Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

One thing I know to be true about you is you’ve dreamed of starting a podcast for years. You've gone as far as buying the mic, picking out a name, and even making a list of potential guests. You've watched other coaches and service providers launch their podcasts, secretly wishing you could do the same. Well, guess what? You absolutely can. You too can create a platform to share your stories, perspectives, and expertise with the world. But to do that you’ve got to overcome all the barriers, excuses and objections that have held you back up until this point.

In this episode, I’m breaking down the top three reasons you haven’t started your podcast yet and how you can take action in Q2 to finally bring your podcasting dreams to life. Are you ready? Let's dive in!

EPISODE MENTIONS AND LINKS

Nathalie Alvarado On Her Chart-Topping Launch and Landing a New Mastermind Client + Resident Coaching Opportunity [Episode 106]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you struggling with building authority in your niche? Join me in today's episode where I sit down with the incredible Jessica Osborn, a seasoned marketing coach, to dive deep into how you can build authority in your niche to amplify your voice and make your mark. Jessica unravels the truth behind four common myths that might be holding you back from becoming an authority in your field. You'll discover why qualifications aren't the key to authority, why you don't need to be on every big stage to make an impact, and how being a new business owner doesn't mean being unnoticed.

Jessica's insights will guide you through defining your niche, creating a memorable brand experience, and crafting messages that truly resonate with your audience. This episode is packed with actionable tips that will empower you to stand up so you can stand out.

Key takeaways:

• What authority is and why it's important for you and your business
• The four biggest misconceptions about building authority in your niche
• How you can stand out as an authority in your field without competing for the top spot
• How simplifying your message actually amplifies your impact
• How you can build authority even if you are just starting out with a new business
• The secret to creating a perfect brand experience that resonates emotionally with your audience
• Strategies to help you build authority in your niche

EPISODE MENTIONS AND LINKS

Download The Magnetic Formula: 5 Keys To Premium Paying Clients without hectic social media schedules, expensive ad campaigns or cold selling!

MEET JESSICA

Jessica Osborn is a business strategist and marketing coach, host of She's The Business Podcast, published co-author, and travel-obsessed mum of two! She spent 20 years building successful brands for global and local enterprise, then ditched her top executive job to focus on her own businesses. Jessica has founded two online service businesses since 2010. She's incredibly passionate about changing our perspective on work and success, proving it's possible to prioritise family life and be highly successful in business - without burning yourself to the ground. Jessica specialises in strategy for high ticket offers - helping other female coaches reach multiple 6-figure years in less than 20 hours a week without big advertising budgets or intensive launches - so they can enjoy more time for family and life!

Website

Instagram

She's The Business Podcast

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Growing a podcast can feel hard. You pour your heart and soul into your show, you show up consistently every week and yet when you look at your numbers, they just aren't growing. It's frustrating, discouraging and at times, makes you want to throw in the towel. Sound familiar? If so, stick around because in today's episode, we're diving deep into the five top reasons why your podcast isn't growing, through the lens of being a podcast strategist but also a fellow podcast host. Grab your coffee friend and let's dive in!

EPISODE MENTIONS AND LINKS

Sign up for the 30 day Podcast Growth Challenge today! We start May 1st 2024!

Book a podcast audit

Liked this episode? You'll love these:

How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon [Episode 85]

The Strategy Behind Selecting The Right Guests For your Podcast [Episode 68]

Three Key Places to Use Keywords Strategically for Podcast Growth [Episode 103]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Last month, I increased my podcast listenership by 22.74% without using paid ads and very, very minimal social media marketing. How did I do it? It's simple. I set myself a challenge to carry out one action step every day of the month with a goal to increase my listenership by 10%. In this episode, I'm showing what those steps were. We're gonna dig a little into the results of the challenge, and I'm gonna share how you can do it too. You ready? Let's do this.

Liked this episode? You'll love these 👇🏼

Why You Shouldn't Obsess Over Your Podcast Downloads [Episode 62]

How I'm Marketing My Online Business Without Social Media In Q4 2023 [Episode 113]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Do you take time to assess your podcast's performance, identifying areas for improvement and highlighting what's working well? If not, you're not alone. Many podcast hosts overlook the importance of this practice, but as a podcast strategist, I've found it to be crucial for ensuring continued growth and success. So, if you're curious about what exactly a podcast audit entails or wondering if it's time for you to conduct one, stick around.

