Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

You’ve already put in so much effort to create an incredible audio experience for your listeners… and then it comes time to write the show notes. Show notes can feel like such an afterthought and yet, they’re more important than you think. This week, episode 8 of Successful Podcasting Unlocked answers the question: Are show notes actually important?

In this episode, I share:

• Podcast show notes should be optimized for SEO (Search Engine Optimization).
• Transcribing your episode can help in creating comprehensive show notes. 
• Expanding on your show notes can be a great way to repurpose content, turning them into a blog post. 
• Adding timestamps and transcripts to show notes can enhance their SEO-friendliness.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

LINKS MENTIONED IN THIS EPISODE

Otter.AI*

Riverside*

*affiliate link

Proud member of the Feminist Podcasters Collective.

Ever wondered what it really takes to build a successful podcast that stands the test of time? Today, guest Lorraine Ball shares her extensive journey in podcasting, starting from her initial curiosity in 2009 to the evolution of her show, 'More Than a Few Words.' She discusses the challenges and changes in podcasting formats, the importance of technology, and the dynamics of co-hosting. Lorraine emphasizes the significance of communication, the art of being a good guest, and the value of reusing content effectively to reach a broader audience. This week, episode 204 of Podcasting Unlocked is about podcasting strategies and tips! 

Entrepreneur, author, professional speaker, and host of More than a Few Words, Lorraine brings creative ideas, practical tips, and decades of real-world experience to every conversation. Leaning on her experience as a business owner and former corporate executive, she delivers solid, usable content in a style that will motivate your audience to action.

In this episode of Podcasting Unlocked, Lorraine Ball is sharing the importance of clear communication between guests and hosts and actionable steps you can take right now to repurpose your content to reach new audiences. 

Lorraine and I also chat about the following: 

• Understanding the right podcasting format for you by trying new things.
• The dynamics and challenges of co-hosted shows.
• Tips for being a good podcast guest.
• Collaborating with guests to create meaningful conversations.

Don’t forget to head over to https://morethanafewwords.com/ to access Lorraine’s podcast, resources, and more!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH LORRAINE BALL:

LinkedIn

More Than a Few Words

Instagram

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Whether you’re posting weekly, bi-weekly, or on a different cadence, there are so many ways to create consistent, bingeable episodes for your audience. But have you also considered a season? Having a group of podcast episodes that have a predetermined start and end before moving onto the next group is just another way you can organize and release your podcast episodes. This week, episode 7 of Successful Podcasting Unlocked answers the question: Should my podcast have seasons or be ongoing?

In this episode, I share:

• The difference between episodic and serial style podcasts. 
• Seasons can create breaks for the host and build anticipation for the listeners. 
• The number of episodes in a season varies and is based on personal preferences or external factors. 
• Deciding whether to have seasons depends on your podcast’s unique goals. 

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Are you tired of feeling like you're throwing spaghetti at the wall with your podcast's marketing and just hoping something sticks? Today, I’m sitting down with marketing veteran James Hipkin, who boasts 40 years of experience, to demystify digital marketing specifically for podcasters. We're diving into strategic, actionable steps you can take to stand out from the crowd, no dancing in short-form videos necessary. Get ready to learn how to leverage your website and email list as your most valuable digital assets, optimize your content for search intent, and build meaningful relationships with your audience. This week, episode 203 of Podcasting Unlocked is about demystifying digital marketing strategies for podcasters! 

James Hipkin is the Founder and CEO of Inn8ly, a website design service that prides itself on creating and maintaining professional websites for small businesses without prohibitive costs. Since 2010, James has built his clients' businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach.

In this episode of Podcasting Unlocked, James Hipkin is sharing the importance of reliably connecting with those on your email list and actionable steps you can take right now to implement digital marketing best practices for your podcast. 

James and I also chat about the following: 

• The two digital assets you truly own: your website and your email list.
• The difference between informational and transactional keywords and their impact on SEO.
• Using the 70-20-10 rule for your email content, focusing on bringing value.
• The importance of empathy, humility, and patience in digital marketing.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH JAMES HIPKIN:

LinkedIn

Instagram

X (formerly Twitter)

Inn8ly

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

As a podcaster, it can be difficult to consistently come up with new content ideas. This is a huge reason the majority of podcasters never make it past 20 episodes. This week, episode 6 of Successful Podcasting Unlocked answers the question: How do I brainstorm my podcast content?

In this episode, I share:

• Market research is essential for understanding the needs and interests of your target audience.
• Search engines like Google, YouTube, and Pinterest can provide valuable insights into what people are talking about.
• Answer the Public is another useful tool for discovering relevant keywords that people are searching for.
• Engage your audience and past client conversations to generate ideas based on the conversations you’re already having.
• Online communities are great places to find the type of questions your ideal listener is already asking.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Feeling like your podcast is just you shouting into the void? You've poured your heart and soul into your show, but the downloads just aren't reflecting your effort. In today’s episode, Alesia conducts a live, in-depth podcast audit with Erin of Medium Lady Talks, dissecting common SEO pitfalls, guest management strategies, and actionable steps to finally unlock the audience growth you deserve. This week, episode 202 of Podcasting Unlocked is about navigating podcast burnout after 5 years, and what you can do to breathe some fresh air into your show! 

Erin Vandeven is the host of Medium Lady Talks, the podcast for burnt-out millennial moms who want to reclaim their time, energy, and joy—without the pressure of perfection. A working mom and mindful living advocate, Erin shares refreshingly honest conversations and practical strategies to help you navigate motherhood, career, and self-care with medium effort. If you’re overwhelmed by unrealistic expectations and craving a more sustainable approach to life her show is for you!

