Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

In celebration of International Podcast Day, I've invited seven incredible women experts to share how their podcasts have made a significant impact on their business growth. From building brand awareness to expanding their professional networks and generating new revenue streams, they have all leveraged podcasting as a tool to amplify their reach, income and impact. Tune in to hear their stories, insights and actionable advice on how podcasting can be a game-changer for your business too!

CONNECT WITH THE EXPERTS FEATURED IN THIS EPISODE

✨ Kylie Kelly - Email Marketing Strategist + Growth Coach

Download Your Next 1000 Collaborations Guide

Listen to The Email Growth Club

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✨Felicia Keller Boyle - Private Practice Business Coach

Download the The Magic Sheets Private Practice Fee Calculator

Listen to the Bad Therapist Show

Instagram

✨Anita Dykstra - Evergreen Marketing Strategist

Sign up for exclusive emails to help you incorporate evergreen content, automated visibility and a content repurposing system so you can enjoy more free time while your leads and sales grow in the background.

Listen to The Marketing That Leads podcast

Instagram

✨ Rakhi Sachdev, Somatic and Embodiment Practitioner for WOC

Listen to The Unapologetic AF podcast

Instagram

✨ Liz Mosley - Branding Designer

Listen to The Building Your Brand podcast

Instagram

✨ Vix Meldrew - Learning Design + Curriculum Expert

Listen to the Rave Results podcast

Watch the micro-class: How to increase your results in ONE step

Threads

✨ Dr. Christiane Schroeter

Download the Petite Practice Planner

Listen to the Happy Healthy Hustle podcast

Instagram

Grab your copy of How To Master Your Goals book

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Ready to learn how you can create a marketing system that grows your business without having to constantly be on? In this episode of a special three-part series, I'm chatting with Jenn Zellers of Visibility Ecosystem all about her approach to collaborative marketing through speaking. You will learn how to create a sustainable marketing system that boosts your visibility, how to leverage speaking to make sleaze-free sales and leverage your appearances to build your authority and attract more clients. Tune in to discover how to turn speaking opportunities into a powerful marketing tool for your business!

Key takeaways:

1. What a sustainable marketing system looks like and how it helps you grow your business without burning out.
2. How Jenn helps her clients repurpose content from podcast interviews and summit presentations to create endless marketing materials—so you never have to start from scratch.
3. Why your presentations and talks should address the immediate wants of your audience before introducing what they need.
4. The powerful lead magnet strategy Jenn uses to consistently attract her dream clients from speaking opportunities. SPOILER ALERT: It's not a PDF freebie!
5. The importance of recognizing your energy patterns to avoid burnout.
6. The summit schedule you didn't know about—but should—to maximize your visibility
7. How you can book your podcast tour with 25-30 right-fit podcasts.

EPISODE MENTIONS AND LINKS

Sign up for Jenn's Visibility Ecosystem Audio Training

Get 25-30 podcasts curated for your No-Fuss Podcast Tour (aff link)

MEET JENN

Jenn and the Visibility Ecosystem team equip online service providers, digital product creators, coaches, and authors to establish a sustainable marketing system that grows your business, generates sleaze-free sales, and establishes you as a thought leader through speaking and collaborations.

Website

Instagram

Liked this episode? You'll love these 👇🏼

How My Podcast Helped Me Land a Dream Speaking Opportunity [Episode 146]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you ready to turn your message into a movement? In this episode of a special three part series, I'm joined by the creator of The Speakeasy and Podcast Tour Tonic, Natalie Koussa, who's spilling all her secrets on making an impact (and sales) through podcast guesting.

You will hear more about Natalie's journey of becoming a podcast guesting expert, why the old methods of podcast pitching no longer work, and how to craft pitches that stand out in the host's inbox. You'll also learn how to sell your offers without feeling salesy and discover the 10-Minute Angle Method Natalie uses to create unique pitches that guarantee a reply. Plus, we'll discuss how to shine in the spotlight and not worry about copycats stealing your ideas. Tune in and let's change up your approach to podcast guesting once and for all!

Key takeaways:

1. How Natalie helps transform your message into a movement through podcast guesting
2. The unique strategy Natalie recommends to help you stand out when pitching to podcasts
3. Natalie's own success story with podcast guesting and how it shaped her current business approach
4. How the podcast industry has evolved and whether your pitches should change too.
5. How you can create multiple angles from ONE signature speaker topic
6. What is the "10 Minute Angle Method" and how can it revolutionise the way you pitch to podcasts?
7. How to sell on podcasts without sounding salesy as a podcast guest.

