Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

I have noticed a severe decline in podcast audio quality recently and it’s frustrating to listen to. In fact, many times I have had to stop listening to the episode due to poor quality audio. Today, I wanted to mix it up a bit and bring on a client who does have high quality audio for her own podcast; both for her and her guests. Lisa Zawrotny is back on the podcast to talk about that this week. Episode 34 of Listeners to Leads is about getting better quality audio! 

In this episode of Listeners to Leads, Lisa, Jessica and I are sharing the importance of  preparation before a podcast interview and actionable steps you can take right now to have better audio quality on your next podcast interview. 

Lisa, Jessica, and I also chat about the following: 

• Reducing background distractions and how to set boundaries so these distractions stay away while recording.
• How to vet your guests for both gear and audio quality before recording day, but also for quality and similar interests in quality content.
• How best to automate your systems to create a better process and sound quality while not spending more time on it.
• Managing expectations and setting boundaries around your quality and mission to get your message out there.

Good quality podcasting is more than just audio - but audio can make a huge impact on both the value of the show itself and the conversion of listeners from one episode to others.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

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Free Download: 15 Ways to Improve Your Podcast

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How do you generate leads with your show? I get this question all the time, and since this is exactly what the podcast is all about I wanted to share my responses. There are no secrets; it’s all hard work, dedication, and creating good content, but I want to share what’s working in the industry so you can stay on top of your game as podcast host and business owner. That’s why this week, episode 33 of Listeners to Leads is about generating leads with your podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of your podcast content in converting listeners to leads and actionable steps you can take right now to create a call to action your audience actually wants to click on. 

I also chat about the following: 

• The importance of solo episodes and showing up as the expert of your show.
• The power in a call to action in every single episode, and where you can place them to make the most impact.
• The CTAs we’ve seen in our own podcast and clients’ podcasts that actually work.
• A few strategies I believe you should try for your next episode to increase leads and conversions.

The important thing to remember is to try one of these at a time, and stick with it for a few months before switching to another. Doing too many at a time can be confusing and podcasting is a slow burn process.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

Does your content address your customer problems?

Go back and listen to content specific episodes:

• Ep 3: Streamline your Podcast Content Creation Process
• Ep 7: 5 Strategies to Never Run out of Podcast Content
• Ep 15: 14 Ways to Repurpose Your Podcast Content
• Ep 21: How to Organize and Plan Your Podcast Content
• Ep 24: Plan out the First (or Next) 10 Episodes of your Podcast

CONNECT WITH ALESIA GALATI:

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Proud member of the Feminist Podcasters Collective.

Darlene Hawley is a business coach and authentic storyteller who shares her tips today on how to connect on a deeper level with your podcast listeners. Darlene is passionate about connecting through authentic conversation and stories from your personal experiences that makes you unique and special. This week, episode 32 of Listeners to Leads is about the importance of storytelling in your podcast content! 

In this episode of Listeners to Leads, Darlene is sharing the importance of storytelling in podcasting and actionable steps you can take right now to connect with your listeners on a deeper level naturally. 

Darlene and I also chat about the following: 

• Comparisonitis; how to make sure you feel comfortable and confident in the way you present yourself so others are drawn to you naturally.
• Utilizing storytelling in podcasting to connect with your audience on a deeper level.
• Making sure you’re keeping your content within your brand pillars so you are the same person on and off the internet, just maybe a little shorter or taller than your virtual followers thought.
• How to show up as your true, authentic self but not pressuring yourself to share those skeletons in your closet that you aren’t ready or willing to share. 

You can connect on a deeper level with your audience through being genuine, authentically sharing personal stories, while also remaining private about things you don’t feel comfortable sharing. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Darlene Hawley:

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Website

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

As coaches, we have powerful tools that can help us with our podcast and create a better listening experience for our audience. That’s exactly why I pulled in Lee Chaix McDonough for this episode! This week, episode 31 of Listeners to Leads is about becoming a better interviewer through utilizing your coaching skills! 

