Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

If you’re interested in starting your own podcast, guesting on someone else’s podcast, or just wanting to know more about the podcast industry itself, there’s no better way than to gain insight from the people who’ve had their own share of experiences, obstacles, and successes along the way. This week, episode 83 of Listeners to Leads is advice and insight from 3 experienced podcasters!

In this episode of Listeners to Leads, I’m joined by my dear friends Lisa Zawrotny and Emily Aborn to share our tips and advice based on our experiences with our own podcasts as well as sharing framework strategies you can use to find success on your own podcasting journey.  

Emily, Lisa and I also chat about the following: 

• Our biggest podcasting lessons learned that came out of 2022 and how we plan to apply these lessons as we enter into 2023. 
• Motivation and direction for those looking to put themselves out there and be a guest on other people’s podcasts. 
• Setting realistic expectations around what it takes to start and remain consistent with your podcast. 
• How to know if podcasting is the right fit for you- before you even start. 
• Actionable steps to pitch yourself like a pro. 

Your podcast is unique to you and your audience. Don’t be afraid to put yourself out there, experiment with new things, and stick to what works for YOU. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH LISA ZAWROTNY:

Positively Living Podcast

Instagram

Website

CONNECT WITH EMILY ABORN:

She Built This Podcast

Website

Instagram 

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

Introverts thrive with one on one conversations so a podcast is a great way to naturally share the things they are passionate about with people that align with their values in a way that feels the most comfortable to them. This week, episode 82 of Listeners to Leads is about podcasting for introverts!

In this episode of Listeners to Leads, my guest Katherine Mackenzie-Smith shares how podcasting can be a fantastic place for introverts to build connection and showcase their expertise in a way that feels genuine and actionable steps you can take right now to connect with potential guests in a way that feels natural.

Katherine and I also chat about the following: 

• The lessons Katherine learned from her first podcast that has led to the success of her current podcast. 
• Our (somewhat differing opinions) on this idea that everyone should start a podcast. 
• How podcasting can be used as a strategy for introverts to make connections with others with similar interests or potential clients. 
• An underutilized strategy for introverted podcasters to connect directly with their ideal clients. 

At the end of the day, your podcast is about you sharing the things you’re passionate about, so whether you’re an introvert or an extrovert, if podcasting feels right for you there’s something to be said about that. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH KATHERINE MACKENZIE-SMITH:

Website

Emerge and Expand Podcast

Instagram 

Facebook- Katherine Mackenzie-Smith Coaching

Facebook- Introvert-Friendly Business

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Join the Membership

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

As business owners and podcasters, we are busy, and everything on our plate can add up and feel overwhelming. It is super important to repurpose the content we’ve put time and effort into so that we can work smarter, not harder. This week, episode 81 of Listeners to Leads is aboutthree ways to repurpose podcast content!

In this episode of Listeners to Leads, I’m sharing examples of ways I have in the past and am planning in the future to repurpose the content I’ve already put in the work creating and how you can steal my ideas and do the same. 

The three ways I cover that you can use to repurpose your podcast content are:

1. Repurposing your podcast content into social content (& ideas to get you started). 
2. Turn your content into more episodes by going deeper with your topics.  
3. Use your podcast episodes to create supplemental content for your clients, audience, membership, and course participants. 

You’re already putting so much time, money, and effort into creating content for your podcast, so you may as well make the most of it and reduce your mental load in the process. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

PODCAST EPISODES MENTIONED:

14 Ways to Repurpose Your Podcast Content

Using Your Podcast as Supplemental Content in your Business

Going Deep (Instead of Wide) With Your Podcast Content 

The Future of Podcasting

Proud member of the Feminist Podcasters Collective.

A podcast is often an extension of ourselves, and sometimes we get this boxed-in feeling like we can’t get deeper with our message or narrow down the kinds of content we’re creating, but we’re here to tell you that it is possible, and this is your sign to do it. This week, episode 80 of Listeners to Leads is about showing up consistently for your podcast community!

In this episode of Listeners to Leads, my guest Paul Levitin shares why it is important to remain consistent and play the long game of podcasting to get the results you’re looking for. He also shares that when you start talking about the things you enjoy and are in alignment, your audience will be able to hear that in your voice and build trust with you as a professional. 

