Point of View (POV) Business Podcast by Andrew Tran

Point of View (POV) Business Podcast by Andrew Tran

By Andrew TranBusinessMarketing
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Point of View (POV) Business Podcast by Andrew Tran episodes

  • EP45 - How to use your voice to command - Leadership: Interview with Sally Prosser

    #VoiceTraining #CEO #Communication

    My next guest is Sally Prosser, she is a voice & public speaking coach with an extensive career in media training and developing her students to command their voice and deliver impactful and engaging presentations.


    Chapters of the episode:

    • 0:00 - Introduction
    • 2:39 - What does Sally Prosser do?
    • 5:18 - How and Why did you get into coaching?
    • 8:27 - What creates a world-class communication presenter?
    • 9:21 - A quick 2 minute exercise to help you present with confidence - Body and mind synchronize
    • 13:05 - Using your voice as a ‘wardrobe’ - Different scenarios / different voices 
    • 16:24 -  How Sally works with CEOs and C-suite executives to develop their breakthrough effective communication
    • 21:26 - Advice to a c-suite to improve their boardroom or media delivery, what would be the number one thing you would suggest? 


      • Reach out to Sally through:

      • LinkedIn: https://www.linkedin.com/in/sally-prosser/
      • Website: https://www.sallyprosser.com.au/
      • TikTok: https://www.tiktok.com/@sallyprosservoice
      • Instagram: https://www.instagram.com/sallyprosservoice/
      • Facebook: https://www.facebook.com/SallyProsserVoice/
      • Twitter: https://twitter.com/sally_prosser
      • YouTube: https://www.youtube.com/user/sallytprosser


        • About Andrew Tran Digital

        Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

        For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 

        • Facebook:  https://www.facebook.com/AndrewTranDigital
        • Instagram: https://instagram.com/andrewtrandigital 
        • Twitter: https://twitter.com/iamayetee


          • About POV Show

          Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

          27 min
        • EP44 - Effective sales training: Interview with sales expert and trainer Simon Hares

          #salestraining #sales #business

          When we talk about effective sales training with a depth of knowledge and experience that’s globally recognised, Simon Hares comes to mind! With Simon, we had a long chat on the effectiveness of sales training which is even more important given the current global situation we are all under and the importance of maximising your chances to close as leads come into your pipeline. 


          Simon has over 20 years of experience in the world of sales alongside running a successful sales training group, SerialTrainer7 as well as speaking and appearing on numerous podcasts and shows around the world. 


          Chapters of the episode:

          • 0:00 - Intro
          • 0:54 - Who is Simon Hares?
          • 8:47 - Common misconception that sales reps feel when they get a sales rejection?
          • 13:42 - What’s the common mistake sales reps make that result in losing their deal?
          • 17:15 - 3 things that salespeople need to listen out to in a prospects rejection - Denial, Defend and Deflect
          • 20:07 - Sales books and resources to help your sales game
          • 23:11 - The prerequisite / must read book for a new salesperson
          • 42:52 - How has COVID changed the way we sell? - Critical Business Value
          • 45:36 - Difference between B2B and B2C sales during COVID?
          • 47:31 - Advice to a c-suite on overcome a sales problem 


            • The Only Sales Guide You'll Ever Need By Anthony Iannarino - https://bit.ly/SalesGuideBook


            Reach out to Simon through:

            • LinkedIn: https://www.linkedin.com/in/simonhares/
            • Website: https://serialtrainer7.com/
            • Twitter: https://twitter.com/serialtrainer7 


              • About Andrew Tran Digital

              Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. 


              For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 

              • Facebook:  https://www.facebook.com/AndrewTranDigital
              • Instagram: https://instagram.com/andrewtrandigital 
              • Twitter: https://twitter.com/iamayetee


                • About POV Show

                Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

                53 min
              • EP43 - DIGITAL TRANSFORMATION IN ASIA: Interview with Francis Goh

                #digitaltransformation #consulting #asia


                My next guest is Francis Goh, he is the founder and CEO of Hehsed, which is a consulting group based in Singapore with a focus on digital transformation including Innovation strategies through design-thinking & agile scrum practice. 


