Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Having guests on your podcast is a valuable way to bring your audience new perspectives and ideas on topics they deeply care about. But choosing the right guests for your show can be time-consuming, especially if you receive tons of pitches from people looking to be on your show. Emily Aborn and Lisa Zawrotny are back on the show to share their processes for finding the right guests for their podcasts, and how they prepare for guest interviews. This week, episode 133 of Listeners to Leads is about being an effective podcast host! 

Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.

Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards. 

In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of thoroughly vetting your potential podcast guests and actionable steps you can take right now to prepare for a podcast interview as a host. 

Lisa, Emily, and I also chat about the following: 

• Being selective about the guests you bring on your show.
• The right level of preparation for a podcast interview as a host.
• Structured vs. Conversational podcast styles and how it affects guest choice.
• Content planning and deciding where to put a guest episode in your podcast schedule.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH EMILY ABORN:

Instagram

Podcast

Website

CONNECT WITH LISA ZAWROTNY:

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Having big-name guests on your podcast is a great way to boost the credibility of your show and potentially get your show in front of new listeners. But it’s important to consider why you want to have these guests on and make sure you’re approaching the pitch the correct way. Courtney Elmer, the creator of PodLaunch, is here today to talk about her experiences in making connections with big-name podcasters and building lasting connections that benefit everyone, especially the audience. This week, episode 132 of Listeners to Leads is about securing high-profile guests for your podcast! 

As the Founder of The EffortLESS Life® and creator of the hit podcast launch program, PodLaunch™, Courtney Elmer is a sought-after consultant, host, and speaker who is known for helping entrepreneurs embrace failure and grow through what they go through to create the greater income, influence, and impact they deserve. Courtney teaches online business leaders how to build self-sustaining businesses that can thrive in a rapidly changing digital environment, expand their thought leadership through podcasting, and use their voices to catalyze positive change in the world.

In this episode of Listeners to Leads, Courtney Elmer is sharing the importance of going the extra mile when pitching to potential guests and actionable steps you can take right now to realign your podcast with your business after making changes. 

Courtney and I also chat about the following: 

• The importance of fully showing up in an interview, even when your guest is not.
• Podcast plateaus and the reflection to do to move past them.
• The five things podcast app algorithms look for in your show.
• Going the extra mile when pitching a potential guest for your show.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH COURTNEY ELMER:

Instagram

Insider Secrets to a Top 100 Podcast with Courtney Elmer

LinkedIn

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep. 124: Are Podcast Reviews Important? Part 1

Listeners to Leads Ep.126: Are Podcast Reviews Important? Part 2

Listeners to Leads Ep: 70: Behind the Scenes of a Podcast Rebrand with Lisa Zawrotny

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

The beauty of podcasting is that anyone can pick up a microphone, share their story, and make a difference in the world. While that freedom is rare in widespread media now, that doesn’t mean you shouldn’t think carefully and consider what you say before putting it out into the world! I’m going to give you a few basic do’s and don’ts of what to say on your podcast, especially as a business owner.  This week, episode 131 of Listeners to Leads is about what you should and shouldn’t say on your podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of editing your podcast for content, not just mistakes and ‘ums’ and actionable steps you can take right now to avoid spreading misinformation and disinformation. 

I also chat about the following: 

• Sharing identifying information about those you’ve worked with can have unintended consequences for businesses and individuals.
• Editing your podcast for content allows you to create a clear, concise message and catch mistakes before they hit the airwaves.
• The importance of podcasting as a medium for freedom of expression.
• Avoid sharing misinformation and disinformation on your podcast and podcasting ethically.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Creating a sales funnel is essential to bringing in new clients for your business. But when you hear the word sales, do you think of overly pushy sales tactics that make everyone involved uncomfortable? Well, sales do NOT have to be that way! Evan Putman is here today to tell us all about how to create a sales funnel that aligns with your values and helps prospective clients decide what level of involvement is right for them. This week, episode 130 of Listeners to Leads is about creating an aligned and effective podcast sales funnel! 

Evans Putman is the Founder of Podcast Profit School and a business consultant who partners with visionary, collaborative entrepreneurs with big, positive messages and missions to help them create simple, sustainable (leveraged) client acquisition solutions and cash flow confidence for their business. He is the creator of the Podcast ATM business model, Infinite Impact Method, and The Servepreneur Blueprint™, and his trainings are licensed by and featured in ClickFunnels Founder Russell Brunson's high-ticket coaching programs.

