Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Digital courses are an excellent way to monetize your podcast but are often overlooked. But if you have the right strategy in place and a community that like your content, you can create a digital course using your podcast.  This week, episode 93 of Listeners to Leads is about monetizing a podcast with digital courses! 

Jono Petrohilos is the co-founder and director of Fitness Education Online, one of Australia's largest online course providers for Personal Trainers. He sells over $1,000,000 worth of online courses yearly and has been awarded the Australian Fitness Industry Educator of the Year multiple times. He now also helps other professionals create and sell online courses with his free Facebook Group and Podcast - the Course Creator Community.

In this episode of Listeners to Leads, Jono is sharing the importance of not creating a course too quickly and actionable steps you can take right now to create courses your target audience is actually looking for! 

Jono and I also chat about the following: 

• The importance of naming your course (and podcast!) in a searchable way.
• How Facebook groups provide an excellent starting point for course creation.
• Using your podcast to build rapport with potential course collaborators.
• Podcasting is not just about the numbers -  it’s about the connection you build with your community

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JONO:

LinkedIn

Instagram

Podcast

Facebook

CONNECT WITH ALESIA GALATI:

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Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Over 70% of entrepreneurs say that they struggle when it comes to networking. There are lots of ways to market yourself better and establish yourself as an authority in your industry. One way you may not have thought of? Your podcast! This week, episode 92 of Listeners to Leads is about how to position yourself as an authority in your field! 

Jocelyn Chong is a Networking Specialist, Keynote Speaker, Multi-Award Winner, Four Time #1 International Best Selling Author, and Founder of Magnetic Networking Accelerator. She empowers ambitious entrepreneurs and professionals to learn and master the art of intentional networking to accelerate their growth and break through the glass ceiling.

In this episode of Listeners to Leads, Jocelyn is sharing the importance of finding your passions and actionable steps you can take right now to start using podcasting as a networking tool. 

Jocelyn and I also chat about the following: 

• People change - and your podcast branding can change along with you. 
• Why entrepreneurs struggle with networking and what you can do to make it easier.
• How to show up as an authority in your field in networking situations.
• Passion is a key ingredient to what you do, and what you can do to find your passion.

To book a free 45-minute Gap Analysis Call with Jocelyn, check out her website!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JOCELYN:

LinkedIn

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Growing your podcast audience can seem like a challenge, but there are tools and strategies that can make it easier. Today’s guest has two distinctly different podcasts and shares his strategies to help you grow your show! This week, episode 91 of Listeners to Leads is about how to optimize your podcast for greater visibility! 

In this episode of Listeners to Leads, Joe Rockey is sharing the importance of organic traffic to your podcast and actionable steps you can take right now to improve your podcast visibility. 

Joe and I also chat about the following: 

• The relationship dynamics of a co-hosted podcast.
• How organic growth will get you found when you start out.
• Titles and chapter markers are your best friends.
• Resources you can use to make your optimization go more smoothly.
  
  

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at https://alesiagalati.com/podcast/ 

Links mentioned in today’s show:

Isitwp Headline Analyzer

Otter.ai Transcription (Referral Link)

Tubics

CONNECT WITH JOE ROCKEY:

Website

Father and Joe on Apple Podcasts

Local Football Flavor on YouTube

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

The way our brains work plays a huge role in our daily lives, from our ability to start projects to the way we prefer to process information. And because every person’s brain works differently, knowing how your own brain works is the key to growing in all areas of your life, and even your podcasting! This week, episode 90 of Listeners to Leads is about podcast listening and your cognitive functions!

In this episode of Listeners to Leads, ST Rappaport  is sharing the importance of knowing how your brain absorbs information best and actionable steps you can take right now to switch from a fixed mindset to a growth mindset. 

ST and I also chat about the following: 

• Speaking as the expert on your own show instead of just interviewing others.
• How being a guest on other people’s podcasts can be more beneficial than having guests on your own show.
• Some brains work better with podcasts, but how do you reach those who don’t?
• Utilizing TikTok and short-form video content as an introduction to your podcast.

A growth mindset is important in podcasting, but it doesnt always happen right away! Take time to work on your mindset, and you’ll see improvements in no time.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at https://alesiagalati.com/podcast/ 

CONNECT WITH ST:

Instagram

Podcast

Website

TikTok

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Podcast ads are a wonderful tool for getting more clients in your business, but only if you have a strategy that makes them the most effective, they can be. For an ad to be effective, it needs to be aligned with the goals you have for your podcast. This week, episode 89 of Listeners to Leads is about making ads on your podcast work for you! 

In this episode of Listeners to Leads, I’m sharing the importance of using the right type of ads for your podcast audience and actionable steps you can take right now to give your audience the resources they need to work with you, turning those listeners into leads for your business.

