Podcasting Momentum -  The Marketing Flywheel for your Businesss

Podcasting Momentum - The Marketing Flywheel for your Businesss

By Josh Troche - Pedal Stomper ProductionsBusinessEntrepreneurshipEducationHow ToMarketing
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Podcasting Momentum - The Marketing Flywheel for your Businesss episodes

  • Inside Maureen Pisanick’s School Lunch Podcast | Client Attraction & Brand Building with Podcasting

    Discover how Maureen Pisanick leverages her School Lunch Podcast as a powerful tool for client attraction and brand building with podcasting in the nutrition and education sectors. Maureen reveals her unique approach to marketing with podcasting by amplifying vital conversations around school food service and child nutrition programs.

    Learn proven tips for podcasters on content creation, including how to record multiple episodes in one day and repurpose content to maximize reach. Whether you're exploring podcasting for marketing or seeking strategies to make your podcast a meaningful part of your brand, this episode demystifies the process and highlights how to create compelling content that goes beyond just download counts.

    Tune in to gain practical insights on podcasting for marketing, helping you build a resonant brand and attract your ideal audience through authentic storytelling and thoughtful conversation. This episode is a must-listen for podcasters, educators, and marketing professionals looking to elevate their audio content into a lasting business asset.

    If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
    https://pedalstomperproductions.as.me/no-pitch

    Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
    https://www.pedalstomperproductions.com/

    Want to start your own podcast?  Go here!


    You can book time in our studios here 


    Want to read about this? Check the blog! 



    46 min
  • How Jo Long Uses Podcasting for Sustainability and Responsible Marketing

    You can knock… or you can podcast your way in.

    When Jo Long realized business leaders weren’t responding to sustainability conversations, she didn’t double down on cold calls, she launched a podcast. In this episode, Jo breaks down how The Responsible Marketing Podcast became her tool for creating authentic content, educating her community, and driving real business conversations around responsible branding.

    Whether you're leading a team, running a marketing department, or building your own brand, this episode is packed with insights on using podcast marketing and digital storytelling to amplify your sustainability efforts without sounding like a greenwashing cliché.

    We explore how ethical marketing can build trust, why data transparency is your best defense against doubt, and how educational content can open more doors than traditional outreach. Jo also shares podcast launch tips, guest selection strategies, and the emotional rollercoaster of starting your own small business podcast including her “too-bright ring light” moment and how she learned to value authenticity over perfection.

    You’ll walk away with fresh ideas for marketing with purpose, building community impact through podcasting for good, and crafting sustainable branding that doesn’t just tick boxes, it tells real stories. If you're curious about how transparency in marketing and brand storytelling can elevate your reputation, this episode delivers.

    If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
    https://pedalstomperproductions.as.me/no-pitch

    Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
    https://www.pedalstomperproductions.com/

    Want to start your own podcast?  Go here!


    You can book time in our studios here 


    Want to read about this? Check the blog! 



    27 min
  • How Podcasting Built Credibility for Darrin Grella’s Real Estate Tech Startup

    What happens when a real estate tech startup realizes they have a marketing problem, not a tech one? They launch a real estate podcast but not just to sell. Instead, they build a platform for community building, education, and brand credibility.

    In this episode, Josh Troche sits down with Darrin Grella, CEO of OfferIn, to explore the evolution of their podcasting for business journey. From nervous beginnings to a dialed-in podcast structure, Darrin shares how launching an educational podcast helped his team shift their marketing mindset, establish authority with real estate agents, and create a steady stream of long-form content that feeds every part of their startup marketing strategy.

    They also dive into how a solid podcast strategy can reach a niche audience, what every podcast host should know about developing strong interview skills, and the real business impact of content creation through podcasting. Darrin shares mistakes made and key podcast lessons learned during the launch, while also explaining why effective real estate marketing is always about delivering value, not just volume.

    If you're a real estate agent, marketer, or business owner thinking about launching a podcast, this episode is packed with insights you can use right now.

    If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
    https://pedalstomperproductions.as.me/no-pitch

    Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
    https://www.pedalstomperproductions.com/

    Want to start your own podcast?  Go here!


    You can book time in our studios here 


    Want to read about this? Check the blog! 



    31 min
  • Authentic Podcasting Lessons from Mark Grimes That Every Beginner Should Hear

    What happens when a working-class dad turns life’s challenges into a platform for change? For Mark Grimes, it meant turning his passion for volunteer mental health into Chewing the Crust, a storytelling podcast that’s equal parts grit, growth, and pie.

    In this episode, Mark shares how one moment backstage at a Chris Evans radio festival sparked the idea to start a podcast focused on mental health stories, resilience stories, and the everyday experiences that shape us. With no background in broadcasting, he launched a YouTube podcast from his cluttered home office, proving that imperfect action beats perfection paralysis every time.

