Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

Did you know the majority of new podcasts don't make it past episode 7? Yup, it's true! Many business owners launch their podcast and in the first month of podcasting, they stop releasing episodes. This is called podfade or, as I like to call it, the curse of episode 7. With the podcast launch season fast approaching, I'm here to ensure you don't fall victim to it. Tune in to today's episode to learn more about the curse of episode 7, why it happens, and what you can do to avoid it and set yourself up for long-term success. Let's dive in!

EPISODE MENTIONS AND LINKS

Apply for a Podcast Launch VIP Day

Plan Your First Year of Podcast Content in Under an Hour: A Step-by-Step Guide [Episode 105]

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Liked this episode? You'll love these 👇🏼

Do I really have the time to podcast consistently every single week [Episode 90]

5 must ask questions to set up your podcast for success [Episode 96]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

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Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Have you noticed a dip in your podcast downloads this summer? Before you start thinking that you're doing something wrong, here's the truth: this is completely normal for this time of year. It even has a name – the summer slowdown.

In today's minisode, we're talking about what the summer slowdown is, why it happens, and why you absolutely should NOT panic if your download numbers have dropped over the last couple of months. Tune in for the reassurance and insights you need to keep your momentum going strong.

Liked this episode? You'll love these 👇🏼

Why You Shouldn't Obsess Over Your Podcast Downloads [Episode 62]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Can you really be successful with a niche podcast? In this episode, I'm chatting with one of my clients, Carolyn Solo, an EMDR Therapist and Business Coach and host of the Future Template Parent podcast. Carolyn shares her journey of launching a niche podcast that, in one year, has skyrocketed her coaching business and reveals how she leverages her show to build deep trust with her audience, making her podcast the ultimate tool for attracting and converting high-ticket clients! 

Tune in to hear how Carolyn's podcast has become her primary marketing tool for her coaching business - consistently attracting, nurturing and converting clients into her $3k programs, plus her experience of working with me to launch and grow her podcast. If you're looking to make a real impact, grow your business through podcasting and you’re curious about what it  looks like to work with me, you don't want to miss this episode.

Key takeaways:

• Carolyn's journey to launching her podcast a year ago
• Why Carolyn's podcast is her number one marketing tool for her coaching business
• How Carolyn uses Instagram to promote her podcast and reach more listeners
• How having a super-niche podcast actually benefits you and your business
• The strategies Carolyn implemented from the challenge that resulted in nearly DOUBLING her podcast downloads
• Why providing free content on your podcast is crucial when selling high-ticket services
• How repetition in your podcast content can be beneficial rather than boring

EPISODE MENTIONS AND LINKS

Plan Your First Year of Podcast Content in Under an Hour: A Step-by-Step Guide [Episode 105]

Book a call to discuss how we can work together to launch or grow your podcast. 

MEET CAROLYN

• Website www.futuretemplateparent.com
• Instagram @futuretemplateparent
• Future Template Parent Podcast

Liked this episode? You’ll love these 👇🏼

How to Keep Your Podcast Fresh: Navigating Content Repetition with Engaging Strategies [Episode 121]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Can I really be successful with a niche podcast? In this client spotlight episode I sit down with Carolyn Solo, an EMDR Therapist and Business Coach and host of the Future Template Parent podcast. Carolyn shares her journey of launching a niche podcast that, in one year, has skyrocketed her coaching business and how she leverages her show to build deep trust with her audience, making her podcast the ultimate tool for attracting and converting high-ticket clients! 

During our conversation, you will get insider tips from my podcast growth challenge that helped Carolyn DOUBLE her downloads and secure spots on top rated podcasts in her field. So if you're looking to make a real impact, grow your business through podcasting, and you’re curious about what it  looks like to work with me, you can't afford to miss this episode. Tune in now and take the first step towards turning your expertise into evergreen content that sells!

Topics covered on this episode:

• How we successfully launched Carolyn's podcast
• Why Carolyn's podcast is her number one marketing tool for her coaching business
• How Carolyn uses Instagram to promote her podcast and reach more listeners
• How having a super-niche podcast actually benefits you and your business
• The strategies Carolyn implemented from the challenge that resulted in nearly DOUBLING her podcast downloads
• Why providing free content on your podcast is crucial when selling high-ticket services
• How repetition in your podcast content can be beneficial rather than boring

Connect with Carolyn:

• Website: www.futuretemplateparent.com
• Instagram: @futuretemplateparent
• Tune in to Carolyn's podcast: Future Template Parent Podcast

🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

In today’s episode I’m answering the question - should i include episode numbers in my episode titles? This is one of those podcasting questions that’s always being asked in the communities I’m a part of and I’m constantly seeing it being asked on Threads too.And if you hit play on this episode, you probably know what my answer is…yes. 100% yes. But let’s talk more about why I think this is good practice for all podcasting business owners and how to effectively incorporate numbering into your episode titles.

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EPISODE MENTIONS AND LINKS

How To Grow Your Podcast Audience and Increase Listener-to-Client Conversions in 90 Days Or Less [Episode 115]

Related episodes

Are you making this mistake with your episode titles [Episode 123]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you sure you aren't getting clients from your podcast, or is it just an assumption? This year, I've spoken with dozens of women business owners who feel frustrated because they aren't seeing a financial return on their podcast investment. When I ask what system they use to track this data, I often get a blank look and a sheepish 'I'm not tracking it.' Sound familiar?

