Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Podcasting doesn’t have a comprehensive guidebook with the dos and dont’s spelled out for you. Because of that, we all make mistakes when starting our podcast! Courtney Andersen is here today to talk about her mistakes and learning moments in her 2 years of podcasting. This week, episode 103 of Listeners to Leads is about learning from podcast mistakes! 

Courtney Andersen is a sober coach, author, and host of the Sober Vibes podcast. Courtney is a cheerleader for women looking to change their relationship with alcohol, supporting them to thrive, not just survive, without it. As the Founder of National Sober Day, Host of the Sober Vibes podcast, a sober coach, and author, Courtney has helped thousands of people find more freedom, going alcohol-free.

In this episode of Listeners to Leads, Courtney Andersen is sharing the importance of being picky about your sponsorship opportunities and actionable steps you can take right now to build a community and have meaningful conversations.

Courtney and I also chat about the following: 

• Courtney’s decision to start a podcast based on a tough subject.
• The do's and don'ts of taking a sponsorship for your show.
• Building a community around a taboo topic.
• A look at Sober Guides, Courtney’s upcoming book.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH COURTNEY ANDERSEN:

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

So you’re starting a podcast. You pick a name, make your cover art, fire up Buzzsprout, and release your content into the world. It’s that easy, right? Well, not quite. There are TONS of things to consider before you start a podcast, and we want to make sure you plan your launch strategically and effectively. Today, we’ll talk about what we feel are 10 of the most important things to consider before getting started. This week, episode 102 of Listeners to Leads is about the 10 things to do before you start a podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of being clear on your expertise and actionable steps you can take right now to plan a successful launch strategy! 

I also chat about the following: 

• Determining whether or not a podcast is right for you.
• The importance of doing your market research early and often.
• Making sure that your podcast, if you’re a business owner, is tied to some form of revenue.
• Allowing yourself enough time to launch - you probably need more than you think!

To get even more in-depth, check out the blog post here!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Episode 38 of Listeners to Leads: Is Launching a Podcast Right for You? 

Episode 22 of Listeners to Leads: The Importance of Market Research 

Episode 44 of Listeners to Leads: Creating and Keeping Podcast SMART Goals

Episode 36 of Listeners to Leads: How to Choose a Podcast Format

Episode 96 of Listeners to Leads: How to Design Eye-Catching Podcast Graphics with Lauren Felter

Listeners to Leads Episode 23: How to Create a Podcast Launch Plan

Podcast Content Resources

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

ChatGPT and AI are hot topics in the online space right now. But how will these applications that quickly and efficiently generate content change how we market our podcasts? And how can we best utilize them for our social media content? Today, Andréa Jones joins us again to talk about all this and more! This week, episode 101 of Listeners to Leads is about using chat-based AI to support your content creation! 

Andréa Jones is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow.

In this episode of Listeners to Leads, Andréa Jones shares the importance of adding your voice to AI-generated content and actionable steps you can take right now to get useful information from chat-based AI applications like ChatGPT. 

Andréa and I also chat about the following: 

• Why people are hesitant to use AI.
• How AI is impacting how we market our podcasts.
• The importance of keeping the human element of your marketing, even when AI is doing the initial work.
• Questions to ask Chat AI so we get useful information back.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ANDRÉA JONES:

Instagram

The Savvy Social Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners To Leads Ep 53: Going Deep (instead of wide) with Your Podcast Content

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Perfectionism keeps so many people away from podcasting. They worry they can’t stay consistent or create content that’s ‘good enough’ to be put into the world. But everyone is capable of podcasting and this week, Réshanda Yates is here to tell you how to kick perfectionism to the curb and create awesome podcast content without stressing yourself out. This week, episode 100 of Listeners to Leads is about how to overcome perfection and be consistent with podcasting! 

Réshanda Yates is an author, educator, and host of the Ending Your Binge Eating podcast. She teaches women leaders, founders and CEOs how to stop emotional eating so they are in control of their food choices and lose weight so they feel more powerful and make the impact they know they are capable of. Réshanda delivers a thoughtful and comprehensive experience for her clients that pulls from her own recovery from emotional eating.  She layers in important habits and subconscious reprogramming to fundamentally change how her clients see their relationship with food. 

