Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

We’ve all become accustomed to seeing a barrage of social media and Google advertisements wherever we go on the internet. But how do we take advantage of these ad opportunities to promote our podcast and bring in more valuable leads to our businesses? 

Robert Brill is an expert on all things advertising, and is here today to talk us through how to approach advertising for our podcast: from what to do before paying for ads to assessing your goals and more! This week, episode 153 of Listeners to Leads is about mastering paid advertising for your podcast and business! 

Robert Brill is the CEO of Brill Media, a leader in performance advertising founded in 2013. Brill Media manages all the time-consuming advertising work so agencies and advertisers can focus on what matters most: their business. Robert works with clients to make sense of the paid media landscape, from social media advertising to digital out-of-home advertising and more.

In this episode of Listeners to Leads, Robert Brill is sharing the importance of developing a strong advertising strategy before investing money into ads and actionable steps you can take right now to decide the best places to run ads for your business. 

Robert and I also chat about the following: 

• The slippery slope of using other people’s content in your advertising.
• Finding your product market fit as a podcaster and business owner.
• Which platforms to start with when developing an ad strategy.
• The importance and value offered by setting expectations and working with professionals.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ROBERT BRILL:

LinkedIn

Instagram

The LA Business Podcast

Brill Media website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Podcasting and public speaking can feel like they are very different worlds, but they’re really just two different methods of sharing your voice and message with the world. Because of this, many people, Antoniette Roze and myself included, think that you should do both to maximize your opportunities to grow and connect with your audience. Antoniette is here this week to talk about sharing your message, tips for being a better speaker, and more! This week, episode 152 of Listeners to Leads is about becoming a standout speaker with visibility tips! 

Antoniette Roze is a dynamic force in Speaker Representation and PR/Brand Strategy, revolutionizing careers in the Health, Wellbeing, and Optimum-Performance industry. As the founder and CEO of Wellness Productions Co, Antoniette’s agency specializes in advancing authors, speakers, and health-industry experts.

In this episode of Listeners to Leads, Antoniette Roze is sharing the importance of using multiple platforms to get your voice heard and actionable steps you can take right now to utilize AI as an assistant when writing pitches. 

Antoniette and I also chat about the following: 

• The importance of authenticity and connecting with your audience both in podcasting and speaking engagements. 
• Navigating public speaking as an introvert.
• The most important thing you can do when pitching a podcast or speaking gig.
• Starting with small speaking engagements and working your way up with practice.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ANTONIETTE ROZE:

LinkedIn

YouTube

SpeakPact podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

As podcasters, we tend to think about our craft as an audio-based product. But we’ve all seen the rise in video content over the last few years, and that’s not going anywhere any time soon. How do we embrace video content as podcasters, especially those of us who are less comfortable on camera? Atiba De Souza, the Content Superman, is here this week to discuss all that and more. This week, episode 151 of Listeners to Leads is about how to improve your video content strategy! 

Atiba De Souza is the CEO of Client Attraction Pros, a video marketing agency that specializes in helping busy expert entrepreneurs get more of the right kind of videos out in the world so they can book more speaking engagements, become a recognized authority, and spend less time chasing clients. Known as the Content Superman, Atiba’s decades of experience running his agency and focusing on SEO and video content put him at the leading edge of content specialists. Atiba also hosts several podcasts, including ‘Thoughts on Thought Leadership’ and ‘Traffic Keys’.

In this episode of Listeners to Leads, Atiba De Souza is sharing the importance of pivoting your podcast to include video and actionable steps you can take right now to make meaningful connections with your audience. 

Atiba and I also chat about the following: 

• Why the ego keeps podcasters from creating videos.
• Improving our podcast video content to stop the scroll on social media.
• Creating video for your audience, not yourself.
• The future of AI and video content creation and why you should be learning!

Ready to connect with Atiba? Head over to meetatiba.com to connect with him on LinkedIn! Once there, click “more” and then “connect”!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ATIBA DE SOUZA:

YouTube

Instagram

Podcasts

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

When most podcasts don’t make it to 25 episodes, it can be shocking to see that someone has over 1600 podcast episodes under their belt. While there’s no silver bullet or secret sauce to achieve instant success, Alan Lazaros has learned a thing or two about podcasting with his years of experience. He joins us this week to share what he has learned about consistency, success, feeling fulfilled, and more! This week, episode 150 of Listeners to Leads is about insights from over 1600 podcast episodes! 

Alan Lazaros is the CEO and co-founder of Next Level University and co-host of the Next Level University podcast, where they are committed to helping you get to the next level of your life, love, health, and wealth. After experiencing a near fatal car accident at 26, Alan decided to take control of his life and dive head first into the self improvement space. His mission is to help others design fulfilling lives, maximize their potential, and build aligned businesses they love on their own terms. 