In today's minisode, we'll dive into why it's crucial to know your podcast stats rather than make assumptions, and I'll share three effective ways to track your podcast conversions. Let's get started!

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EPISODE MENTIONS AND LINKS

How To Grow Your Podcast Audience and Increase Listener-to-Client Conversions [Episode 151]

Liked this episode? You'll love these 👇🏼

Three Telltale Signs You Might Need a Podcast Audit Right Now [Episode 136]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you ready to attract premium clients who are excited to work with you? Join me in today's episode where I sit down with Marketing and Business Coach, Nathalie Alvarado. In our conversation, we peel back the layers of what truly makes messaging empowering. Nathalie shares her journey from a parenting coach to a sought-after expert in building premium businesses, bringing her unique insights and strategies right to your ears. We tackle the common mistakes business owners make and how to pivot your language to speak directly to those who are ready to invest in themselves through your services.

But it's not all strategy – mindset plays a crucial role too! Nathalie opens up about the importance of self-image, identity work, and belief in attracting the premium clients you deserve. If you're looking to elevate your business and connect with clients who see the value in what you offer, this episode is your treasure map. Tune in now and let's change the way you think about messaging and client attraction!

Key takeaways:

• How Nathalie transitioned from a Montessori school administrator to a sought-after online business coach
• What is empowered messaging and why is it important for attracting premium clients
• The common mistakes coaches make when crafting their messages to attract premium clients.
• Who are premium clients (hint: it's more than just their ability to pay high prices)
• Strategies for communicating the value of your offer effectively.
• How you can develop an unstoppable belief in your potential and worth as a business owner
• Common myths about attracting premium clients and how you can overcome them
• A simple mindset shift that will help you attract premium clients.

EPISODE MENTIONS AND LINKS

Nathalie Alvarado On Her Chart-Topping Launch and Landing a New Mastermind Client + Resident Coaching Opportunity [Episode 106]

MEET NATHALIE

Nathalie Alvarado is a Premium Business Coach who helps coaches attract their best Premium clients with a clear message and unstoppable belief

Connect on Instagram

Listen to The Premium CEO podcast

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

This month I conducted four podcast audits and from these audits emerged several common themes. But there was one theme that stood out from the rest and deserves its own episode - the hosts didn't have a clear understanding of which podcast stats they should be tracking (other than download numbers) or where they should even look for this crucial information.

So in today’s episode, I'm sharing the tools I use to measure and track podcast growth for my podcast and my clients' podcasts plus the key information I make a note of from each platform.  Whether you're a beginner or a seasoned podcaster, this episode aims to demystify podcast analytics and empower you to make informed decisions for your podcast's growth and long term success. . Let’s dive in!

EPISODE MENTIONS AND LINKS

Listen to the Marketing That Leads Podcast

Sign up for Captivate and get a free seven day trial (affiliate link)

Snag the Pocast Metrics Tracker by Allison Krysl

Why You Shouldn't Obsess Over Your Podcast Downloads [Episode 62]

Podcast Statistics! Which Metrics You Should Be Tracking And Why for Growth [Episode 63]

Liked this episode? You’ll love these 👇🏼

Why Switching To Captivate Was A Wise Move for My Podcast's Growth [Episode 107]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Summer's nearly here! With the kids out of school and the festival party season approaching, you've probably planned to take some well-deserved time off. But you might be wondering 'what I should do about your podcast during the summer break?' And while taking a break from your show might feel like the best solution, there are other options too!

In this episode, I'm sharing three strategies tailored to different stages of podcasting that will help you maintain momentum and keep your audience engaged, even when you're taking time off from your online business. Let's dive into today's minisode!

EPISODE MENTIONS AND LINKS

The Strategy Behind Selecting The Right Guests For your Podcast [Episode 68]

Liked this episode? You'll love these 👇🏼

Podcast Refresh: 3 Ways To Spring Clean Your Podcast

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Feeling stuck with your podcast? You started with big dreams of reaching thousands, growing your audience, getting more clients, and making a bigger impact. But somewhere along the way, your download numbers stopped growing, or maybe they've even dipped, and you can't figure out why. And those dream clients? They're nowhere in sight. I get it. It's frustrating, and I don't blame you for losing motivation and feeling like giving it all up. But I've got some exciting news that's going to change everything for you...

In today's episode, I'm sharing the details of my NEW 1:1 offer - The Podcast Growth Amplifier. This four-month 1:1 coaching program is designed to help coaches, consultants, and service providers like YOU grow your podcast listenership, boost your downloads, and increase your listener-to-client conversions by 50% or more.

Tune in to hear why I created this program, the three-part framework it's built on, what's included to help you achieve results in 90 days or less and how you can get started today! Ready to learn how you can transform your podcast into a powerful marketing and sales tool? Plug in your Airpods and let's gooooo 🚀

Apply for The Podcast Growth Amplifier Program

Liked this episode? You’ll love these 👇🏼

Growing a Podcast Without Using Social Media: Here’s Exactly How I’m Doing It [Episode 135]

5 Reasons Why Your Podcast Isn't Growing [Episode 138]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit 

Book a VIP Day

Apply for 1:1 Podcast Coaching 

Book a complimentary call and let’s explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to “Ratings & Reviews,” tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