Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

A lot of times as podcasters we talk about “growing the podcast” but I want to flip it around and instead encourage you to focus on finding high-quality value you can add to the show. By adding high value you’ll grow the show authentically while showing up for your audience and what they need from you, which will, in turn, grow your show. This week, episode 13 of Listeners to Leads is about finding quality guests for your podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of high-quality guests and why you may not want to find guests based on their follower count. 

I chat about the following: 

• Getting clear on the goals of your podcast, and why this needs to be done before finding guests
• Where to find guests that fit your podcast goals; some of which are right under your nose!
• Why you should keep in contact with past guests, and how they can help you long after their episode airs
• How to utilize your communities and places you are already hanging out to find and connect with high-quality podcast guests.

If you are only selecting guests based on social status or followers on Instagram, and not because of what they can offer your audience, then you’re wasting your time and their time. Picking high-quality guests is going to amplify your message, your show, and your audience authentically. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

LINKS MENTIONED: 

The Podcasters Society FB Group

Podcast Guest Collaboration Community

Matchmaker.fm

Podcast Guests

Interview Guest Directory

PodMatch - They also have a Facebook Group

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

The true beauty in podcasting is that there truly are no rules. You have the autonomy to decide every aspect about what your podcast is about and how you work best, so have some fun with it and forget the rest.This week, for episode 12 of Listeners to Leads,we sit down and have a podcast audit with Britt from Moments with an MEO Podcast!

In this episode of Listeners to Leads, I’m sharing with Britt the importance of tailoring your podcast to be reflective of your purpose and goals and actionable steps you can take right now to engage your audience and involve them in your content. 

Britt and I also chat about the following: 

• Where you may see natural and unavoidable dips in downloads throughout the year. 
• Expanding your audience reach by encouraging your guests to share promotional content for your episodes and making it easy for them to do so.
• Establishing the purpose behind your podcast in order to tailor your show to either show up as an expert on the topics you are speaking on or to bring the experts and resources to the table for your listeners.  
• Repurposing your training content in order to easily and comfortably transition into posting solo episodes. 
• Converting your social media followers into engaged and involved listeners in your content. 

Showing up authentically and keeping your audience engaged with your personal brand is going to yield higher results in overall downloads.  

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH BRITT LANZA:

Website

Instagram: @new_altitudes

Moments With an MEO Podcast

Instagram: @momentswithanmeo

Work With Me

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Dynamic content is a game-changer for podcasters! Imagine having a new listener stumble upon your show and love the premise so much they start listening to episode one - that you recorded a year ago - and they love you so much they want to work with you but don’t know where to start. 
They shouldn’t have to binge 100 episodes to learn the most current ways to work with you! Using dynamic content allows your listeners to always get the most up-to-date information - even if they aren’t on a new episode. This week, episode 11 of Listeners to Leads is about How to Use Dynamic Content to Make Money with your Podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of dynamic content and actionable steps you can take right now to make money from your podcast through dynamic content, no matter what episode your listeners are currently on.

I also chat about the following: 

• What is dynamic content and how it works
• Where dynamic content for podcasting would go and how it might look
• How Galati media uses dynamic content for their clients
• Examples of promotional dynamic content that can get you paid listeners on episode 1

Dynamic content gets me fired up because it’s the best way to get any listener, on episode 1-100, aware of and get access to your newest offers and promotions.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

As podcasters, it is easy to hide behind a microphone but when we allow our personality to peek through our content, this is where we will notice an increase in downloads. This week, episode 10 of Listeners to Leads is about using email to increase your podcast downloads! 

In this episode of Listeners to Leads, Ashley DeLuca shares the importance of infusing your personality into your podcast episodes, marketing, and overall brand and actionable steps you can take right now to pull that relatability factor into your email marketing. 

Ashley and I also chat about the following: 

• Being strategic in knowing when it is time to rebrand and doing it in an effective way. 
• Tips for podcasters to show up for their email list in an authentic, relatable way that feels comfortable to them. 
• Infusing your personality in both the technical and visual side of your brand. 
• Bringing your listeners to feel like they are part of the conversation in a way that feels like you are talking with them, not at them.
• How to diversify your content to provide additional value to your podcast while staying within your content buckets. 
• Ways in which you can bring your listeners over to your email list and vice versa. 

Communication on all platforms is about being super intentional about who you’re talking to, the message you’re sending and understanding all of the pieces and components that come along with it. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ASHLEY DELUCA:

Website 

Instagram

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

How do you measure the success of your podcast? What does the statistical data about your show actually mean? Are people actually downloading your episodes? What do the statistics actually mean? I am going to break it down for you because this week, episode 09 of Listeners to Leads is all about podcast statistics! 

In this episode of Listeners to Leads, I’m sharing the importance of understanding your podcast statistics and what all those numbers and graphs actually mean and how to use them as you grow your show. 

I chat about the following: 

• What do those statistical numbers actually mean?
• The different statistical platforms you can look at.
• How to actually measure the success of your podcast.
• The importance of picking one measurable goal of success and what that could be.

Podcast statistics can be confusing. After listening to this episode you will have confidence in your ability to not only understand the numbers and graphs you see on your hosting site, but also measure the success of your podcast for yourself. Send me a DM on Instagram with the one way you’re measuring success on your podcast today! Need help? DM me and we can chat about it together! 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

LINKS MENTIONED:

Podnews Article

Get your Buzzsprout Account

Episode 1: Strategically Grow your Podcast Audience

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

The time and effort that you put into social media are ultimately what you’re going to get back from it, so giving a majority of your time to one social media will yield better results than giving small bits of your time to several platforms. This week, episode 8 of Listeners to Leads is about ditching the social media overwhelm! 