                He has over 20 years of international experience working in industries like technology and the energy space across Asia, Europe and the United States holding key senior regional roles for companies like ExxonMobil, Hewlett-Packard, Fujitsu, SAP, Microsoft and more. 


                Our conversation focuses on his consulting practice, specifically around digital transformation and how he works with his clients on developing innovative strategies through various frameworks and techniques. 


                Chapters

                • 0:00 - Interview
                • 4:34 - Questions to ask your stakeholder in Digital Transformation?
                • 7:31 -  What does digital transformation mean in 2021 for Asian-based organizations?
                • 10:19 - The adoption of digital transformation needs to be adopted by the entire business
                • 12:04- eCommerce adoption of digital will propel transformation in the region
                • 16:17 - Infrastructure of the hospitality industry to digitally transform due to COVID
                • 18:05 - Why is design thinking methodology so important in developing innovative solutions?
                • 20:16 - How do you implement design thinking with your clients?
                • 22:01 - How long does a design thinking workshop last?
                • 24:03 - How do you maintain focus from participants during an online workshop?
                • 26:08 - What advice would you give a fellow CMO on reframing a marketing or sales problem they are facing?


                  • 🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

                  Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

                  The mini-course will include:

                  • 📽 - 3 key video lessons to help kick start your campaign planning
                  • 💡 - Advice from experts in the industry
                  • 📚 - Mini-course material to help you stay on track!

                    • Sign up to the mini course - https://bit.ly/3GFPLdA


                    Reach out to Francis on LinkedIn - https://www.linkedin.com/in/francisgohsh/


                    About Andrew Tran Digital

                    Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

                    For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 

                    • Facebook:  https://www.facebook.com/AndrewTranDigital
                    • Instagram: https://instagram.com/andrewtrandigital 
                    • Twitter: https://twitter.com/iamayetee


                      • About POV Show

                      Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

                      30 min
                    • EP42 - How to build and sell a winning course: Interview with strategist Anita Siek

                      #branding #marketing #anitasiek

                      My next guest is Anita Siek, Speaker, Educator and Brand Strategist. Anita is the Founder and Director of Wordfetti, a human-centered brand strategy and word education house that is on a mission to better businesses, and the world through the power of words.

                      She has a growing following on one of Australia’s best business marketing podcast and fun fact, Anita used to be a lawyer, admitted in the Supreme Court of Queensland.


                      Chapters of the podcast

                      • 0:00 - Introduction
                      • 5:55 - Biggest mistake businesses make in their marketing approach
                      • 7:25 - The biggest mistake small businesses make in their marketing activities
                      • 8:06 - Resources to help strategist ideate
                      • 9:43 - Deep understanding of your customer
                      • 10:42 - Understanding your audience
                      • 11:31 - Stay up to date with published studies
                      • 12:23 - Using storytelling to help relate your product or service to your audience
                      • 17:50 - Wider brand communication still has  purpose
                      • 20:23 - How did you initially get your beta students for your course?
                      • 24:42 - Which channel was most effective in gaining your core students for your course?
                      • 27:24 - Losing that human connection - Don’t chase money!
                      • 27:37 - The marketing funnel - put your customer in the middle
                      • 31:04 - How long did it take to build your course?
                      • 36:00 - The advantages in creating a beta program
                      • 38:06 - Using education marketplaces to sell your course
                      • 39:54 - What would you go back and do differently
                      • 43:24 - Structuring your products to fit the different price points
                      • 45:25 - Advice to c-suite or strategist on reframing a problem they are facing


                        • 🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

                        Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

                        The mini-course will include:

                        • 📽 - 3 key video lessons to help kick start your campaign planning
                        • 💡 - Advice from experts in the industry
                        • 📚 - Mini-course material to help you stay on track!

