Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

There is nothing more important than your mental health, not your projects, your career, your relationships, nothing. This week, on a special bonus episode of Listeners to Leads, we’re talking about your mental health being more important than your productivity. 

In this episode of Listeners to Leads, my guest Lisa Zawrotny and I share the trends we are seeing with clients being urged towards byrnout, despite accepting the “freedom from the hustle” mindset and reminding you that your wellbeing always comes first. 

Lisa and I also chat about the following: 

• The trends we are seeing that are leading to burnout, the reasons behind these trends, and how to protect yourself from them. 
• That initial energetic exchange you have with someone, either as a coach or a client, is going to set the precedent for the type of relationship you have with that person. 
• Avoiding the comparison trap by figuring out and sticking to what works for you. 
• Understanding that rest is just as productive as anything else and your value is not determined by the amount you do. 
• Self-care is more than taking a spa day; it is setting boundaries and maintaining a lifestyle that keeps burnout at bay. 

I want you to dream big, to create, and to love what you do, but in the end, you HAVE to prioritize you and that means acknowledging what you need and protecting it.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH LISA ZAWROTNY: 

Facebook

Instagram

Resources

Work with Lisa! 

Buy Lisa a coffee!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: Podcasting Lessons Learned with Emily Aborn

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

As a podcaster, it is crucial that you set clear, achievable goals and treat your podcast like you would any other part of your business. This way, you don’t set yourself up for failure and don’t burn out or worry about failing. This week, episode 43 of Listeners to Leads is about creating and keeping SMART goals you’ll actually stick to! 

In this episode of Listeners to Leads, I’m sharing the importance of having and setting goals for your podcast and actionable steps you can take right now to create SMART goals. 

I also chat about the following: 

• Setting specific goals so that you don’t feel like you are throwing spaghetti at the wall, but understand exactly what it is that you’re trying to achieve.
• Making sure your goals can be measured is important in order to determine how close you are to achievement and success.
• The power in setting relevant goals to help you actually achieve them.
• Why you need to make sure you’re adding a time limit, or a time-based, goal, but also how important it is to make sure that it’s actually a deadline you can meet for podcasting.
• How to make sure your goals are front of mind and that you actually keep them by 

This episode will help you not only create goals that will be specific enough to follow and measurable to know when you’re successful, but also to be achievable and time-bound too, so you actually get it done!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

What do you do when you have a bad podcast guest? I had multiple people recently reach out to ask this question, and it’s a very valid question to ask. If you are a podcaster long enough, you’re bound to get a terrible guest. But what do you do with their audio? How do you proceed? This week, episode 42 of Listeners to Leads is about what to do when you do get that bad podcast guest! 

In this episode of Listeners to Leads, I’m sharing the importance of vetting your guests before you press record and actionable steps you can take right now to handle a terrible guest. 

I also chat about the following: 

• My own workflow; how I utilize a form I created on ClickUp to vet my guests and their topics of choice before I even connect with them to schedule a time to record.
• What you can do when you get a good guest whose topic just doesn’t fit your calendar plan anymore.
• What to do when a guest is a terrible guest, and how to handle it without adding to their imposter syndrome.
• A brand new downloadable email template bundle just for you! Listen to learn more!

Whether they were a terrible guest or it’s just not fitting your content plan anymore, this episode gives you the permission to not air that episode. Keep in mind that your audience comes first! 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Episodes mentioned:

Episode 13: Finding Quality Guests

Episode 18: How to plan an Interview Podcast

Proud member of the Feminist Podcasters Collective.

When it comes to starting your own PR journey or trying to pitch yourself or your podcast to other platforms, it can be challenging to know where to start. There’s your message, pitching, and a whole lot of in between work too. Luckily, Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get more eyes on their business. This week, episode 41 of Listeners to Leads is about the ABCs of visibility! 

In this episode of Listeners to Leads, Lisa Simone Richards is sharing the importance of intention behind your PR strategy and actionable steps you can take right now to gain credibility through your PR efforts. 

