Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

Are you an online business owner struggling to get your voice heard in the crowded online space? Tune in to today's episode where I sit down with PR expert, Dina Behrman, who shares her must-know PR tips for entrepreneurs and shows you how to make waves without splashing out on ads or spinning your wheels on social media.

Dina spills the secrets on leveraging the power of the press to catapult your business into the limelight and shares real-life client success stories that prove PR isn't just for the big names, and results are truly limitless! Plus, we discuss the common PR misconceptions that many entrepreneurs have, and Dina reveals tangible tips for getting started with PR so you can start leveraging PR today. By the end of our conversation, you'll have everything you need to take the PR world by storm and see your business AND podcast soar. Tune in now and kickstart your journey with these expert PR tips for online entrepreneurs!

Key takeways:

• The common challenges business owners face when trying to get media coverage
• Tips for business owners who want to become a go-to expert in their industry without being famous or having a huge following
• Dina's client success stories that led to unexpected national (even international!) media attention.
• How you can leverage PR to attract your dream clients
• Do you have to pay for publicity or can you achieve great results for free?
• What's included in Dina's new PR membership and how can it help you get started with media pitching

EPISODE MENTIONS AND LINKS

Join Dina's PR membership

MEET DINA

Dina Behrman is a former journalist-turned-PR strategist who helps entrepreneurs stop being the internet’s best-kept secret and become the ‘go-to’ expert and create a much bigger impact in the world by sharing their story and expertise in the press. 

Visit the website

Download 3 Secrets To Easily Land Impactful Publicity That Positions You As An Expert & Attracts Perfect-Fit Clients

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

As a woman coach or service provider, there are really only two podcast formats you can choose for your show: solo episodes or guest interviews. And choosing the format isn't necessarily about what you prefer, but rather should be a strategic decision that helps you achieve your goals. And if converting podcast listeners into your high-ticket programs is your primary goal, the most important episode you should be publishing on your podcast is solo episodes.

In this episode, we dive deeper into why you need solo episodes on your podcast, how they can deepen your connection with your audience and turn your show into a sales asset for your business. Plus, I share a valuable tip that helped me navigate the nuances of solo podcasting. Let's dive in!

EPISODE MENTIONS AND LINKS 

Three Episode Types To Turn Your Listeners Into New Clients [Episode 95]

Which Podcast Format Will Help You Achieve Your Goals: Solo Episodes or Guest Interviews [Episode 101]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Guess what? I'm launching a new podcast this fall! This is something that I've wanted to do for 18 months and now feels like the right time. But I couldn’t help but reflect on how different my approach will be this time around versus three years ago when I launched this podcast. So much has changed in the podcasting space during that time including my perspective on what is takes to leverage a podcast for business growth.

In this episode, I’m sharing more about the new show and what I’m doing differently this time around. Whether you’re launching a new show or considering a rebrand this year, the five tips I'm sharing will help you create a profitable podcast for your coaching or service based business. You ready? Let’s dive in friend!

EPISODE MENTIONS AND LINKS 

The Strategy Behind Selecting The Right Guests For your Podcast [Episode 68]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Your podcast name is one of the first impressions your show makes on a potential listener, and getting it right can make all the difference in attracting your dream clients and growing your podcast audience. It's the one thing that podcasting business owners often get wrong. They tend to focus on what they want to convey rather than what will resonate most with their listeners.

In today's episode, we're chatting about the role your podcast name plays in attracting new listeners, different ways you can name your podcast, and common pitfalls to avoid when choosing a name for your show. I'll also share actionable tips to help you brainstorm the perfect podcast name and my #1 hack for making your podcast name searchable without rebranding your entire show. No matter where you're at in your podcasting journey, you don't want to miss these actionable tips that will help your podcast stand out, boost visibility and drive growth.

EPISODE MENTIONS AND LINKS

From Stranger to $20k 1:1 Coaching Client In Less Than 30 Days w/ Isabella Ochoa [Episode 142]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

In the last 18 months, this podcast has helped me sign dream clients and I've received multiple invitations to be a guest on other podcasts and speak inside paid communities but a recent invitation to be a summit speaker is a very special one and reinforced how important it is to have evergreen content that showcases your expertise and speaking skills and signature topic.

In this episode, I'm sharing how I leveraged Threads to connect and build a relationship with the summit host, how the speaking opportunity came about and how you too can leverage your podcast to land your dream speaking opportunities.

🎙️ Related episodes

How to use Your Podcast to Develop Your Speaking Skills w/ Steph Wharton [Episode 131]

3 Episode Types To Turn Your Podcast Listeners Into Clients [Episode 95]

😍 Loving the show? Hit subscribe/follow so you don't miss out on more podcasting tips.

Leave a review on Apple Podcasts so that more women like you can enjoy the podcast. To leave a review, find The Podcast to Amplify Show on the Apple Podcasts app. Scroll down to the "Ratings & Reviews" section and tap on the stars to rate the show. And then tap "write a review" to rate and review the podcast. It's the best way you can support the show - thank you!

Spring has finally sprung, which means it's time for my annual podcast spring clean. If you've been podcasting for a year or more this should be a task on your calendar too. Stick around to hear why this practice can help you grow your podcast, the three things I do every spring and a new listener engagement strategy I'm testing out. You don't want to miss these podcasting tips!

🔗 EPISODE MENTIONS AND LINKS 

Ep 84 3 Easy + Effective Strategies to Drive Listeners Back To Older Podcast Episodes

Ep 85 Podcast SEO: How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon

🎙️ Related episodes

Ep 103 Podcast SEO Secrets: 3 Key Places to Use Keywords Strategically for Podcast Growth

📱 Say hi on Instagram and share your favourite episode to your stories. Be sure to tag @toobusytopodcast for a chance to win a free 30 min strategy call with me!