Paul and I also chat about the following: 

• Paul’s process of shifting the style of his podcast to realign with his values and priorities while still appealing to the same audience. 
• Using your backlog of podcast episodes as an evergreen resource for commonly asked questions. 
• Busting the myth that giving away valuable content will create an audience of DIYers, when oftentimes it makes you more appealing to work with. 
• Turning your listeners into leads by using your podcast as part of the larger funnel. 
• How to find guests that align with your podcast and the type of content your audience is looking for. 

Like everything in life, consistency is the key to success in podcasting. If you consistently show up in front of your audience with valuable content, you’re going to find success. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH PAUL LEVITIN:

Podcast 

Instagram

TikTok

LinkedIn

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Join the Membership

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Compared to the early years of podcasting, there is now so much less of a barrier to entry regarding tech skills and cost to start. What remains the same is the amount of consistency and work that goes into making a truly valuable show.  This week, episode 79 of Listeners to Leads is about the future of podcasting!

In this episode of Listeners to Leads, my guest Todd Cochrane shares his wealth of knowledge of the past, present, and future landscape of podcasting and actionable steps you can take right now to use your podcast as a tool to achieve the goals you’ve set out for your brand. 

Todd and I also chat about the following: 

• How Blubrry helps their customers build their podcasts on their own brand and provides integrations that make the technical part of podcasting simple. 
• Getting super clear on the goals of your podcast and tailoring your content to meet those goals. 
• How to avoid getting caught up in the numbers game and respect your audience by giving them the focus and attention they deserve. 
• What podcasting looked like when Todd started 18 years ago and how it has shifted into what it is today. 
• Todd’s take on the future of podcasting and the rise in short-form content. 

Most people who start a podcast underestimate the work of creating a successful show and quit before 7 episodes. The truth is, if you’re willing to put in the work and genuinely create the content your audience wants, you’ll see the results you’re looking for.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH TODD COCHRANE:

Blubrry

LinkedIn

[email protected]

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

If you’ve listened to this podcast before, you know I talk all the time about the importance of having quality content and audio for your podcast. As the industry is growing, this is only becoming more imperative when it comes to showing up and providing value for your audience. This week, episode 78 of Listeners to Leads is about why podcast quality is so important!

In this episode of Listeners to Leads, I’m sharing the importance of taking the quality of your podcast seriously and actionable steps you can take right now to improve the quality of your podcast and stand out to your ideal listener. 

I also chat about the following: 

• Creating good quality content to show up as a thought leader in your space. 
• Taking the pressure off of yourself to have a continuously producing show and how to know if a limited series is more your speed. 
• 3 Steps you can take to improve the quality of your podcast audio. 
• My thoughts on automated editing services.  

It’s okay if your past content doesn’t reflect what I am talking about because you can start fresh. I encourage you to use this information and really hone in on re-engaging your audience and focusing in on increasing the quality of your podcast as we head into the new year. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Join the Membership

LINKS MENTIONED IN THIS EPISODE:

Ep 22: Creating a Quality Podcast

Ep 34: Tips for Better Podcast Audio Quality with Lisa Zawrotny

Proud member of the Feminist Podcasters Collective.

The trends are shifting away from chasing big numbers and followers to focusing more on having a solid and engaged community that shows up consistently for you and the content you’re creating. This week, episode 77 of Listeners to Leads is about creating a podcast for your community!

In this episode of Listeners to Leads, my guest Krista Lockwood shares how she started her podcast imperfectly as a direct response to the feedback of her community and actionable steps you can take right now to create a podcast that both works for you and your audience.

Krista and I also chat about the following: 

• Quick tips on how to optimize your podcast for SEO to reach your target audience. 
• Lessons learned when it comes to growing your community and ultimately, your podcast listenership. 
• Knowing your audience so that you can tailor your podcast to reflect the content they are looking for while speaking directly to them and their needs. 
• How to keep your Facebook group engaged despite the changing algorithms.  
• Staying consistent with your content - predictability is not a bad thing!

