Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Whether you are currently not sure what else there is to say on your show, and you’re not sure what other topics or conversations you can have, or if you are currently mapping out your future content on a show that’s just starting - it’s important to go deep with your content. I am currently going through this myself with my content. I feel like I am referencing past episodes and as I have -generally- said all I can say about podcasting. So I am here with you. This week, episode 53 of Listeners to Leads is about why you should go deep, instead of wide, with your podcast content! 

In this episode of Listeners to Leads, I’m sharing the importance of spending more time on topics and actionable steps you can take right now to take your podcast to the next level when you don’t feel like you have anything else to talk about. It cannot be understated that the value you get when you go deeper with your topics, instead of taking a wider range of topics all over the place in your podcast. Lastly, I also share how to break down the content you’ve already created to make more episodes or other valuable content for your audience, using my own podcast strategy.

This episode will show you that you have enough content already to make more content, without having to expand your content buckets or change your podcast theme. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Danielle Ireland, of Don’t Cut Your Own Bangs podcast, is all about jumping into the hard questions and really diving deep. She’s someone who decided in a personal development workshop to start a podcast, and started messy - really genuinely messy - and she’s now hit over 100 episodes and has a lot to share about her journey. This week, episode 52 of Listeners to Leads is about starting messy and getting through imposter syndrome! 

In this episode of Listeners to Leads, Danielle and I are sharing the importance of getting through imposter syndrome and actionable steps you can take right now to start, even if it’s not perfect. 

Danielle and I also chat about the following: 

• How she started Don’t Cut Your Own Bangs podcast and the struggles, both internal and external, that she went through in her creation process.
• How to move through, or past, the other voices around you presenting logic that’s truly fear, and how to break down the fear you have and power through to the finish line of your goals.
• How to get around the statistic that most podcasters don’t make it past episode 7 on their own shows, and how Danielle recommends you rethink that.
• How to start messy, and just push it out there. Danielle and I both share the mistakes we’ve made in the past, and the lessons we are still learning even now!

If you’ve been stuck in your own head for too long, this episode is for you! It’s time to just do it, in messy action, and get it done. This episode will help you feel empowered to do it!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH DANIELLE IRELAND:

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CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

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I have been working closely with clients on repurposing their podcast content. I think it's such an underutilized strategy. By repurposing our episodes, we can simultaneously build trust and a relationship built on value, while also not wasting our time. This week, episode 51 of Listeners to Leads is about how to repurpose your podcast content for your business! 

In this episode of Listeners to Leads, I’m sharing the importance of building connections through the power of giving and actionable steps you can take right now to spend less time working and more time producing content that matters in more areas in your business than just the listening app. 

I also chat about the following: 

• How to utilize your podcast episodes for potential clients, or clients who cannot yet afford your services, to create rapport and not spend time where you don’t need to.
• What a Free Content Roundup is, and why I am developing this for my own website to better serve potential clients.
• How I, as well as past podcast guests, use podcast episodes to supplement coaching clients and how to get the most out of your 1-hour sessions.
• Why you should lead with giving in all connections and conversations, and the power of helping potential clients before they can afford you.

Today we dissected four big ways to repurpose your content to save you time, energy, and cash money dollars.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Links Mentioned: 

Episode 1: 10 Ways to Grow Your Audience 

Episode 14: Repurposing your content

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People are sometimes scared of niching down too far but Making Website Magic provides something that is so specific and honestly missing in their industry and that is what their audience really appreciates about them. They provide something that literally no one else is. This week, episode 50 of Listeners to Leads is about success with a very niched podcast! 

In this episode of Listeners to Leads, Sam and Karyn of Making Website Magic and I are sharing the importance of niching down to clarify your message and actionable steps you can take right now to truly speak to your ideal client and listener. 

Sam, Karyn and I also chat about the following: 

• Their experience with being and having cohosts, and how they make it work together.
• Why you should share all the information you have in your podcast episodes, and not save some for the elite clients, or be a gate-keeper in a sense, around your topic.
• Why they decided to niche down so much, and how that’s benefitted them throughout their 50+ episodes.
• How Sam and Karyn come up with endless content ideas for their podcast, and how they manage to continue to make content that resonates with their audience.

If you’ve been nervous about niching down in fear of running out of content, this episode is for you!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH Sam & Karyn:

Podcast

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CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

LINKS MENTIONED: 

Episode 34: Lisa Zawrotny

Free Download: 15 Ways to Improve Your Podcast

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We are on the final Tech Tips Series; but don’t worry, the tips and tricks won’t stop! I know that many of you don’t launch a podcast because of the lack of technical support, education around podcast software, and the overwhelm that comes when you start doing so much research around starting a podcast. I want to help be your technical support throughout your first launch! This week, episode 49 of Listeners to Leads is about the tech side of launching a podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of your software choices and actionable steps you can take right now to make your podcast launch sound the best with as little stress as possible. 

I also chat about the following: 

• The software I use and recommend to anyone going through a launch; and software that I don’t use but think you could also find useful. 
• The concept phase of launching your podcast, including following my launch plan checklist along with all the steps, the tech solutions I have for you.
• Why I use the equipment I use, and what I recommend you get for a microphone, headphones, and more. 
• What tools you need throughout the entirety of the planning phases of your podcast, and some fun tips to get better audio quality using free platforms like Zoom.

Launching a podcast is fun - that’s why I do it for a living - but many podcasters get hung up on the launch phase because they are overwhelmed with options and not enough education around software, equipment, and more. This episode will help make sense of the chaos.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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LinkedIn

Work with Galati Media! 

