Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

When looking at your podcast listening statistics, you’re going to want to look at the stats that are relevant to the places your audience actually listens. Stats from apps with low downloads are going to do nothing but give you false information on how your podcast is really doing. This week, episode 63 of Listeners to Leads is about using podcast listening statistics to make better decisions!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, I’m sharing the importance of knowing where to get valuable statistics and actionable steps you can take right now to use those stats to make better decisions for your podcast!

I also chat about the following: 

• Where to start when looking at your podcast statistics.
• Looking at stats that are relevant to where your audience actually listens.
• When is a good time to dig a little deeper into individual listening app’s statistics. 
• Valuable vs. useless podcast listening statistics.
• Action items to take away from this episode and put into practice today. 

I challenge you today to take a step further into your podcast stats and use them to make informed decisions on your content. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: Podcast Stats: What They Mean and How to Measure Success

Listeners to Leads: Going Deep (Instead of Wide) With Your Podcast Content

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Nobody has the same purpose. Even if you think the world of podcasting is saturated, you are still going to show up differently and speak to a niche audience that shares the same vision as you and will benefit from what you have to offer. This week, episode 62 of Listeners to Leads is about clearly positioning your podcast!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, my guest Karley Cunningham shares the value in launching a podcast that supports your business and actionable steps you can take right now to position your podcast in a way that you can show up and provide unique value to your niche audience. 

Karley and I also chat about the following: 

• Refining your systems and processes to simplify your marketing and make the most of your time. 
• The reasons you should start a podcast and why you shouldn’t or alternatively, the things to reframe before launching one.
• Showing up authentically and uniquely you for your audience to position yourself differently than others in your industry. 
• Approaching your podcast in a way that is comfortable for you. 

By creating a strategy that is in alignment with the purpose of your business, you’ll be able to get clear on the decisions needed to do the right things for your audience and for the direction you want to take your business in. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH KARLEY CUNNINGHAM:

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LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: The Importance of Market Research and How To Do It

Sell With Authority by Drew McLellan

They Ask You Answer by Marcus Sheridan 

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

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People can most likely go listen to your guest on 15 other podcasts but the reason they keep showing up to listen is because they want to hear what YOU bring to the table. If you want to use your podcast to generate leads for your business, then you have to be able to educate your audience on what it is you do, how you serve your clients, and how they can get support from you. This week, episode 61 of Listeners to Leads is about doing solo episodes!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, I’m sharing a real life example of how solo episodes changed the download game for one of our clients and encouraging you to give solo episodes a try, give your audience what they want and see what the stats are trying to tell you. I promise you, you will notice such a difference when you show up for your audience with solo episodes. 

Do the thing. Take action. Get your voice out there and say what it is you want to say. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: How to Choose a Podcast Format 

Resources: Podcast Content

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The most important thing to understand when it comes to putting your podcast on YouTube is understanding that YouTube is not a podcast listening app and, therefore, cannot be treated as such. There is a unique and strategic strategy you need to be aware of in order to successfully use YouTube to your podcast’s advantage. This week, episode 60 of Listeners to Leads is about putting your podcast on YouTube!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, I’m sharing the do’s and don’ts of putting your podcast on YouTube and actionable steps you can take right now to use YouTube strategically to promote your podcast without sabotaging your exposure.  

I also chat about the following: 

• Sharing the most recent statistics of how many podcast listeners are using YouTube as their primary listening platform. 
• The most common mistakes I see people make when posting their podcast to YouTube  
• What you should be doing instead to promote your podcast on YouTube. 
• How you can go one step further and use the content you create for YouTube on your website. 

While I am not always the biggest promoter of using YouTube for your podcast, by strategically leveraging YouTube along with other platforms, you are giving your audience a multitude of ways to take in the information you are putting out. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Typically I pop in here once a week to offer tips and strategies on how to grow your podcast or lead pool. But today, I am doing something a little bit different. Today, I want to share with you a permission slip for your podcast. I want to encourage you to let go, to be you, and to stop trying to be like other people or podcasters. This week, episode 59 of Listeners to Leads is about a podcast pep talk! 

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, I’m sharing the importance of being you and actionable steps you can take right now to let go of your preconceived expectations of who you “should” be on your podcast, and also to let go of trying to be someone you are not. This episode is the permission slip you need to just do what you want with your podcast.

Just because someone, including myself, says to do your podcast a certain way, or maybe gives a tip to avoid something - if you enjoy it or it feels right to you - do it. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Wendy Battles is a podcaster who also works full time, which is a unique perspective compared to others we’ve interviewed before. Wendy shares what it’s like as someone who has a full-time job, but also has a passionate message to spread. Listen as she walks through her routine, where she chooses to outsource and where she prefers to be the one behind the brand, and more. This week, episode 58 of Listeners to Leads is about being strategic and authentic with your podcast! 

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, Wendy and I are sharing the importance of understanding who you are talking to in your podcast and actionable steps you can take right now to start growing your audience from the ground up. 

Wendy and I also chat about the following: 

• How she finds time to perform daily tasks for her podcast while working full time, and where she plans on outsourcing.
• How her podcast launch was very strategic through putting in the work to make sure she was talking to her audience.
• Why Wendy listens to other people’s podcasts in order to gain ideas and find inspiration every day.
• How to start your podcast audience and listenership from the ground up, especially without having any foundations in place yet.

