Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Marketing is always evolving and for the past few years, email marketing has been a hot topic of conversation. Do people still read emails? Is email marketing dead? How do I best use emails to reach my audience? Today on the show Kendra Corman, marketing expert and host of the Imperfect Marketing podcast, is here to share why email marketing is not going away any time soon, what we can do to best reach our audience, and more! This week, episode 164 of Listeners to Leads is about the myths and realities of email marketing! 

Kendra Corman is a marketing strategist who helps entrepreneurs and small businesses grow through effective, results-driven marketing. Her expertise focuses on email list growth, podcasting, AI-powered marketing, and creating strategies that save time while driving real results. With over 15 years of experience, Kendra has mastered the art of imperfect marketing - because perfect is boring, but profitable is essential.

In this episode of Listeners to Leads, Kendra Corman is sharing the importance of cleaning out your email list so you reach your list’s inboxes and actionable steps you can take right now to encourage more of your ideal audience to open your emais. 

Kendra and I also chat about the following: 

• Not being afraid to write your emails and marketing copy in your authentic voice.
• Focusing your social media efforts on the platform where you like to engage most.
• The importance of cleaning out your email list and understanding why people sign up in the first place.
• Why text-only emails are making a big comeback.

To check out Kendra’s library of freebies, you can head to https://kendracorman.com/freebies/ !

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH KENDRA CORMAN:

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The Imperfect Marketing Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Creating and releasing a podcast is no small task, and everyone approaches theirs differently. But the most important thing to keep in mind when planning your show is how you manage your energy so you don’t get completely overwhelmed. Friend of the show Valerie Friedlander is here today to talk about how she discovered that a twice a month cadence worked for her creative process, communicating your plans and expectations with your audience, and more! This week, episode 162 of Listeners to Leads is about creating boundaries and honoring your whole self! 

Valerie Friedlander, PCC is a Life/Business Alignment coach who helps passionate, high-achieving women create alignment between their work in the world, their family, and themselves. She works with clients to listen to their spirit, shift conditioned mindset patterns, and take practical action steps to create a life that reflects the change they want to see in the world. She is also the host of the Unlimited podcast, and a wife, mom of two, sci-fi/fantasy nerd, and creative spirit.

In this episode of Listeners to Leads, Valerie Friedlander is sharing the importance of assessing your values and emotions before making big changes and actionable steps you can take right now to create a seasonal approach to podcasting that works for you. 

Valerie and I also chat about the following: 

• Diving deep into topics and exploring concepts to provide valuable content.
• Setting expectations with the audience regarding the frequency and availability of podcast episodes.
• Establishing boundaries and prioritizing self-care to sustainably show up for your podcast and audience.
• Honoring your values and being honest with yourself and the audience about your capacity and limitations.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH VALERIE FRIEDLANDER:

LinkedIn

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Listeners to Leads Ep. 6: {Podcast Audit} Creating a Visibility Strategy with Valerie Friedlander

Listeners to Leads Ep. 16: Landing Coaching Clients from your Podcast with Valerie Friedlander

Listeners to Leads Ep 100: How to Overcome Perfectionism and be Consistent with Podcasting with Reshanda Yates

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

With the constant changes in technology, social media trends, current events and more, it can be hard to keep up with what you think your marketing strategy needs to look like. But marketing is never a one-size-fits-all approach, and Menekse Stewart knows that well. She’s here today to tell us about using her core podcast episodes for long-term content creation, simplifying complex topics for your audience as technology changes, and more! This week, episode 161 of Listeners to Leads is about simplifying complex topics for your audience!

Menekse Stewart is an award-winning AI & marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool that helps thousands of small business owners save 40+ hours a month. She started building Marketing Magic in late 2022 to help her repurpose 130+ Summit interviews - and then in early 2023, launched it as a set of coded Google Sheets. It took off, and throughout 2023, Menekse and her small team built it into a web app that now serves thousands of business owners in 30+ countries, helping them put the joy and ease back into their businesses.

In this episode of Listeners to Leads, Menekse Stewart is sharing  the importance of prioritizing sales over content creation for new businesses and actionable steps you can take right now to repurpose your core content long term. 

Menekse and I also chat about the following: 

• Tips for repurposing your content into different formats.
• Managing your audience’s perception if your business shifts over time.
• Prioritizing making sales when starting your business, rather than marketing on every platform.
• Using tools like Marketing Magic to speed up repurposing your content.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MENEKSE STEWART:

LinkedIn

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

So you’re sitting down to record an episode for your podcast, and you realize halfway through that the conversation is taking a turn you didn’t expect! What should a good podcaster do? Kim Romain is here today with different ways to handle the situation, starting with what you CAN control, and doing what feels right in the moment. Kim’s tips and strategies for self-mastery are excellent tools for any podcaster’s toolkit! This week, episode 160 of Listeners to Leads is about the importance of self-mastery in podcasting! 