Episodes mentioned: 

Ep 22: The Importance of Podcast Market Research

Ep 23: How to Create a Podcast Launch Plan

Ep 36: How to Choose a Podcast Format

Ep 46: SEO for Podcasts

Other Links Mentioned: 

Buzzsprout link

Free Workshop

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Systems and processes around your podcast don’t have to be boring! Through using systems and processes that work for your show, you can avoid podfading and keep creating content. This week, episode 48 of Listeners to Leads is about the systems and processes you can utilize along your production journey to make your process more efficient! 

In this episode of Listeners to Leads, I’m sharing the importance of having effective systems in place and actionable steps you can take right now to streamline your podcast production processes. 

I also chat about the following: 

• How to streamline your solo episodes via a scheduler tool that fits you best, graphic templates and templated show notes and 
• How to be more efficient when it comes to the workflow of your guest episodes.
• How best to communicate with your guests throughout the production process so they want to share and you have all the information you need to promote their episode.
• My top software and production tools - both free and paid - to help your process become more efficient and streamlined.

As an Enneagram type 1, I love streamlining my processes and helping others to do it the right way, and the most efficient way possible. This episode is going to help you do just that.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Links Mentioned: 

Ep 19: How to Manage Your Podcast Workflows

Buzzsprout

Calendly

ClickUp

Canva

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I get asked about my tips for guest intake forms often, and it’s something that we are constantly helping our clients with. I am going to talk through things you absolutely need on your intake forms, as well as things you might find helpful on your guest intake form. This week, episode 47 of Listeners to Leads is about what to include in your guest intake form! 

In this episode of Listeners to Leads, I’m sharing the importance of having the correct information on your guest intake form and actionable steps you can take right now to get the most information possible from your intake forms. 

I also chat about the following: 

• The top 7 things you need on your intake form; including phonetic pronunciation of their name and pronouns. 
• 7 things you might want to add, but are optional, to your intake form to better network, prepare and thank the guest after the episode recording.
• Why intake forms are important, and one space in particular where you may want to hire a lawyer to help complete. 
• Why getting this information well in advance can help smooth your process and streamline your work for your show!

This is going to help you with communication, more interesting podcast questions, and more! An intake form is very important!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Links Mentioned: 

How to Use Dubsado as a Podcast Host

ClickUp

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Did you know that there are 850,000 active podcasts in the world? That’s why it’s super important to use SEO for your podcast. SEO allows you to optimize your podcast for search engines so your shows can show up for easily in people’s searches. This week, episode 46 of Listeners to Leads is about SEO for your podcast! 

In this episode of Listeners to Leads, I’m sharing the importance of keywords in show notes and while recording your show and actionable steps you can take right now to show up quickly in people’s search engine searches. 

I also chat about the following: 

• What is SEO and why is it important for your website but also as it relates to your podcast.
• The importance of keywords, not just in your episode show notes but also in the actual audio for Google’s ears to hear and titles of episodes.
• Why your podcast needs to be on google podcasts, and how to make sure your episode is there and you claim it.
• How making sure that you’re sharing about your podcast on social media can help your SEO.

These 9 tips for podcast SEO will help you get noticed and promoted through search engines online. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

When it comes to supporting other podcasters, I am obsessed with it and I know it can be a tricky subject to broach. How do we support other podcasters without spending an arm and a leg? I got the idea to share a podcast with 10 free or cheap ways to support other podcasters because we got a voice DM on Instagram raving about our show, and how much value someone found it. You’ll get to hear the raw, unedited voice memo in this episode too! This week, episode 45 of Listeners to Leads is about 10 ways to support other podcasters! 

In this episode of Listeners to Leads, I’m sharing the importance of supporting other podcasters and actionable steps you can take right now to spend little to no money but support them in big ways. 

I also chat about the following ways to support other podcasters: 

• The power in sending a Voice Memo DM; like the one sent in by the host of the Wildly Successful Law Firm Podcast!
• Vote for their podcast if they are nominated for an award, or nominate them for an award if you think they deserve it!
• Shout them out in the communities that either they occupy or that you are in when you see the need for their services or know an episode that can answer someone’s questions.
• Support them financially; there are so many options here that it’s best to check with them to see how they’d prefer to be supported monetarily.
• Use their affiliate links or codes when they recommend something that you want to purchase or need.

Your challenge is to take one of these ten ways to support fellow podcasters and make magic by sharing, connecting, monetarily supporting, or some other way of showing up for them and supporting them! Send me a DM on Instagram with what you did and to which podcast; I would love to check them out too!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Links mentioned:

Wildly Successful Law Firm Podcast

Proud member of the Feminist Podcasters Collective.

Barb Nangle started her podcasting journey around a desire to read for audio books, only to change lives and build up over 150 episodes on lessons she’s learned through her recovery journey. When it comes to her process and journey, Barb hasn’t ever struggled with what to talk about, what to share, or when to show up because she’s found a way that works for her. This week, episode 45 of Listeners to Leads is about leaning into your desires and showing up authentically passionate! 

In this episode of Listeners to Leads, Barb Nangle is sharing the importance of showing up genuinely you and actionable steps you can take right now to never run out of content ideas. 

Barb and I also chat about the following: 

• How Barb went from not knowing if she could produce 100 episodes, to successfully producing over 150 episodes and no hesitation when it comes to finding content.
• Why Barb didn’t have any trouble at all figuring out who her listeners are and how to talk to them, and how to better understand your own listenership for yourself.
• The one caveat to being authentic and how Barb and Alesia both suggest you show up authentically and genuinely passionate every week.
• What to do with that built up deep desire to do something different, as well as why you may be called to do that thing, no matter how out of your comfort zone or the norm it may be.

If you can take away anything from this episode, I hope it’s that you need to find a way to do podcasting your way, not anyone else’s, and that it’s totally possible to find “your way” with some experimentation.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH BARB NANGLE:

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Work with Barb! 

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

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Proud member of the Feminist Podcasters Collective.