                          • Sign up to the mini course - https://bit.ly/3GFPLdA


                          About Andrew Tran Digital

                          Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

                          For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 

                          • Facebook:  https://www.facebook.com/AndrewTranDigital
                          • Instagram: https://instagram.com/andrewtrandigital 
                          • Twitter: https://twitter.com/iamayetee


                            • About POV Show

                            Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

                            50 min
                          • EP41 - Habits of successful sales professionals: Interview with Allan Langer

                            My next guest is author, sales professional and trainer, Allan Langer. He transforms sales teams & individual reps into high-performing, top producers, with first, understanding the customer journey & process, and then coming up with a stress-free, human-centered CUSTOMIZED sales process that leaves the customer feeling great.


                            Our chat focused on sales enablement and helping sales professionals on driving higher results by closing better through the way they converse with their prospects.


                            For more information on Allan Langer, head over to https://www.flowcode.com/page/allanlanger and follow him on LinkedIn https://www.linkedin.com/in/allanlanger/  


                            Here are the main chapters of the interview with Allan Langer regarding sales and the habits you need to be successful:


                            • 0:00 - Introduction
                            • 2:33 - Main sales methodology and approach
                            • 4:17 - Why it is important to solve the customer’s problem first in sales
                            • 5:36 - How to reframe your sales approach to close
                            • 6:28 - The most common mistake sales professionals make
                            • 9:40 - Modern sales approach for COVID-19
                            • 12:07 - COVID-19 sales difference B2B and B2C
                            • 14:36 - Always ask WHY in sales
                            • 16:32 - Advice: If you were speaking to a CMO or sales director on reframing a problem, what advice would you give them?


                              • About Andrew Tran Digital

                              Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. 


                              For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 

                              • Facebook:  https://www.facebook.com/AndrewTranDigital
                              • Instagram: https://instagram.com/andrewtrandigital 
                              • Twitter: https://twitter.com/iamayetee


                                • 22 min
                              • EP40 - BUILDING YOUR SEO RANKING FOR B2B BRANDS: Interview with Clarice Lin

                                SEO or Search Engine Optimization has never been more important now than it has ever been. New algorithm changes and consumer trends have meant that optimizing your website to rank on intended searches for Google, Bing, Baidu and other search engines is really important towards serving your customer’s needs and capturing lost opportunities.

                                My latest guest is Clarice Lin, she is a marketing strategist focusing on working with her clients to rank on the first page of Google and/or YouTube.

                                Our conversation opens up on what marketing campaign resonates with her and why, whilst we also talk about what are the common challenges brands face, large or small when it comes to committing to their marketing activity.

                                Chapters in the interview

                                • 3:05 - Introduction
                                • 3:33 - Marketing campaign that’s most memorable in recent times
                                • 4:46 - Duracell Bunny campaign
                                • 5:23 - Common challenges businesses face when it comes to marketing activity
                                • 8:12 - Typical SEO consultation process (Needs analysis)
                                • 10:19 - Tools and tips to analyze their rank and identify opportunities for search
                                • 12:00 - Specific tools for SEO
                                • 13:18 - Why keyword stuffing is bad for your website in the long run
                                • 18:33 - Advice for businesses where time and money is poor, but recognize marketing activity is really important

                                  • About Andrew Tran Digital

                                  Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

                                  For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/

                                  • Facebook:  https://www.facebook.com/AndrewTranDigital
                                  • Instagram: https://instagram.com/andrewtrandigital
                                  • Twitter: https://twitter.com/iamayetee
                                    • 24 min
                                  • Is influencer marketing effective in the 'new norm'

                                    #influencers #socialmedia #marketing


                                    Just a quick video on why it’s a bad idea to use an influencer or Key Opinion Leader (KOL), but also when you should consider using an influencer or KOL as part of your marketing mix to promote your product, service or business. 


                                    This post mostly talks through the lens of a small to medium business, however the principals still remain the same even if you’re a large enterprise organization.


