Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

As a business owner, you put your values at the center of the work you do. Your podcast should be no different! Creating a podcast where your values take center stage allows you to attract an audience who aligns with you and shows those who don’t align with you that your show isn't the show for them. Julia Nepini of the Compassionate Climb podcast is here to talk about making a value-driven podcast. This week, episode 113 of Listeners to Leads is about creating a podcast that aligns with your values! 

Julia Nepini is a clinical and forensic social worker, founder of Compassionate Counseling Company and the host of the Compassionate Climb podcast. She has made a career of guiding individuals at all stages of their lives and relationships to achieve personal progress and fulfillment. 

In this episode of Listeners to Leads, Julia Nepini is sharing the importance of letting your values lead your podcasting and actionable steps you can take right now to have inspiring conversations in your interviews. 

Julia and I also chat about the following: 

• How compassion has guided Julia in all aspects of her career.
• Being clear on your values helps you weed out people who aren’t for you.
• Podcasting is a lot less intimidating when it is just a conversation between two people.
• Podcasting is a fantastic medium and a way for us to take our audience away from the dopamine hits, scrolling, swiping, and texting.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JULIA NEPINI:

LinkedIn

Compassionate Counseling Company

Compassionate Consulting Company

Compassionate Climb Podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Podcasts are as popular as ever and there are so many to choose from! So how do you make yourself and your podcast stand out in the crowd? Tracy Hazzard, known by some as the Queen of Podcasting, is here today to talk about making your podcast stand out, making the most of your show by strategically repurposing content, and more! This week, episode 112 of Listeners to Leads is about setting yourself apart as a podcaster! 

As the influence strategist for speakers, authors & experts, Tracy Hazzard helps major publications, sports stars, and entrepreneurs ‘Brandcast’ their original messages. Along with her husband and partner, Tom Hazzard, she has been rethinking brand innovation for over 25 years as an inventor and product designer. Their podcasting innovation, Podetize, provides businesses of all sizes a system to spread their marketing message, grow a valuable audience, and retain valuable platform authority without a lot of time, cost or effort. Tracy co-hosts multiple top-ranked podcasts with over 1500 episodes combined, including The Binge Factor, Product Launch Hazzards, WTFFF?! 3D Printing: the 3D Start Point, and more!

In this episode of Listeners to Leads, Tracy Hazzard is sharing the importance of being genuinely excited about your podcast guests and actionable steps you can take right now to build your business through the power of podcasting. 

Tracy and I also chat about the following: 

• Podcasting is a marathon, not a sprint.
• Too much of content creation is about going viral instead of being there when the right person needs you.
• Short-form content is NOT how you get leads into your business, podcasts and long-form content ARE.
• The importance of being authentic and being vulnerable with the audience.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH TRACY HAZZARD:

LinkedIn

Instagram

Podcasts

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Being a guest on someone else’s podcast is often mentioned as being the best way to grow your listenership. But no one ever really breaks down the WHY behind it! I heard you all asking, so today I’m sitting down to guide you through the best practices for getting onto another podcast as a guest and how to best utilize that episode once it airs!  This week, episode 111 of Listeners to Leads is about podcast guesting strategies to grow your podcast audience! 

In this episode of Listeners to Leads, I’m sharing the importance of choosing the right podcasts to pitch yourself to and actionable steps you can take right now to find your ideal listeners in other podcasters’ audiences.

I also chat about the following: 

• How Apple Podcasts is going to start emphasizing episode-specific cover art.
• Podcast audiences are special - they give you their undivided attention.
• Being selective about what shows you guest on can make all the difference.
• You don’t have to do everything all at once!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

With all of the content we’re bombarded with every day, it can be difficult to make podcast content that you’re confident people will stop and listen to. One way to ensure your content stands out is to create curiosity, both in yourself and in your listeners. Emily Aborn is here again this week to talk about the types of curiosity, how we can appeal to them, and more! This week, episode 110 of Listeners to Leads is about creating curiosity with our podcast content! 

Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.

In this episode of Listeners to Leads, Emily Aborn is sharing the importance of appealing to different types of curiosity and actionable steps you can take right now to lead and create curiosity-driven content. 

