Podcasting Momentum - The Marketing Flywheel for your Businesss

Finding the perfect podcast guest is often like finding a needle in a haystack. It can be confusing, time consuming,and frustrating. In this episode of Podcasting Momentum, I sit down with Alex Sanfilippo to learn how he solved this massive industry problem by founding PodMatch, a platform that connects podcast guests and hosts for interviews using matchmaking technology.

We dive deep into how Alex transitioned from his early days of recording a failed podcast in his car to building a platform that thousands of creators rely on. We also discuss the incredible "Pod Value Initiative," where PodMatch shares its profits to actually pay podcasters and help offset their production costs.

If you are focused on brand building with podcasting, you need to hear Alex's take on the rising problem of AI-generated spam pitches. We discuss exactly how PodMatch penalizes users who rely solely on AI outreach, and why authentic human connection is the ultimate key to podcast lead generation. Whether you are a host or a guest, you'll learn the essential etiquette required to stand out, including why seventy percent of successful guests say their secret is simply doing pre-show research. Finally, Alex reveals his number one piece of advice for any new podcaster: completely understand your "why" and design a highly specific listener avatar before you ever hit record.

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast?  Go here!

You can book time in our studios here 

Want to read about this? Check the blog! 

What can you learn from a creator who has published more than 500 podcast episodes? In this episode, we sit down with Agi Keramidas, who transitioned from a 20-year career in dentistry to hosting a wildly successful personal development podcast. Agi shares his hard-earned lessons on consistency and why successful podcasting is a long game, much like growing a Chinese bamboo tree.

We dive deep into Agi's highly effective three-filter workflow for handling cold guest pitches. From utilizing PodMatch to weed out impersonal mass pitches, to a quick "triage" process, to making undecided guests prove their interest by listening to an episode, you'll learn exactly how to curate top-tier conversations. Whether your focus is on brand building with podcasting or improving your podcast lead generation, ensuring you have the right guests on the mic is critical.

Agi also explains how his "why" evolved from a simple curiosity to a driving mission to inspire positive change and ignite growth. Remember: knowledge without action is not knowledge!

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast?  Go here!

You can book time in our studios here 

Want to read about this? Check the blog! 

Why are you podcasting in the first place?

In this conversation, Rachel Moore joins us to break down what makes a business podcast actually work. We get into the real reasons companies start podcasts, why so many shows create friction for listeners, and why great audio still matters more than flashy video. We also dig into one of the biggest questions in podcasting for marketing: how do you measure ROI when trust, authority, and buying decisions build over multiple touchpoints?

Rachel also shares one of the wildest podcast pivot stories you’ll hear — from reviewing Marvel movies with her family to transforming that show into a menopause-focused platform. From there, the conversation expands into audience experience, authenticity, overproduction, AI, trust-building, and the planning required to keep a podcast alive long enough to matter.

This episode is packed with practical insight for small business owners, marketing managers, and anyone serious about brand building with podcasting.

What you’ll learn:

•  why podcasting for marketing starts with purpose 
•  how poor audio creates instant audience friction 
•  why authenticity builds more trust than overproduction 
•  how client attraction podcasting works across multiple touchpoints 
•  why measuring podcast ROI is harder than most people expect 
•  the planning mindset that keeps a show from dying after a few episodes 

Rachel’s point is simple: people want to know who they’re buying from, and podcasting helps businesses build that trust over time. That’s what makes marketing with podcasting such a powerful long-game strategy.

Subscribe for more tips for podcasting, podcasting for marketing, and smarter content strategies for growing your business.
 Looking for help launching or improving your show? Pedal Stomper Productions can help you turn your podcast into a real marketing asset.

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast?  Go here!

You can book time in our studios here 

Want to read about this? Check the blog! 

Are you relying too much on social media to build your audience? In this episode of Podcasting Momentum, we dive deep into brand building with podcasting alongside Jordan Blair, producer at Buzzsprout. Jordan shares her wild career journey from working in accounting to creating a bedtime stories podcast that organically reached over 13 million downloads.

We explore why building an audience purely on social platforms leaves you acting as a "hostage" on "rented land," and how true ownership comes from leveraging your RSS feed. Jordan also shares unique strategies for podcast lead generation, including "boots on the ground" tactics like using QR codes to find listeners exactly where they are.