In this episode, we explore what a podcast audit is, the benefits of doing a podcast audit, and uncover three telltale signs that indicate it might be time for you to conduct one for your show. Let's dive in!

EPISODE MENTIONS AND LINKS

Book a podcast audit and growth plan

Liked this episode? You'll love these 👇🏼

Why You Shouldn't Obsess Over Your Podcast Downloads [Episode 62]

Podcast Statistics! What You Should Be Tracking And Why for Growth [Episode 63]

Want to improve your show? Steal my 4-step process to audit your own podcast [Episode 76]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Have you ever wondered if it's possible to grow a podcast without relying on social media? Well, it is and in this episode, I'm sharing exactly how I plan to do just that. There's a lot of emphasis on social media marketing for podcast growth but is that really the best strategy? Join me as I reveal the three strategies I'm doubling down on this year to attract new listeners and expand my audience #nosocialmediarequired

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EPISODE MENTIONS AND LINKS

Tune in to The Real Truth About Business Podcast for real, honest business tips about how to grow, scale and create sustainable revenue in your business.

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Liked this episode? You'll love these 👇🏼

How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon [Episode 85]

Three Key Places to Use Keywords Strategically for Podcast Growth [Episode 103]

How I'm Marketing My Online Business Without Social Media In Q4 2023 [Episode 113]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

In this episode, you'll hear the unconventional success story of Jenn Beninger, a master coach who has transcended the need for social media to build her seven-figure empire. Jenn reveals her unique approach to scaling businesses to seven+ figures while harnessing the power of affiliate marketing and joint venture partnerships. With a staggering 16 coaching certifications and over 3,500 clients under her belt, Jenn's insights are a goldmine for any entrepreneur looking to break free from social media.

Tune in to hear the strategies she's employed to create a thriving coaching institute, develop advanced curricula, and lead teams to success—all without the crutch of social media. Jenn's story is not just about success; it's about redefining what's possible in the entrepreneurial landscape. Let's transform the way you think about growth without socials together!

Key takeaways:

• Why aligning your conscious and unconscious mind is crucial for success
• Jenn's experience with social media and how she ended up losing over $190,000 on Facebook ads
• The results Jenn has seen from affiliate marketing and joint venture partnerships in her business
• Why might podcast appearances and speaking engagements be more effective than traditional advertising if you want to achieve business growth without socials?

MORE ABOUT JENN

Jenn Beninger is an internationally acclaimed coaching phenomenon and visionary speaker, trainer, and entrepreneur. Jenn holds 16 coaching certifications and has coached well over 3,500 clients. Since earning a Bachelor of Science in Psychology with honours, Jenn has built multiple seven-figure businesses, held executive positions in the coaching industry, managed teams of coaches, developed advanced coaching curricula, and much more.

Website: www.geniusunlocked.coach

YouTube: youtube.com/@geniusunlocked

Take the quiz - Why your coaching business isn't working

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast.

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you ready to discover another alternative marketing strategy to achieve business growth without socials? You've heard me talk about podcast guesting before. It's a really great way to grow your audience and get visible (whether you have a podcast or not). So in the fifth episode of the Growth without Socials series, I'm bringing on another wonderful guest who is an expert not only in podcast guesting but also in growing her online business without socials - Julie Fry!

Julie joined me to share her story of starting a podcast guest booking agency and how she turned it into a thriving business. You'll learn how Julie's strategic approach to podcast guesting led to thousands of dollars in revenue and why it could be the missing piece your business needs. We'll explore the power of building genuine connections with hosts and how to make a lasting impression on their audiences. Plus, Julie gives us a sneak peek into her exclusive checklist for becoming an exceptional podcast guest. Say goodbye to the frustration of algorithms and hello to authentic conversations that convert!

