Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Over the last few weeks we’ve focused really heavily on your launch strategy and focusing really heavily on the launch part of your podcast. I want to go through ideas on how to plan out and strategize new podcast episodes. If you are not a new podcaster but struggling to come up with ideas or a strategy for planning episode content, you will also be able to utilize this episode for that! This week, episode 24 of Listeners to Leads is about how to plan out the first (or next) 10 episodes of your podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of planning out your content and actionable steps you can take right now to make sure your first 10 episodes on your podcast are optimized. 

I also chat about the following: 

• Review of the 5 strategies to never run out of content from a past episode.
• How to strategically craft your trailer so you get the best google search engine optimization and can encourage future listening. 
• Cornerstone content; what it is and how best to use it to plan your next 2-4 episodes of your podcast that best reflects the core values and ideas around your podcast while staying high level in content.
• How to title your podcast episodes for better searchability and higher listener conversions.

Utilize these tips and strategies to come up with your first or next 10 episodes for your show and you’ll never run out of ideas! Shoot me a DM on Instagram when you listen to this episode and plan out your first or next 5 episodes! 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Oftentimes new podcasters rush their launch, get podfade or burnt out, and frustrated. That’s not what I want for you! I want you to be intentional in how you launch your show for the best possible launch. This week, episode 23 of Listeners to Leads is about how to create a podcast launch strategy! 

In this episode of Listeners to Leads, I’m sharing the importance of having a strategy for your launch and actionable steps you can take right now to make the most of your show. 

I also chat about the following: 

• Why it’s important to utilize the first two weeks of this strategy to plan out your first 10 episodes. Need help with planning your content? You can listen to the next episode coming next week, or listen to episode 3, episode 7, or episode 21. 
• The one thing you should do at about 5 weeks from launch to get raving fans before your first episode comes out; and why it’s so important.
• How to find and utilize a launch team throughout the whole launch process to get the most valuable support from people in your inner circle. 
• I walk through my podcast launch checklist, and the benefits to each section, including things to keep in mind that may not be just part of your strategy for your launch, like equipment and software. 

This podcast will help you break down your launch strategy into an easy to follow framework to intentionally launch your show.  

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Links: 

Launch Training: https://alesiagalati.com/podcast-launch-training/

Workflow Training: https://alesiagalati.com/podcast-workflow-training/

Proud member of the Feminist Podcasters Collective.

One of the biggest things I see podcasters get wrong when launching a podcast is that they don’t do their market research. Through this research, you can set up your podcast for success and set it apart from your competition. That’s why this week, episode 22 of Listeners to Leads is about the Importance of Podcast Market Research and how to do it! 

In this episode of Listeners to Leads, I’m sharing the importance of market research for your podcast and actionable steps you can take right now to show up differently from your competitors. 

I also chat about the following: 

• What is market research for your podcast, the different sections you need, and why it’s vital to a successful podcast.
• Why you need to determine the purpose of your podcast before you can perform market research, and how it helps you complete the research effectively.
• How to analyze competitor podcasts for title, content, and style, and understand the difference between a competitor and a direct competitor. 
• How to determine good topic ideas based on other podcasts in your niche, without copying someone else’s work, and make sure it aligns with your podcast purpose. 

Without the market research, you won’t be able to determine what makes you different from your competitors. By doing this limited research and coming at it from the mindset described in this episode, you’ll have a successful podcast from the start. 

Link For Buzzsprout Podcast Stats

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

It doesn’t matter if you are a new or a seasoned podcaster, it’s important to know how to organize and plan your podcast content. I was on Clubhouse last week and I got a question about planning content when his wife likes to plan and organize and he doesn’t. This question turned into a fantastic discussion, and it’s a great conversation to bring here to this platform. This week, episode 21 of Listeners to Leads is about organizing and planning your podcast content!
Access the Podcast Workflow Training

In this episode of Listeners to Leads, I’m sharing the importance of organizing your podcast content and actionable steps you can take right now to plan and organize in the ways that make the most sense with how you work best. 

I also chat about the following: 

• How to organize your podcast with a project management tool like Trello, Asana, or Air Table if a solopreneur, or ClickUp if you have a team.
• Why you want to plan a few weeks or a few months at a time and how to map it out visually in various ways from boards to lists with due dates.
• The importance of doing your research before the episode, and why, even though podcasting is an audio platform, it’s important to cite books and resources you mention.
• How you can use a full script, talking points, or an outline to plan each episode so you stay on task and engage with the audience listening.

Before you start implementing the ideas in this episode, make sure you think about ways you work best, and which of these align with how you work best.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

I recently tried to get back into listening to podcasts, but the poor quality in so many podcasts made it very difficult to find ones I could listen to without being distracted. When we are talking about converting listeners to leads, we need to have quality podcast episodes, with engaged and intrigued audiences who want to hear what we have to say or share. This week, episode 20 of Listeners to Leads is about creating a quality podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of quality content and actionable steps you can take right now to increase the quality of your podcast. 

I also chat about the following: 

• Why quality content is important as a business-based podcast, and why you cannot show up in the same way celebrity podcasters do. 
• How to create a quality podcast experience via your audio so that people want to listen and it’s a good listening experience for your audience.
• How to ensure that you are creating content that is going to engage and entice your audience and keep them listening.
• Where to put your monetization ads in your episode so they are most effective, and not turning away listeners before they get the chance to trust you.

You don’t have to do all of this today. You should start with one of these, and slowly change things to make the quality better, and once you’ve got it mastered, you can move on to the next category.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

If you want your podcast to convert to leads and if you want to bring in your audience, you need a plan of action for your podcast. This means you need to be able to create and manage your podcast workflow. We’ve been talking about content ideas and creating a rudimentary plan for your podcast, but today we are taking an aerial approach to dive into your overall workflow. This week, episode 19 of Listeners to Leads is about managing your podcast workflow!