    We explore how Mark uses his natural curiosity and background as a UK podcaster to draw out powerful, human moments through long-form interviews. From dealing with production hiccups to using Riverside editing as a learning tool, Mark’s journey is packed with wisdom for new and seasoned podcasters alike.

    We also dig into:

    • Why the best interview tips start with letting people finish
    • How to build human connection without over-editing your guests
    • Why success isn’t measured in downloads
    • How podcasting turned his book into a movement

    Whether you're looking for real-world advice on how to start a podcast, improve your interview skills, or connect your content to a deeper mission, this episode delivers the honesty and insight you’ve been craving.



    If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
    https://pedalstomperproductions.as.me/no-pitch

    Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
    https://www.pedalstomperproductions.com/

    Want to start your own podcast?  Go here!


    You can book time in our studios here 


    Want to read about this? Check the blog! 



    30 min
  • How Gary Stocker Uses Data Storytelling on His Podcast to Expose the Higher Education Crisis

    What if your college shut down halfway through your degree? You’ve invested time, money, and your future, only to face locked doors and unanswered questions. For thousands of students, this isn’t a hypothetical. It’s already happening. And it’s a warning sign of a deeper higher education crisis.

    In this episode, Gary Stocker, creator of This Week in College Viability, joins us to share how he’s using data storytelling through podcasting to shine a light on the financial health of U.S. colleges. From non-profit colleges quietly draining endowments to the widespread use of tuition discounts masking real tuition costs, Gary breaks down what most boards of trustees and families aren’t seeing.

    But this isn’t just about exposing problems, it’s about how a podcast can drive real awareness and change. Gary shares his podcast marketing strategy, how he built an engaged audience by owning a niche, and why he chose a commentary-driven format that delivers weekly insights for higher ed leadership, adjunct professors, and student resources advocates.

    We also dig into:

    • How the looming enrollment cliff is accelerating closures
    • What educational reform should really look like
    • Why consistent data analysis beats vague mission statements every time

    Whether you're a marketer looking to build an authority-driven podcast, a parent weighing college options, or someone tracking trends in the education industry, this episode delivers value you can’t afford to ignore.

    If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
    https://pedalstomperproductions.as.me/no-pitch

    Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
    https://www.pedalstomperproductions.com/

    Want to start your own podcast?  Go here!


    You can book time in our studios here 


    Want to read about this? Check the blog! 



    31 min
  • Saving Lives with a Podcast: Jason Stone Is Raising Prostate Cancer Awareness Through Storytelling

    Jason Stone didn’t plan on becoming a podcaster… but after his diagnosis, sharing his story became a way to connect, educate, and advocate.

    In this episode, we explore how Jason’s raw and unfiltered YouTube podcast became a powerful platform for patient advocacy, cancer support, and emotional healing. His story is one of resilience, honesty, and a commitment to changing the conversation around men’s health.

    Jason shares how he built a thriving podcast community from his craft room, reaching thousands with messages about PSA testing, navigating a cancer diagnosis, and finding strength through shared vulnerability. Whether he's talking to fellow survivors, doctors, or walking along a river sharing his thoughts, Jason’s content is a masterclass in meaningful content creation.

    You'll learn how early PSA testing can be life-saving, why male vulnerability and honest storytelling deepen audience connection, and what authentic community building looks like in a health-focused podcast. Jason also shares the mindset that fuels a mission-driven show and offers practical podcast advice for creators looking to blend personal story with meaningful impact.

    If you're looking for real podcast inspiration, whether you're creating content in the health space or simply want to understand how a mic can drive massive impact, Jason’s story will resonate.

    This is more than a health podcast, it’s a reminder that personal growth, cancer awareness, and storytelling can change (and even save) lives.



    If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
    https://pedalstomperproductions.as.me/no-pitch

    Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
    https://www.pedalstomperproductions.com/

    Want to start your own podcast?  Go here!


    You can book time in our studios here 


    Want to read about this? Check the blog! 



    25 min
  • Podcasting Making a Superpower: How Nicolas Comstock Uses His Voice to Change Public Policies

    What do you do when the world tells you you’re unemployable? If you're Nicolas Comstock, you start a podcast and change the game.

    In this inspiring episode, Nicolas, host of Nick Speaks, shares how he turned a career setback into a platform for advocacy, storytelling, and social change. Told he wasn’t fit for traditional employment due to his disabilities, Nicolas launched a podcast that now reaches policymakers, caregivers, and everyday listeners across the country. From TikTok mini-episodes to nearly 700 YouTube subscribers, his journey is packed with lessons for business owners and marketers looking to build authentic, impactful content.