Key takeaways:

• What inspired Julie to launch her podcast guest booking agency
• How you can leverage podcast guesting as an alternative strategy for business growth without socials
• How to identify the right podcasts to guest on that align with your audience and message
• Why it's crucial to be intentional when guesting on podcasts and how can it impact your business growth
• The steps you should take before, during, and after being a guest on a podcast.
• Things to avoid when pitching to other podcasts as a guest.

MEET JULIE

Julie Fry is the Founder of Your Expert Guest, a podcast guest booking agency for industry experts, thought leaders and authors that want to be heard by their ideal client without spending HOURS on social media. She and her team have booked thousands of interviews for their clients and can track hundreds of thousands of dollars of business back to being a podcast guest on top-ranked shows. When she's not working with her amazing team of guest and host matchmakers, she loves spending time with her family, kayaking, laughing hysterically at SNL sketches and of course, listening to podcasts.

Website: www.yourexpertguest.com

LinkedIn: https://www.linkedin.com/in/fryjulie/

Download The "Best Guest Ever" Checklist

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you tired of all the sleazy marketing strategies on social media and ready for real business growth without socials? Dive into the fourth instalment of the Growth Without Socials series where I chat with Leticia Collins about building a thriving business that prioritises LIFE FIRST. Discover how Tish transitioned from the draining cycle of one-on-one client work to launching a digital product that skyrocketed her success, selling over a hundred copies in just weeks and allowing her to work minimal hours.

Tish spills the beans on how she grew her email list from 700 to an impressive 7,000 subscribers by focusing on what truly resonates with her audience. Plus, insider tips on leveraging podcasts for affiliate marketing and Pinterest to expand your reach and drive sales—without relying on social media!

If you're seeking sustainable strategies for business growth without socials so you can reclaim your time and do what you love the most, this episode is your blueprint!

Key takeaways:

• How Tish shifted from social media marketing to growing her business without relying on Instagram
• The role Instagram played in Tish's business and why she decided to shift her focus
• Why digital products are a game-changer for achieving more freedom in your business
• How Tish leverages her podcast for affiliate marketing and what you can learn from her approach
• Tish's advice for those considering business growth without socials

MEET TISH

Leticia Collins is a Business Mentor, Marketing Strategist & the host of The Simple Marketing Podcast. Through the implementation of sustainable business & marketing strategies, she's here to help you create more time, freedom & profit in your life and business. Tish has spent the last 4 years building a life-first business that allows her to work minimal hours, travel the world, and prioritise spending time with her loved ones. Now, she's here to help you do the same!

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Curious about speaking but the idea of talking on a big stage or introducing yourself as a speaker absolutely terrifies you? Then this episode is for you! Our guest, Steph Wharton, is a trailblazer in leadership and visibility coaching. Steph joined me to share her personal journey of finding her calling in helping others amplify their voices beyond the confines of social media. She reveals the pivotal moments that led her to embrace speaking engagements as a powerful tool for business growth without socials and her innovative Visibility Tour Challenge, designed to propel you into the spotlight and solidify your status as a speaker - no matter the size of your stage!

This conversation is more than just an interview; it's a masterclass in breaking free from the 'shoulds' of online marketing and confidently stepping into your identity as a speaker and thought leader. Tune in now!

Key takeaways:

• How podcasting can serve as a stage for honing your speaking skills and support your business growth without socials
• How Steph uses her podcast to book speaking engagements
• The steps you can take to embrace your identity as a thought leader and speaker
• Why it's important to openly share your thoughts and expertise on your content platform
• The strategies Steph used to book numerous speaking engagements whilst on maternity leave
• How overcoming imposter syndrome and self-identifying as a speaker can lead to opportunities for growth without social media

MEET STEPH

Steph is a Leadership + Visibility Coach and Speaker on a mission to help underrepresented folks realize they can transcend past the rules and shoulds that folks in the online space perpetuate. How? By confidently embracing your thought leadership and speaker identity to amplify your impact beyond social media. Beyond the business, you can find her embracing her own version of a whole damn vibe lifestyle with a big glass of vino, watching Spanish Netflix shows, and dancing bachata.

Website

Instagram

Listen to the Whole Dame Vibe Podcast

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