You’re not going to find success in replicating what someone else is doing for their audience. Instead, you need to figure out the wants and needs of the audience that is unique to you. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH KRISTA LOCKWOOD:

Website

Facebook

Instagram

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Join the Membership

EPISODES MENTIONED:

SEO for Podcasts [Tech Tips Series]

Going Deep (Instead of Wide) With Your Podcast Content 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Like anything, there are so many strategic decisions you can make when it comes to your podcast content, but unless you know your goals, you could be making content that is misaligned with what your audience is looking for. This week, episode 76 of Listeners to Leads is about being strategic with your podcast content!

In this episode of Listeners to Leads, my guest Casey Gromer shares how each component of her podcast is intentionally designed and tailored towards her goal and mission and actionable steps you can take right now to align your content with where you want your podcast to go. 

Casey and I also chat about the following: 

• Using the frameworks of your business and your podcast content to create an endless feedback loop of supplemental, valuable information. 
• 2 Reasons why Casey gives away so much information on her podcast. 
• Using the frameworks of your business to create podcast content your listeners will find valuable. 
• Carrying your podcast content and strategies over to social media to make the most of your content  
• Keeping your listeners front of mind when it comes to the guests and topics you highlight on your show. 

We all want to go viral and be that popular podcast but at the end of the day, you’re not going to have good podcast if you don’t have something you stand for. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH CASEY GROMER:  

LinkedIn

Female Founders Breaking Boundaries Podcast

Work with Casey Gromer! 

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Join the Membership

EPISODES MENTIONED:

Listeners to Leads: How to Choose a Podcast Format

Listeners to Leads: Going Deep (Instead of Wide) With Your Podcast Content 

Listeners to Leads: Using Your Podcast as Supplemental Content in your Business

Female Founders Breaking Boundaries: Why You Need a Business Blueprint

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

There are countless metrics you can track and different strategies to take based on your podcast goals, however, if you’re not clear on what those goals are, you’re going to be tracking the wrong metrics and feel like you’re failing- especially if you’re playing the comparison game. This week, episode 75 of Listeners to Leads is about tracking and understanding your podcast metrics!

In this episode of Listeners to Leads, my guest Danielle Hayden shares the importance of understanding what your goals are as a podcaster and actionable steps you can take right now to use your podcast metrics to make strategic decisions to bring you closer to those goals. 

Danielle and I also chat about the following: 

• Finding your voice through guesting on other podcasts before starting your own. 
• Tailoring your scorecard to track metrics based on the goals you have set for your podcast.
• How to use those metrics to make better, more strategic decisions for your podcast. 
• How long you should wait before looking at your metrics and once you start, how often you should be checking in on them. 

Stop looking at your metrics and your numbers as a sign of success or failure, but rather a lesson as to what is working and what might need to be changed. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH DANIELLE HAYDEN:

Kick Start Accounting

Podcast Scorecard

Entrepreneur Money Stories Podcast

Facebook

Instagram

Twitter

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: Using Podcast Listening Statistics to Make Better Decisions

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Thought leadership is really about creating value and sharing knowledge around your area of expertise. Still, even more than that, it’s about taking a stand that may be different than others that allows you to separate yourself from other experts in your field. This week, episode 74 of Listeners to Leads is about using your podcast as a thought leadership platform!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, I’m sharing some powerful thought leadership statistics you should know and how you can use podcasting as an unsaturated platform to share your innovative new ideas that go against the flow of the conversation being held in your industry. 

I also chat about the following: 

• What is thought leadership in the first place.
• Why thought leadership is important when it comes to creating brand awareness.
• How setting yourself up as a thought leader puts you front of mind for potential clients looking for connection in someone that can solve their unique problem. 
• Why a podcast is the perfect platform to get your thought leadership out into the world. 

A podcast is a perfect platform for you to share your knowledge, educate your audience, show up with authentic thought leadership, as well as create a strong brand awareness for yourself. So even if you’re not using your podcast to generate direct leads, as a thought leader, you are doing so much more that will impact how your audience views you compared to others in your industry. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Join the Membership

LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: The Future of Podcasting

The New York Times: 22 Powerful Thought Leadership Statistics Leaders Should Know in 2022

Proud member of the Feminist Podcasters Collective.