    We explore how Nicolas carved out a unique voice in a crowded podcast space, grew his audience organically from TikTok, and used his platform to influence both policy and people. He shares practical tips on guest management, balancing monologues with interviews, and staying persistent even when podcasting feels like a solo grind.

    Whether you’re a marketing manager searching for new content strategies or a small business owner looking to amplify your voice, this episode proves podcasting can be more than marketing, it can be a mission.

    👉 Want to turn your story into a movement?
    Book a free, no-pitch podcast consultation today.


    Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
    https://www.pedalstomperproductions.com/

    Want to start your own podcast?  Go here!


    You can book time in our studios here 


    Want to read about this? Check the blog! 



    20 min
  • Why Authenticity Fuels Lead Generation and Client Attraction

    How do you turn a microphone and a message into real client attraction and lead generation?

    In this episode, Josh Troche sits down with Kevin Anthony, a certified sexologist, relationship coach, and host of The Love Lab Podcast with over 105,000 subscribers, to uncover the real strategies behind building a thriving show.

    Kevin shares how he and his late wife began starting a podcast as a way to capture their powerful conversations and turn them into meaningful content creation. What started as a passion project quickly evolved into one of the most effective organic marketing tools for his coaching business, with nearly every client today discovering him through his podcast or YouTube channel.

    You’ll learn why authenticity and genuine connection outperform flashy self-promotion, how a simple podcast setup can launch a successful business podcast, and how podcasting fuels a strong personal brand. Kevin also reveals smart podcast marketing tactics for audience growth, the overlooked realities of podcast monetization, and his most valuable podcast lessons from seven years behind the mic. Plus, he breaks down how to streamline your podcast workflow so you can focus on listeners and long-term impact.

    Whether you want to grow your business podcast, strengthen your personal brand, or use podcasting as a powerful lead generation tool, this episode delivers clarity, inspiration, and actionable strategies to move forward.


     

    If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
    https://pedalstomperproductions.as.me/no-pitch

    Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
    https://www.pedalstomperproductions.com/

    Want to start your own podcast?  Go here!


    You can book time in our studios here 


    Want to read about this? Check the blog! 



    31 min
  • Podcast Pivot Made Simple: Rebranding Strategies for Marketing and Brand Building with Podcasting

    Change is the only constant in podcasting, especially when it comes to marketing with podcasting and brand building with podcasting strategies. Algorithms shift, platforms evolve, and audiences grow or sometimes disappear. That’s why knowing when and how to make a podcast pivot can mean the difference between fading out and attracting clients through your podcast.

    Podcasting Momentum is here to guide business owners, entrepreneurs, and marketing managers through every stage of creating, adjusting, and thriving with your podcast. Whether you’re focused on client attraction podcasting or enhancing your brand, this episode offers essential steps for a successful pivot.

    Host Josh Troche breaks down the realities of running a podcast in today’s marketing landscape, covering topics like creator burnout, when it’s time for a hard pivot, and building a resilient podcast content strategy tailored for marketing growth. You’ll learn how to read podcast analytics correctly, leverage listener feedback, and why a clear podcast guide keeps your show aligned with your business goals.

    We’ll also dive into practical elements—refreshing your podcast cover art, tightening your intro and outro, and crafting a smart rebranding strategy to keep your podcast relevant as your vision changes. Discover how to execute a smooth podcast transition to maintain and grow your loyal audience.

    Whether you’re just starting or revitalizing an existing show, Podcasting Momentum delivers tips for podcasters to build lasting, resonant podcasts that drive real business results.


    Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
    https://www.pedalstomperproductions.com/

    Want to start your own podcast?  Go here!


    You can book time in our studios here 


    Want to read about this? Check the blog! 



    20 min
  • Fix Your Podcast Set Design And Save Your Personal Brand From Bad Backgrounds

    Your podcast studio speaks before you do. What's it saying about your personal brand?

    In this episode, we dive deep into creating an intentional podcast set design that elevates your message and connects with your audience. Whether you're broadcasting from a spare bedroom or investing in a full-blown virtual studio, your podcast aesthetics matter more than you think.

    We break down everything from camera framing and room lighting tips to zoom background tips that don’t make you look like a floating head. Discover the role of branding visuals, background setup strategies, and sound treatment essentials that give your voice the clarity it deserves.

    You’ll also get practical advice on DIY podcast studio setup, podcast lighting that flatters, and how minimal set design can still be visually striking. We share insights on how to reflect your personality and professionalism on screen, without blowing your budget.

    This episode is packed with podcast production tips to align your visuals with your content and grow your personal brand.



    Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
    https://www.pedalstomperproductions.com/

    Want to start your own podcast?  Go here!


    You can book time in our studios here 


    Want to read about this? Check the blog! 



    23 min

About Podcasting Momentum - The Marketing Flywheel for your Businesss

From the publisher's feed

Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with…