In this episode of Listeners to Leads, Réshanda Yates shares the importance of setting aside dedicated time to batch your content and actionable steps you can take right now to overcome the feeling of needing to be perfect. 

Reshanda and I also chat about the following: 

• Podcasting is a great way to share your voice without societal bias.
• How batching content is first and foremost about shifting your mindset away from perfection.
• The benefits of having a running content list to pull from.
• Batching isn’t an exact science - find a strategy that works for you!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH RÉSHANDA YATES:

Instagram

Facebook

The Ending Your Binge Eating Podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Growing a podcast isn’t easy, especially when trying to grow with organic reach. How do you reach more listeners? Today, Roger Williams is here to talk about using niche interests and absolute authenticity to grow your audience. This week, episode 99 of Listeners to Leads is about how to create organic podcast growth in a digital world! 

Roger Williams, after 30 years in the youth development/teaching field, lockdown, and two heart attacks, quit his career to pursue a life devoted to finding joy in his life through a bucket list lifestyle. He started the Crossing It Off podcast to inspire and empower others to find joy in their lives by crossing items off his bucket list. A year and a half into producing the show it is ranked in the Top 10% of global podcasts and has been downloaded in 70 countries around the world. He used what he learned over that time to launch a second show with his life partner, Call the Bingewife, which reached the Top 10% status in its first month.

In this episode of Listeners to Leads, Roger Williams is sharing the importance of creating community around things that bring us joy and actionable steps you can take right now to lean into your interests in podcasting. 

Roger and I also chat about the following: 

• The importance of reaching a niche audience with your podcast.
• Podcasting is a long game, and you’ll learn a lot along the way.
• Tips for having a podcast with a co-host.
• Podcasters are inherently storytellers and are allowed to protect the story they’re trying to tell.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ROGER WILLIAMS:

The Crossing It Off Podcast

Call the Bingewife Podcast

Call the Bingewife Facebook Group

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Every entrepreneur and business owner has had feelings of imposter syndrome before. When we’re starting our businesses, there are a lot of unknowns, and uncertainty can be scary. But today’s guest, Brittney Quinn is here to tell you why using your platform and privilege to do good is anything but, and how to change your negative belief systems. This week, episode 98 of Listeners to Leads is about imposter syndrome and podcasting! 

Brittney Quinn is the founder of PowHer, where she teaches executive women and corporations how to build a better table by enabling women to take control in their professional and personal lives. A Fortune 500 executive-turned-entrepreneur, Brittney hosts The PowHer House podcast, where you’ll hear what real and honest female success looks like; how women are working to create change in their personal and professional lives – without the fluff. 

In this episode of Listeners to Leads, Brittney Quinn is sharing the importance of listening to your own thoughts on your business and actionable steps you can take right now to dismantle imposter syndrome in your own life. 

Brittney and I also chat about the following: 

• Basing your podcast around impact and value for your ideal customers.
• Showcasing your expertise and story on social media - you don’t have to hide it! 
• Listening to your own intuition is more valuable than surrounding yourself with other people’s voices on how to run your business.
• Using your platform and privilege to defeat imposter syndrome.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH BRITTNEY QUINN:

The PowHer House Podcast

Website

LinkedIn

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

The PowHer House Episode 26: Debunking the Term Imposter Syndrome

Listeners to Leads Episode 97: Repurpose Past Podcast Content Using SEO Strategy with Erin Ollila 

Proud member of the Feminist Podcasters Collective.

SEO is more important now than ever before and that won’t be changing any time soon. But podcasters often forget to emphasize SEO when putting their content out into the world. What if you could take the contest you already have and optimize the SEO to improve traffic to your podcast? That’s exactly what Erin Ollila is here today to talk about. This week, episode 97 of Listeners to Leads is about repurposing past podcast content using SEO strategy! 

