100K months, have $250K launches and triple their 1:1 client capacity.

    Instagram

    Beyond The Systems Podcast

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    Liked this episode? You'll love these 👇🏼

    How Kinsey Soderberg Cuts Her Podcast Production Time In Half Using AI Tools [Ep 163]

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    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast! To support the show, please leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    34 min
  • The #1 Way New Listeners Discover Your Podcast That You're Probably Overlooking [Ep 192]

    What if you could release a new podcast episode and never have to promote it on social media…like ever? Sounds like a dream right? Well, not too long ago, I thought the same thing. Back then, I was caught up in the hamster wheel of creating reels, carousels and audiograms, hoping and praying they'd drive traffic to my podcast. But now? I've found a way to make my episodes work for me every single day and without the social media hustle.

    If you're tired of feeling like you're talking into the void or simply frustrated that people aren't finding your show, this episode is for you. Tune in to hear this secret (not so secret) strategy so your podcast can be discovered by the humans you create it for - the ones actively searching for the solution you provide. Let's dive in!

    EPISODE MENTIONS AND LINKS

    Three Key Places to Use Keywords for Podcast Growth [Ep 103]

    Podcast SEO for Beginners: Creating a Strong Keyword Bank [Ep 184]

    Five Episode Title Tweaks to Instantly Increase Your Podcast Visibility [Ep 183]

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    Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    Book a Podcast Profitability Audit

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast! To support the show, please leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    17 min
  • Does Releasing Multiple Episodes Per Week Accelerate Podcast Audience Growth? [Ep 191]

    Ever wondered if releasing multiple episodes per week can truly boost your podcast audience growth? You're not alone! Welcome to You Ask, I Answer - a brand-new segment where I tackle your biggest podcast growth questions with honest, actionable advice.

    In this episode, I'm diving into a question from one of my clients: Will releasing multiple episodes per week help your podcast grow faster? My answer might surprise you! If you're looking for no-fluff insights on podcast growth and strategies to build a loyal audience, this episode is a must-listen.

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    EPISODE LINKS AND MENTIONS

    Podcast Statistics! What You Should Be Tracking And Why for Growth [Ep 62]

    Want to be featured in a future episode of You Ask, I Answer? Submit your question through this form. I aim to publish my response within one week of submission.

    ---

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening! To support the show, please leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    15 min
  • 5 Episode Ideas You Can Record Today to Build Trust and Increase Your Listener to Client Conversions [Ep 190]

    If you've ever thought, what on earth should I talk about or wondered if your episodes are really helping build trust and turn listeners into clients - this episode is exactly what you need. I'm sharing five episode ideas you can record right now to connect with your audience and guide them toward taking that next step with you. These ideas are simple, powerful, and designed to position you as the go-to expert your listeners are already looking for. I've been itching to share these with you, so grab your notebook and let's dive right in!

    EPISODE MENTIONS AND LINKS

    Ready to turn your podcast into your BEST client conversion tool? Apply for a Listeners to Clients Intensive today!

    Three Episode Types To Turn Listeners Into Clients [Episode 95]

    A Beginner's Guide To Podcast Strategy: What Is IS and What It's Not [Episode 180]

    Five Reasons Why Your Podcast Isn't Growing [Episode 138]

    How Carolyn Solo Converts Listeners into Clients With A Niche Podcast [Episode 157]

    From Stranger to $20k 1:1 Coaching Client In Less Than 30 Days w/ Isabella Ochoa [Episode 142]

    How to Grow Your Podcast Audience and Increase Listener-to-Client Conversions [Episode 151]

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    Liked this episode? You'll love these 👇🏼

    Three Powerful Ways To Sell Your Offers On Your Podcast [Episode 167]

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    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening! To support the show, please leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    26 min
  • Introducing The Listeners to Clients Podcast - A Solopreneur's Guide to Sustainable Marketing [Ep 189]

    I’ve been working behind the scenes working on something big, and today, I’m excited to finally share the news - we’ve officially rebranded!

    It's goodbye to The Podcast to Amplify Show and hello to the Listeners to Clients podcast - a show for women solopreneurs like YOU ready to make their podcast the heart of their marketing strategy. If you're tired of feeling overwhelmed by the constant content creation grind and marketing strategies that feel scattered, ineffective, and like they’re draining more energy than they’re bringing in, you're in the right place.

    In this episode, I’ll dive into why I made this decision, what you can expect from future episodes, and all the details about my signature offer, The Listeners to Clients Intensive.

    Ready? Hit play to get all the details - I can’t wait to take you behind the scenes!

    Ready to turn your podcast into your BEST client conversion tool? Apply for a Listeners to Clients Intensive today!

    📱 Connect with Rosemarie: Follow me on Instagram or Threads

    📧 Join the Profitable Podcasting Community for exclusive podcasting tips and strategies straight to your inbox!

    🌟 Support the Show: Enjoyed this episode? Leave a review on Apple Podcasts! Scroll down to “Ratings & Reviews,” tap the stars and share your feedback. It would mean the world to me!


    This podcast is produced by Too Busy To Podcast.

    25 min
  • 3 Powerful Messaging Shifts To Sign Clients Directly From Your Podcast [Ep 188]

    You know your podcast content is solid. Your listeners are tuning in and telling you how much they love what you're sharing. But when it comes to turning those listens into actual sales or clients, you might be thinking, What am I missing? The truth is, it's probably not that you're doing anything wrong. But there are a few small messaging shifts you can make that'll help move people from casually listening to enquiring about your signature offer.

    In today's episode, we're exploring three powerful messaging shifts that will help you sign your first (or next) client directly from your podcast. If you're ready to take your podcast from a place of nurturing to conversion, let's dive into those three shifts that will make all the difference!

    🔗 EPISODE MENTIONS AND LINKS

    Apply for a Listeners to Clients Intensive

    How to Attract Premium Clients with Empowered Messaging w/ Nathalie Alvarado [Episode 154]

    Three Powerful Ways To Sell Your Offers On Your Podcast [Episode 167]

    Liked this episode? You'll love these 👇🏼

    Repurpose Your Podcast Content: Transforming a Single Podcast Episode into a Content Goldmine w/ Felly Day [Episode 170]

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    🎯 Ready to go deeper?

    Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

    🤝 Want longer-term support?

    Book a Podcast Profitability Audit

    Book a VIP Day

    Apply for 1:1 Podcast Coaching

    Book a complimentary call and let's explore your best next step together.

    👋🏽 Connect with Rosemarie

    Website

    Email (No guest pitches, please)

    Thank you for listening to the podcast!

    To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

    24 min

About Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

From the publisher's feed

People love your podcast. They tell you your show is really freaking good. They come back week after week. So why isn’t all that know, like and trust turning into enquiries, clients and sales?