Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

We all have busy lives, and it can feel difficult to find time to accomplish all of your podcasting and business goals while still spending time with your family, maintaining a social life, and taking care of yourself. Structure and consistency are two key elements to maintaining a balance that allows you to achieve success with your podcast and in your life in general. Serial entrepreneur and podcast host Lance Cayko is here today to share his experiences in making ‘appointments’ for everything in his life, his podcasting journey, and more! This week, episode 143 of Listeners to Leads is about maintaining structure in your podcast and your busy schedule! 

Lance Cayko is a serial entrepreneur and the co-founder of wildly successful architecture and construction firms in Northern Colorado. His career in the architecture, engineering, and construction industry spans over two decades and includes several design awards including the international Architizer A+ Award for Architecture + Living Small in 2016. Throughout his now seasoned career, Lance has also served his community by managing a community garden in Longmont which he is now turning into a formal non-profit. He also teaches part-time at the University of Colorado Boulder and co-hosts one of the top five architecture and business podcasts in the world, Inside the Firm. 

In this episode of Listeners to Leads, Lance Cayko shares the importance of making time for the things in your life that matter to you and actionable steps you can take right now to build a successful podcast with consistency. 

Lance and I also chat about the following: 

• Effective time management to maintain balance in your life.
• Finding the balance between hustle culture and self-care that’s right for you.
• What you can do to prepare for the highs and lows of life.
• Consistency and commitment for a successful podcast.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LANCE CAYKO:

LinkedIn

X (formerly Twitter)

Inside The Firm podcast

F9 Productions

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Podmatch (affiliate link)

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

When you hear the phrase “networking event”, do you get excited? Or are you one of many people who get nervous at the thought of having to walk through a building full of strangers and create small talk because you know making connections is good for your business? Whichever group you’re in, Swire Ho has networking tips for you! While make take the mindset of needing to hand out a stack of business cards at an event, Swire believes there’s a better way to create stronger connections that will be mutually beneficial for both business owners involved. Today, he’s here to share all of that and more. This week, episode 142 of Listeners to Leads is about making meaningful connections through networking for your podcast! 

Born and raised in Hong Kong, Swire Ho immigrated to Los Angeles in 1996. A proud Asian American, he began his career as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production in 2003. After receiving the SCORE Award for Small Business Success for creating outstanding custom merchandise, Swire sold Hellman Production to focus exclusively on the promotional product industry. Swire is also the host of The Small Business Show podcast.

In this episode of Listeners to Leads, Swire Ho is sharing the importance of creating deeper connections with a few key individuals at networking events and actionable steps you can take right now to learn about the business needs of your podcast guests. 

Swire and I also chat about the following: 

• Focusing on creating a few key connections at networking events instead of handing out a blanket of business cards.
• In-person and online networking tips for introverts.
• The importance of referrals in entrepreneurship.
• Keeping the connection alive with your podcast guests after their episode goes live.

If you’re interested in learning more about custom promotional products, Swire has put together a helpful list of resources for you to check out!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH SWIRE HO:

Facebook

Instagram

The Small Business Show

Garuda Promo

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more clarity and information around how disabilities affect people and as technology progresses, we are more equipped now than ever to improve accessibility and inclusiveness in our media to reach wider audiences and allow everyone to enjoy what we create. Maxwell Ivey is here today to help us explore the myriad of options we have to make everything from our podcast to our website to our social media channels more inclusive. This week, episode 141 of Listeners to Leads is about how to improve your podcast’s accessibility! 

Maxwell Ivey, known as “The Blind Blogger”, is an accessibility expert advocating for more inclusion of people with disabilities through communication & collaboration instead of compliance & shame. With over 15 years of experience as a serial entrepreneur, Maxwell knows the value of customer and audience loyalty, and talks about how a more accessible website, podcast, or business will have the most loyal following out there. Maxwell has a new podcast, “The Accessibility Advantage”, coming soon.

In this episode of Listeners to Leads, Maxwell Ivey shares the importance of using audio descriptions in your podcasts and actionable steps you can take right now to improve the accessibility of your social media content. 

Maxwell and I also chat about the following: 

• The significant potential reach and brand loyalty that can result from prioritizing accessibility and inclusion.
• Checking your podcast player for accessibility features and configuring settings.
• How Alt text affects your podcast SEO, not just its accessibility.
• What you can do to improve your social media’s accessibility.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MAXWELL IVEY:

LinkedIn

Instagram

What’s Your Excuse? Network

The Accessibility Advantage

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

AudioEye

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

Optimizing your content for search engines can feel extremely overwhelming, especially if you have no experience with things like keyword research and strategically linking content. But getting started with SEO strategy does not have to be complicated, and Lauren Gaggioli, SEO expert and course creator, is here today to show us that a little bit of research can take us a long way. This week, episode 140 of Listeners to Leads is about mastering keyword research and SEO for your podcast! 

