In this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon welcome Skip Wilson for the third part of their enlightening series. Skip shares valuable advice for those who are new to podcasting or contemplating starting their own podcast.

Key Takeaways

1. Be an Avid Listener in Your Niche: To create a successful podcast, immerse yourself in the content of your niche. Listening to various podcasts helps you understand best practices, identify what resonates with listeners, and discover your own preferences. This foundational step ensures you are well-informed and prepared to craft engaging and relevant content.
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3. Consistency is Crucial: Maintaining consistency in your podcast's format, length, and content is essential for retaining and growing your audience. Listeners develop expectations, and deviations from the norm can lead to disappointment. Whether you choose a highly produced or conversational format, stick to it and deliver regularly to build trust and reliability with your audience.
4. Utilize Tools to Simplify Production: Leveraging tools like Riverside and Descript can streamline your podcast production process, making it easier to maintain quality and consistency. These tools help reduce the workload, allowing you to focus more on content creation and audience engagement. Simplifying production logistics can make podcasting more sustainable and enjoyable.

This weeks episode is a must listen for anyone starting out in the podcast world, Skip provides a masterclass in how to start your own podcast offering valuable insights to all who listen. 

Episode Summary

In this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon explore effective strategies for growing a podcast audience. Joined by guest Skip Wilson, they dive into both organic and paid methods to attract and retain listeners.

Three Key Takeaways

1. Leverage Quality Guests: Featuring guests with significant followings can organically boost your podcast's reach. Guests often promote their appearances, introducing your podcast to their audience, which can lead to increased downloads and followers.
2. Optimize for Organic Growth: Use SEO strategies to enhance discoverability. This includes keyword-rich titles, detailed show notes, and transcripts. As platforms like Apple start transcribing podcasts, having well-optimised content becomes even more crucial for improving rankings and attracting organic traffic.
3. Implement Targeted Paid Media:Utilize targeted advertising on platforms like LinkedIn and Spotify to reach specific audiences. Paid media can offer quick returns on investment if campaigns are well-targeted and focused on clear call-to-action objectives, such as inviting guests or attracting new listeners. Combining email outreach with social media retargeting can amplify the effectiveness of these ads.

In this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon explore the intersection of business and podcasting with a focus on using podcasts as a marketing tool to grow a business. The episode features a segment from Skip Wilson, host of the Advertising Podcast. Skip shares his journey in advertising, starting as a copywriter at 16, and discusses why he started his podcast primarily for marketing purposes and lead generation.

Key Takeaways:

1. Podcasting as a Lead Generation Tool: Skip Wilson highlights the effectiveness of using podcasts to generate leads by inviting potential clients as guests. This approach facilitates conversations with busy professionals who might not be easily reachable through traditional marketing methods. By positioning the podcast as a platform for valuable industry insights, it opens doors to building relationships and potential business opportunities.
2. Dual Purpose of Business Podcasts: The episode underscores the importance of structuring a podcast to benefit the company regardless of its listener count. Skip Wilson explains that a well-designed podcast can serve as a reservoir of knowledge, helping to onboard new clients by providing them with a deeper understanding of the company's culture and services. This dual-purpose approach ensures that even with a small audience, the podcast remains a valuable asset to the business.
3. Strategic Content Creation: Skip's upcoming podcast, the Advertising Singularity, will focus on the future of advertising technology without featuring guests. This content strategy aims to engage potential clients through thought leadership and unique insights, further solidifying the podcast as a vital part of the company's marketing and lead nurturing efforts. Additionally, Matt shares how their podcast, Push To Be More, integrates elevator pitches and guest interactions to subtly promote their services.

Whether you're a podcasting newbie or a seasoned veteran, this episode of Podjunction offers invaluable insights into using podcasts as a powerful marketing tool.

In this episode of PodJunction Podcast, host Sadaf Beynon interviews Eagan Heath, the host of the What's Working in eCommerce Podcast. Eagan shares his journey from running a local SEO agency to becoming an eCommerce expert through his podcast. He explains how his agency, Caravan Digital, rebranded to Asymmetric Marketing and how the podcast has been integral to this transition.

Three Key Takeaways

1. The Power of Podcasting for Business Growth: Eagan Heath highlights how podcasting can be a powerful tool for building trust, generating leads, and establishing authority in the eCommerce space. By creating consistent and valuable content, businesses can attract a dedicated audience and potential clients.
2. The Importance of Niching Down: Eagan emphasizes the benefits of focusing on a specific niche for the podcast. By targeting eCommerce topics, he was able to attract relevant guests and build a loyal audience interested in those specific insights, which in turn helped grow his agency.
3. Effective Delegation and Production: One of the significant challenges Eagan faced was the time-consuming nature of podcast production. He underscores the importance of delegating tasks and finding the right support, such as his assistant Miriam, to handle editing and promotion. This allowed him to focus on his strengths and maintain a consistent release schedule.