Lisa and I also chat about the following: 

• How to use visibility to create a buzz and credibility around your business through leveraging other people’s platforms.
• The importance of putting yourself out there and ways to get over the mental block holding you back from pitching yourself or showing up.
• How to boost your confidence by creating a “Not-so-humble” brag sheet for yourself, to help you identify your story, your message, and what to speak on.
• Lisa’s process as she gets ready to launch her own podcast, and why she decided not to start with a podcast years ago.

This episode will get you fired up to start reaching out and becoming visible and know where to start; with your intention. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH LISA SIMONE RICHARDS:

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Have you ever wondered what it would be like to interview someone who’s been in podcasting for a really long time? Today is your chance to hear all the answers to someone who’s been doing this a while, learn from their mistakes, and know what they wish they’d known when they started. This week, episode 40 of Listeners to Leads is about lessons in podcasting that Emily Aborn has learned throughout her years as a podcaster! 

In this episode of Listeners to Leads, Emily Aborn is sharing the importance of understanding your podcast plan and actionable steps you can take right now to build a community around your platform. 

Emily and I also chat about the following: 

• How Emily got started on her own podcasting journey back in 2017, and how different podcasting used to be compared to today.
• Emily’s experiences with co-hosts, why she’s decided not to have a co-host since, and how it’s made her a better podcast host.
• How Emily does collaborative episodes, from structure to managing the episode details and logistics.
• How Emily navigates podcast content and guests with so many interests and ideas, and how she utilizes monthly themes to stay on topic and within her own content buckets.

Emily is a bright light of positivity and lessons learned, and I know you will get a lot from this episode! 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH EMILY ABORN:

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Lori Highby is the CEO and founder of Keystone Click, a digital marketing agency. She’s been in the marketing business for the last 20 years. Her podcast, Social Capital, around networking and marketing by interviewing global leaders in these spaces. This week, episode 39 of Listeners to Leads is about increasing your thought leadership through podcasting with Lori Highby! 

In this episode of Listeners to Leads, Lori Highby is sharing the importance of understanding your audience in order to make a marketable podcast and actionable steps you can take right now to encourage your guests to share your show. 

Lori and I also chat about the following: 

• Why someone should start with their niche if they want to use their podcast to become a thought leader.
• What thought leadership is and how it’s a strong focus on educating and adding value to your audience that makes that distinction.
• How best to utilize your thought leadership to lead your audience to buy your product or service in your podcast episodes.
• Making your show easy for guests and audience listeners to share so that they actually share and your podcast grows.

Thought leadership cannot be assumed; it has to be earned through educating and providing high value to your audience.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH LORI HIGHBY:

Facebook

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

A lot of times people come to me with an idea of a podcast but they aren’t sure if they should do a podcast, do something else, or leave it alone. Before you decide to start a podcast, there are a few things you need to consider. This week, episode 38 of Listeners to Leads is about what to consider before you launch a show! 

Book your Podcast Strategy Session today at https://alesiagalati.com/strategy-session 

In this episode of Listeners to Leads, I’m sharing the importance of understanding your own capacity and your audience's needs and actionable steps you can take right now to determine if starting a podcast is the right move for you and your business. 

Things I suggest you consider before launching a podcast: 

• The importance of understanding that podcasting is a long game, so having an established audience already is important.
• How to determine what that audience needs, and the importance of understanding that need so you can fill it with your content. See links below for other podcast episodes to help with this!
• Understanding the conversations you would like to include in your show if you were to have one, and why you need established content buckets.
• The biggest thing people get stuck on when it comes to determining if you should start a podcast, and why it’s one of the most important decision-making tasks.

Supplemental episodes can be found at the bottom of these show notes. Through this episode, you will determine the four biggest things to know about yourself and your platforms before starting a podcast. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Episodes mentioned: 

The Importance of Podcast Market Research and How to do it

How to Create a Podcast Launch Plan

Plan out the First (or Next) 10 Episodes of your Podcast

Proud member of the Feminist Podcasters Collective.