In this episode of Listeners to Leads, Evans Putman is sharing the importance of building like and trust with potential leads and actionable steps you can take right now to optimize your sales funnel to align with your values. 

Evans and I also chat about the following: 

• The importance of serving your listeners first, before selling to them.
• Evans’ Podcast ATM approach for both hosts and guests.
• Converting listeners into clients through a relationship-based approach.
• Creating a binge-able lead gen experience through audio content.

To take advantage of Evans’ free Niche Cast Blueprint, text ‘LEADS’ to 55444 or visit podcastsalesmachine.com/leads to download!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH EVANS PUTMAN:

Website

Instagram

Infinite Impact Radio podcast

LinkedIn

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

The description of your podcast is one of the first, if not THE first, thing people see about your show. This paragraph is the listener’s first look at what to expect from your show, so setting the scene accurately and concisely is critical to retaining listenership and inviting in new audience members. On today’s episode, I’m going to teach you how to write a podcast description that is clear, concise, and highlights the achievements of your show to captivate new listeners. This week, episode 129 of Listeners to Leads is about creating a perfect podcast description for your show! 

In this episode of Listeners to Leads, I’m sharing the importance of optimizing your podcast description and actionable steps you can take right now to write a clear, concise, informative description. 

I also chat about the following: 

• The difference between a podcast description and show notes.
• Understanding the elements of a good podcast description.
• A podcast description template to use to craft your own description.
• Why highlighting your credentials and rankings is beneficial. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

TEMPLATE:

“ [Podcast Title], hosted by [Host’s full name], [shows/teaches/helps/etc.] [ideal listener] [what you want your ideal listener to get from your show]. [This sentence explains why you’re qualified to speak on the topic]. [This sentence mentions when the show goes live general topics the show covers]. Learn more about [Host] and [Podcast Title] at [insert podcast website].

Alesia’s example using the template:

“Listeners to Leads, hosted by Alesia Galati, teaches new and aspiring podcasters how to use their podcasts to grow their businesses. Alicia uses her experience as the owner of Galati Media, a full-service podcast management agency, to help business owners get leads, land speaking gigs, and create deeper connections with their audiences through their podcasts. Alesia and her guests will discuss everything from launching a podcast to marketing a podcast. Learn more about Alesia and Listeners to Leads at www.listenerstoleads.com.”

Proud member of the Feminist Podcasters Collective.

LinkedIn is an important social media tool when it comes to growing your business and networking with other professionals. And we’ve talked on the show before about optimizing your LinkedIn profile for maximum visibility. But what about specifically marketing your podcast on your profile? Louise Brogan, one of the top voices on LinkedIn content, is here today to share her experiences, tips, and strategies for marketing and promoting your podcast on LinkedIn! This week, episode 128 of Listeners to Leads is about marketing your podcast on LinkedIn! 

Louise Brogan runs a  boutique marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way. Louise is an international speaker and hosts the LinkedIn with Louise Podcast and YouTube channel. For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis. 

In this episode of Listeners to Leads, Louise Brogan is sharing the importance of encouraging engagement with your LinkedIn posts and actionable steps you can take right now to utilize your LinkedIn profile more than 97% of users. 

Louise and I  also chat about the following: 

• Building a network of people interested in your podcast topic.
• Example posting schedules and caption scripts to engage your audience and encourage their engagement with your posts.
• Thinking of using LinkedIn to network in the same way you would network at a conference.
• Utilizing storytelling and examples of past clients to turn listeners into leads.

Head over to Louise’s website for a free guide to utilizing your LinkedIn to its fullest potential!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LOUISE BROGAN:

LinkedIn

YouTube

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep. 121: How to Use LinkedIn to Generate Podcast Leads with Julie Livingston 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

So many things happened in podcasting in 2023 that it can be difficult to keep track of it all! As the end of the year approaches, now is the time to reflect back on trends we saw in 2023 and think about what 2024 might bring to the podcast industry. Today, I’m walking you through the major milestones and noteworthy podcasting moments from this year and talking about what I see as being important to factor into your podcasting journey in the year to come. This week, episode 127 of Listeners to Leads is about the future of podcasting in 2024! 

In this episode of Listeners to Leads, I’m sharing the importance of being selective of where you get your information and actionable steps you can take right now to incorporate video and AI into your podcast strategies. 

I also chat about the following: 

• How AI has changed the podcasting game and the tools you can utilize for your podcast.
• The importance of utilizing video content in your marketing strategy for 2024.
• Podcasts with bold, thought-provoking content will perform better than playing it safe.
• Focusing on the people who listen to your podcast, rather than the numbers.

