February 20, 2025

Podcasts have more ads than ever

4 minutes

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There are more ads in podcasts than ever, says Magellan AI, which released its Quarterly Benchmark Report for Q4/2024. Average advertiser ad load increased over 20% year-on-year (but is still significantly less than broadcast radio, we’d add). The data shows a y-on-y ad-spend increase of 19%; and a 10% q-on-q increase in the number of brands advertising on podcasts.

AIR released its 2025 Rate Guide, with updated benchmark freelance rates for producers, sound designers, story editors, fact-checkers, and researchers in the US audio industry.

Adam Curry’s new project Godcaster has been launched. The tool allows Christian podcasts hosted anywhere to benefit from live streaming, funding tools and other Podcasting 2.0 features.

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