Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

When we have people on our podcasts, we need to be able to communicate with them effectively to get their point across. But communication starts before we even speak a word on the call. It starts with our body language, facial expressions, and how we show up to the interview in the first place. Joseph McGuire joins me on the podcast today to teach us about observing and understanding body language so we can communicate effectively with our podcast guests. This week, episode 123 of Listeners to Leads is about understanding body language for better podcast interviews as a podcast host and guest! 

Joseph McGuire is the owner and behavioral negotiation consultant at Clear Sight Communications. Joseph uses the ancient Chinese tradition of face reading, body language, and elements FBI negotiation techniques to teach people to build exceptional professional and personal relationships. He is also the author of ‘Face Facts: The Art of Reading Your Clients and Prospects for Sales, Negotiation, and Recruitment’.

In this episode of Listeners to Leads, Joseph McGuire shares the importance of observing body language during an interview and actionable steps you can take right now to turn an interview into a true conversation. 

Joseph and I also chat about the following: 

• Communication begins before you say anything in a conversation.
• The importance of a smile and building trust right away.
• Don’t be afraid to speak up as a guest if the podcast host isn’t engaged.
• Factor your background and clothing into your preparation for an interview.

To order a copy of Joseph’s book ‘Face Facts: The Art of Reading Your Clients and Prospects for Sales, Negotiation, and Recruitment’, you can click here.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JOSEPH MCGUIRE:

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Clear Sight Communications

YouTube

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep 117: The Power of Creating Authentic Connection as a Podcast Host with Joe Dimino

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Starting a podcast can seem overwhelming, especially if the technology and skills required are new to you. But with the confidence to go outside of your comfort zone and try something new, starting a podcast is well within reach. Gabrielle Crichlow knows this feeling all too well and is here today to talk about her experience starting a podcast and distributing it via public access TV! This week, episode 122 of Listeners to Leads is about leaving your comfort zone to grow your podcast! 

Gabrielle Crichlow is the esteemed captain of A Step Ahead Tutoring Services. She brings a wealth of academic excellence and a proven tutoring record. After working for two tutoring companies and realizing the academic struggles of low-middle-income minority families we note being met, Gabrielle took it upon herself to start a company that offered more than the limited services offered by other companies.

In this episode of Listeners to Leads, Gabrielle Crichlow shares the importance of managing your self-doubt when podcasting and actionable steps you can take right now to bring your podcast to different mediums. 

Gabrielle and I also chat about the following: 

• Starting a podcast during the pandemic with resources already available.
• Tips for asking better interview questions and making the most of what your guest says.
• The benefits and drawbacks of getting a podcast on public access television.
• Podcasts as a way of learning new technologies and building new professional networks.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH GABRIELLE CRICHLOW:

Instagram

X (formerly Twitter)

Hot Topics podcast

A Step Ahead Tutoring Services

CONNECT WITH ALESIA GALATI:

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LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

LinkedIn is the platform to be on as a business professional. It has become the main place to network, build connections, and share insights along your career or business journey. But what can you do to utilize LinkedIn for your podcast and generate leads for your business? Julie Livingston is here to talk about all the ways to optimize LinkedIn for your podcast as well as your business. This week, episode 121 of Listeners to Leads is about using LinkedIn to generate podcast leads and grow your podcast audience! 

Julie Livingston is the President of WantLeverage Communications, a New York City-based public relations and LinkedIn marketing consultancy. Julie helps under-the-radar companies and senior leaders get the visibility and brand recognition they deserve through PR and LinkedIn marketing. 

In this episode of Listeners to Leads, Julie Livingston shares the importance of optimizing the top third of your LinkedIn profile and actionable steps you can take right now to attract the right connections to your profile. 

Julie and I also chat about the following: 

• How to effectively use LinkedIn for personal branding and business growth.
• Taking full advantage of LinkedIn’s features like Creator Mode.
• How sharing small stories from your everyday life and experiences helps you connect to your followers.
• Providing substantive commentary on others' posts as a way to gain visibility and credibility.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JULIE LIVINGSTON:

LinkedIn

X (formerly Twitter)

PR Patter Live Show

WantLeverage Communications

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Perfectionism is something we all deal with to some degree. But as content creators, podcasters can feel extra pressure to be perfect for our audience. By letting go of the need to be perfect and showing our audiences the ‘messy middle’, we can actually grow closer with and be more relatable to our listeners. This week, episode 120 of Listeners to Leads is about overcoming perfection in podcasting! 