Wendy is a bright joy and she’s a huge motivator - if you’ve been telling yourself that you just don’t have time for your podcast, this may just kick you back into gear and motivate you to set intentions. It may also help you decide that it’s time to outsource.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH WENDY BATTLES:

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Free Download: 15 Ways to Improve Your Podcast

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Ever been curious how your show can be repurposed into an email list or even an online summit? Deanna Seymour, the podcast host of the Eff That show, knows what it means to break down the walls of marketing and do things in a unique and inspiring way when it comes to getting out there.
She’s also one of the best people to chat with if you’re looking for ways to break the rules of online business. She hopes to inspire people to break the rules and do things differently when it comes to online marketing, even with your podcast! This week, episode 57 of Listeners to Leads is about using a podcast series as an online summit with Deanna Seymour of the Eff That Podcast! 

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, Deanna and I are sharing the importance of paying attention to your goals, and not the voices around you and actionable steps you can take right now to grow your audience and email list with a private podcast or online summit. 

Deanna and I also chat about the following: 

• How Deanna created an online summit via a private podcast, and how that helped her grow her email list.
• How Deanna got burnt out in her first podcast, and how she made her comeback to her newest podcast, which has been a success.
• How to get started if you want to create an exclusive or private podcast, and what Deanna and I recommend (and recommend you avoid).
• The differences between a podcast series and an online summit, and which might be best for you, depending on your goals.

If a weekly show just isn’t your passion, or if you’re trying to come up with a unique way to get people on your email list, or even if you want to try a different marketing style, this episode will walk you through how a personalized or private podcast series can help you achieve those goals!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH DEANNA SEYMOUR:

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CONNECT WITH ALESIA GALATI:

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Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

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Your podcast is an incredible tool to create such a deeper connection with your community and when you show up authentically as yourself, your audience takes note. This week, episode 56 of Listeners to Leads is about using your podcast as a tool of authenticity!

In this episode of Listeners to Leads, my guest Madi Murphy shares the importance of owning your authenticity and actionable steps you can take right now to use your podcast to show up authentically in front of your audience and attract the clients you want to work with. 

Madi and I also chat about the following: 

• Madi’s own journey towards self-love and authenticity. 
• The know, like, and trust factor that is key to getting potential clients to take the next step in your call to action. 
• Creating a community around your audience and leveraging this community to come up with content that your audience wants. 
• How starting a podcast has completely altered the amount of aligned clients Madi has been able to bring into her programs. 

Authenticity is a magnet and when you show up as authentically you, you’ll never have a problem with misaligned clients ever again. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MADI MURPHY:

Cosmic RX Radio

Cosmic RX

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Free Download: 15 Ways to Improve Your Podcast

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We’ve talked at length on the podcast about ways in which you can monetize your podcast, but how much money can you actually make from your show? There’s a lot of noise on the internet of ways to get podcast income, and many people with one-size-fits-all plans to sell, but what  are the realistic expectations around monetizing your podcast? This week, episode 55 of Listeners to Leads is about how much money you can actually make from your show! 

In this episode of Listeners to Leads, I’m sharing the importance of an aligned monetization strategy and actionable steps you can take right now to truly understand the realistic expectations of monetizing your podcast. 

I also chat about the following: 

• Why all those podcasters claiming thousands of dollars a month in sponsorships aren’t the majority, and why it isn’t practical for everyone to get that much money from an episode.
• How I look at where my podcast episodes produce income for my business, and how I break down where my leads come from.
• Why your podcast goals and values matter when it comes to how much and where to monetize your podcast.
• How to avoid distractions and really focus on what’s working for you, your podcast, and your audience in order to make money.

If you’ve listened to the past episodes about how to monetize, but you’ve been curious how much money is realistic to earn through your show, this is the perfect episode to cut through the noise online and give you realistic expectations.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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LINKS: 

Episode 11: How to use dynamic content

Episode 26: How to monetize any podcast

Episode 29: How to monetize your podcast by selling your own products

Emily Aborn’s She Built This Interview

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When it comes to interviewing a guest on your show, nothing is more frustrating than when they aren’t prepared, don’t deliver high-value content, and then never share your show. Emily Aborn is back on the podcast to help us break down her strategies for creating the perfect guest through processes that keep both you and your guests prepared and ready to deliver on your show. This week, episode 57 of Listeners to Leads is about Podcasting Content, Systems, and Processes! 

In this episode of Listeners to Leads, Emily Aborn is sharing the importance of preparing for your interviews with guests before you jump on the mic and actionable steps you can take right now to find sponsors that make sense for your show. 

Emily and I also chat about the following: 

• How Emily prepares for interviews and makes sure she gets the most out of each conversation with guests.
• Why Emily joined a speaker’s club and why she highly recommends it for female podcasters.
• How giving calls to action and promoting your show does a service to your audience, and helps them understand how to work with you.
• Sponsorships; when they make sense, and when they don’t align with you or your show.
• How to make it easy for guests and potential guests to be prepared, share your show, and know where to pitch.

This episode is jam-packed with processes and systems tips and strategies to make interviewing guests simple and efficient for you and your guests.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH EMILY ABORN:

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CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.