In this episode of Listeners to Leads, Alan Lazaros is sharing the importance of recognizing how you can stay consistent, and actionable steps you can take right now to ensure your profitability in both the short and long term. 

Alan and I also chat about the following: 

• How Alan’s near-death experience led him to self improvement and permanently changed his outlook on life.
• Maintaining energy and authenticity while producing a daily podcast.
• The importance of starting small in building up your show over time.
• Having two profitable trains: short-term profitability and long-term snowball.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALAN LAZAROS:

Next Level University

Instagram

LinkedIn

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Podcasting can feel like a lonely venture when first starting out, when you’re doing everything yourself and worrying about whether or not the statistics you’re seeing are “normal”. Finding a podcast network that aligns with your mission and values allows you to collaborate with other podcasters, grow your audience, and feel a little less like an island in the sea of podcasting. Karen Roberts is here today to share her experience going from fitness coach to podcaster, starting a podcast network, and more! This week, episode 149 of Listeners to Leads is about growing your show with an aligned podcast network! 

Karen Roberts is a seasoned fitness industry veteran with over 25 years of experience who made a bold leap into the digital space. After successfully guiding coaches through the transition to online entrepreneurship, she hosted her inaugural online summit in 2020. Mintwave Radio recognized her expertise and invited her to launch a weekly show, 'A Coffee with Karen - a cup of positivity with just a sprinkling of wu wu podcast,' breaking free from the constraints of traditional radio. In 2021, she took charge of the station, founding the Raising Vibrations Podcast Network, driven by the realization that providing a platform was insufficient. Karen identified a need for a comprehensive strategy, leading her to join forces with Evans Putman the founder of Podcast Profit School.

In this episode of Listeners to Leads, Karen Roberts is sharing the importance of building trust with your audience through consistency and actionable steps you can take right now to find like-minded people to collaborate with. 

Karen and I also chat about the following: 

• Allowing your show to grow with and align with your business.
• Podcasting as an introvert-friendly alternative to speaking at in-person events.
• Building trust with your listeners through consistent, quality content.
• Don’t wait for things to be perfect - just get started.

Be sure to check out Karen’s Podcast Profits Unleashed monthly FREE workshop!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH KAREN ROBERTS:

LinkedIn

Instagram

The Podcast Profits Unleashed Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Podcasting has a way of bringing together like-minded people and creating tight knit communities. While beneficial in a lot of ways, that feeling of connectedness can do incredible things for people’s mental health. Donald Dunn is using his platform to support veterans in their civilian life after service, including sharing how podcasting can be the first step in healing from trauma. This week, episode 148 of Listeners to Leads is about the benefits of podcasting for mental wellness! 

Donald Dunn is the CEO of Heroes Voices Media Foundation, an author, and 20 year military veteran. Heroes Voices Media Foundation works to empower and elevate the voices of heroes – veterans and their families – through the transformative power of storytelling, music, and the arts.  Their commitment is to be a beacon of hope and inspiration, nurturing a world where every hero's story is celebrated, and where the healing potential of the arts is accessible to all who have served our nation and communities. Donald’s podcast, Spirits and Stories with Donald Dunn highlights the struggles and the successes of the veteran community.

In this episode of Listeners to Leads, Donald Dunn is sharing the importance of veterans finding a community to help begin healing from trauma and actionable steps you can take right now to utilize podcasting as a way to share your story and build that community. 

Donald and I also chat about the following: 

• Finding a new direction with your podcast over time.
• The challenges of rebranding a podcast that has changed over time.
• Podcasting as an outlet and means of connecting people, especially veterans.
• How honesty and vulnerability in podcasting can be the first step to healing trauma.

For links to all of Donald’s projects, check out his Linktree. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH DONALD DUNN:

YouTube

Instagram

Podcast

Heroes Voice Media Foundation

Veteran Voice Radio (formerly Gun Room Radio)

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

With so many opinions out there on the “correct” way to market your podcast, it’s no wonder myths can take hold and gain traction quickly. Today, I’m busting 6 common myths about podcast marketing that might be keeping you from seeing the results you want with both your podcast and your business. This week, episode 147 of Listeners to Leads is about the six podcast marketing mistakes that are holding you back! 

In this episode of Listeners to Leads, I’m sharing the importance of not comparing your podcast to other podcasters, large OR small and actionable steps you can take right now to improve your podcast marketing without social media. 

