Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

The best way to connect with your podcast audience is to create content that resonates with them. But in a busy world with digital algorithms that demand a constant stream of content, how can we cover topics that bring in our audience and new clients without overworking ourselves? The answer: referrals and market research! Sage Weiss is here today to talk about how he uses market research and referrals to grow his podcast and real estate business. This week, episode 173 of Listeners to Leads is about leveraging referrals and market research to grow a podcast! 

Sage Weiss is a real estate and personal finance YouTuber and host of the Life, Money, and More podcast. Sage helps people in the US and abroad buy & sell real estate by consulting and connecting. Sage is also a signed actor in the Seattle area passionate about sharing stories and lessons.

In this episode of Listeners to Leads, Sage Weiss shares the importance of being passionate about your podcast content and actionable steps you can take right now to create content on topics your audience actually cares about. 

Sage and I also chat about the following: 

• The gap in the market for young voices in personal finance and real estate.
• Using market research to ensure the relevance and longevity of a podcast.
• Maintaining a backlog of content to help you remain consistent.
• Creating content that addresses common questions and concerns of your audience.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH SAGE WEISS:

Email

YouTube

Life, Money, and More podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Making a guest appearance on other people’s podcasts is not only exciting but a great way to open yourself up to a new audience, potential clients, and business opportunities. But what can you do to promote your guest episode to your audience and beyond, especially if the host doesn’t promote it as much as you’d like? Lyndsay Phillips is here today to give us the best tips and strategies for repurposing your guest episode in a myriad of ways so it earns a spot in your evergreen content rotation. This week, episode 172 of Listeners to Leads is about creative ways to repurpose guest podcast episodes! 

Lyndsay Phillips is the CEO of Smooth Business Podcasting, speaker, guest expert, host of the Leverage Your Podcast show, and creator of the Podcast Leverage System. While growing a successful content marketing agency and launching a ton of podcasts (including her own), she quickly learned the true power of podcasting. Passionate about helping clients strategically leverage and repurpose their podcast interviews, she creates branded, authority-boosting content that expands your reach, attracts your ideal client, and generates leads.

In this episode of Listeners to Leads, Lyndsay Phillips is sharing the importance of taking a proactive approach to sharing your episodes as a podcast guest and actionable steps you can take right now to repurpose your content in new and exciting ways. 

Lyndsay and I also chat about the following: 

• Overcoming the initial fears behind starting a podcast.
• Having a plan for repurposing guest episodes, including creating blog posts, social media content, and videos.
• Creating evergreen content that can be consistently reused in your social media rotation.
• Using content to help team members and clients rather than having one-on-one conversations.

Don’t forget to head over to leverageyourpodcast.com/guest to get Lyndsay’s free guide and checklist, “3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales”!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LYNDSAY PHILLIPS:

Facebook

Instagram

LinkedIn

Podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

One of the most valuable marketing tools for your podcast is media appearances, and those appearances can come in lots of different forms. From getting on other people’s podcasts to paid advertising to appearing on and contributing to large publications and shows, using your voice and getting yourself and your message into the world is invaluable. Leah Forney is here this week to teach us how to start the journey of getting your podcast and expertise featured in all sorts of media! This week, episode 171 of Listeners to Leads is about getting your podcast featured in more media outlets! 

Leah M. Forney is a 9X published author, sought-after professional speaker, Your Visibility Activator, podcast host of Internationally Recognized and syndicated Hey Queen, Thrive, and Sexual Assault Thriver, and advocate. She is the Founder and creator of BAWSE Women Pitch, where she advises BAWSE women authors who desire more media attention on how to strategically position their book and brand to attract and secure more media opportunities.

In this episode of Listeners to Leads, Leah M. Forney is sharing the importance of using solo podcast episodes to showcase your expertise and actionable steps you can take right now to start building your digital footprint in a way that will get you noticed. 

Leah and I also chat about the following: 

• People need to see a message multiple times before they engage with your content.
• Being intentional with your social media content, ensuring that it reflects your expertise.
• The importance of having a mix of solo and guest episodes to balance content.
• Building relationships and helping other podcasters grow alongside you.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LEAH M. FORNEY:

Facebook

Instagram

Hey Queen, Thrive! podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

There are so many different ways to monetize your podcast and grow your show strategically. And while we often talk about turning your listeners into leads, we haven’t spent as much time on an equally achievable strategy: turning your podcast guests into leads or potential collaborators. Today’s guest Carol Hamilton is here to talk about making meaningful connections with those who could refer business to her or she could refer business to them all in the attempt to raise up the nonprofit sector. This week, episode 170 of Listeners to Leads is about the value of referral partners through podcast guests! 