In this episode of Listeners to Leads, my guest Andréa Jones shares the importance of leveraging social media for your podcast and business in a way that works for you and actionable steps you can take right now to make an impact and grow your business using social media marketing. 

Andréa and I also chat about the following: 

• Tips to get through the brutal first 20 episodes of your podcast to keep going. 
• Deciding which posting cadence works best for you and sticking to it.  
• Approaching social media as a podcaster and business owner without getting overwhelmed. 
• Leveraging episode content into social media posts and repurposing content to cut your social media workload in half. 
• Using clubhouse and other trendy social media platforms to gain exposure with other audiences and spark interest to drive potential listeners to your show. 
• Pitching to be on other’s podcasts as well as tips to get those people you genuinely want to hear from onto your own show. 

At the end of the day, your audience should always come first to mind when it comes to every decision you make for your podcast.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ANDREA JONES:

Website

Social Media Rockstar Framework Course 

Instagram

Podcast

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED IN THIS EPISODE

Savvy Social Podcast- Clubhouse- Exploring the Newest Social Networking Platform

Chartable

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

As a business owner and as a podcast host, it can be very frustrating to come up with so many ideas and topics for your podcast. Keeping up with social media, your listeners, business, and everything in between can feel very overwhelming, but it doesn’t have to be. This week, episode 07 of Listeners to Leads is about ways you can come up with content for your podcast! 

In this episode of Listeners to Leads, I’m sharing the best strategies I use to come up with content that my listeners actually want to know about, as well as tools you can start implementing now to gain insight into what your audience may want to know more about, to create interesting and thought-provoking content for your episodes. These content idea strategies can also be used to get ideas for social media and blog topics as well!  

In this episode, I cover: 

• The best workflow scheduling tools to use to store all your content ideas safely and easily.
• Do extensive competitor and market research, and how to do it effectively.
• How to ask your audience what questions they have, and when to give free value.
• Why you should share your successes and failures as a business or podcaster. 
• How and when to repurpose content you’ve already created to create new experiences.

I want to encourage you all to expand beyond the surface when it comes to content ideas. What value can you offer your audience and how can you provide a better listening experience to your audience through a bit of extra work. Through these strategies, you’ll never run out of content ideas!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Discussed in the episode: 

ClickUp

Trello

Asana

Monday

Quora

Reddit

Answer the Public

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

One of the most important things you can do to grow your podcast is work on your visibility strategy to be seen by listeners across all audiences. This week, episode 6 of Listeners to Leads is about creating a visibility strategy! 

In this episode of Listeners to Leads, I’m sharing with my guest Valerie Friedlander the importance of making yourself visible across platforms and actionable steps you can take right now to create your visibility strategy. 

I also discuss with Valerie some of the following: 

• SEO-friendly and attention-grabbing podcast titles. 
• Leveraging YouTube alongside your podcast.
• Working on your visibility strategy to expand your reach.
• The importance of reviews and how to get them.

Try out one or two of these strategies this month and see if you can expand your podcast’s visibility. So be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH VALERIE FRIEDLANDER:

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

Work with Galati Media! 

LINKS MENTIONED IN THIS EPISODE

Headline Analyzer from AM Institute 

Headline Studio by CoSchedule   

Podcast Addict

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Your podcast, no matter how big or small, gives you a platform and an opportunity to generate leads for your business. This week, episode 5 of Listeners to Leads is about the six mistakes you’re making that are costing you leads! 

In this episode of Listeners to Leads, I’m sharing the importance of leveraging your podcast in your business strategy  and actionable steps you can take right now to turn your listeners into leads. 

I also discuss some of the following: 

• Using your podcast as an opportunity to promote your product or services in an organic way.
• Leveraging your ads in a way that draws clients in instead of steering them away.
• Solo episodes vs. co-host conversations vs. guest episodes.
• Showing up as an expert in your industry and giving your audience value.
• Using your show notes and content plan to drive interest past your podcast and into your business.

Start implementing 1 or 2 of these tips this month to turn active listeners into passive leads for your business. So be sure to tune in to all the episodes to receive tons of practical tips on turning your listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

As both a host and a guest, it is important to keep the audience in mind when selecting who to invite to your show and whose show you want to be a guest on in order to provide value to the listeners. That’s why episode 4 of Listeners to Leads Podcast is about how to be a great podcast guest and host! 

In this episode of Listeners to Leads Podcast, my guest, Dr. AJ Austin is sharing the importance of working as a team during a podcast interview and actionable steps you can take right now to nail your next podcast appearance as a guest or as a host. Some of the talking points Dr. AJ Austin and I go over in this episode include:

• How much of your background you should be sharing with listeners as both a guest and a host of a podcast.
• Establishing a good relationship with your guest or the host before, during, and after your interview, but always being selective of who you decide to highlight on your shows.  
• Keeping your audience in mind at all times when making content & guest decisions for your show. 
• As a guest, how to have the host’s back so you can continuously be asked back on shows.  
• Prospering as a podcast guest. 

When appearing on a podcast, make sure you are there for the right reasons, focusing on what you’re supposed to, and using your genuine personality in the interview. So be sure to tune in to all the episodes to receive tons of practical tips on being a great podcast guest or host, and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH DR. AJ AUSTIN:

Website

Facebook

Instagram

Linkedin

CONNECT WITH ALESIA GALATI:

Instagram

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.