Erin Ollila is a conversion copywriter, copy coach, and word slinger. She believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find Erin hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends.

In this episode of Listeners to Leads, Erin is sharing the importance of utilizing search engines on podcast directory sites and actionable steps you can take right now to get more traffic by repurposing content. 

Erin and I also chat about the following: 

• Lessons Erin has learned from podcasting and her business.
• Podcasting as a means of reflection on yourself and the skills you learn.
• What podcasters need to know about SEO - and how it should be implemented.
• Increasing your podcast traffic by repurposing content with SEO in mind.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ERIN OLLILA:

Instagram

Talk Copy To Me podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads: Three Ways to Repurpose Your Podcast Content

Listeners to Leads: 14 Ways to Repurpose Your Podcast Content

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

While podcasts are mainly an audio experience, graphics still play an important role. Cover art is the first thing your potential listeners' experience of your show, and social media graphics keep your show top-of-mind. Whether you’re an experienced designer or a total beginner, Lauren Felter has tips this week on making graphics that align with your show and draw people in. This week, episode 96 of Listeners to Leads is about how to design eye-catching podcast graphics! 

Lauren Felter is the designer and educator that non-designers love. With over 12 years of branding and web design experience, Lauren created stellar designs that attract her clients' ideal prospects and teaches others how to do the same. 

In this episode of Listeners to Leads, Lauren is sharing the importance of bold and clear podcast graphics and actionable steps you can take right now to create eye-catching graphics without all of the stress. 

Lauren and I also chat about the following: 

• It’s okay to take a break from podcasting or end a show if it no longer aligns with you.
• Good design does more than just look good, it converts people.
• Listeners know they’re listening to podcasts (get rid of the microphone icon!).
• Canva is great, but you HAVE to go further than just changing colors on a template.

To work with Lauren or check out her Create with Confidence course, head to her website https://felterunfiltered.com/.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LAUREN FELTER:

LinkedIn

Instagram

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Over the past month, YouTube came out with its big push for bringing more podcasts to the platform with YouTube podcasts. While this doesn’t mean anyone and everyone should slap their podcast onto YouTube, there are some things that you can do to utilize this update and reach new audiences. This week, episode 95 of Listeners to Leads is about updates on YouTube and podcasting! 

Sarah J. Conard is a YouTube strategist, video editor, and all-around online content enthusiast. With a background in both marketing and theatre, she strives to provide women with the tools and tips they need to look great, sound great, and create content to their fullest potential. Sarah also has the distinct privilege of being part of Alesia's team! 

In this episode of Listeners to Leads, my guest Sarah Conrad shares the importance of tailoring your conversations to where your audience is consuming your content and what you need to know to have a good-quality video podcast. 

Sarah and I also chat about the following: 

• The overall do’s and don’ts of putting your podcast on YouTube. 
• The 3 tiers of video podcasting. 
• Everything you should consider as it applies to having a high-quality video podcast. 

At the end of the day, it comes down to the intentionality of your podcast as a hobby podcast vs. a podcast that acts as a lead-generating tool is going to have completely different things to think about. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH SARAH CONARD:

Instagram 

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Riverside.fm

Descript

The Goulet Pen Company YouTube

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

ChatGPT and the future of AI have been on everyone’s minds lately. With the number of AI tools on the market increasing every day, you’re probably wondering if it’s worth looking into to help you produce your podcast! This week, episode 94 of Listeners to Leads is about the truth about AI and podcasting! 

In this episode of Listeners to Leads, I’m sharing the importance of keeping your voice in your shop notes and actionable steps you can take right now to utilize AI in your podcasting to save you time.

I also chat about the following: 

• AI-powered podcasts are NOT completely created by AI.
• Ways to utilize AI in your podcast creation.
• The AI tools the Galati Media team uses on a regular basis.
• Why you shouldn’t rely on ChatGPT to write your episodes.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Podcastle.ai Blog post

Otter.ai

HeyFriday.ai

Descript

Proud member of the Feminist Podcasters Collective.