Podcasting for Clients | Business Podcast Strategy that Turns Listeners into Clients

You know your podcast content is solid. Your listeners are tuning in and telling you how much they love what you're sharing. But when it comes to turning those listens into actual sales or clients, you might be thinking, What am I missing? The truth is, it's probably not that you're doing anything wrong. But there are a few small messaging shifts you can make that'll help move people from casually listening to enquiring about your signature offer.

In today's episode, we're exploring three powerful messaging shifts that will help you sign your first (or next) client directly from your podcast. If you're ready to take your podcast from a place of nurturing to conversion, let's dive into those three shifts that will make all the difference!

🔗 EPISODE MENTIONS AND LINKS

Apply for a Listeners to Clients Intensive

How to Attract Premium Clients with Empowered Messaging w/ Nathalie Alvarado [Episode 154]

Three Powerful Ways To Sell Your Offers On Your Podcast [Episode 167]

Liked this episode? You'll love these 👇🏼

Repurpose Your Podcast Content: Transforming a Single Podcast Episode into a Content Goldmine w/ Felly Day [Episode 170]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

🤝 Want longer-term support?

Book a Podcast Profitability Audit

Book a VIP Day

Apply for 1:1 Podcast Coaching

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Is your podcast doing more than just attracting listeners? Imagine turning every episode into a powerful client acquisition engine that fuels your business growth and builds real, lasting relationships with your audience.

In this episode, we dive deep into the four essential stages of your podcast funnel, revealing how you can guide listeners from initial discovery all the way to becoming loyal, high-ticket clients. You'll discover actionable strategies for relationship building that go beyond surface-level engagement, ensuring your podcast becomes a true growth tool for your business.

By the end of this episode, you'll know exactly how to leverage your content to nurture trust, foster connection, and accelerate your client acquisition process—no matter your niche.

EPISODE MENTIONS AND LINKS

Apply for a Listeners to Clients Intensive

Seven Podcast Naming Tips for Increased Visibility and Long Term Growth [Ep 147]

Jess Anders on Pivoting Her Launch After Instagram Deactivated Her Account [Ep 179]

Five Episode Title Tweaks to Instantly Increase Your Podcast Visibility [Ep 183]

How Carolyn Solo Converts Listeners into Clients With A Niche Podcast [Ep 157

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

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👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Are you a solopreneur struggling to juggle your podcasting schedule on top of everything else? If so, this episode is a must-listen! I've invited serial entrepreneur and business coach Chrissy Sperduto to share her time-saving secrets for balancing a full-time job, her coaching business and podcast without burning out.

Chrissy reveals her strategies for scripting, batching and repurposing content and the must-have tools she uses to streamline her podcast workflow that allows her to produce episodes in under five hours a month!

Whether you're a beginner or an established host, the time management tips Chrissy shares will inspire you to rethink your approach to podcasting. She'll show you how to seamlessly integrate podcasting into your busy life while prioritising your well-being - even with 101 balls in the air! Tune in now for a fresh take on making podcasting fit into your life, not the other way around.

Topics covered in this episode

• How Chrissi balances a full-time job, coaching, and podcasting without burning out.
• How Chrissi overcame the mental barriers that held her back from starting her podcast.
• Why it's important to prioritise self-care as a business owner.
• Chrissi's best time management tips for podcasters to streamline their workflow.
• Simple strategies you can use to manage stress and maintain productivity.

EPISODE MENTIONS AND LINKS

How I use Trello To Streamline My Podcast Production Process [Episode 60]

Plan Your First Year of Podcast Content in Under an Hour: A Step-by-Step Guide [Episode 105]

Auphonic

MEET CHRISSI

Chrissy Sperduto is a serial entrepreneur, business & mindset coach and "systems queen" (or at least that's what all my friends call her), an aviation nerd and full-time air traffic controller living in the US with her husband and dog. When she's not working at her full time job, she's helping business owners get OUT of overwhelm and "do the dang thing" aka finally start their dream business or add something that lights them up to their current offers. You can usually find Chrissy with either a cup of coffee, a spindrift or a glass of champagne in hand.