In this engaging episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon have a lively conversation about the unexpected benefits of podcasting with special guest Eagan Heath. Eagan, a seasoned podcaster and marketing expert, shares his insights and experiences on how podcasting goes beyond business growth, offering personal fulfilment and joy.

Episode Highlights:

1. Unexpected Joys of Podcasting: Eagan reveals the personal satisfaction and enjoyment he derives from podcasting and emphasises the joy of connecting with new people and engaging in meaningful conversations.
2. Importance of Iteration and Improvement: Eagan discusses the significance of constantly refining the podcast format and how he uses the strategy of starting episodes with compelling teasers to captivate listeners, especially on YouTube.
3. Value of Specialised Podcasts: Find out why Eagan believes specialty and limited-series podcasts are an important tool for lead generation and demonstrating expertise

Engage with Us:

• Website: Visit Podjunction.com for more episodes.
• Instagram: Follow us @PodjunctionPodcast and join the conversation.
• Feedback: Got a story to share or a question for the hosts? Drop us a message on our website or Instagram. Or tell us how have you tackled podcast production challenges? What tools and strategies have worked best for you? Join the conversation and let us know!

Don't forget to subscribe for more behind-the-scenes insights and practical tips to take your podcast to the next level. Whether you're just starting or looking to revamp your existing podcast, join us on this unscripted journey of podcast growth and community building!

Welcome to another insightful episode of Podjunction, where business meets podcasting. This week, Matt Edmundson and Sadaf talk with Eagan Heath about the transformative power of podcasting for business growth. Whether you're a podcasting newbie or a seasoned pro, Eagan shares practical tips and strategies that can help you leverage podcasts to expand your network, attract clients, and grow your business. Get ready for a blend of humor, valuable insights, and actionable advice!

Episode Highlights:

1. Building Referral Partnerships: Learn how Eagan successfully built referral partnerships through his podcast, expanding his network and client base.
2. Content That Matters: Discover the importance of creating podcast episodes around topics that address your potential clients' specific needs and pain points.
3. Podcast Integration in Sales: Find out how integrating podcast episodes into your sales process can pre-sell your expertise and smooth the sales process.
4. Client Acquisition through Podcasts: Hear real-life examples of clients who reached out to Eagan after listening to his podcast episodes.
5. Know, Like, and Trust Factor: Understand how podcasting helps build a personal connection with your audience, enhancing the know, like, and trust factor.

Engage with Us:

• Website: Visit Podjunction.com for more episodes.
• Instagram: Follow us @PodjunctionPodcast and join the conversation.
• Feedback: Got a story to share or a question for the hosts? Drop us a message on our website or Instagram.

Don't forget to subscribe for more behind-the-scenes insights and practical tips to take your podcast to the next level. Whether you're just starting or looking to revamp your existing podcast, join us on this unscripted journey of podcast growth and community building!

In this episode, we dive deep into the world of podcast production with insights from Eagan Heath, a successful podcaster who shares his journey and the challenges he has faced.

Join hosts Sadaf and Matt Edmundson as they chat with Eagan Heath about the real struggles of maintaining a consistent podcast release schedule. Eagan reveals that the hardest part isn't finding guests, but managing the production process. He shares how hiring Miriam, a skilled assistant, transformed his workflow, allowing him to increase his episode release frequency significantly.

Eagan also highlights the power of using tools like Riverside and Descript. Riverside's local recording feature ensures high-quality video even with poor internet connections, while Descript's user-friendly interface makes editing quick and easy. These tools have reduced production time dramatically, making podcasting more accessible and less overwhelming.

Episode Highlights:

1. Biggest Challenge: Production, Not Guests: Eagan discusses how production was his biggest hurdle, not finding guests.
2. Hiring the Right Help: Learn how hiring a skilled assistant transformed Eagan's workflow.
3. Leveraging Technology: Discover how tools like Riverside and Descript can improve your production quality and efficiency.
4. Practical Tips for Podcasters: Eagan shares actionable advice on managing podcast production effectively.

Engage with Us:

• Website: Visit Podjunction.com for more episodes.
• Instagram: Follow us @PodjunctionPodcast and join the conversation.
• Feedback: Got a story to share or a question for the hosts? Drop us a message on our website or Instagram. Or tell us how have you tackled podcast production challenges? What tools and strategies have worked best for you? Join the conversation and let us know!