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EPISODE MENTIONS AND LINKS

1. Why Guests don't promote episodes and how to be the exception with Kelly Mosser

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Liked this episode? You'll love these 👇🏼

The Strategy Behind Selecting The Right Guests For your Podcast [Episode 68]

What you MUST know to set yourself up for success w/ Christina Lenkowski [Episode 77]

5 Common Missteps To Avoid When Pitching As A Guest On Podcasts w/ Christina Lenkowski [Episode 78]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Calling all my aspiring speakers! Are you ready to learn how you can leverage speaking to skyrocket your business growth? In this episode of a special three part series, I'm chatting with Ziza Natur, a seasoned voice coach and marketing expert on how she has honed the craft of capturing an audience and TRIPLING her conversion rates from speaking engagements.

Ziza breaks down the key strategies for structuring talks that not only educates your audience but inspires action. You'll learn how to align your message, freebie, and offers to create a seamless path for conversion, why your introduction could make or break your talk, and how to close with a powerful call-to-action that moves your audience to take the next step.

Whether you're a novice speaker or a seasoned pro, you'll walk away with actionable steps to elevate your speaking engagements and leave a lasting impact. Ready to learn how you can start crafting presentations that truly convert? Let's dive in!

Key takeaways:

1. The secret to crafting a talk topic that not only captivates your audience but also aligns perfectly with your service offers.
2. How you can structure your presentation to effectively raise problem awareness and present a compelling solution.
3. Why it's crucial to avoid information overload in your talks and the key to striking the right balance
4. Strategies you can use to establish your credibility and authority right from the introduction of your talk.
5. What 'breadcrumbing' your offer means and how this technique can dramatically improve your conversion rates.
6. Why you should focus on directing your audience to one specific place aka your CTA, and how to choose where that should be
7. The importance of having a signature talk for your brand and the steps to creating one that resonates with your business goals.

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MEET ZIZA

Ziza is a Public Speaking & Voice Coach, Personal Brand & PR Consultant, Multi-award-winning musician, speaker, author & performer with 24 years of stage experience and 8 years in marketing. Ziza helps expert B2B Coaches & Consultants book speaking, podcast guesting and media opportunities that help them 3x their audience size, craft talks that instantly attract high-level multi 4- and 5-figure clients, and position themselves as the top name expert in their industry, through impeccable speaking skills and an unforgettable personal brand.

Instagram

Linkedin

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

You've probably heard that launching a podcast is a fantastic way to build your brand. But is it really the right move when you're just starting your business? In today's episode, I'm sharing why starting a podcast in your first year of business is actually a huge mistake - and what you should focus on instead.

I know it might be surprising to hear me say this, especially since I'm all about helping women business owners leverage podcasting, but trust me - waiting could save you a lot of time, stress AND set you up for even bigger success down the road. So, let's dive into it. Fair warning: I'm pretty passionate about this topic, so you might hear a few swear words along the way!

EPISODE MENTIONS AND LINKS

How I'm Marketing My Online Business Without Social Media In Q4 2023 [Episode 113]

Liked this episode? You'll love these 👇🏼

Why you should hire a podcast strategist instead of DIYing your podcast launch [Episode 119]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Have you ever thought about stepping away from your business for an entire month? Well, I did it, and in this episode, I'm taking you behind the scenes of my month-long break away from my podcast strategy and consulting business. We're talking about what I did to prepare for this break, the impact on my business and my key takeaways and a-ha moments that could help you plan your own extended break without sacrificing the growth and stability of your business. Whether you're contemplating a similar hiatus or just curious about the what this could look like, this episode is for you!

EPISODE MENTIONS AND LINKS

Nathalie Alvarado On Her Chart-Topping Launch and Landing a New Mastermind Client + Resident Coaching Opportunity [Episode 106]

From Stranger to $20k 1:1 Coaching Client In Less Than 30 Days w/ Isabella Ochoa [Episode 142]

How to Attract Premium Clients with Empowered Messaging w/ Nathalie Alvarado [Episode 154]

The Subsconcious Expert Podcast with Rebecca Haydon

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

I'm celebrating four years in business 🎉 And wowzers - it's been a journey and there have been more than a couple times when I thought about burning it all down to the ground. But I'm still here! And to mark the occasion, I'm sharing five things I wish someone had told me when I first started out.

So if you want to hear the real, unfiltered truths of what entrepreneurship has been like for me, settle in cause I'm keeping it 💯

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you ready to tap into the power of Pinterest for podcasters and grow your show? You're in the right place! In this special takeover episode, Pinterest strategist Katie Van Gilder, unveils how Pinterest can amplify your podcast's visibility. You'll learn why setting up a Pinterest business account is non-negotiable and how it can give you access to invaluable tools for tracking and boosting your reach. You'll discover the art of converting your podcast episodes into engaging, blog-style show notes that not only please Google but also provide multiple pathways for listeners to connect with your brand.