Lauren Gaggioli is an online entrepreneur who loves building online businesses and supporting her fellow digital solopreneurs as they share their gifts with the world. A big believer in intentional living, Lauren created the online course - Big Why Life (bigwhylife.com) - to help folks from all walks of life create their mission statement and support healthy habits to support living a life of purpose. When she's not working, you can find her training for her next runDisney half marathon or channeling serious Molly Weasley vibes knitting up a new sweater, puttering in her garden, homebrewing beer with her husband, or making a delicious mess of the kitchen with her kids in their home just outside of Seattle. 

In this episode of Listeners to Leads, Lauren Gaggioli shares the importance of writing your content for the human on the other side of the screen and actionable steps you can take right now to optimize your website with SEO best practices. 

Lauren and I also chat about the following: 

• Connecting with your ideal audience outside of social media.
• Understanding the searcher’s mindset while doing keyword research.
• How writing for humans (NOT an algorithm) will help you reach more people who need what you have to offer.
• Best practices for internal linking and hyperlinks within your content.

Don’t forget to check out Lauren’s website for everything from her DIY Website Audit to the Organic Marketing Ecosystem course!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LAUREN GAGGIOLI:

LinkedIn

Instagram

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Ahrefs Keyword Generator

PodMatch

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Aspiring podcasters often face many challenges before getting started, not least of which is the fear of public speaking. Public speaking does not come naturally to everyone and even though podcasting is not generally live, the fear of broadcasting your voice for the world to hear can be intimidating. Roy Coughlan knows this very well, having been incredibly shy and afraid of public speaking before he began his podcasting journey. But now, with 5 successful podcasts, Roy is here to share his journey into podcasting, how he improved his public speaking and much more! This week, episode 139 of Listeners to Leads is about becoming a better speaker and podcaster! 

Roy Coughlan is a podcasting coach with 5 podcasts of his own, ranging from NFTs to speaking advice to meditation, that are in the top 1% of podcasts.  Roy helps his clients craft their podcasts into top-rated shows that help promote their businesses, books, and more. He has produced and edited over 1,200 episodes in his career.

In this episode of Listeners to Leads, Roy Coughlan is sharing the importance of just getting started and learning as you go and actionable steps you can take right now to increase your confidence in public speaking and podcasting. 

Roy and I also chat about the following: 

• Overcoming adversity through meditation and forgiveness.
• Improving your public speaking through different types of practice.
• Podcast marketing strategies for 2024 and beyond.
• Utilizing the right social media platform for your business.

Links to all of Roy’s podcasts, projects, and social media pages can be found through his Bio Link.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ROY COUGHLAN:

LinkedIn

YouTube

Podcasts

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

We all see podcasts, both large and small, that talk about being a globally rated podcast or use very specific information about their shows in their marketing material. But where do they get this information? And how can I find my podcast statistics and use them to help grow my show? Today, I’m giving you the tools and resources you need to find and make sense of your podcast statistics, and how you can use these numbers to achieve your podcasting goals! This week, episode 138 of Listeners to Leads is about where to look for podcast charts, rankings, and more! 

In this episode of Listeners to Leads, I’m sharing the importance of utilizing your statistics to reach your podcasting goals and actionable steps you can take right now to find sponsorships using your podcast ranking. 

I also chat about the following: 

• Where to find your podcast statistics and listener information.
• Why you cannot compare your podcast to anyone else’s, even if they cover the same topic.
• Resources to learn about your podcast rankings, domestically and globally.
• Using your podcast statistics to encourage sponsorships.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Chartable

ListenNotes

Listeners to Leads Ep. 25 Creating an Attractive Podcast Sponsorship Deck with Betsy Wallace

Listeners to Leads Ep. 26 How to Monetize Any Podcast

Listeners to Leads Ep. 29 How to Monetize your Podcast by Selling your Own Services and Products

Proud member of the Feminist Podcasters Collective.

Building a community online takes time and a lot of work. There are lots of ways to do it, but Paul Gowder has found success in building up online communities by starting with email marketing instead of a Facebook group or other online community platform. He’s here today to share his strategies and wisdom about community building with us, so we can improve our email marketing and build stronger relationships with our audience. This week, episode 137 of Listeners to Leads is about building community through email marketing! 

Paul Gowder is the owner and founder of PowWows.com, the leading online community celebrating Native American arts and culture for the past 25 years. His emphasis on combining community-building and marketing strategies has allowed him to build one of the largest and most engaged online communities in the world while working full-time. 

In this episode of Listeners to Leads, Paul Gowder is sharing the importance of starting your community building with email marketing and actionable steps you can take right now to ask your audience to engage with your email content!

Paul and I also chat about the following: 

• Paul’s journey of creating PowWows.com and its community in the late 90s.
• Building your email marketing list before building a digital group or community.
• How Facebook groups and online communities are different now than the forums of the 90s.
• The importance of building relationships with your audience through personal stories and vulnerabilities.