I also chat about the following: 

• You’re not the only one disenchanted with social media marketing for your podcast.
• Podcasting is a long game - seeing results will take time.
• SEO is more important than ever for podcasters.
• Never compare yourself to other podcasters, whether they have ten followers or 10,000.

Head over to galatimedia.com/workshop to sign up for the FREE Podcast Marketing Workshop, happening on April 30, 2024. Can’t make it live? No problem! The replay will be available after the workshop for you to  enjoy at your own pace.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

FREE Podcast Marketing Workshop

Proud member of the Feminist Podcasters Collective.

As a podcaster and content creator, staying consistently creative while keeping your audience engaged can feel like a constant challenge. But the one-size-fits-all approach is losing its appeal, and Karyn Paige thinks Human Design is the response that will help everyone find strategies that work for them. This week, episode 146 of Listeners to Leads is about using your Human Design to create more effective content! 

Karyn Paige is a business mindset coach and consultant, and certified Informed Practitioner of Human Design. Her work centers the experiences of Women of Color from an intersectional perspective, blending the personal and the professional to imagine the possibilities of a liberated world.

In this episode of Listeners to Leads, Karyn Paige is sharing the importance of understanding one's strengths, weaknesses, and communication style and actionable steps you can take right now to utilize your Human Design type when making decisions around your podcast. 

Karyn and I also chat about the following: 

• What is Human Design?
• Using Human Design to understand your strengths and weaknesses.
• The end of the “one-size-fits-all” approach to work and content creation.
• Taking time to reflect on your actions and decisions to see if they align with your goals.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH KARYN PAIGE:

Website

Instagram

LinkedIn

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

As entrepreneurs, especially those of us juggling multiple roles, it's easy to get overwhelmed by the daily tasks and minutiae of running a business. We rely on our memory to keep track of everything, which often leads to missed opportunities and wasted time chasing down details. This is especially true when it comes to keeping track of what podcasts we appear on and when and how to promote them. But by creating systems to keep track of the information for us, we’re able to spend less mental energy on tracking down the details and more on genuinely promoting our appearances and generating revenue for our businesses. This week, episode 145 of Listeners to Leads is about creating systems for efficient and intentional collaborations! 

Angela Tan is the founder of The Systems Rx based out of Tampa, Florida. She is a funnel tech and automation specialist offering both DFY services and DIY products in her education resource shop, The Funnel Pharmacy. As a mom of two littles, she's grateful for her automated systems to keep her sane while juggling all the things. 

In this episode of Listeners to Leads, Angela Tan shares the importance of regularly auditing the software you use and actionable steps you can take right now to build helpful, robust systems to keep track of your podcast appearances and promotions. 

Angela and I also chat about the following: 

• Developing a system to track your podcast appearances and promotions.
• Exploring automation to simplify your podcast appearance promotions.
• Conducting routine software audits to eliminate unnecessary tech and expenses from your business.
• Taking the time to figure out what systems and technology work best for you.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ANGELA TAN:

Website

Instagram

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Clickup*

Honeybook*

Zapier

Airtable

* Affiliate Links

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Everyone loves a good story, right? That’s what we should be doing as podcasters: telling engaging stories that connect us with and help us build rapport with our audience. But many people have been tricked into believing that their lives aren’t interesting enough or they haven’t done anything ‘worth’ talking about. That’s simply not true. Karen Kenney, a spiritual mentor, life coach, and podcaster, is here today to tell us how to get over our fears of rejection and judgement to tell an engaging story. This week, episode 144 of Listeners to Leads is about unleashing the power of storytelling! 

Karen Kenney is a certified Spiritual Mentor, Writer, Hypnotist, Integrative Change Worker and Life Coach. She’s known for her dynamic storytelling, her sense of humor, her Boston accent and her no-bullshit approach to Spirituality and transformational work. She’s been a yoga teacher for 25 years, is a Certified Gateless Writing Instructor, and is also an author, speaker, retreat leader and the host of The Karen Kenney Show podcast. A curious human being, life-long learner and an entrepreneur for 20+ years, Karen brings a down-to-earth perspective to applying spiritual principles and using practical tools that create powerful shifts in people’s lives, relationships and businesses. 

In this episode of Listeners to Leads, Karen Kenney is sharing the importance of being vulnerable to create genuine human connection and actionable steps you can take right now to tell a compelling story. 

Karen and I also chat about the following: 

• The Gateless Writing method and how it transforms how we view our ideas.
• How fear of rejection, abandonment, or judgment holds people back from sharing their stories.
• Telling stories well and connecting them back to your business or podcast.
• Leaving your podcast listeners better than when they turned on the episode.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH KAREN KENNEY:

Website

Instagram

Podcast

YouTube

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.