Carol Hamiltonis the Principal with Grace Social Sector Consulting, LLC, and host of Mission: Impact podcast. She facilitates whole-brain equity-focused strategic planning, evaluation design, and organizational assessments for nonprofits and associations. She combines left-brain strategy and analysis with right-brain wisdom about human complexities for a proven, whole-brain, whole-organization process through which every stakeholder thrives. Carol is also a member of a consultant group focused on equity focused organization development, All In Consulting.

In this episode of Listeners to Leads, Carol Hamilton is sharing the importance of making your podcast guests feel comfortable and actionable steps you can take right now to build lasting business relationships with your podcast guests. 

Carol and I also chat about the following: 

• Being intentional and consistent with your podcast, even when it’s tempting to take on more.
• Building rapport with guests well before hitting record.
• Monetizing your podcast through referral partnerships.
• Experimenting with different episode types to find what works for you.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH CAROL HAMILTON:

LinkedIn

Mission: Impact podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Podcasting allows for everyone to have a voice. This is especially important for people in traditionally marginalized communities whose voices have a history of being silenced. Amy Pons, host of the Women Making Moves podcast, has made it her mission to seek out and provide a platform for women who’s stories are not like her own, and who are creating a new paradigm in the world. She’s here today to share with us what she’s learned from providing a platform for others, launching her podcast in 72 hours, and more! This week, episode 169 of Listeners to Leads is about amplifying women’s voices with podcasting and empathy! 

Amy Pons is the Founder and CEO of Unlock the Magic, Host of Women Making Moves, and Head of Marketing for End Workplace Abuse. Amy is a conqueror, a healer, a truth teller, and an activist. She's reached the highest of ladders in the corporate world realizing that the call toward creating for others was now hers to blaze. Amy is on the forefront of re-introducing the divine feminine to create the balance we've never seen in this lifetime. Through Amy's magic, you unlock your own and she guides you to walk in your highest path. 

In this episode of Listeners to Leads, Amy Pons is sharing the importance of aligning your values with your podcast  and actionable steps you can take right now to incorporate more empathy into your podcasting. 

Amy and I also chat about the following: 

• Celebrating women who are breaking cycles and doing things differently.
• Podcasting should be aligned with your values and intentions and bring you joy.
• The importance of amplifying diverse voices and stories to foster empathy and understanding.
• The intimate connection listeners feel with podcast hosts and the importance of maintaining authenticity.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH AMY PONS:

LinkedIn

Instagram

Women Making Moves Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Marketing your podcast or business can feel like a balancing act: you know you need to speak to potential clients’ pain points and frustrations, but you also want to make sure they know about you and the values your business holds. How do you blend these two narratives to create one story that showcases the very best about your brand? Lauren Cockerell is here today to talk about the StoryBrand methodology, what to consider in your marketing, and more! This week, episode 168 of Listeners to Leads is about the power of StoryBrand in our podcast content! 

Lauren Cockerell is President of Kwedar & Co., a PR/marketing firm that provides the strategy and execution business owners need to achieve balance and sustainably take their businesses to the next level. As a one-stop-shop for strategic communications, they help entrepreneurs enjoy growing their business and feel confident in the direction they’re headed. Lauren is also a board member of the Foundation for the Young Women's Leadership Academy of Fort Worth, empowering the next generation of women leaders.

In this episode of Listeners to Leads, Lauren Cockerell is sharing the importance of utting the customer first and making it easy for them to do business with you and actionable steps you can take right now to ensure your marketing focuses on the needs of your clients. 

Lauren and I also chat about the following: 

• The loneliness of entrepreneurship and the value of finding a community.
• Understanding StoryBrand and customer-centric storytelling.
• Being clear on the types of clients the business wants to attract and the value of having a niche.
• The balance between providing value and not giving away too much information for free.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LAUREN COCKERELL:

LinkedIn

Instagram

The Impatient Entrepreneur Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

While lots of social media posting tries to keep up with trends and focus on current events, podcasters and small business owners have a lot of evergreen content that establish them in their field and promote their thought leadership. So how do we share our evergreen content in an approachable, easily remembered way that doesn’t get lost in the algorithms of social media? Mark Herschberg, creator of the Brain Bump app, is here today to talk about his solution, Brain Bump. This week, episode 167 of Listeners to Leads is about escaping the social media hamster wheel! 

Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually.

In this episode of Listeners to Leads, Mark Herschberg is sharing the importance of creators driving traffic to their own sites and content and actionable steps you can take right now to share your evergreen content in a way that doesn’t rely on social media. 