Don't forget to subscribe for more behind-the-scenes insights and practical tips to take your podcast to the next level. Whether you're just starting or looking to revamp your existing podcast, join us on this unscripted journey of podcast growth and community building!

In this episode of Podjunction, we talk about leveraging your podcast to supercharge your business. In this episode, hosts Matt Edmundson and Sadaf introduce Eagan Heath, a seasoned marketer who has cracked the code on using podcasts to boost business growth. Whether you’re new to podcasting or a seasoned pro, this episode is packed with insights and actionable tips that will help you harness the power of podcasting to elevate your business.

Episode Highlights:

1. Alignment of Podcast Content with Business Goals: Learn how aligning your podcast content with your business objectives can build trust and drive growth.
2. Long-term Commitment and Consistency: Discover why having a long-term outlook and consistent content production are crucial for podcast success.
3. Effective Outreach and Guest Selection: Eagan shares his tips on how to be concise and clear in your communication to attract the right guests and opportunities.
4. Strategic Content Creation: Understand the importance of having a clear, niche-focused content strategy for your podcast.
5. Rebranding and Evolution: Hear about Eagan’s journey through multiple rebrands and how he continuously refines his podcast to better serve his audience.

Engage with Us:

• Website: Visit Podjunction.com for more episodes.
• Instagram: Follow us @PodjunctionPodcast and join the conversation.
• Feedback: Got a story to share or a question for the hosts? Drop us a message on our website or Instagram.

Don't forget to subscribe for more behind-the-scenes insights and practical tips to take your podcast to the next level. Whether you're just starting or looking to revamp your existing podcast, join us on this unscripted journey of podcast growth and community building!

In this episode of Podjunction, hosts Matt and Sadaf, along with guest Lee Houghton, explore the twists, turns, and triumphs of podcasting. Whether you're a budding podcaster or a seasoned pro, there's something in this journey for everyone!

Episode Highlights:

1. The Importance of Authenticity: How staying true to your roots and being genuine with your audience can dramatically boost listener engagement and loyalty.
2. Building a Community: Insights on creating a thriving community around your podcast. We discuss strategies for involving listeners, encouraging interactions, and building a platform where everyone feels heard.
3. The Value of Feedback: The hosts talk about the importance of listener feedback and how it has shaped their podcasting journey. Learn how to use feedback constructively to improve content and listener experience.
4. Growing Pains and Gains: Matt and Lee share personal anecdotes about the challenges they faced in the early days and the lessons learned that helped them grow.
5. Continuous Improvement: Tips on how to keep improving your podcast, including the potential benefits and drawbacks of re-recording early episodes.
6. Behind the Tech: A sneak peek into the technical side of Podjunction, including the custom AMP platform they've developed for podcast management.

Engage with Us:

• Website: Visit Podjunction.com for more episodes.
• Instagram: Follow us @PodjunctionPodcast and join the conversation.
• Feedback: Got a story to share or a question for the hosts? Drop us a message on our website or Instagram.

Don't forget to subscribe for more behind-the-scenes insights and practical tips to take your podcast to the next level. Whether you're just starting or looking to revamp your existing podcast, join us on this unscripted journey of podcast growth and community building!

Welcome to this exciting episode of Podjunction where we dive into the transformative power of podcasting for business growth. Join hosts Matt Edmundson and Sadaf Beynon as they discuss with guest expert Lee Houghton, the secrets behind using podcasts as a strategic tool to enhance networking, relationship building, and ultimately expanding your business reach.

In this episode, you'll discover:

1. The Evolution of Podcasting: How podcasting has become an integral tool for business and personal growth.
2. Strategic Networking: Learn the best strategies for using podcasting to expand your professional network.
3. Building Relationships: Insights into maintaining long-term relationships with podcast guests that lead to ongoing opportunities.
4. Efficient Guest Sourcing: Tips on sourcing and selecting podcast guests that align with your brand's message and audience interests.
5. Transforming Interactions into Opportunities: How to convert casual chats into meaningful professional engagements.

Key Takeaways:

• Leveraging LinkedIn to connect with potential podcast guests and how it has simplified the process of guest acquisition.
• The importance of personalisation in outreach efforts and its impact on guest experiences.
• Best practices for keeping in touch with guests post-podcast to build lasting connections.

Connect with Us:

• Visit our website at Podjunction.com to join our community and get access to exclusive content.
• Follow us on social media to stay updated on upcoming episodes and behind-the-scenes peeks.

Tune in to "Chat Your Way to Bigger Business" to learn how you can enhance your podcasting strategy to foster growth and create impactful professional relationships. Whether you’re a budding podcaster or looking to refine your approach, this episode is packed with actionable insights just for you!