👩🏽‍💻Learn more about our podcast launch and growth services or book a call to discuss how we can work together. 

😍 Loving the show? Hit subscribe/follow so you don’t miss out on more podcasting tips.  

Leave a review on Apple Podcasts so that more women like you can enjoy the podcast. To leave a review, find The Podcast to Amplify Show on the Apple Podcasts app. Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show. And then tap “write a review” to rate and review the podcast. It's the best way you can support the show - thank you!

This podcast is produced by Too Busy To Podcast.

Want to learn how you can streamline your podcast workflow with the magic of Google Tools? In today's episode, I'm chatting with Adrienne Farrow, the tech wizard who's transforming the digital game for entrepreneurs everywhere. You'll discover how Google tools can revolutionise your guest management process, turning chaos into order with just a few clicks and get the inside scoop on Google Keep, a little known app that's great for capturing those brilliant spur-of-the-moment podcast episode ideas.

And for those of you who feel overwhelmed by digital clutter, Adrienne shares her secret weapon for achieving 'digital zen'. Tune in now and transform the way you manage your podcast with the power of Google tools – because when it comes to running a seamless podcast workflow, simplicity is the best option!

Key takeaways:

1. Adrienne shares the best Google tools for a seamless podcast management workflow.
2. One of the most underutilised Google tools for podcasters
3. The simple steps you can take to avoid digital clutter in your Google Drive from day one
4. Why should you consider a "Friday Reset" routine, and how can it set you up for success each week
5. How Adrienne's membership program can revolutionise the way you use Google tools for your podcast and business

EPISODE MENTIONS AND LINKS

TidyCal

Calendly

Google Tools

Download the FREE dashboard: Google Tips for Podcasters

MEET ADRIENNE

Adrienne Farrow is the Go-To for all things Google Tools and the founder of the Go-To Membership, the place to go for increasing your productivity and saving time using Google Tools. . Her mission is to help entrepreneurs unlock the potential of Google tools both to increase their productivity and create profitable digital products. Solopreneurs and entrepreneurs with small teams come to Adrienne to help them get their Google Workspace organised, set up systems, and create amazing digital products for their business.

Website:

Go-To Membership

Instagram or YouTube channel

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

You’re an incredible therapist, you’re passionate about what you do but there’s only so many clients you can see each week without burning out.  You want to help more people, expand your reach and grow your practice whilst maintaining your creative expression. If you haven’t considered starting a podcast to help you achieve all the above, this episode is for you!

I’m sharing why a podcast is a valuable tool for your private practice, three ways you can leverage your podcast to increase your income and impact, plus the steps you can take to get your podcast out into the world in 2024. Let’s dive in! 

EPISODE MENTIONS AND LINKS 

Join The Profitable Podcasting Program and launch your profitable podcast in just eight weeks!

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

In this episode of The Podcast To Amplify Show, I'm thrilled to be joined by Isabella Ochoa, a business coach for moms and the host of The CEO Hotline podcast. Tune in to hear Bella's candid reflections on her initial hesitations about starting a podcast, her transformative experience working with me in my VIP Day container and the remarkable results she achieved within just 30 days of launching her podcast.

We also delve into the unique strategies Bella implemented post-launch to leverage her podcast for increased visibility and to deepen her relationship with her community. Whether you're an aspiring or brand-new podcast host, Bella's story is sure to motivate and inspire you on your own podcasting journey.

More about Isabella Ochoa 

Isabelle Ochoa is a business coach and your tough love, ride-or-die mentor obsessed with helping business owners and mamas build their business and bank account to multiple six figures cash and beyond with simple and sustainable business strategies.  As a full-time wife and mom of two littles, she grew her online coaching business to multiple six figures in less than two years, while breastfeeding and potty training around the clock. Bella truly is the embodiment of ‘you get to have it all’. 

🔗 EPISODE MENTIONS AND LINKS 

Listen to The CEO Hotline podcast

Follow Bella on Instagram

📱 Come say hi on Instagram and share your key takeaway from this episode to your stories. Be sure to tag @toobusytopodcast for a chance to win a free 30 min strategy call with me!

👩🏽‍💻Learn more about our podcast launch and growth services or book a call to discuss how we can work together. 

😍 Loving the show? Hit subscribe/follow so you don’t miss out on more podcasting tips.  

Leave a review on Apple Podcasts so that more women like you can enjoy the podcast. To leave a review, find The Podcast to Amplify Show on the Apple Podcasts app. Scroll down to the “Ratings & Reviews” section and tap on the stars to rate the show. And then tap “write a review” to rate and review the podcast. It's the best way you can support the show - thank you!

This podcast is produced by Too Busy To Podcast.

If there's one thing I've learned on my entrepreneurial journey, it's that time is our most precious commodity. And as a solopreneur wearing all the hats and juggling a million things at once, I know you haven't prioritised evergreen content in your business because it's time consuming and time is something you never seem to have enough of, right?

Instead, you've focused your marketing efforts on social media - it feels quicker and easier to churn out content for your feed and stories. But here's the thing - this strategy won't translate into long-term growth for your coaching or service based business. It's actually the fast route to burnout and falling out of love with your business. That's why in this episode, we're talking about why evergreen content is the best investment for coaches and service providers and how it's the key to building a sustainable business. Let's dive in!

EPISODE MENTIONS AND LINKS

Use this 3-2-1 repurposing strategy to get more ears on your podcast [Episode 82]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