Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

Does the thought of showing up on every platform to grow your podcast feel overwhelming? I get why this advice is popular—the more places you are, the more likely you are to be discovered by new audiences, right? But here's the issue: trying to be everywhere can be exhausting and often leads to burnout, especially if you don't have a team to support you. And, ironically, can make your podcast marketing less effective. So, what's the solution? Hit play, my friend, because in today's episode, I'm going to share exactly what you should do instead!

Liked this episode? You'll love these 👇🏼

3 Key Places to Use Keywords Strategically for Podcast Growth [Episode 103]

Growing a Podcast Without Using Social Media: Here's Exactly How I'm Doing It [Episode 135]

5 Reasons Why Your Podcast Isn't Growing [Episode 138]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Despite what you might have been told, your podcast isn't *just* a place to share valuable, educational content…but a place where you can sign more clients, reach more students and make more passive sales. But how do you talk about your offers in a way that doesn't feel like a direct sales pitch (but still sells your products and services? Well in today's episode I'm sharing three ways you can sell directly from your podcast in a way that feels good and positions your offer as the no-brainer solution to your ideal client's problems. Hit play if you want to learn how you can create a podcast that sells your offers...on repeat.

EPISODE MENTIONS AND LINKS

Three Episode Types To Turn Your Listeners Into New Clients [Episode 95]

How Carolyn Solo Converts Listeners into Clients With A Niche Podcast [Episode 157]

Three Ways To Effectively Track Your Podcast Conversions [Episode 155]

Case study episodes: Your Secret Weapon for More Podcast Conversions [Episode 161]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

One of the biggest reasons you might not be seeing the organic growth you hoped for is because your podcast name isn't resonating with your ideal listeners. If your podcast name doesn't clearly communicate what your show is about or who it's for, you're missing out organic traffic to your show. And whilst you might you might think a rebrand is the best way to fix this, there's a simpler, yet highly effective strategy you can use instead. A podcast name extension!

Tune in to today's episode to learn what a podcast name extension is, why it works so well for organic discoverability and best practices for creating one for your show! Get ready to unlock the power of podcast SEO and start attracting the people who need to hear your message the most!

🔗 EPISODE MENTIONS AND LINKS

Seven Podcast Naming Tips for Increased Visibility and Long Term Growth [Ep 147]

🎙️ RELATED EPISODES YOU'LL ENJOY

Podcast SEO Secrets: 3 Key Places to Use Keywords Strategically for Podcast Growth [Ep 103]

How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon {Ep 85]

Are You Making This Mistake With Your Podcast Episode Titles? [Ep 123]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

If you're a woman coach, service provider or entrepreneur thinking about starting a podcast for your business, this episode is for you! I know right now you're beyond excited about getting your show out there. You've probably chosen your podcast's name, created a list of potential lists and maybe even started playing around with your cover art in Canva. But before diving into all of that, there are a few important steps that you need to know when you're podcasting for business. In this episode I'm breaking it all down, step by step, to make it easy and manageable for you to get started. So, let's dive in!

EPISODE MENTIONS AND LINKS

Your Top Three Podcast Episode Questions Answered [Episode 13]

Fourteen Proven Ways To Drive Traffic To Your New Podcast [Episode 35]

How To Use Content Pillars So You Never Run Out of Episode Ideas [Episode 43]

Which Podcast Format Will Help You Achieve Your Goals: Solo Episodes or Guest Interviews [Episode 101]

Plan Your First Year of Podcast Content in Under an Hour: A Step-by-Step Guide [Episode 105]

Seven Podcast Naming Tips for Increased Visibility and Long Term Growth [Episode 147]

Apply for a Podcast Launch VIP Day

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Hey hey hey friend 👋🏽

Guess what?! It’s my birthday today and even though I have no clue (at the time of recording this) how I’ll be celebrating, I knew that I wanted to do something special for YOU.

So until Friday at 7am GMT/ 2am EDT you can sign up for not one, not two but THREE exclusive offers designed to help you start, grow and monetise your podcast in 2024 and beyond.

Want to learn more about these amazing offers and hear me singing (cause that's what I do when I'm super excited lol) Then hit play right now.

But if you know this is the RIGHT time for us to work together, click here to be taken directly to the offer page.

Remember - these offers are only available for a limited time only.

41 hours to be precise 🤩

So don't dally - click the link below to book the offer that's right for you!

www.toobusytopodcast.co.uk/birthday

Did you know that as of June 2024, there are around 4.1 million podcasts, with approximately 2.6 million of those hosted on Apple Podcasts but only 17.2% are currently active? That's around 460k. So what sets successful podcasts apart from the rest? Why do some podcasts keep going for years and years while others fall to the wayside in just a few months? I'm here to tell you it's not consistency alone…successful podcasts have a strategy for their show. In today's episode, we're talking about the essential foundations for building a successful podcast, including understanding what a podcast strategy is, why it's crucial and how you can create your own. Let's dive in!

EPISODE MENTIONS AND LINKS

Book your 90 min podcast strategy session!