Kim Romain is a Life and Business Alchemist for changemakers, paradigm shifters, and social impact leaders. With over 25 years of expertise as an attorney, nonprofit executive, and artist, Kim has emerged as a catalyst for positive change and awakened leadership. As a highly sensitive individual herself, she helps her clients navigate the path toward a more just and equitable world in a more embodied way. Founder of The Rising Visionaries, a community for awakened leaders to connect, collaborate, and re-energize themselves and co-host of the weekly podcast Kickass Career Conversations, Kim's magic lies in creating brave spaces for profound personal transformation and sustainable success.

In this episode of Listeners to Leads, Kim Romain is sharing the importance of clear communication with everyone involved in your podcast and actionable steps you can take right now to train yourself to stay present during an interview. 

Kim and I also chat about the following: 

• The challenges of a co-hosted podcast.
• Rebranding your podcast as your content evolves.
• Podcasting tips for verbal processors.
• Balancing control and flexibility when co-hosts or guests go off topic.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH KIM ROMAIN:

LinkedIn

Instagram

Podcast

Website

YouTube

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Writing a book is something most people think about doing in their lives. And as a business owner, having a formal, published account of your business' beliefs and practices can be appealing for reaching more people and getting more clients. But writing a book can be a HUGE undertaking. Where do you even start? Why not start with all the content you’ve created for your podcast? Scott Maderer, coach and author of Inspired Living: Assemble the Puzzle of Your Call by Mastering Your Time, Your Talent, and Your Treasures did just that, and he’s here today to tell us how he did it and how you can too! This week, episode 159 of Listeners to Leads is about unlocking the hidden book inside your podcast episodes! 

Scott Maderer is the Founder and Coach behind Inspired Stewardship, a consultancy whose mission is to help you find the freedom to live a fully authentic life by learning how to be better Stewards of your time, talent and treasures. After almost 30 years in education, Scott and his wife Carrie founded Inspired Stewardship to live out their own calling to coaching in 2011. His book Inspired Living: Assemble the Puzzle of Your Call by Mastering Your Time, Your Talent, and Your Treasures was published by Morgan James July 2nd 2024.

In this episode of Listeners to Leads, Scott Maderer shares the importance of looking at your audience engagement to learn what they enjoy and actionable steps you can take right now to analyze your podcast content for inspiration for your book. 

Scott and I also chat about the following: 

• Changing the cadence of your podcast as your life changes.
• Training yourself to look for ideas everywhere –  and to write them down!
• Using your podcast content as inspiration and an outline for your book.
• Analyzing audience engagement, or lack thereof, for what they find valuable.

For links to all of Scott’s resources talked about in today’s episode, check out the Listeners to Leads landing page on his website!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH SCOTT MADERER:

LinkedIn

Instagram

Podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Finances are not the sexiest thing to talk about when it comes to our businesses, but it IS essential to have a handle on your numbers. Brandon Neely, a finance expert and serial small business owner has the insight and tools that can help you pin down your financial goals and set you up for success. This week, episode 158 of Listeners to Leads is about financial planning for podcasters! 

Brandon Neely is a serial entrepreneur, Profit First and Bank On Yourself Professional, and the co-host of Wealth Wisdom Financial Podcast with his wife and business partner Amanda. He and Amanda founded and managed Overflow Coffee Bar, L3C from 2008 through 2018. They learned a lot of what to do and NOT to do through that experience. Now, as financial allies, they share their experiential knowledge through podcasting and developing personalized financial strategies for individuals and profitability strategies for businesses.

In this episode of Listeners to Leads, Brandon Neely is sharing the importance of knowing your numbers and paying yourself a living wage and actionable steps you can take right now to realize your financial goals and take actions towards them. 

Brandon and I also chat about the following: 

• Running a business and co-hosting a podcast with your spouse.
• The Neely’s journey from coffee shop owners to running a financial agency.
• Financial ‘gurus’ still teaching financial advice that no longer works in 2024.
• The STILL method of setting financial goals and tracking progress.

To get yourself a copy of Five Smooth Stones: A Financial Centering Journal, head over to the Wealth Wisdom Financial shop! 

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH BRANDON NEELY:

YouTube

LinkedIn

Wealth Wisdom Financial podcast

Wealth Wisdom Financial website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

Business owners are BUSY and even when podcasting is your favorite part of your marketing strategy, it can take up a lot of time in your week, leaving you frustrated and tired. But with all the new tools and automation options available, there are ways to speed up your podcast workflow and reclaim some of your working hours while still creating high-quality content. Joe Casabona is here today to talk about all that and more! This week, episode 157 of Listeners to Leads is about how to automate your podcast to save time and energy! 

Joe Casabona is a podcast and automation coach who helps busy solopreneurs take back their time. Some even say he perfectly blends content creation and technology like it’s the best cup of coffee you’ve ever had (he says that). Joe's strategies come from his many years of experience: over 10 years creating podcasts, more than 15 years teaching, and over 20 years as a web developer.

In this episode of Listeners to Leads, Joe Casabona is sharing the importance of simplifying your workflow to avoid burnout and actionable steps you can take right now to find the automations that work for you. 