Emily and I also chat about the following: 

• Creating curiosity to lead your content creation.
• The four types of curiosity and how they present themselves in listeners.
• Examples of topics and formats to appeal to all listener types.
• Confusion is not curiosity.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH EMILY ABORN:

Content with Character podcast

She Built This podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Making your podcast visible should be near the top of your list when it comes to important things to consider when podcasting. One way to get more eyes on your podcast is to utilize your podcast connections in a strategic way and bring up your podcast wherever and whenever it makes sense. Paige Bond is here to talk about her experience of making her niche podcast on a somewhat taboo subject more visible. This week, episode 109 of Listeners to Leads is about podcast visibility through strategic podcast connections! 

Paige Bond is the host of the Stubborn Love podcast, a Licensed Marriage and Family Therapist, and Creator of the Jealousy to Joy Journey. Her mission is to help people-pleasing millennials navigate non-monogamy so they can tame their jealousy and love with ease. Paige’s own journey from feeling lonely, insecure, and jealous to feeling empowered and reassured through her 5-step formula is what fuels her passion to help other people-pleasers stop the jealousy rage and find ease and joy in their relationships. 

In this episode of Listeners to Leads, Paige Bond is sharing the importance of marketing yourself in everyday life where it makes sense and actionable steps you can take right now to make a list of podcasts you would like to guest on. 

Paige and I also chat about the following: 

• Doing research about the podcasts you’d like to guest on.
• Going deeper instead of wider with your content.
• Giving yourself grace and compassion if your consistency becomes a problem.
• Making your episode as visible as possible.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH PAIGE BOND:

Facebook

Instagram

Stubborn Love podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listen Notes

Listeners to Leads Bonus Episode: Your Mental Health is More Important than Productivity with Lisa Zarotny

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Guest appearances on other podcasts are an incredible way to increase your listenership and build your thought leadership in your industry. But there is a right way to pitch or present yourself to other podcasters so that they’ll take an interest in having you on their show. The secret? Set your ego to the side. Today, Jason Cercone is here to talk about all things podcast guests. This week, episode 108 of Listeners to Leads is about building thought leadership through impactful guest appearances! 

With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consumptive power of storytelling and simplifying podcast guesting. He helps leaders craft their authentic story and tell it with confidence as a podcast guest while simultaneously maximizing the value of each guest appearance and establishing thought leadership in their niche. You'll also find him hosting Evolution of Brand, a podcast featuring stories and strategies for building an authentic personal brand.

In this episode of Listeners to Leads, Jason Cercone is sharing the importance of ditching the ego from your podcast pitch and actionable steps you can take right now to show your value in your podcast pitch.

Jason and I also chat about the following: 

• The biggest problem that plagues the podcasting industry.
• Pitching to podcasts that align with your values and the values of your audience.
• How bad podcast pitches read like obituaries.
• Podcasts are conversations, not interviews - be yourself!

If you’re looking to improve your podcast pitch and be an awesome podcast guest, check out Jason’s 5-Star Guest Pitch course here!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JASON CERCONE:

LinkedIn

Instagram

Evolution of Brand podcast

Pod Theory podcast

Website

Twitter

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Podcast networks are a growing part of the podcasting space. They offer a way for hosts and businesses behind a show to cross-promote their content with similar shows in the same network, bringing in more sponsorships, and more. But is joining a podcast network aligned with the vision and needs of your podcast? Together, we’ll go over the details of podcast networks so you have the tools to decide whether or not it’s right for you. This week, episode 107 of Listeners to Leads is about podcast networks: everything you need to know as a podcast host! 

In this episode of Listeners to Leads, I’m sharing the importance of doing your research before applying for a podcast network and actionable steps you can take right now to get the same benefits if a podcast network isn’t right for you. 

I also chat about the following: 

• What even is a podcast network?
• The pros and cons of joining a podcast network - is it right for you?
• What are the requirements for joining a podcast network?
• Tips and tricks for getting the same benefits if joining a network isn’t right for your business.

Remember: everyone is in a different situation. For some, podcast networks are a great way to cross-promote their show and bring in sponsors, but it’s not going to be the right choice for everyone. If you want to talk more about whether or not a podcast network is right for you, send me a DM on Instagram!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep 89: Are your Podcast Ads Actually Working For You?