In this episode of Listeners to Leads, Lee Chaix McDonough is sharing the importance of utilizing your coaching skills to create a more engaging and insightful listener experience and actionable steps you can take right now to build that experience if you need to start. 

I and Lee Chaix McDonough also chat about the following: 

• How your client-centered business naturally makes your podcast listener-centered, and how that helps with conversion.
• Why business core values are very important for conversion and client identity that your coaching program is for them.
• Why coming to the podcast episode with an equal partnership mentality helps bring the best out of both the host and the guest of the show.
• How our ability to ask powerful questions as a strong coach can help us ask powerful and reflective questions.
• How to utilize these skills not just in guest episodes, but also in solo episodes as well.

These skills are already in your back pocket, and you use them for coaching clients all the time; it’s time to bring them into your podcast so your listeners convert more readily and see what it’s like to work with you before you even build the relationship together. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Lee Chaix McDonough:

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Coach with Clarity Business Blueprint

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Email marketing is severely under-utilized by podcasters for promoting their show. However, by utilizing emails for listeners, you’re cultivating an audience that’s already interested in what you have to say. This week, episode 30 of Listeners to Leads is about Using Email Marketing to Grow your Podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of email marketing and actionable steps you can take right now to nurture your email subscribers without spamming them. 

I also chat about the following: 

• Why email marketing is a great option for promoting your show.
• How to utilize a welcome email to promote your show.
• How podcasts with a lot of episodes in a short period of time can benefit from a newsletter-style email marketing strategy.
• How to survey your listeners and audience to create content they need, get reviews even from platforms that don’t have the ability to share them, and more. 
• How to upgrade your “new episode” emails so they provide your email subscribers value. 
• The importance of a giveaway or contest email option.

Emails can be tricky, but the good thing is that with these 5 email strategies, you can provide value, get engagement and input, and share important information while cultivating your audience.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

There are so many ways to monetize your services and products from your podcast, but a lot of podcast hosts make some of the key mistakes or feel gross about their sales strategy. I have worked with many clients on how to sell without feeling gross, getting rid of those big mistakes, and help turn your podcast into a good sales funnel strategy. This week, episode 29 of Listeners to Leads is about How to Monetize Your Podcast by Selling Your Own Services and Products! 

In this episode of Listeners to Leads, I’m sharing the importance of talking about your products and services and actionable steps you can take right now to earn that “cash money dollars”. 

I also chat about the following: 

• What a sales funnel is, and how your podcast can fit into that in regards to your products and services being sold.
• How to monetize your show to cultivate those leads through your listenership and make that money. 
• How to talk about your offerings without feeling gross about it.
• The 6 mistakes podcasters make when it comes to monetizing their products on their show.

Episodes mentioned: 

How to Monetize any podcast: https://listenerstoleads.buzzsprout.com/1748421/9689066-how-to-monetize-any-podcast

Episode 5: 6 mistakes Podcasters Make https://listenerstoleads.buzzsprout.com/1748421/8895776-6-mistakes-podcasters-make-that-are-costing-them-leads

You want to make it easy for listeners to know what you sell, who you work with, and how to sign up. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Vince Warnock is a Podcast host, author and marketing coach, but his expertise goes far beyond anything that could be written down on paper. Vince utilizes his past experience being one of the top marketing professionals at Adobe to create an authentic and genuine podcast presence, which builds stronger connections with his listeners and guests, leading to more genuine leads.  This week, episode 28 of Listeners to Leads is about Using your Podcast to Build Connections and Sell Authentically with Vince Warnock! 

In this episode of Listeners to Leads, Vince is sharing the importance of integrity and authenticity in podcasting and actionable steps you can take right now to build stronger connections with your guests and audience members today. 

Vince Warnock and I also chat about the following: 

• Vince shares his experience being one of the top marketing professionals in Adobe, becoming a full-time author, having ADHD as a podcaster, and more, which really sets the tone for the authentic nature of his brand.
• Why Vince, as a professional marketing coach and previous marketing director, didn’t want marketing on his show, and how he approached it differently from day one.
• How he encourages his clients to embrace their past - good and bad - to craft a unique brand that stands out. 
• How Vince utilizes Patreon to create and share extra content to monetize his podcast.
• The unique and extremely personal relationship you form with your listeners through their listening habits sparks a relationship before you’ve even talked in person together.
• Horror stories of Vince and bad guests; and he shares the basic principles to being a good guest so you don’t end up a horror-filled guest story yourself!
• Why it’s important to respect the process of the host of a show you’re pitching, and why personalized pitching is best for you as a guest.