Access the FREE podcast workflow checklist

In this episode of Listeners to Leads, I’m sharing the importance of needing a plan for your podcast and actionable steps you can take right now to go after your plan and podcast strategically. 

I also chat about the following: 

• Phase 1: Planning and creating content. Why it’s important to plan out your content and record your episode set up right after you’re done with the interview.
• Phase 2: Editing your show. 
• Phase 3: Writing all the copy for your show.
• Phase 4: Creating the graphics for your show.
• Phase 5: Upload all content to your podcast host.

Link to Buzzsprout: alesiagalati.com/buzzsprout/ 

• Phase 6: Update your website with new podcast episode content (can be skipped if you don’t have a website/don’t add embedded audio players to your website).

Having a workflow with a clear plan for your business is key to a successful, engaged and profitable podcast. Without a clear plan, your message cannot be clear, and thus your audience will be confused.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

As a podcast management company, I get a lot of questions around how to give good interviews, and I usually will send clients to listen to Lisa Zawrotny’s podcast for a perfect example of someone who always gives good interviews. As an interviewer or as an interviewee, it’s important to stay present and focused, go in with a plan, and really have the proper presence to show up as your best self. Lisa Zawrotny is the founder of Positivity Living Systems and the host of the podcast The Positivity Living Podcast. This week, episode 18 of Listeners to Leads is about how to plan an interview, with guest Lisa Zawrotny! 

In this episode of Listeners to Leads, Lisa is sharing the importance of being prepared for an interview and actionable steps you can take right now to show up as a great interviewer or interviewee. 

Lisa Zawrotny and I also chat about the following: 

• Processes for picking and planning your content
• Planning for an interview, no matter what side of the mic you’re on
• How to stay on track during the interview so no one gets distracted
• How to come back from a guest derailing the conversations, and other difficult moments in interviewing.

Being interviewed or interviewing guests gets easier over time with practice, but following the tips laid out today in this conversation will make sure you show up focused, calm, and present so you rock either side of the mic. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Lisa Zawrotny:

Instagram: www.instagram.com/positively_lisa

Twitter: www.twitter.com/positively_lisa

Facebook: www.facebook.com/positivelyproductive

LinkedIn: www.linkedin.com/in/positivelyproductive

Website: www.positivelyproductive.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

I absolutely love launching podcasts, which is why my company has launched over 15 podcasts in the last year and a half, and we are currently working on 3 more launches! One of the biggest hang ups for new podcasters is their launch. I get a lot of questions about launching a podcast, like the process and strategy behind a launch, and so I wanted to take the time to answer those this week. That’s why episode 17 of Listeners to Leads is answering your frequently asked launch questions! 

In this episode of Listeners to Leads, I’m sharing the importance of being strategic with your launch and actionable steps you can take right now to set your new podcast up for success. 

I also chat about the following: 

• The importance of a two month launch - and why you shouldn’t launch a podcast in two weeks. 
• What a launch team is, and why you need one before you release your first episode, and why they are your golden ticket to a successful launch.
• How to market your launch on Instagram and Facebook before you even publish an episode.
• The exact list of what you need to submit your podcast to most platforms.
• How many episodes to publish on launch day, and how many to store in advance.

Launch strategy is so important, especially if you plan on getting leads from your listeners. These simple yet effective methods to increasing listeners and getting engaged audience members will help you have a successful launch, and a successful podcast.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Most of the time when we start our podcast for the first time, there can be a lot of self-doubt. A lot of “Am I really qualified to talk about this?” and some perfectionism. The same thing happens when we start a business. These mindset barriers can hold us back from enjoying the process or even stop us from actually bringing our dreams to fruition. This week, episode 16 of Listeners to Leads is about landing coaching clients, with Valerie Friedlander! 

In this episode of Listeners to Leads, Valerie is sharing the importance of mindset and actionable steps you can take right now to get over your self-doubt to show up confidently with your podcast. 

Valerie and I also chat about the following: 

• How Valerie decided to start coaching live on her podcast, and how that’s gotten her clients
• Her process through self-doubt, and how you can turn around your own self-doubt into improvement
• Setting your own rules when it comes to your podcast and your business
• Mindset issues many face, including “enoughness” and pushing yourself outside of “easy”, and how that can help you achieve greatness in your podcast and business

You are the expert of you - only you will know what is best for your podcast, and what is enough. This episode will encourage you to seek beyond the societal “rules” that you’ve been following and set out your own boundaries and enoughness. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH VALERIE FRIEDLANDER:

Website: www.valeriefriedlander.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Did you know that I have a degree in marketing? While a lot of the principles of basic marketing are great for bigger companies with marketing budgets and lots of team members, it can be difficult to complete all these ads and other strategies as a solopreneur or a smaller business. That’s why repurposing content is a small business owner's answer to marketing! This week, episode 15 of Listeners to Leads is about repurposing your podcast content! 

In this episode of Listeners to Leads, I’m sharing the importance of repurposing your content and actionable steps you can take right now to work smarter, not harder when it comes to your content. 

I chat about 14 ways to repurpose your content through these different outlets: 

• Simple Blog Post
• Long-Form Blog Post
• Video
• Infographic
• Social Media Static Posts - Quotables
• Social Media Static Posts - General
• Social Media Audiograms
• Social Media Videograms
• Transcript
• Content Upgrades/Freebies
• Discussion Questions
• Shoutout to a guest doing something amazing
• Additional Live Q&A based on the podcast content
• Email 

You have enough on your plate as a business owner and podcaster - the last thing you need is to be worrying about writing all new content every day too. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.