Listeners to Leads Ep 26 How to Monetize Any Podcast

Listeners to Leads Ep 29 How to Monetize your Podcast by Selling your Own Services and Products

Listeners to Leads Ep 33 How to Generate Leads with your Podcast

Listeners to Leads Ep 55 How Much Money Can You Make With Your Podcast?

Proud member of the Feminist Podcasters Collective.

We all know that having a regular podcast is an incredible way to attract leads and future clients to your business. But what’s the best way to utilize your podcast? Where in the funnel does it belong, and what other tools should you be using besides it? Today, Nicole Hesse is telling us about her entrepreneurial journey and what came first: the Facebook Group or the Podcast. This week, episode 106 of Listeners to Leads is about finding where your podcast fits in your funnel! 

Nicole Hesse is a self-made millionaire who went from being a broke bartender to a seven-figure CEO in just 13 months. She has empowered thousands of entrepreneurs in the online world to monetize their skill sets and results.  The ripple impact that Nicole has had in the online world is just beginning as her clients have not only made millions of their own but have their own clients hitting 7 figures in their businesses as well! Nicole also hosts the Real Unicorns Don’t Wear Pants podcast!

In this episode of Listeners to Leads, Nicole Hesse is sharing the importance of showing up authentically on social media and actionable steps you can take right now to grow your podcast audience before you even launch. 

Nicole and I also chat about the following: 

• Being yourself in the face of heavily-curated social media.
• The power of podcasting as one more touchpoint with your audience.
• Keeping a people-first mindset when creating your content and building your audience.
• Leaning into the metrics and knowing how to navigate them.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH NICOLE HESSE:

Facebook

Instagram

Real Unicorns Don’t Wear Pants Podcast

TikTok

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

100 Wonderful Ways to Get More and Better Clients

Listeners to Leads Ep. 75: Tracking and Understanding your Podcast Metrics with Danielle Hayden

Listeners to Leads Ep. 9: Podcast Stats: What do they Mean and How to Measure Success

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

We all know that the legal components of our business are just as important to attend to as the creative ones. But making sure you have your legal ducks in a row often feels overwhelming and you’d much rather put the time into creating your podcast than worrying about the legal stuff, right? Today, Samantha Bradshaw is here to give tips on the simple, straightforward ways you can make sure your podcast is in the legal green. This week, episode 105 of Listeners to Leads is about the legal tips every podcaster should know! 

Samantha Bradshaw is the small business and trademark lawyer behind InLine Legal, a virtual law firm helping creatives & first-generation business owners protect their businesses and stay out of the courtroom.

In this episode of Listeners to Leads, Samantha Bradshaw is sharing the importance of registering your content for copyright and actionable steps you can take right now to negotiate sponsorship contracts with ease. 

Samantha and I also chat about the following: 

• Protecting your content by registering for copyright.
• How detailed a media release form should you have?
• Negotiating sponsorship agreements is good for both sides involved - you can establish what you want in a contract.
• What makes a good trademark?

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH SAMANTHA BRADSHAW:

Instagram

InLine Legal

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

US Copyright Office Registration

Cocodoc

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Accessibility is a big topic of conversation and an important one. As podcasters and business owners, our client and listener experiences should always be top of mind, but often we forget to include the needs of those that are differently abled or those who benefit from extra tools and accommodation. Meg Brunson is here today to guide us through a whole host of things we can do to make our podcasts and social media content more accessible across the board. This week, episode 104 of Listeners to Leads is about how to make your podcast more accessible! 

Online marketing authority and former Facebook employee Meg Brunson combines her mission to build a more accessible and inclusive world, with her expertise in the digital marketing space. After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups.

In this episode of Listeners to Leads, Meg Brunson sharing the importance of listening to diverse voices in podcasting and actionable steps you can take right now to make your podcast more accessible, one step at a time. 

Meg and I also chat about the following: 

• Mental health is more important than a podcast.
• Take baby steps to become a  more accessible podcast - it doesn’t have to happen overnight.
• Stepping outside of yourself and considering how someone else is living.
• How proper emoji use increases a person’s likelihood of following your CTA.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MEG BRUNSON:

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Your Mental Health Is More Important than a Podcast

The Truth About AI and Podcasting 

Accessible Brand Colors

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.