Christine Maziarz is the TikTok queen for empty nesters and moms everywhere, and it’s no secret that her successful TikTok videos surround her podcast episodes. What is surprising? That she took a break from podcasting this summer and gained MORE downloads than when she was posting new episodes consistently. This week, episode 37 of Listeners to Leads is about using TikTok as a podcaster! 

In this episode of Listeners to Leads, Christine Maziarz is sharing the importance of having fun and speaking up about what you’re offering, over consistently posting new content and actionable steps you can take right now to start on TikTok for your podcast. 

Christine and I also chat about the following: 

• Opportunities Christine has had because of her podcast, and more importantly, because of her having fun making videos around her podcast content.
• The importance of recognizing that it’s okay to stop posting on your podcast; and how Christine got more downloads after she stopped posting podcast episodes than ever before.
• Content for your podcast; why an audiogram on Youtube or TikTok isn’t going to work and what to post instead.
• The importance of having fun over posting for an algorithm or because you feel like you have to.

Christine has inspired people all over the world through her video content, and today you’ll be inspired to start consuming content on TikTok.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Christine Maziarz:

Facebook

TikTok

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED: 

2 Sisters and a Cult Podcast

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

When I work with new launch clients I often get asked what format their show should be in, and usually my answer is “it depends,”. However, today I want to help you figure out the format of your show through sharing personal experiences that either I have had or my clients have had to help you decide which format makes the most sense for you. This week, episode 36 of Listeners to Leads is about how to pick a podcast format! 

In this episode of Listeners to Leads, I’m sharing the importance of understanding your own boundaries as well as your show’s unique personality and actionable steps you can take right now to be confident in your format choices for your podcast. 

I also chat about the following: 

• Picking a format; from solo to guest, and even co-hosted, the format of the episode style should be the first thing you decide on when it comes to the format of your overall show.
• Why the length of your show matters; how understanding who your audience is and your own ability to get your point across in a concise manner helps you figure out the length of your show.
• The importance of understanding your own capacity for creating new content to help facilitate the production timing of your show. 
• What podcast seasons are, and how you can categorize your seasons based on theme or timeframe, depending on your show’s personality and needs.

There is no right or wrong way to produce your show when it comes to formatting your podcast episodes and style; it really does depend on you, your audience, and your production needs. This episode will allow you the opportunity to explore options and imagine how each type and style may work for you and your own show.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Ep 21: How to Organize and Plan Your Podcast Content

Ep 24: Planning out the First (or Next) 10 Episodes of Your Podcast

Proud member of the Feminist Podcasters Collective.

Have you ever felt pressure to do what everyone else is doing for marketing? Like reels, for example? So did Alex Sanfilippo; in fact, when his marketing team came to him and tried to convince him to post reels as a marketing strategy for his show, he turned it down. After a little digging into where his audience was coming from, he found that the majority came from a different platform altogether. He’s leaned into unique marketing ideas to grow his show instead and it’s paying off. This week, episode 35 of Listeners to Leads is about unique ways to market your show with Alex Sanfilippo! 

In this episode of Listeners to Leads, Alex Sanfilippo is sharing the importance of leaning into what you love and actionable steps you can take right now to show up uniquely when marketing your podcast. 

Alex and I also chat about the following: 

• What is Podcast SOP and why the people who need it most are likely the podcasters who don’t understand what the acronym “SOP” means.
• How PodMatch, the tinder for podcast hosts and guests to connect, can help streamline and shorten the process of finding high quality guests for your show.
• How leaning into your personality and what you enjoy doing is better than following trends; and how it helped Alex determine he doesn’t want to do Reels for marketing his show.
• How leaning into your community and those around you can help leverage your marketing strategy as well.

Ultimately, the power of leaning into what you already love doing and finding interest in can help elevate your marketing strategy. So “get different”.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Alex Sanfilippo:

Podmatch

Podcast SOP

Creating a Brand

Podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Links mentioned: 

Get Different book

Ep 13: Finding Quality Guests for your podcast

Ep 19: Easily Manage your Podcast Workflow

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.