Don’t forget to check out Paul’s Giveaway Course by clicking the link!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH PAUL GOWDER:

Website

LinkedIn

PowWows.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

With video becoming such an important medium in podcasting, we have to consider how we are communicating not just with our audience, but our guests during interviews.  How is communicating via camera different than a face-to-face conversation? How do we open ourselves up for authentic conversations and genuine connection when using a medium that can distort authenticity and make other people feel distant? Adria Firestone is here today to discuss all this and more. This week, episode 136 of Listeners to Leads is about authentic communication with your audience and podcast guests! 

Adria Firestone is a speaker, author and certified Rapid Results Coach who works with clients around the globe. She is a leading consultant for video skills, and a branding and communication expert. Adria’s clients are spiritually conscious businesswomen, entrepreneurs and thought leaders who want to express their feminine power with confidence and authentic visibility, so they easily attract their ideal clients. Adria has decades of international, award-winning performance, media experience and coaching the vocal, visual, and verbal aspects of presentation. Adria’s credits range from Carmen in Bizet’s opera to Family Guy. She has been published in the WSJ, the Huffington Post, Woman’s Day and was featured on News 12, RAI TV and Telemundo.

In this episode of Listeners to Leads, Adria Firestone is sharing the importance of actively listening and creating a safe space for your podcast guests and actionable steps you can take right now to be more comfortable and confident in front of a camera. 

Adria and I also chat about the following: 

• Active listening and creating a safe space for your podcast guest to open up.
• Letting go of perfectionism to create a supportive and authentic podcast experience.
• The difference between charismatic individuals who use manipulation versus those who embody unconditional love and action.
• Tips for looking and sounding comfortable and confident on camera.

To receive Adria’s free guide, “The Wise Wild Woman’s Path to Rapid Change & Making Space for the Life of Your Dreams”, head over to adriafirestone.com/welcome.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ADRIA FIRESTONE:

Adria Firestone website

The Charisma Expert website

LinkedIn

YouTube

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

The beginning of the year is synonymous with setting goals, and your podcast is likely no exception! Setting goals for your business podcast can feel overwhelming; what goals should you even set? But setting smart, achievable goals can be easier than you think, and I’m here today to break down the four most common goals we see business owners set for their podcasts, examples of each, and ideas to help you make your podcast goals a reality. This week, episode 135 of Listeners to Leads is about setting business podcast goals for 2024! 

In this episode of Listeners to Leads, I’m sharing the importance of tailoring your podcast goals to your specific business and actionable steps you can take right now to achieve podcast growth in 2024. 

I also chat about the following: 

• The four common podcast goals for business owners and how to achieve them.
• Sharing client examples in your solo episodes to increase audience conversion.
• Tracking podcast completion rates to see what episodes your audience engages with most. 
• Sharing and talking about your podcast beyond your regular marketing strategy.

Remember, choosing one main goal to focus on for your podcast for the first six months of 2024 will be more effective than trying to reach several goals at once!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Proud member of the Feminist Podcasters Collective.

We all know that being a podcast guest is the number one way to grow your show. But how much preparation do you actually have to put in to be a high-quality, stellar podcast guest? Emily Aborn and Lisa Zawrotny are back this week to share their processes and top tips for being an outstanding podcast guest who brings value to audiences wherever you go! With well over 200 guest spots between us, Lisa, Emily, and I chat all things podcast guests. This week, episode 134 of Listeners to Leads is about being an effective podcast guest! 

Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding! Emily lives in New Hampshire with her family. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.

Lisa Zawrotny founded Positively Productive Systems LLC in January 2016. She holds current certifications in time management, stress management, life coaching, and meditation instruction as well as a certificate in Positive Psychology. Lisa has been featured in over 120 podcast and video summit interviews as well as guest webinars. She has been featured as a keynote speaker and facilitated in-person and virtual workshops involving productivity, decluttering, stress reduction, and vision boards.

In this episode of Listeners to Leads, Emily Aborn and Lisa Zawrotny are sharing the importance of listening to the podcasts you’re going to be a guest on and actionable steps you can take right now to prepare to talk about your zone of genius as a guest. 

Lisa, Emily, and I also chat about the following: 

• How much of a podcast should you listen to before being a guest on it?
• Searching for guests similar to you who have already been on the show.
• Organization and tracking information for podcast interviews.
• Getting a clear picture of the podcast’s ideal listeners before the interview.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH EMILY ABORN:

Instagram

Podcast

Website

CONNECT WITH LISA ZAWROTNY:

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep. 133: Being an Effective Podcast Host with Emily Aborn and Lisa Zawrotny

Listeners to Leads Ep. 110: Creating Curiosity with our Podcast Content with Emily Aborn

Listeners to Leads Ep. 18: How to Plan an Interview Podcast with Lisa Zawrotny

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.