I also discuss the following: 

• The best place to put ads in your podcast.
• What types of ads make the most sense for your podcast.
• Pros and cons of having other people’s products and services promoted on your show.
• The strategy behind promoting your services on your show.

To schedule your strategy session before prices go up, go to alesiagalati.com/strategy-session!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

You’ve been working hard on your podcast, it’s time to celebrate! Very few podcasts make it to major episode milestones, so it’s important to mark the occasion. But what moments should you be celebrating? This week, episode 88 of Listeners to Leads is about setting achievable and measurable podcast milestones! 

In this episode of Listeners to Leads, I’m sharing the importance of celebrating your milestones in podcasting and actionable steps you can take right now to measure your growth and success in podcasting! 

I also chat about the following: 

• Downloads are great, but they aren’t the only metric to follow.
• Strategy is the key to longevity and success in podcasting.
• The importance of getting data on active podcasts.
• The milestones to celebrate, and why you should not be celebrating alone!

If you’re hitting a podcast milestone in the coming month, don’t forget to send me a DM so we can celebrate together! 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Links mentioned:

Reddit thread

Episode 23: How to Create a Podcast Launch Plan

CONNECT WITH ALESIA GALATI:

Instagram

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Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

You have a unique voice and perspective, and there’s room in podcasting for you. Yes, you. This week, episode 87 of Listeners to Leads is about finding and developing your voice in podcasting! 

In this episode of Listeners to Leads, Christina Carlson is sharing the importance of being your authentic self on your podcast. 

Christina and I also chat about the following: 

• How a polarizing podcast title helps you find the best audience for you. 
• Showing up to your podcast as a way of showing up for relationships.
• Little ways to start sharing your voice publicly.
• Being true to yourself (and doing market research!)
• Skills you build while podcasting.
  
  

There are a lot of reasons for starting a podcast, but remember: “I have really great thoughts and conversations, and I think other people need to hear them” is one of the best.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH CHRISTINA:

Instagram

Bitches, Witches, and Queers podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Marketing is essential to growing our businesses, but creating a marketing plan often takes up more time than it should. This week, episode 86 of Listeners to Leads is about how to create a one-hour marketing plan!

In this episode of Listeners to Leads, Mallory Schlabach and I share the importance of breaking down marketing into manageable pieces and actionable steps you can take right now to grow your podcast and supercharge your business. 

Mallory Schlabach and I also chat about the following: 

• What ‘visibility’ means for different businesses.
• The volatility of social media and other ways to build community.
• Alternative ways to utilize podcasts in your business.
• Content repurposing to promote your podcast and speed up your marketing planning.

Remember, you don’t have to be everywhere, doing everything all the time. What matters most is doing what you can do and being consistent!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MALLORY SCHLABACH:

Facebook

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

I talk on the podcast all of the time about repurposing your podcast episodes into additional content and creating a book is not only a great way to extend the reach of your content but to continue building collaborative relationships with your guests. This week, episode 85 of Listeners to Leads is about how to create a book featuring your podcast guests!

In this episode of Listeners to Leads, my guest Mike Capuzzi shares how you can use a book to market yourself, differentiate yourself from competitors and get people to know, like, and trust your business. We also discuss actionable steps you can use to create your own bite-sized book to funnel people toward your offering.  

Mike and I also chat about the following: 

• What direct response marketing is.
• Where to start in determining if a “Shook” (short helpful book) is right for you. 
• How business owners can turn their podcast content into a book.  
• An extremely lucrative idea to continue your collaboration with past guests. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH MIKE CAPUZZI:

MikeCapuzzi.com

Shook Magic Kit Freebie

The Author Factor Podcast

BiteSizedBooks.com

Mike’s Books

Dog Joy by Caroline Capuzzi 

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

We all, as business owners, burn out our email lists, personal networks, and social media following, so going on podcasts gives us an opportunity to reach a new audience and introduce them to our own podcast or the products or services we provide. This week, episode 84 of Listeners to Leads is about using podcast guesting to attract new clients!

In this episode of Listeners to Leads, my guest Julie Fry shares the importance of tapping into other people’s audiences to turn their listeners into your leads and actionable steps you can take right now to DIY or seek some help when it comes to pitching yourself as a guest on podcasts!

Julie and I also chat about the following: 

• Why podcast pitching is so important when it comes to attracting new clients. 
• The Dos and Don’ts of podcast pitching. 
• Julie’s framework and key skillsets that lead to a successful pitch. 
• Tips for tracking your guest appearances to use as data points. 
• Fostering a relationship with the host by finding ways to continue supporting one another even after the episode airs. 

Podcast pitching maintains the engine of getting you in front of new audiences and increases your potential to turn those listeners, alongside your own, into leads. 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH JULIE FRY:

Website

Be the Best Guest Checklist

LinkedIn- Julie Fry

LinkedIn- Your Expert Guest

IG- Your Expert Guest

Facebook- Your Expert Guest

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Join the Membership

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.