                                    In general, influencers and KOLs are great because they give you an ability to tap into a highly engaged sub-community on social media which can help towards reaching your campaign objectives.  


                                    For this video, I’m going to break it down between a few things:

                                    • When to use and not use an influencer or KOL
                                    • Vanity metrics
                                    • The longevity of a post on social media (stories)


                                      • About Andrew Tran Digital

                                      Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/


                                      For more information, please visit the website - https://www.andrewtran.asia/pov 

                                      • Facebook:  https://www.facebook.com/AndrewTranDigital
                                      • Instagram: https://instagram.com/andrewtrandigital 
                                      • Twitter: https://twitter.com/iamayetee


                                        • About POV Show

                                        Point of View (POV) Show is a business podcast talking with professionals on leadership, branding, marketing and sales. Guest come from Asia and around the world to share their expertise and provide tips to help you improve your business.

                                        18 min
                                      • EP39 - Modern Sales Leadership for Southeast Asia: Interview with Michael Kawula

                                        Michael Kawula has been an entrepreneur for 20+ years starting several different 7-Figure businesses including a local cleaning company, online office supply store that was ranked the 144th fastest growing business in the U.S., to a SaaS tool for Social Media.

                                        Currently, Michael is the Chief Evangelist for SalesRocket, a B2B Outreach Tool and teaching struggling businesses the Koalafied Business Path, a method for building a Koalaty Business you love.

                                        Modern leadership for Southeast Asia requires a balance between Asia’s unique cultural emphasis on hierarchy positioning and incorporating international best practices.

                                        As leaders, and more importantly modern day leaders, it’s important to understand that the role of a leader has changed from it’s once top down domineering approach to a more inspirational and approachable point of view.

                                        For CMOs (Chief Marketing Officers) or CEOs, the role of leadership has become more of a narrative to understand and become more customer centric in their approach to developing prospects to consumers.

                                        In this latest podcast, I interview entrepreneur, speaker, coach and author Michael Kawula on leadership, but also taking a look at sales and the way lead generation programs have adapted to this new age digital environment.


                                        Key chapters to watch

                                        • 0:00 - Introduction
                                        • 5:32 - Common mistakes in marketing lead generation strategy
                                        • 7:42 - Understand who your customers are
                                        • 9:55 - Lead generation over the last 5 years
                                        • 13:50 - Why your marketing strategy should focus on nurturing your prospects
                                        • 15:55 - Has your lead generation processes changed in the last 5 years?
                                        • 20:09 - CMO C-Suit advice on solving their biggest business challenges


                                          • Check out Michael's links below

                                          • Find him on LinkedIn - https://www.linkedin.com/in/michaelkawula/
                                          • Checkout his website - http://koalatybusiness.com/
                                          • Twitter - https://twitter.com/michaelkawula


                                            • About Andrew Tran Digital

                                            Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.

                                            For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 

                                            • Facebook:  https://www.facebook.com/AndrewTranDigital
                                            • Instagram: https://instagram.com/andrewtrandigital
                                            • Twitter: https://twitter.com/iamayetee
                                              • 23 min
                                            • EP38 - ENTREPRENEURIAL SUCCESS - What it takes to succeed: Interview with Fred Schebesta

                                              My next guest is Fred Schebesta, co-founder of finder.com. Fred is the epitome of entrepreneurialism. An obsession for hyper success, Fred is passionate about disruptive innovation and inspires the startup community through sharing his achievements and learnings as a business coach, international speaker, media commentator and author. 


                                              In 2018, Fred leads the group’s latest project, the Finder App, which is an Australian-first innovation that combines personal finance management with comparison, rolling out to the US and UK this year. 


                                              Fred’s latest venture, Schebesta Ventures, is about fulfilling his purpose of challenging and inspiring people to reach unimaginable success. Fred launched an online course teaching his system of developing business ideas, and a new book out soon!


                                              Key chapters on building success, fin-tech, the latest Go Bear acquisition and more.  