Liked this episode? You'll love these 👇🏼

How My Podcast Helped Me Land a Dream Speaking Opportunity [Episode 146]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you ready to learn how you can optimise your podcast production workflow using AI tools…without sacrificing your unique voice? In today's episode, I'm chatting with Kinsey Soderberg, founder of Feel Good Social and Authentic AI. Kinsey has cracked the code on using AI tools to amplify your authenticity and skyrocket productivity for women entrepreneurs like you!

Tune in to learn how she turned her initial scepticism for AI into a powerful strategy that cuts hours of podcast production time by half. From managing two successful podcasts to navigating ChatGPT like a pro, Kinsey's insights will leave you inspired and equipped to start using AI in your podcast workflow today. She also spills the beans on how you can organise multiple ChatGPT chats and shares a treasure trove of AI resources to help you get started. Don't miss out on this opportunity to make AI work for you, not against you.

Key takeaways:

• How AI tools can revolutionise the way you manage your business without sacrificing your authenticity
• Why Kinsey overcame her scepticism of using AI tools at the beginning
• Kinsey's step-by-step workflow for producing a full podcast episode (video and audio) in just 2-3 hours!
• The secrets to making ChatGPT sound just like you
• Tips for effectively organising your ChatGPT chats

EPISODE MENTIONS AND LINKS

• My episode on Kinsey's podcast: Feel Good Social
• ChatGPT
• Descript
• Squadcast
• Riverside.fm
• Opus clips
• ChatGPT Folders

MORE ABOUT KINSEY

With her brand and podcast Authentic AI, Kinsey helps down-to-earth entrepreneurs leverage AI tools in your business without wasting your time or sacrificing your authenticity. She focuses on a human-first approach to AI that brings your brand to the forefront, and helps you make AI work for you (not the other way around). She focuses on approachable methods for training your AI assistant and using AI tools in your everyday tasks and workflow, so you can get more done more quickly without sacrificing quality and find a little wiggle room to actually enjoy your life.

Download the Authentic AI Tech Toolkit and other free resources

Visit the Authentic AI website

Brand Persona for Chats GPT

Feel Good Social Podcast and Authentic AI Podcast

Connect with Kinsey on Instagram

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Wondering how you can get more eyes (and ears) on your podcast? Whether you're in the planning stages, newly launched, or have been podcasting for a while, today's episode is for you! I'm sharing some common themes that emerged from four podcast audits I completed last month. Sometimes making small tweaks can make all the difference and help you attract more of your ideal clients to your podcast. You're gonna need a notebook and pen for this episode friend!

EPISODE MENTIONS AND LINKS

Onlypod

Are You Making This Mistake With Your Podcast Episode Titles [Episode 123]

Seven Podcast Naming Tips for Increased Visibility and Long Term Growth [Episode 147]

How Carolyn Solo Converts Listeners into Clients With A Niche Podcast [Episode 157]

----

🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

We all know that storytelling is a powerful marketing tool. But when you combine it with real stories of how your program or service has impacted someone, you create something truly special. When you're using your podcast as a tool to nurture and convert ideal clients, there are certain things they need to hear, believe, and understand about working with you before taking the first step to becoming a paying client. That's why I teach my clients to create content that falls within three podcast episode types: authority, belief-shifting, and sales.

In today's episode, we're taking a deep dive into one of my favourite sales episodes: case study episodes. We'll explore why these episode resonate so deeply with listeners, how they build trust and credibility, and most importantly, how you can structure them to increase your listener-to-client conversions. Let's dive in!

EPISODE MENTIONS AND LINKS

Danielle Swimm On Her Podcast Launch Experience + Results

Three Episode Types To Turn Podcast Listeners Into Clients [Episode 95]

Nathalie Alvarado On Her Chart-Topping Launch and Landing a New Mastermind Client + Resident Coaching Opportunity [Episode 106]

From Stranger to $20k 1:1 Coaching Client In Less Than 30 Days w/ Isabella Ochoa [Episode 142]

How Carolyn Solo Converts Listeners into Clients With A Niche Podcast [Episode 157]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Ever wonder why so many new podcasts never make it past episode seven? In our last episode, we explored this common hurdle—and today, we're diving even deeper. The secret to podcast longevity and consistent podcast growth isn’t just about a flashy launch. It’s about building strong podcast management systems that keep your show thriving for years to come.

In this episode, I’ll walk you through the five essential systems every podcaster needs to maintain momentum, streamline your workflow, and ensure your podcast stands the test of time. Whether you're looking to boost your podcast growth or simplify your podcast management, these strategies will help you create a show that lasts.

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EPISODE MENTIONS AND LINKS

How To Use Content Pillars So You Never Run Out of Episode Ideas [Episode 43]

Three Episode Types To Turn Podcast Listeners Into Clients [Episode 95]

The Easiest Way To Find Content Ideas For Your Podcast That's Often Overlooked [Episode 110]

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👉🏽 YOUR NEXT STEP

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

---

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