Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

If you’re using your podcast to bring in leads for your business, but you’re not seeing the results you hoped for, don’t give up! There are strategies you can implement today to get the podcast results you want. In this week’s episode 73 of Listeners to Leads, I’m sharing 15 ways to improve your podcast results today!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, I’m sharing that while improving your podcast does take some strategy, and it doesn’t all have to be done at once. I encourage you to choose just 3 things from my list to start focusing on today. 

In no particular order, the 15 ways to improve your podcast results that I cover in this episode include:

1. Perfect the quality of your audio. 
2. Take your time while recording. 
3. Niche down OR niche down even further. 
4. Share your podcast everywhere.
5. Plan out your podcast content.
6. Talk about things that are interesting to you. 
7. Have interesting guests on your show. 
8. Share relevant information. 
9. Tell your audience where they can connect with you. 
10. Listen to other people’s podcasts to see what's working and what's not. 
11. Pay attention to the criticism that comes. 
12. Have podcast goals
13. Repurpose your content. 
14. Optimize for SEO.
15. Use templates, checklists, and outlines to help you stay on track with your content. 

I look forward to hearing which strategies you chose to focus on and what your results were!

Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

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EPISODES MENTIONED IN THIS EPISODE:

Going Deep (Instead of Wide) With Your Podcast Content

How to Organize and Plan Your Podcast Content

14 Ways to Repurpose Your Podcast Content

5 Strategies to Never Run out of Podcast Content

Using Podcast Listening Statistics to Make Better Decisions

SEO for Podcasts [Tech Tips Series]

Free Download: 15 Ways to Improve Your Podcast

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The future of podcasting is not going to be about the numbers and the downloads but rather about connecting with your audience and actually creating content they want and enjoy. This week, episode 72 of Listeners to Leads is about the future of podcasting!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, I’m sharing my predictions on what we can expect for podcasting in 2023 specifically for business owners and how you can use these trends to continue generating leads, growing your business, and establishing authority in your industry.

I also chat about the following: 

• The reasons people start listening, stop listening and the top ways that people discover their favorite podcasts. 
• Current stats on who is listening to podcasts and their listening habits. 
• The 4 things I see playing a factor into the future of podcasting and 1 trend I don’t expect to see continuing. 

Podcasting is not going anywhere. If anything- the number of listeners is going to increase so stay the course and you’ll find success. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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LINKS MENTIONED IN THIS EPISODE:

Pod Pros- Who Will Be Listening to Podcasts in 2023 and Beyond

Buzzsprout Podcast Statistics 

Statistia

Triton Digital 

Edison Research 

Free Download: 15 Ways to Improve Your Podcast

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As podcasters, we have to remember that the content we create is, first and foremost, for our audience. When it comes to picking our format, deciding on what content to create and choosing guests, it is important that we do so through an audience-centered lens. This week, episode 71 of Listeners to Leads is about putting your audience first! 

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, my guest Tarek Hossain shares what a video-centered podcast looks like from a planning, content, and guest perspective and actionable steps you can take right now to make sure that the value and guests you are bringing onto your podcast are in alignment with the outcome you want for your audience. 

Tarek and I also chat about the following: 

• How Tarek’s accidental YouTube growth lead to his video-first podcast strategy. 
• Giving yourself permission to start messy just as long as you start something.
• Keeping your audience front of mind when it comes to choosing guests. 
• Tips and advice for pitching to high-profile guests. 
• The art of strategically following up on guest pitches.

When you make decisions for your podcast with your audience front of mind, you’ll start to see that reflected back to you in growth and community. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH TAREK HOSSAIN:

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Free Download: 15 Ways to Improve Your Podcast

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When you start a podcast, you create your brand based on where you are at the moment, but as you grow, it is important that your brand remains authentic to you and is able to grow with you. This week, episode 70 of Listeners to Leads is about the behind-the-scenes of a podcast rebrand. 

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, my guest Lisa Zawrotny shares the importance of keeping your brand in alignment as you grow and actionable steps you can take right now to do an intentional soft re-brand of your podcast to refresh where needed while remaining familiar to your audience. 

Lisa and I also chat about the following: 

• Allowing your podcast and branding to grow with you. 
• How long you should wait before making changes to your branding.
• The few things Lisa changed in her own soft re-brand.  
• How a refresh changes your perspective and excitability to share what you’re doing.
• Questions to ask yourself to keep your brand aligned with your mission.  

What you’re trying to create is consistency, and that’s the consistency in showing up, the quality of your content and your intentions. How you deliver that content can be flexible because, after all, it’s your podcast. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH LISA ZAWROTNY:

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LINKS MENTIONED IN THIS EPISODE:

Tips for Better Podcast Audio Quality with Lisa Zawrotny

How to Plan an Interview Podcast with Lisa Zawrotny

Your Mental Health is More Important than a Podcast

Free Download: 15 Ways to Improve Your Podcast

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The great thing about online communities is that when people see something they like or something that resonates with them, they want to engage further or discuss a topic, which is why podcast communities have such an appeal and have done so well. This week, episode 69 of Listeners to Leads is about creating a podcast community!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, my guest Cristin Downs shares how podcast communities can connect people through a common thread and actionable steps you can take right now to create a community you’re interested in being part of on a platform that works best for you. 

Cristin and I also chat about the following: 

• The driving force behind Cristin’s community. 
• Niche vs. wide-ranging groups and the benefits of both. 
• Matching your own energy and creating boundaries when setting up your community.
• How to tell if your group is not working for you. 
• What to consider when deciding to make the transition from hosting on Facebook to a different platform. 
• Being curious and experimental while remaining intentional. 

