It seems like everyone nowadays has a podcast. So why not you? Although one might argue that there are far too many podcasts, they are extremely popular ways of consuming information. Like blogs and videos, different podcasts attract different audiences, offering something for everyone. That makes them a great medium for marketing and building brand awareness if you tap into the right niche.

In this episode, Gail talks with Nicole Lashae Ben, CEO and founder of Thrive in Design, a web-based firm that specializes in empowering exceptional design-focused brands to tell their stories through impactful product launches and podcasts. A seasoned expert in the interior design industry with over 17 years of experience working in firms and with manufacturers, Nicole found her true calling in helping interior design firms and product companies boost brand awareness and revenue by telling their unique stories.

Gail asked Nicole why interior designers might want to consider podcasting. She said, “You should be podcasting if you want to establish yourself as an expert and authority in whatever it is that you are doing.” Podcasts are an effective way of building brand awareness, broadening audience reach, and giving value to clients and prospective clients.

Before diving into podcasting, advised Nicole, think about who the audience is that you’re trying to attract and what your goal is in attracting them. “Your podcast is a marketing tool, a sales tool,” she said. “Think about what call to action you want people to take as result of listening to the podcast.”

Whether you choose a video or only an audio format, realize that producing a podcast takes a fair amount of time and resources. You have to develop topics or themes for your individual podcasts. You need to identify, invite and schedule time with guest participants. You have to record and edit the podcast. Once in its final form, you have to upload the podcast to the various platforms that distribute podcasts. Usually, this requires a team of support and technical folks to make it manageable. However, the results can be quite rewarding.

Nicole also talked about what kind of content to develop for your podcast, how to get the most from your investment by repurposing your content in various ways, and some of the tools she uses to prepare and distribute her podcast. For all that and more, listen to the entire podcast.

If you're listening on your favorite podcast platform, view the full shownotes here: https://thepearlcollective.com/s12e4-shownotes

Mentioned in This Podcast

For more information about Nicole and Thrive in Design, go to the firm’s website at www.thriveindesign.co.

Gail and Nicole mentioned Zoom and several other software programs useful for podcasters:

Klap - This is an app used to create short videos from longer videos for use on TikTok, Instagram and other social media platforms. More information at klap.app.

Riverside - This is an online studio for high-quality podcast and video recording and editing. You can use it for live video events as well as for editing text, audio and video. More information at riverside.fm.

Garage Band - This is Apple’s video editing app. It comes standard on Apple smartphones, tablets and computers.

Pod Bean - This is an app for recording, editing, publishing and distributing podcasts. More information at www.podbean.com.

Izotope - This is an audio mixing and mastering software. More information at www.izotope.com.

https://www.youtube.com/watch?v=bbX4CeNkQW8

Episode Transcript

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Welcome. Today we have Nicole Lachey-Benn. She is our guest on the Creative Genius podcast. Welcome, Nicole. Thank you So good to have you. Thank you so much for having me. I'm so excited about this conversation today. it'll be so great. Well, tell us a little bit about your background in the interior design industry.