In this episode of Podcasting Unlocked, I’m sharing the importance of auditing your podcast to see what changes you can make instead of having to start over and actionable steps you can take right now to optimize your podcast for maximum visibility. 

Erin and I also chat about the following: 

• Formatting your show notes for search engines (your audience isn’t reading them!)
• Updating your show’s title to better reflect your ideal audience.
• Implementing an automatic workflow for better guest communication after recording, including providing shareable assets.
• Analyzing your podcast stats to find the best episode length for you and your audience.

Remember: just because your podcast hasn’t seen the growth you desire after several years doesn’t mean you need to start over from scratch! There are simple steps you can take to improve your visibility and reach without going down the road to burnout!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH ERIN:

Instagram

Medium Lady Talks

Patreon

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

Riverside

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

With over 50 podcasts launched to date, there are many different strategies we at Galati Media have tried and tested over time. Through this process, we have found the strategies that work and the strategies that fall short when it comes to launching a strategic podcast. This week, episode 5 of Successful Podcasting Unlocked answers the question: What are the dos and don’ts of launching a podcast?

In this episode, I share:

• Take time to plan your podcast concept and understand your target audience.
• Have a content plan that goes well beyond your launch episodes. 
• Find your unique voice and style instead of copying what you see others doing.
• Actively promote your podcast and engage with your audience.
• Avoid comparing yourself to other podcasters and arbitrary numbers, focus on your own progress, and compare yourself only to your past self.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Ever wish you could clone yourself to handle all those podcasting tasks? Well, what if we told you AI might be the next best thing? In this episode of Podcasting Unlocked Ken Cox, President of River City Internet Group, is here to explore how AI can revolutionize your podcasting workflow, from managing guests and acquiring sponsorships to providing exceptional customer service. This week, episode 201 of Podcasting Unlocked is about using AI for podcast workflow and sponsor automation! 

Ken Cox is the President of Rivercity Internet Group and the visionary behind InLink.com—a platform built specifically to provide every tool you need to be successful in business. InLink.com offers an Office suite that includes email, spreadsheets, documents, and cloud storage, along with a robust CRM that supports unlimited users—eliminating costly per-user fees. Ken is also the host of the Clicks and Bricks Podcast, a comprehensive, small business and online presence-focused Podcast series.

In this episode of Podcasting Unlocked, Ken Cox is sharing the importance of exploring AI options for your podcast and business and actionable steps you can take right now to feel empowered to implement AI in your podcast workflow. 

Ken and I also chat about the following: 

• Utilizing AI like an employee, handling specific tasks to improve efficiency in businesses.
• Implementing guardrails in AI systems is essential to maintain focus and relevance in conversations.
• How AI can streamline your guest management processes, leaving room for you to do other work.
• How the future of business lies in individual empowerment and the effective use of technology.

To learn more about InLink and check out their Tuesday trainings, head over to www.inlink.com today!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH KEN COX:

LinkedIn

Instagram

Clicks and Bricks Podcast

InLink

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

You might have heard about dynamic ads or seen them as an option on your podcast hosting platform but don’t know what they are. Dynamic ads are a great way to share up-to-date information with your listeners while still keeping your episode content evergreen. This week, episode 04 of Successful Podcasting Unlocked answers the question: What are dynamic ads and how can I use them?

In this episode, I share:

• Using dynamic podcast ads to share current information and offers with your audience.
• How to properly use the pre-roll, mid-roll, and post-roll ad slots for different types of content.
• How long your dynamic content should be depending on the placement. 
• Not all podcast hosting platforms support dynamic ads, so it is important to do your research when finding a platform that offers this feature.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED IN THIS EPISODE:

Buzzsprout* 

*affiliate links

Proud member of the Feminist Podcasters Collective.

In this special episode, we’re flipping the mic! Long time friend, client and podcaster Lisa Zawrotny is here to interview Alesia in celebration of 200 episodes of Podcasting Unlocked, formerly Listeners to Leads. Lisa and Alesia reflect on Alesia’s journey into podcasting and starting a podcast agency, the importance of strategy, valuable insights on the challenges and lessons learned in the podcasting world, and more! This week, episode 200 of Podcasting Unlocked is about celebrating 200 episodes of Podcasting Unlocked! 

Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards.

In this episode of Podcasting Unlocked, I’m sharing the importance of making strategic decisions for long term podcast success and actionable steps you can take right now to feel empowered to make your podcast work for you. 

Lisa and I also chat about the following: 

• How podcasting can be a powerful tool for connection and communication.
• Why batching content is essential for managing podcast production.
• Adapting your marketing strategies as trends and tools change.
• The future of podcasting and how established podcasters can continue to stand out.

Thank you so much for being along for this journey, whether this is your first episode or 200th! I’m looking forward to hearing from you all as Podcasting Unlocked continues!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ 

CONNECT WITH LISA ZAWROTNY:

Instagram

Positively Living Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

Ep 38: Is Launching a Podcast Right for You?

Successful Podcasting Unlocked Ep. 21: Can I Still Start a Successful Podcast Today?

Listeners to Leads Ep. 133: Being an Effective Podcast Host with Emily Aborn and Lisa Zawrotny

Listeners to Leads Ep. 18: How to Plan an Interview Podcast with Lisa Zawrotny

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.