Mark and I also chat about the following: 

• The limits of social media’s chronological and algorithmic structures.
• How the app Brain Bump creates ways for creators to share tips with their audience while ensuring the original creator's brand is visible.
• The importance of using data to make better decisions while keeping users' data private.
• Having a clear understanding of your audience and tailoring your content to their needs.

Don’t forget to go check out the Brain Bump app on your app store or by visiting https://brainbumpapp.com/

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MARK HERSCHBERG:

LinkedIn

Facebook

X (formerly Twitter)

The Career Toolkit

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Brain Bump app

The Career Toolkit 

Cognosco Media

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

With two billion monthly active users worldwide, Instagram can be an awesome place to spend time and promote your podcast. But making meaningful connections and boosting your engagement means more than just posting about your brand new episode and then disappearing off the app until the next one goes live. Today’s guest, Jillian O’Keefe, is sharing all things Instagram with us. From getting new followers, to engaging with those followers, strategic ways that we can grow our audiences without posting 50 times a week, and more! This week, episode 166 of Listeners to Leads is about the power of authentic engagement on Instagram! 

Jillian O’Keefe is an Instagram Content Strategist for authors, editors, and book coaches who helps them gain visibility by embracing and showing their unique story to grow their following on Instagram. She encourages bookish people to share their true voices and passions to build their businesses and attract dream clients who engage with and care about their content. As a champion of the #bodypositivity movement, Jillian understands the power of authenticity and how it helps women stand out by presenting an alternative to the picture-perfect, impossible standards of Instagram-shiny posts.

In this episode of Listeners to Leads, Jillian O’Keefe is sharing the importance of setting aside time to respond to and connect with people in your DMs and actionable steps you can take right now to boost your engagement and expose more people to your content. 

Jillian and I also chat about the following: 

• Creating authentic content that connects with your audience.
• Using collaborations to expand your reach and connect with new audiences.
• Focusing on the quality of engagement, not on the size of your following.
• Utilizing hashtags effectively on Instagram in 2024.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JILLIAN O’KEEFE:

Instagram

Medium Lady Reads Podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

As content creators, social media can feel really overwhelming. And when a platform like Facebook has so many different ways to connect and interact with people, how do you know where to start to maximize your presence and use Facebook to its fullest potential? Meg Brunson, a marketing authority who is a former Facebook employee, is here today to talk about how we as business owners can best optimize and utilize Facebook to generate leads, find clients, and build community. This week, episode 165 of Listeners to Leads is about optimizing your Facebook marketing for maximum impact! 

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space. Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself. Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

In this episode of Listeners to Leads, Meg Brunson shares the importance of optimizing your business profile on Facebook and actionable steps you can take right now to build genuine connections through Facebook groups. 

Meg and I also chat about the following: 

• Strategic ways to approach Facebook as a content creator.
• Finding the balance between "fluff" content and more valuable, educational content in groups.
• Building genuine connections in online communities.
• Why most businesses don’t need Facebook ads.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MEG BRUNSON:

Facebook

Instagram

LinkedIn

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Social media is one of the biggest tools we have in podcasting to reach more listeners, connect with potential clients, and promote our thought leadership, helping us land new clients. But what platforms should you focus on? The simple answer: the ones on which you spend your time online. This month for our Summer Social Series, I’m speaking with experts from the various platforms about promoting your podcast so you can figure out what works best for you. Today, we’re talking about the most underutilized platform, LinkedIn. This week, episode 164 of Listeners to Leads is about practical strategies for using LinkedIn for podcast promotion! 

Tania Bhattacharyya is the founder of Lumos Marketing, a thought leadership consultancy for social impact entrepreneurs ready to stand out as they stand up for their mission. She offers personal brand messaging, storytelling, and community-building strategy for LinkedIn along with coaching to dismantle imposter thoughts. She also hosts the podcast The Campfire Circle which explores the idea of replacing the ‘boardroom table’ as the ultimate space of leadership with a campfire circle: a place to share our stories, build inclusive community, and spark visionary ideas.

In this episode of Listeners to Leads, Tania Bhattacharyya is sharing the importance of repurposing past content to simplify your marketing and actionable steps you can take right now to best utilize your LinkedIn to market your podcast. 

Tania and I also chat about the following: 

• LinkedIn’s evolution from a corporate platform to a place for creators.
• The benefits of repurposing your evergreen content on LinkedIn.
• Connecting with influential people in your industry through articles and messages.
• Making marketing your podcast easy – so it can keep being fun.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH TANIA BHATTACHARYYA:

LinkedIn

Instagram

Lumos Marketing

The Campfire Circle podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.