Katie guides you through creating compelling pinnable images that make your content stand out in the sea of pins. Plus, you'll get insider tips on crafting various pin types that promise to increase engagement and save precious time. Don't let your podcast get lost in the noise of social media. Tune in to learn how you can leverage the full potential of Pinterest and watch your listener base soar!

Key takeaways:

1. How to leverage Pinterest's search engine capabilities to attract your ideal listener
2. Why blog-style show notes are a game-changer for podcasters on Pinterest
3. The images you should create to make your pins stand out and drive traffic
4. A simple daily action on Pinterest that can start amplifying your podcast today.
5. How embedding a podcast player in your blog posts benefits your Pinterest strategy
6. Three types of pins should you be creating for each podcast episode to engage your audience

EPISODE MENTIONS AND LINKS ‍

1. ChatGPT
2. Descript (aff link)
3. Castmagic
4. Social Warfare

MEET KATIE

Katie is a Pinterest Strategist who is all about teaching female coaches, course creators, and service providers how to use Pinterest to build an evergreen content funnel that drives website traffic, brings in ideal leads, and boosts sales. She is a work-from-home mama to a wild 4-year-old boy and knows the importance of creating a hands-off marketing system. She loves helping business owners attract those dreamy clients & customers they've always envisioned and knows how to get major results without major stress or overwhelm.

Connect with Katie on Instagram

Learn more about how you can work with Katie

Download the Complete Guide to Pinterest for Podcasting

Sign up for Katie's Pinterest for Podcasters Mini Course

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you ready to amplify your podcast's impact without doubling your workload? In today's very special takeover episode, you'll discover how you can repurpose your podcast content like a pro!

Our guest host, Felly Day, will guide you through the art of squeezing every drop of value from your podcast episodes. Felly shares her famous CPF framework, revealing secrets to choosing the right content, platforms, intentions, and angles that will skyrocket your reach and engagement. Plus, examples of how the CPF framework works and turns a single episode into multiple pieces of content. Whether you're looking to educate, sell your offers, or nurture your audience, Felly's strategies will help you transform your podcast into a content goldmine!

Key takeaways:

1. What is content repurposing, and how can it transform your podcast content?
2. What is the CPF Framework?
3. Which episodes you should choose when repurposing your podcast content.
4. Why you should be selective about the platforms you use for repurposing your podcast content.
5. How you can turn one podcast episode into ten pieces of content.

EPISODE MENTIONS AND LINKS

Learn to DIY your content repurposing strategy with FDStudio's signature framework

The No 1 Reason Why You Should Number Your Podcast Episode Titles [Episode 156]

MEET FELLY

Felly is the owner of a Content Repurposing Agency doing things a bit…unprofessionally. After living as an expat in Mexico for 3 years while running both sides of her business, she relocated to the south of France to plan her wedding with the Frenchman and restructure her business in the lead up to married life. She's also the host of the Unprofessional Entrepreneur podcast.

Visit Felly's website or connect on Instagram

Sign up The Remix Send us 10 links to your existing content, and we'll send back 100 custom content ideas that are ready for you to start creating.

Unprofessional Entrepreneur podcast

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Did you know that there are four different types of burnout? Yes, that's right! In today's episode, I'm chatting with Ellyn Schinke, a leading expert in combating burnout. During our conversation, we unravel the mysteries behind each burnout category and discuss actionable strategies on how to prevent and recover from them.

We break down common myths about burnout, such as the belief that if you're passionate about your work, you cannot experience burnout. Additionally, Ellyn shares her career journey from a research scientist to life-changing coach, her personal experience with burnout, and gives you more information on where you can find help if you're experiencing one of the burnout symptoms.

If you're ready to learn how to work smarter, not harder, and find true fulfillment beyond the hustle, this episode will be your wake-up call. Don't miss out on these life-altering insights- listen now and start your journey to becoming burnout-proof!

Key takeaways:

1. The four types of burnout
2. How you can identify which type of burnout you're experiencing
3. Simple strategies you can use to overcome each burnout type
4. Boredom burnout vs depression: what's the key difference?
5. Ellyn's biggest lessons from her own recent experience with burnout

EPISODE MENTIONS AND LINKS

Find out your burnout type with Ellyn's free quiz

MEET ELLYN

Ellyn is a former research scientist turned the #1 burnout and stress management coach on Google and creator of the Burnout-Proof Members Club on a mission to help high achievers work less and live more.

Visit Ellyn's website

Connect with Ellyn on Instagram, LinkedIn and YouTube

Listen to the Burnout Proof Podcast

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