In this episode of Listeners to Leads, I’m sharing the importance of embracing the ‘messy middle’ and actionable steps you can take right now to let go of the perfectionism holding you back. 

I also chat about the following: 

• Podcasting is showing up as you are, authentically.
• Your 100% is going to look different on different days, and that’s okay.
• Perfection means something different to every podcaster.
• Consistency in podcasting allows you to tailor content to your audience’s expectations.

For more about overcoming perfectionism, check out Listeners to Leads Episode 100: How to Overcome Perfectionism and be Consistent with Podcasting with Reshanda Yates.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

We all hear the phrase ‘work-life balance’ now more than ever before. The business landscape is changing and people value finding that balance more and more, especially entrepreneurs, who often start their businesses with achieving that balance being high on the priority list! But how are we supposed to find that sweet spot of balancing out profession and our passion? That’s exactly what Cindy Rand is here to teach us and more on today’s podcast! This week, episode 119 of Listeners to Leads is about finding balance and fulfillment outside of your business! 

Hailed the Busy Woman’s Cheerleader, Cindy is a seasoned professional and Leadership Developer who is known as an energetic & giving soul, encouraging anyone who crosses her path to pursue their dreams & live life more abundantly! As a serial entrepreneur, humanitarian, author, and mom, her mission is to empower and teach a diverse community of like-minded women to THRIVE 360: in mind, body, spirit, and finances.

In this episode of Listeners to Leads, Cindy Rand is sharing the importance of being true to your own voice and actionable steps you can take right now to find a balance between your profession and your passion. 

Cindy and I also chat about the following: 

• Finding balance in all areas of life: mind, body, spirit, and finances.
• The value of listening to others' stories and finding common ground.
• Adapting to stay relevant in the ever-changing business landscape.
• Connecting with others on a personal level can help build a more memorable brand.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH CINDY RAND:

LinkedIn

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

We’ve all listened to a podcast or seen a video where the host tries to sell a product, but it leaves you, the listener, feeling weirded out. There are a few reasons we feel this way, the biggest one being that the host has not given us a reason to trust them and their expertise yet. Chandler Walker is here today to talk about his sales experience and how to build trust and rapport with your audience before asking for the sale. This week, episode 118 of Listeners to Leads is about using your podcast to sell high-ticket services in a way that doesn’t feel salesy! 

Chandler Walker is the CEO of Elite Ads, a group focused on helping coaches and consultants grow and scale their business and get 3x the return on their ad spend. He is also the CEO of StoneAgeFuel - School of Fitness based in Reno, Nevada.

In this episode of Listeners to Leads, Chandler Walker shares the importance of selling without a mindset of desperation and actionable steps you can take right now to build a connection with your listeners before making a sale. 

Chandler and I also chat about the following: 

• Drawing repeat listeners in by providing new insights and making them think differently.
• The importance of creating an emotional connection with podcast listeners to build trust.
• How peppering your program into your podcast episodes can help guide listeners towards taking action.
• The importance of consistently showing up and being authentic in business, especially during challenging economic times.

Listeners can head over to Chandler’s Instagram and DM him the word “SALES” for access to his “Simple Three-step Strategy to Sell Without Manipulation, Aggressive Tactics or Feeling Salesy” video!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH CHANDLER WALKER:

Facebook

Instagram

Podcast

LinkedIn

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

The audience is usually front and center on our minds when we’re recording our podcast but podcasting is SO much more than just recording audio for our listeners! It’s about creating genuine connections with people that we then GET to share with our listeners.  Joe Dimino, who has been podcasting for over a decade, is here to talk about his experiences with creating meaningful conversations with folks across his podcast and radio show. This week, episode 117 of Listeners to Leads is about the power of creating authentic connection as a podcast host! 

Joe Dimino has been writing & creating in various capacities since his college days at the University of Missouri-Kansas City around 1993. If you are keeping score, that would be about 29 years +. It all began at UMKCs University News as a Sports Writer with the esteemed John Beaudoin and turned into a myriad of expressive avenues, including poetry. Inventing poems, art, video & audio has always been a therapeutic avenue of expression.

In this episode of Listeners to Leads, Joe Dimino shares the importance of being enthusiastic about your podcast and actionable steps you can take right now to have meaningful conversations with guests to share with your audience. 