                                              • 0:00 - Intro
                                              • 3:20 - What would you do if you weren’t at Finder.com?
                                              • 5:55 - What enables Fred Schebesta to keep innovating forward after 15 years at Finder.com?
                                              • 7:11 - Companies that Fred admires and why
                                              • 7:53 - What does an investor look for in a company or its people?
                                              • 10:21 - When it comes to blockchain technology what do you see that others don't?
                                              • 12:55 - What did Finder.com see in Go Bear that resulted in its acquisition?
                                              • 14:08 - What does South-East Asia hold in the next 3-5 years?
                                              • 15:46 - Advice for a fellow tech CEO on investing into a new product territory for the organization


                                                • Check out Fred's links below

                                                • TikTok: https://www.tiktok.com/@fred.schebesta
                                                • Instagram: https://www.instagram.com/fredschebesta
                                                • Linkedin: https://www.linkedin.com/in/fredschebesta
                                                • Clubhouse: @fredschebesta
                                                • Twitter: https://twitter.com/Schebesta
                                                • Join The Disruptors' Club: https://www.linkedin.com/groups/12205644/y


                                                  • About Andrew Tran Digital

                                                  Andrew Tran (AT) Digital is an independent business consultant, strategist and podcaster partnering with brands to navigate the challenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers. 

                                                  For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/ 

                                                  • Facebook:  https://www.facebook.com/AndrewTranDigital
                                                  • Instagram: https://instagram.com/andrewtrandigital 
                                                  • Twitter: https://twitter.com/iamayetee


                                                    • 19 min
                                                  • EP37 - AUDIO BRANDING - HOW TO DIFFERENTIATE AGAINST YOUR COMPETITORS: Interview with Roger Gehrmann

                                                    Roger Gehrmann is a creative leader with 18 years experience spanning the various worlds of Advertising, Product Design and B2B & B2C Marketing & Strategy.

                                                    He currently is the Executive Creative Director at SiriusXM/Pandora, the largest audio entertainment company in North America.

                                                    Roger is the co-founder of Studio Resonate, the audio-first creative consultancy that brings brands to life through audio.

                                                    Key chapters:

                                                    • 0:00 - Intro
                                                    • 2:28 - Favourite artist and why?
                                                    • 4:11 - What makes a brand iconic?
                                                    • 5:47 - Do iconic brands have a consistent narrative?
                                                    • 7:39 - Sonic branding example with Mastercard
                                                    • 8:48 - What is audio branding?
                                                    • 9:09 - How Mastercard created their audio (sonic) branding
                                                    • 11:03 - Intel’s audio branding explained
                                                    • 13:14 - McDonald’s ‘I’m lovin it’ sonic branding
                                                    • 15:15 - How long has audio branding been used for?
                                                    • 16:44 - Why audio branding is important for brands today?
                                                    • 19:48 - Can small brands use audio branding?
                                                    • 22:39 - How small brands can create their audio branding
                                                    • 25:53 - What is brand safety?
                                                    • 30:46 - Applying AI to brand safety in advertising
                                                    • 38:36 - Advice for creatives in problem solving


                                                      • Links to reach out to Roger Gehrmann:

                                                      • Follow her on Linkedin: https://www.linkedin.com/in/rogershogehrmann/
                                                      • Twitter: @roger_sho
                                                      • Web: rogersho.co
                                                      • Clubhouse: Join Society For Sound Thinking, for our weekly discussion on all things sound.


                                                        • About Andrew Tran Digital

                                                        Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster partnering with brands to navigate the ch allenges in their market in order to perform better, realise their brand’s purpose and develop value to their customers.


                                                        For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/

                                                        • Facebook:  https://www.facebook.com/AndrewTranDigital
                                                        • Instagram: https://instagram.com/andrewtrandigital
                                                        • Twitter: https://twitter.com/iamayetee
                                                          • 46 min

                                                        About Point of View (POV) Business Podcast by Andrew Tran

                                                        From the publisher's feed

                                                        Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you.