It is so essential for you to match your own energy and create something you want to be part of and participate in, or you’ll end up creating something you try to avoid. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH CRISTIN DOWNS:

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Group

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Free Download: 15 Ways to Improve Your Podcast

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Readers are risk-averse. They want to know when they purchase a book if it is something they are interested in and is worth their time and money. Now more than ever, readers are using recommendations from social media and podcasts to make their book-buying decisions. This week, episode 68 of Listeners to Leads is about podcasting and PR for authors!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, my guest Dana Kaye shares the value in using evergreen marketing like podcasts and actionable steps you can take right now to guest on podcasts, build trust with the listeners, and increase your book sales.

Dana and I also chat about the following: 

• The difference between marketing and PR and how they work in tandem with one another. 
• How marketing and PR has shifted over the years to keep up with the ways in which people are seeking recommendations. 
• The impact that podcasting has on book exposure. 
• The immense level of trust that podcasters hold with their audience and in their recommendations- and how easily this trust can be broken when not used appropriately. 
• Touching on which type of authors would benefit from having their own podcast and which type of authors should stick to guesting on others. 

Podcasts, like books, are evergreen. If you appear on a podcast today, the traction you receive from that one podcast might continue to benefit you for years to come. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH DANA KAYE:

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LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: Is Launching a Podcast Right for You?

Listeners to Leads: How to Choose a Podcast Format

Free Download: 15 Ways to Improve Your Podcast

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There are plenty of strategies out in the world for growing your podcast show, but there are only a few that will get you quick results and guaranteed listeners. That’s what we are going to talk about today. This week, episode 67 of Listeners to Leads is about the number one way to grow your podcast show! 

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, I’m sharing the importance of being strategic with the podcasts that you pitch and actionable steps you can take right now to get started. 

I also chat about the following: 

• Where most people get messed up around pitching to be on a podcast.
• Step by step on pitching yourself to other people’s podcasts.
• How to come up with the things you need to add to the pitch.
• Some out-of-the-box strategies to get more downloads.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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LINKS MENTIONED:

Should you have a podcast?

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There ends up being this alignment that comes when you connect with people very authentically and guesting on podcasts is a fantastic way to make these connections while appealing to similar audiences to your own. This week, episode 66 of Listeners to Leads is about doubling your downloads by podcast guesting!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, my guest Barb Nangle shares the benefits of guesting on other podcasts and actionable steps you can take right now to be strategic about who you’re connecting with and whose audiences you’re putting yourself infront of. 

Barb and I also chat about the following: 

• How Barb found podcasts to guest on that were in alignment with her own content.
• What to look at/ consider when determining which podcasts you want to pitch to be on. 
• Getting past the fear of asking others to guest on your show. 
• Cultivating relationships in the podcasting space and taking that connection outside of the podcasting realm onto other social media platforms. 

Building relationships is the first step to getting anything done in this world. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH BARB NANGLE:

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Work with Barb! 

“6 Weeks to Better Boundaries with Barb” online course BetterBoundarieswithBarb.com

Membership Community, Secure, Loved & Brave

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LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: Leaning Into Your Calling with Barb Nangle

Listeners to Leads: Going Deep (Instead of Wide) with Your Podcast Content 

Podcast Guest Collaboration Community FB Group

The Podcast Collaborative Membership

The Adult Child Podcast with Andrea Ashley

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

You may have seen Apple promoting their subscription-based podcast model and wondered if this was the right move for your podcast or if another subscription model is a better fit. This week, episode 65 of Listeners to Leads is about adding a subscription model to your podcast!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, I’m sharing the importance of using your statistics to determine if a subscription model is right for you and where you should host it and actionable steps you can take right now to give you audience equal access to your exclusive content. 

I also chat about the following: 

• What Apple Podcast’s subscription model looks like and if and when you might consider using it. 
• How you can leverage your audience across all listening platforms into one community- without excluding anyone. 
• Other platforms you can use to create exclusive content for your audience.
• Things to consider including in your subscription model.  

Looking at different subscription or membership platforms is going to help you be able to create a space and community where you can share your exclusive content with your audience without keeping some of them from getting access to it, which sounds like a win-win to me.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

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LINKS MENTIONED IN THIS EPISODE:

Patreon

MemberSpace

Podia

Member Vault

Proud member of the Feminist Podcasters Collective.

In order to turn your podcast listeners into leads, you have to figure out how evoke the feeling of what it is like to work with you into the content you’re creating for your podcast. This week, episode 64 of Listeners to Leads is about selling authentically on your podcast!

The Listeners to Leads Membership is for business owners who have a podcast and are looking to get Strategy, Community, and Accountability to grow their show and generate leads.

In this episode of Listeners to Leads, my guest Nikki Rausch shares the importance of using your podcast as an extension of your brand in how you show up for your clients and actionable steps you can take right now to be specific and intentional about what you’re selling and how you’re selling it on your podcast. 

Nikki and I also chat about the following: 

• Why you SHOULD give away your secret sauce. 
• How Nikki’s various podcast formats paint the picture of what it would be like to work with her. 
• Using storytelling and dynamic content to get your audience to take that next step in working with you. 
• A lesson we can take from Costco when it comes to selling on your podcast. 
• Keeping in mind your audience’s convincer strategy when planting the seeds about your product or service. 

You have to continuously plant seeds in different ways before your audience will even start considering your offer. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH NIKKI RAUSCH:

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Podcast

Closing the Sale Ebook

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LINKS MENTIONED IN THIS EPISODE:

Listeners to Leads: How to Choose a Podcast Format

Listeners to Leads: Podcasting Content, Systems, and Processes with Emily Aborn 

Listeners to Leads: 6 Mistakes Podcasters Make that are Costing Them Leads

Free Download: 15 Ways to Improve Your Podcast

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