Joe and I also chat about the following: 

• How to attract your first guests to your show.
• The connectivity humans want with one another and how podcasting provides it.
• Unenthusiastic guests will negatively impact the energy of your show and you DON’T have to promote them.
• Podcasting is about connecting with people, not just the downloads.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JOE DIMINO:

X (formerly Twitter)

Instagram

Famous Interviews with Joe Dimino podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

There are a lot of things to think about before starting a podcast, and it can get overwhelming quickly. After launching three podcasts for myself and 25 for clients in the past 5 years, I’ve learned a thing or two about what to know before you launch. I’m behind the mic this week sharing what I think are some of the most important things to consider before you release your show to the world. This week, episode 116 of Listeners to Leads is about the ten things I wish I knew before starting a podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of launching your podcast with purpose and actionable steps you can take right now to make recording easier by batching your episodes. 

I also chat about the following: 

• The importance of goals and why you shouldn’t be afraid to change them.
• Your audience doesn’t care until they do - make them care!
• You cannot market the same way as Taylor Swift (sorry).
• Allowing yourself to use the podcasting style that works best for you.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep 32: Is Launching a Podcast Right for You?

Listeners to Leads Ep 102: 10 Things to Do Before You Start a Podcast

Listeners to Leads Ep 23: How to Create a Podcast Launch Plan

Listeners to Leads Ep 49: Launch a Podcast [Tech Tips Series]

Listeners to Leads Ep 61: The Power in Doing Solo Podcast Episodes

Listeners to Leads Ep 24: Plan out the First (or Next) 10 Episodes of your Podcast

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Starting a podcast can feel overwhelming. With all of the perceived things you have to do before hitting record, it can be easy to put it off or be discouraged from starting your podcast altogether! But Esther Avant of The Live Diet-Free Podcast is here today to talk about her journey into podcasting, and why starting, even though it is scary or won’t be perfect, is the best thing to do in the long run. This week, episode 115 of Listeners to Leads is about overcoming the fear of getting started! 

Esther Avant is a health industry veteran with over 17 years of experience in fitness, nutrition, and wellness-related roles. She is a certified sports nutritionist, personal trainer, wellness coach, and owner of EA Coaching, which has provided holistic health & lifestyle coaching since 2015. Her mission is to help women live their happiest, healthiest, and most confident lives and to change the fact that the majority of women are so preoccupied with their weight and bodies that they never fully pursue their passions. She knows that if more women prioritized their health, they’d be able to unleash the confidence and focus they all need to leave their mark on the world. Esther hosts The Live Diet-Free Podcast.

In this episode of Listeners to Leads, Esther Avant shares the importance of starting your podcast imperfectly and actionable steps you can take right now to more fully utilize your podcast in your business’s marketing strategy.

Esther and I also chat about the following: 

• How a flexible recording schedule can help you prepare for the unknown.
• Being imperfect and knowing that it takes time to build up a listenership.
• The bias behind video vs. audio, and how audio allows listeners to paint their own picture of the speaker.
• Consistency, not perfection, is the key to success in podcasting.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ESTHER AVANT:

Facebook

Instagram

The Live Diet-Free Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Esther’s quiz for starting your weight loss journey.

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Your website can and should be your one-stop shop for your podcast. From show notes to links to listening directly from an embedded player, your podcast episode pages can be SEO-optimized to bring more traffic to your website and ensure you’re making the most of your content. Brandon Leibowitz is here today to talk about SEO best practices for your website and more. This week, episode 114 of Listeners to Leads is about impactful SEO strategies for your website! 

Brandon Leibowitz is the founder and operator of SEO Optimizers, a digital marketing company dedicated to assisting small and medium-sized businesses in driving more online traffic, leading to increased clients, sales, and valuable leads. Brandon’s journey in digital marketing began in 2007, right after graduating with a degree in Business Marketing. Now, he uses a variety of channels, including podcasts, to share his expertise on SEO and digital marketing.

In this episode of Listeners to Leads, Brandon Leibowitz shares the importance of doing thorough keyword research and actionable steps you can take right now to optimize your website’s SEO. 

Brandon and I also chat about the following: 

• Why SEO is so important and how to use it to get traffic to your website.
• Social media ads are great for testing it's all about seeing what works and what doesn't.
• Why you should have a page on your website for each podcast episode you create.
• Keyword research and how it varies by platform.

To check out Brandon’s free SEO Masterclass, head to https://seooptimizers.com/gift.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH BRANDON LEIBOWITZ:

LinkedIn

Instagram

YouTube

SEO Optimizers

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.