Key Takeaways in this Episode:

• Pivot When Necessary: Jordan originally targeted 7-to-9-year-olds but realized through a listener survey that her actual audience consisted of adults, leading to a massive growth spike when she changed her podcast category to mental health.
• Avoid the Social Media Trap: Stop trying to be everywhere at once; spreading yourself across Facebook, Instagram, LinkedIn, TikTok, and Twitter is a quick path to burnout.
• Recording Best Practices: Skip the echoey kitchen or bathroom—recording in a closet full of soft clothes is often better than an expensive, untreated room.
• Navigating AI: While AI is fantastic for cleaning up bad audio or organizing thoughts, listeners are getting tired of fully automated "AI slop".

Connect with Jordan Blair:

• Dreamful Bedtime Stories Podcast: https://www.dreamfulstories.com/
• Jordan Blair Linkedin: https://www.linkedin.com/in/jordan-blair-a7124231b
• Jordan on Buzzcast: http://buzzcast.buzzsprout.com/

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast?  Go here!

You can book time in our studios here 

Want to read about this? Check the blog! 

So many marketing companies talk about brand voice, but they don't talk about the actual voice that is your brand. This is especially true if you are doing brand building with podcasting. In this episode, we sit down with veteran voice actor Jodi Krangle, who has been the voice for massive companies like Dell and FedEx.

Jodi shares her incredible journey from doing SEO and internet marketing in the 90s to becoming a full-time voice actor in 2007. We dive deep into why 70% of your video's impact relies on your audio, and how the sound you present makes your audience feel.

Here are a few actionable takeaways from our conversation:

• Always be closer to your microphone to capture the full frequency of your voice.
• Wear headphones, because echo cancellation software compresses your audio and makes conversation difficult.
• Speak into your microphone at a slight angle to prevent harsh pops and sibilance.
• Understand that AI should be used as a partner for productivity, not a replacement for genuine human connection.

If you are looking to elevate your brand and turn your show into a tool for podcast lead generation, you cannot ignore your audio quality.

If you want to keep up with Jodi or learn more about the power of audio branding, here are all the best ways to connect with her online:

• Voiceover Website: https://voiceoversandvocals.com/
• Podcast: https://voiceoversandvocals.com/podcast/ 

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast?  Go here!

You can book time in our studios here 

Want to read about this? Check the blog! 

Are you obsessing over podcast download numbers and expecting overnight success? It’s time to change how you view your show's ROI. In this episode of Podcasting Momentum, we sit down with Sarah Lohse, founder of Branded Media, to discuss why the true value of your show is measured in "Return on Impact."

Sarah shares her journey from coaching podcast guests to launching full-scale business podcasts designed for thought leadership. We dive deep into why "AI-generated authenticity" is an oxymoron, how to avoid the "one traumatic story" trap as a guest, and why a room of 20 highly-targeted listeners is far more valuable to your business than a stadium of passive scrollers.

If you are a business owner or marketing manager focusing on brand building with podcasting, this episode is packed with hard truths about setting realistic expectations and prioritizing strategy before you ever hit "record." We also explore how a hyper-niche focus becomes your ultimate weapon for podcast lead generation.

Key Topics Covered:

• The 4 pillars of true thought leadership.
• Why "introduce yourself" is the worst question a host can ask.
• Redefining ROI as "Return on Impact" for your brand and SEO.
• The "Living Room vs. Stadium" analogy for audience building.
• Why your unique story is the only thing AI can't replicate

Connect with Sarah Lohse:

• Website: https://workwithbranded.com/
• Socials: @stickwithbranded
  
  

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast?  Go here!

You can book time in our studios here 

Want to read about this? Check the blog! 

Are you avoiding difficult conversations on your podcast, or are you leaning into them to build a stronger audience? In this episode of Podcasting Momentum, we sit down with Tommy Serafinski, host of the Conservation and Science podcast, to discuss how genuine curiosity can transform your show into an industry-leading platform.

Tommy shares his journey from an angling blogger to a podcast host who routinely interviews world-renowned scientists and environmentalists. We dive into the art of asking hard questions in a friendly manner, how to present both sides of an argument to build trust, and why sourcing content ideas from social media debates is a game-changer for brand building with podcasting.