Connect with Chrissy: website, Instagram and Threads

Download the Brain Dumping for Busy Business Owners guide

Listen to the Do the Dang Thing Podcast

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening! To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Today, we're diving into an easy way to get more listeners by using words and phrases they're actually searching for - yep, we're talking podcast SEO! Now I know your eyes just glazed over, reading that word - SEO - but don't worry, I'm keeping it super simple. Tune in to learn what a keyword bank is (think of it as your podcast's secret weapon), why this is a must-have tool for organic podcast growth and most importantly, how it helps your future clients find you. Ready to drive more traffic to your show? Let's get started!

EPISODE MENTIONS AND LINKS

How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon [Episode 85]

Three Key Places to Use Keywords Strategically for Podcast Growth [Episode 103]

Liked this episode? You'll love these 👇🏼

3 Key Places to Use Keywords Strategically for Podcast Growth [Episode 103]

7 Podcast Naming Tips for Increased Visibility and Long Term Growth [Episode 147]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

The most overlooked part of episode planning is the title. As solopreneurs, we focus a lot of time on what we want to say and not enough on making sure our ideal client can find it. But here's the thing - a small change in your title can mean the difference between ten listens and 100. In today's episode, I'm sharing five quick tweaks you can make to write episode titles that instantly boost your podcast's visibility. By the end of this episode, you'll know exactly how to make your titles work harder for you, so more people discover and hit play on your show. Let's dive in!

EPISODE MENTIONS AND LINKS

How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon [Episode 85]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

If you’re a business owner who wants to grow her business through podcasting, you've probably heard it before: "just stay consistent and success will follow." And don't get me wrong - consistency is important. But here’s the truth - consistency alone isn’t a winning podcast strategy.

In today's episode, I'm sharing why this common advice can actually hold business owners back and what you should focus on instead to drive meaningful results for your online business. Because if consistency was all it took, every podcaster would be thriving!

Let’s rethink your approach so your podcast becomes a true growth engine. Hit play to discover the podcast strategy shifts that can transform your online business growth

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EPISODE MENTIONS AND LINKS

30 day Social Media Detox! Do I Really Need Instagram to Grow My Podcasting Business [Episode 112]

How I'm Marketing My Online Business Without Social Media In Q4 2023 [Episode 113]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast! To support the show, please leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

In today's episode, I'm addressing one of the biggest roadblocks for business owners: the belief that there are just too many podcasts out there. And I totally get it - when it feels like everyone and their momma is starting podcast, it's easy to think "why should I bother? How can I possibly stand out when there' so many other podcasts out there?"

But I'm here to debunk that myth! The idea that there are "too many podcasts" is simply not true. You absolutely can have a podcast that stands out, even in a saturated niche. By the end of this episode, you'll feel much more confident about taking the leap to start your own podcast. I promise.

EPISODE MENTIONS AND LINKS

Jess Anders on Pivoting Her Launch After Instagram Deactivated Her Account [Episode 179]

30 day Social Media Detox! Do I Really Need Instagram to Grow My Podcasting Business? [Episode 112]

How I'm Marketing My Online Business Without Social Media In Q4 2023 [Episode 113]

Liked this episode? You'll love these 👇🏼

Why Solo Podcast Episodes are a Must for Coaches and Service Providers [Episode 149]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

In today's episode, we're talking about podcast strategy. If you've been hanging out with me on the podcast for a while you'll know that is something I'm passionate about but I know that the word "strategy" can feel like this super serious, rigid thing and as a creative business owner, it might even make you want to run in the other direction.

But stick with me, because I promise you it's not as intimidating as it sounds. And it's definitely not about boxing you in or stifling your creativity. So tune in to learn what a podcast strategy really is - and just as importantly - what it's not and how my approach differs from other podcast experts.