You can hear throughout this entire episode just how genuine Vince is, and his voice speaks to hard and difficult past guest experiences in a very relatable way. If you listened to this episode while in the shower, driving, or walking your dog, make sure to come back and take notes on being a good genuine guest! 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Vince Warnock:

Website

Facebook

Twitter

Instagram

LinkedIn

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

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Helen King knows quite a bit about difficult conversations; from being diagnosed with cancer, to her podcast The C Word Radio, to ADHD as a podcast manager, she has had much experience with discussing hard topics and even how to manage her ADHD as a podcaster. This week, episode 27 of Listeners to Leads is about the power of difficult podcast conversations, with Helen King! 

In this episode of Listeners to Leads, Helen King is sharing the power of difficult conversations and actionable steps you can take right now to connect with your listeners on a deeper level with vulnerable conversations. 

Helen and I also chat about the following: 

• How therapeutic vulnerable conversations can be for both you as the host and the listener, and how much community comes from those tough conversations.
• How to balance deep conversations with lighter subject matter or humor to help alleviate the density of the conversations happenin, and why it’s so important to leave space for the emotions to process as the host or the listener.
• Tips for time management with ADHD.
• How to reset your own expectations around hustle culture, and redefining what “productive” means.

This episode dives deep into how to handle, and why to have, difficult conversations, why you should allow the space to feel the feelings outside of your body, and ways to manage time and productivity as someone with ADHD. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Helen King:

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Podcast

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Generally, we talk about how to utilize your podcast to generate leads, but I get a lot of questions about the best ways to monetize your podcast. These tips and strategies will help you whether you are looking to supplement your income or bring in more than that. This week, episode 26 of Listeners to Leads is about how to monetize your podcast; no matter what type of podcast you have! 

In this episode of Listeners to Leads, I’m sharing the importance of strategic monetization tactics and actionable steps you can take right now to get paid for your podcast. 

I chat in detail about the following ways to monetize your show, with examples: 

• Affiliate Marketing 
• Sponsors & Advertising
• Donations
• Premium Podcast Content
• Products / Merch
• Books
• Public Speaking
• Your Own Services, Courses or Consulting

Each of these are fantastic ways to monetize your show, but not every option will work for every podcast. It’s important to figure out what will work for you, your show, and your audience, and go from there.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

Starting to monetize a hobby podcast has its challenges, and not every podcast is meant to be a long series. No one understands this better than Betsy Wallace. Betsy is the founder of Capsule Podcast, where she serves small businesses and brands who want to grow through podcasting. Through her innovative Capsule Podcast framework, Betsy teaches authors, bloggers, and coaches how to produce a strategic, six-episode mini-series that provides all the benefits of podcasting with a fraction of the work. This week, episode 25 of Listeners to Leads is about creating an attractive podcast sponsorship deck with Betsy Wallace! 

In this episode of Listeners to Leads, Betsy Wallace is sharing the importance of educating yourself and your potential sponsors and actionable steps you can take right now to start monetizing your show. 

Betsy Wallace and I also chat about the following: 

• How making podcast mini-series can benefit businesses and help the new podcaster figure out if podcasting is something they enjoy and want to continue.
• What Betsy Wallace learned when she went from a hobby podcaster to trying to monetize her show, from a podcast that was not aligned for a business strategy.
• How Betsy Wallace structures her own monetization sponsorships, her packages, and her results.
• How to make your podcast attractive and the responsibility of the podcast host to educate potential sponsors.

Pivoting is common in podcasting, but it’s not always easy to do. Betsy’s openness to her journey is eye-opening, fun, and inspiring for all.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening!

If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Betsy Wallace:

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Website

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.