For SMB owners and marketing managers looking for effective podcast lead generation, Tommy drops a massive truth bomb: why you should start charging a guesting fee to filter out PR pitches and ensure your guests are truly invested in delivering value to your audience.

Key Topics Covered:

• Transitioning from a hobbyist to an authority in your niche.
• How to keep personal bias out of controversial topics.
• The two biggest mistakes podcasters make (and how to avoid them).
• Why charging a guest fee elevates the quality of your show.

Connect with Tommy Serafinski:

• Podcast: Conservation and Science -https://tommysoutdoors.com/author/outdoorspodcast/

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast?  Go here!

You can book time in our studios here 

Want to read about this? Check the blog! 

Thinking about starting a podcast, or wondering why your current one isn't growing? Join us as we sit down with podcasting legend Dave Jackson, a Podcast Hall of Famer who has been behind the mic since 2005.

Dave shares invaluable lessons from his 20+ year career, including how to transition from a technical background to becoming an engaging host, why your "why" matters more than your gear, and the real reason you shouldn't obsess over download numbers. We also discuss the importance of authenticity, how to monetize your audience (not just your show), and why building a website is critical for your podcast's long-term success.

Key Topics:

• From copier technician to podcasting educator: Dave's journey.
• The "North Star" of podcasting: Setting expectations and measuring success beyond downloads.
• Leveraging podcasting for business networking and lead generation.
• The role of a dedicated podcast website for SEO and growth.
• Why authenticity beats AI scripts every time.

Connect with Dave Jackson:

• Website: School of Podcasting - https://www.schoolofpodcasting.com/
• Tool: PodPage (Head of Podcasting) - https://www.podpage.com/

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast?  Go here!

You can book time in our studios here 

Want to read about this? Check the blog! 

Are you obsessed with download numbers? It’s time to shift your focus. In this episode of Podcasting Momentum, we are joined by the vibrant Ande Lyons, a veteran podcaster since 2012 and host of "Don't Be Caged By Your Age."

Ande shares her incredible journey of brand building with podcasting, moving from the startup ecosystem to the pro-aging space. We dive deep into why "listening is an act of leadership," how to turn passive listeners into an active community by giving them an identity, and why niching down is the secret weapon for business growth. Whether you are looking for podcast lead generation strategies or simply want to become a better host, Ande’s energy and insights on "edutainment" are not to be missed.

Key Topics:

• How to pivot into a new industry using a podcast.
• Why you should name your community (not just your show).
• The ROI of podcast guesting vs. hosting.
• Overcoming the "ego" barrier to create authentic content.

Connect with Ande Lyons:

• Don't Be Caged By Your Age: https://www.dontbecagedbyyourage.com/
• Ande Lyons: https://www.linkedin.com/in/andelyons/

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast?  Go here!

You can book time in our studios here 

Want to read about this? Check the blog! 

When you transition from Silicon Valley software engineering to the creative world of podcasting, you bring a unique "systems-first" perspective. This week, Josh Troche sits down with Nathalie Doremieux, founder of The Membership Lab, to discuss why brand building with podcasting is the ultimate tool for humanizing complex business systems.

Nathalie reveals her "logical" path from IT to marketing and why hearing a person’s voice accelerates the trust factor in a way that written text simply cannot. One of my favorite things about thie episode is that Nathalie really dives into how to change a podcast into a scalable lead-generation engine.

In this episode, we dive deep into:

• The Buyer’s Journey: Why you must reverse engineer your ideal client's workflow to understand where a podcast actually fits.
• Asset Episodes: How to identify and create specific episodes designed to live in your CRM and nurture sequences for years.
• The Quality vs. Volume Myth: Why 50% of podcasts have 30 downloads or less...and why that’s plenty if you're reaching the right people ready to write checks.
• Eliminating Friction: How being your authentic self on mic acts as a natural filter, attracting your ideal clients and repelling those who aren't a fit
• The "Shelve It or Do It" Rule: A blunt, necessary piece of advice for any business owner stuck in the procrastination loop.

Connect with Nathalie Doremieux:

• Website: themembershiplab.com 
• Free Resources: podcastleadflow.com
• LinkedIn: Nathalie Doremieux 

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. 
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. 
https://www.pedalstomperproductions.com/

Want to start your own podcast?  Go here!

You can book time in our studios here 

Want to read about this? Check the blog!