To access the 2024 Predictions Workbook, head over to our website!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Content:

Listeners to Leads Ep.94: Podcasting and AI: What You Need to Know for the Future

Listeners to Leads Ep. 19: A Guide to Easily Managing your Weekly Podcast Workflow

Listeners to Leads Ep. 11: How to Use Dynamic Content to Make Money with your Podcast

How Stitcher Shutting Down Will Impact Your Podcast

Tools:

Riverside.fm

Otter.ai

Izotope RX

Auphonic

Headliner

Munch

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

We’re talking podcast reviews and ratings again this week! After my last solo episode, my team had questions about how different platforms handle ratings and reviews. And with platforms making major changes to benefit podcasters and increase engagement in their communities, we turned on our microphones to discuss platform-specific content and answer the questions the team (and listeners!) have had. This week, episode 126 of Listeners to Leads is about whether or not podcast reviews and ratings are important and helpful to achieving your podcast goals! 

In this episode of Listeners to Leads, I’m sharing the importance of using more than just platform-specific statistics to plan your podcast goals and actionable steps you can take right now to prepare yourself to make 2024 podcast goals. 

My team and I also chat about the following: 

• How Spotify encourages audience engagement with new podcast features.
• Spotify’s checklist to prepare your podcast for Wrapped at the end of the year.
• Potential strategies for getting more reviews on Apple Podcasts.
• Whether you should use platform-specific statistics in planning your future podcast goals.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep 124: Are Podcast Reviews Important?

Listeners to Leads Ep 43: Creating and Keeping Podcast Goals

Listeners to Leads Ep 88: Setting Achievable and Measurable Podcast Milestones

Spotify’s Wrapped Checklist

PodLottery

Positively Living with Lisa Zawrotny

Content with Character with Emily Aborn

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Setting goals is something we all know we’re supposed to do, but how many of us achieve them? Whether business goals or personal goals, you surely have a list of things you want to accomplish lying around. Jenn Drummond is here today to share her experiences in achieving her goals and living for herself, not just her family, setting a World Record, and so much more.  This week, episode 125 of Listeners to Leads is about building resilience and achieving your goals! 

Jenn Drummond is a Mom of 7, a successful business owner, and a World Record holder.  As the first woman to climb the second highest summits on each of the 7 continents, she now spends her time inspiring others to create a thriving business and lasting legacy of their own. She shares her story and strategies for success through her book, BREAKPROOF: 7 Strategies to Build Resilience and Achieve Your Life Goals, and her Seek Your Summit podcast, programs, and signature talks.

In this episode of Listeners to Leads, Jenn Drummond is sharing the importance of taking time to live for yourself and actionable steps you can take right now to achieve your goals with the help of others. 

Jenn and I also chat about the following: 

• Jenn’s story of growth and pursuing her goals after a terrible accident changed her worldview.
• Committing to doing hard things can help you overcome obstacles and self-doubt.
• Jenn’s passion for podcasting and how it’s opened up opportunities she didn’t think were possible.
• Podcasting is a way to connect with people with similar goals and stories.

To pre-order Jenn’s book, ‘BREAKPROOF’ head over to her website!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JENN DRUMMOND:

Website

LinkedIn

Instagram

Seek Your Summit Podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Consumer and audience opinions are everywhere. From online shopping to social media comments to podcast reviews, regular folks are leaving feedback on products and media all day, every day. And we’ve all listened to at least one podcast based on reading the reviews, right? So, are reviews integral to the success of a podcast? My answer is “Yes, and…” and we’re exploring that on today’s show. This week, episode 124 of Listeners to Leads is about whether or not podcast reviews are important! 

In this episode of Listeners to Leads, I’m sharing the importance of reviews as one method of gauging your podcast’s success and actionable steps you can take right now to receive valuable reviews and feedback from your listeners. 

I also chat about the following: 

• Why more information is better for understanding podcast ranking.
• Apple Podcasts is NOT the global top podcast platform and why that matters for reviews.
• Two effective ways to ask your audience for ratings and reviews.
• How different podcast listening platforms approach ratings and reviews.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep. 43: Creating and Keeping Podcast Goals

Listeners to Leads Ep. 23: How to Create a Podcast Launch Plan

Listeners to Leads Ep. 102: 10 Things to Do Before You Start a Podcast

Proud member of the Feminist Podcasters Collective.