Joe and I also chat about the following: 

• When and how to rename a podcast to fit your mission and branding.
• The challenges of parenting while running a business.
• Quick automation wins for speeding up your workflow.
• The importance of SOPs and having emergency episodes prepared.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH JOE CASABONA:

LinkedIn

Instagram

Streamlined Solopreneur podcast

Website

YouTube

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Descript

Riverside

Recut

Auphonic

Ecamm Live (Mac)

Otter.ai

Toggl

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

There are so many behind-the-scenes elements of a successful podcast, from searching for sponsorships to navigating new business brought in by the show to keeping up with former guests. Reena Friedman Watts, with experience both in reality television production and over 350 episodes of her podcast, Better Call Daddy, has learned to navigate these waters efficiently and successfully. She’s here today to share her tips for nurturing your existing podcast relationships, landing sponsors whose products you believe in, and more! This week, episode 156 of Listeners to Leads is about tracking and nurturing relationships with collaborators and brands! 

Reena Friedman Watts is a television producer, podcast host and mompreneur. Over the course of her career, Reena has worked on reality TV shows such as The Jerry Springer Show and Court TV. She’s booked sensational and hard-to-get guests such as Howard Schultz, Barbara Corcoran, and Derek Sivers on Cathy Heller’s Don’t Keep Your Day Job Podcast and boosted the downloads from 4M to nearly 15M. Reena has hosted the “Better Call Daddy” podcast since 2020 and produced 350+ episodes, interviewing guests like Evan Carmichael, Jerry Springer, Nanny Yvonne, James Altucher, Aleeza Ben Shalom, and many others. Reena coaches entrepreneurs on finding their first clients, and helps people produce their own podcasts.

In this episode of Listeners to Leads, Reena Friedman Watts is sharing the importance of consistency and strategic planning in podcasting and actionable steps you can take right now to create strategic partnerships by building personal connections. 

Reena and I also chat about the following: 

• How to approach your podcast strategically to avoid burnout.
• Connecting with and creating authentic relationships with podcast guests and potential collaborators.
• The importance of choosing between focusing on listeners or guests for lead generation.
• Partnering with brands whose products you already know and love.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH REENA FRIEDMAN WATTS:

LinkedIn

Instagram

Better Call Daddy podcast

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

Free Download: 15 Ways to Improve Your Podcast

Book Your Free 1:1 Consultation

Proud member of the Feminist Podcasters Collective.

Sometimes it feels like getting your guests to share your episode is a full-time job. It’s frustrating when you put your heart and soul into the conversationand you go to share it with a guest and they maybe either don't feel comfortable with it or they decide to completely ghost you. Mai-kee Tsang is here this week to talk about what she calls Converse with Consent™, her strategy of creating a collaborative connection with your guests before, during and after the conversation to ensure that the guest feels comfortable and excited about their episode. This week, episode 155 of Listeners to Leads is about creating conversations your podcast guests are proud to share! 

Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Podcast Guesting Strategist, ICF Certified Trauma-Conscious Leadership Coach & Public Speaker. She helps integrity-led online entrepreneurs go from hidden gems to go-to-experts through the power of Sustainable Visibility® & Podcast Guesting Strategy. This is so they can continue to make a deeper difference to those they serve - all without compromising their own capacity, values or bottom line in the process.

In this episode of Listeners to Leads, Mai-kee Tsang is sharing the importance of creating a safe space for your guests to show off their expertise and actionable steps you can take right now to ensure you set comprehensive expectations on your guest intake form. 

Mai-kee and I also chat about the following: 

• Prioritizing energy and creativity over strict posting schedules.
• The three stages of the Converse with Consent™ method of communication with your guests.
• Respecting guests’ boundaries and preferences during interviews.
• Setting expectations from the beginning, starting with your intake form.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MAI-KEE TSANG:

Instagram

The Quiet Rebels® Podcast

Inside the Invite™ Podcast (paid)

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Mai-kee’s Behind-the-Business Newsletter

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.

With so much information about marketing available from so many different experts, it can feel overwhelming finding what you ’should’ do to promote your work. But your marketing strategy, whether for your podcast or your business, does NOT have to look like everyone else’s! Becky Mollenkamp knows this better than most, having switched her email marketing strategy from Convertkit to Substack and finding a new marketing model that supports her business and personal values. Becky is here today to talk about the tool switch, thinking beyond lead generation, and more. This week, episode 154 of Listeners to Leads is about aligning your podcast marketing strategy to your values! 

Becky Mollenkamp (she/her) is an accountability coach for smart, high-achieving business owners. She helps them go after their goals without burning out or losing sight of their values. Becky’s also an intersectional feminist, and conducts her coaching through that lens (ie, acknowledging lived experience and never using blame or shame as tools).

In this episode of Listeners to Leads, Becky Mollenkamp is sharing the importance of figuring out what tools work best for your business model and actionable steps you can take right now to challenge how others tell you you ‘should’ run your business. 

Becky and I also chat about the following: 

• Defining feminism and exploring new ways of living and fulfillment.
• How Becky’s podcast changed as she defined her values and shifted her coaching practice.
• Using Substack for email marketing for your podcast and business.
• Thinking beyond lead generation and towards community-building.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH BECKY MOLLENKAMP:

Instagram

LinkedIn

Feminist Founders with Becky Mollenkamp

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:

Substack

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.