EPISODE MENTIONS AND LINKS

Jess Anders on Pivoting Her Launch After Instagram Deactivated Her Account [Episode 179]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

DOORS ARE OPEN TO HE QUICKSTART PODCAST LAUNCH SPRINT FOR ONE WEEK ONLY 🎊

This is your chance to join a 7-day group experience designed specifically for women solopreneurs who want a quick, simple system to launch their business building podcast with confidence.

This sprint is for you if:

• You identify as a woman solopreneur
• You’re a coach, consultant, DFY service provider or private practice therapist
• You’ve launched a podcast before but didn’t get the results you wanted - or you're planning to relaunch your show and want to do it right this time
• You want a DIY solution that makes it easy for you to get started and take action 
• You have a deep understanding of your ideal client and how your podcast will support your business. 
• You’re tired of relying solely on social media to market your business and want a platform that works for you, even when you’re not online
• You’re ready to kick procrastination in the a$$ and finally get your podcast out into the world
• You want a clear roadmap and the accountability to ensure you follow through, so you don’t push your launch back again
•  You’ve been delaying launching your podcast because the process seems overwhelming, but you’re now ready to stop waiting and make it happen
• You want a marketing system that allows you to focus on what you love doing, serving your clients, instead of being stuck in marketing mode 24/7
• AND, you’re ready to make social media optional!

The QuickStart Podcast Launch Sprint isn’t just about launching a podcast—it’s about creating a strategic marketing tool that works for you from day one.

For just £97, you’ll get:

• Daily bite-sized trainings that walk you through every step of the launch process. You watch, read or listen - it's your choice!
• Templates and guides to help you plan, record and launch your podcast
• A podcast launch dashboard to keep everything organised and easy to follow
• Access to me and a supportive community of other women launching alongside you
• Professionally designed cover art templates you can easily customise in Canva to match your branding

The first training drops Monday, 13th October 2024 at 9 AM BST.

Doors close soon, so don’t miss out - join us today and let’s get your podcast launched!

Your audience is waiting to hear your message 💜

What would you do if you lost access to your Instagram account on day 1 of your launch? Your worst nightmare, rite? Well, that's exactly what happened to my client, Jess Anders, this summer. After a year of podcasting, Jess loved the vibe of her show and how much her community LOVED her episodes, but she knew it was time to get more strategic about using her podcast to grow her copywriting business. Three months after our strategy session, Jess has transformed her podcast into a key marketing tool but also turned a near-disaster into launch that felt more fun and carefree. Be sure to stick around because this is one episode you're not gonna want to miss - let's get started!

EPISODE MENTIONS AND LINKS

Seven Experts Share How Their Podcasts Have Impacted Business Growth [Episode 178]

How Carolyn Solo Converts Listeners into Clients With A Niche Podcast [Episode 157]

MEET JESS

Jess Anders is a copywriter and messaging expert with a serious skill for helping creative women solopreneurs master the art simple and strategic selling through specific messaging. As the creator and host of the Sell Like A Copywriter podcast, she breaks down the insider details of curating clear messaging specific to your offers without bro-marketing gimmicks or sleazy sales tactics. Jess has the magical ability to turn even the most complex and nuanced offers into easy-to-understand messaging that signs dreamy clients and gets you paid. If you're ready to transform your bleh messaging into the cherries on top of your business, she's your girl.

When Jess isn't perfecting sales pages or auditing emails, you'll probably find her roaming bookstores, playing with her animals, or traveling with her husband!

Connect with Jess on IG @selllikeacopywriter

Listen to the Sell Like A Copywriter podcast

Read the blog post: A transparent launch breakdown for Jess' group program

Liked this episode? You'll love these 👇🏼

How To Build The Foundations of a Successful Podcast [Episode 164]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a Podcast Profitability Audit

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Website

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