Point of View (POV) Business Podcast by Andrew Tran

Point of View (POV) Business Podcast by Andrew Tran

By Andrew TranBusinessMarketing
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Point of View (POV) Business Podcast by Andrew Tran episodes

  • EP017 - Thomas Elliott, Creative storytelling that works

    My next guest is Thomas Elliott, a visual content expert, an artist, filmmaker, creative director, and influencer with over 96,000 followers on LinkedIn!

    He’s from Melbourne, Australia, but over the last few years he’s been working out of Hong Kong and is currently the Creative Director of APV, video production and creative agency with clients including JP Morgan, KPMG, Disney, Red Bull, Shangri-La Hotels, HSBC, Alibaba, Cathay Pacific and many more

    As a creative expert and visual storyteller, we dived into content marketing and personal branding and how he got to 96,000 followers and tips he shared around growing your branding through visual content.

    We also discussed:

    • The overt shift for brands to adapt their content and production in the midst of this COVID-era OR suffer the consequences
    • The challenge to change and tell a story that resonates with your audience
    • Cultural challenges in content marketing
    • And more.

      Links

      • LinkedIn: https://www.linkedin.com/in/thomaselliotthk/
      • Book: https://www.amazon.com/Gonna-Thomas-J-Elliott/dp/1726314839
      • 57 min
      • EP016 - Heidi Dening, How to build leadership resilience

        My next guest is Heidi Dening, she’s a speaker, author and educator from Sydney, Australia.

        She’s had over 21 yrs experience, empowering thousands of individuals, teams & organisations to improve their workplace resilience, leadership resilience & professional resilience.

        Our conversation takes us into her career in education and development, what makes people resilient and why it’s so important to build resilience.

        We also explore how to develop resilience and adopt behaviours that will create change both from a professional point of view, and a personal point of view.

        More information about Heidi

        • Website: https://heididening.com/
        • Linkedin: https://www.linkedin.com/in/heididening/
        • Facebook: https://www.facebook.com/HeidiDening/
        • Instagram: https://www.instagram.com/heididening/
        • YouTube: https://www.youtube.com/channel/UCeMCiGUazlUDhoGYunmngtg

        • About Andrew Tran Digital

          Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov

          31 min
        • EP015 - Nick Bendel, Communication expert

          #content #marketing #impact  

          My next guest is Nick Bendel, he is a professional digital marketer, specialising in content development for small and medium-sized businesses.   With a deep background in journalism, Nick is currently the director of Hunter & Scribe, a content marketing agency based in Sydney, Australia.

          Nick is killing it right now with his LinkedIn game, creating some really engaging content on the platform, from his video 3 minute marketing series to his quest to have 500 lunches from professionals around the globe.  

          We had an awesome chat and dive into his mindset as a communication expert and how his experience in journalism has helped his career and, open up on some tips around creating content that’s relevant, regular and offers value to your audience.  

          Details: 

          • Nick's LinkedIn:  https://www.linkedin.com/in/nick-bendel/ 
          • Hunter & Scribe Website: https://hunterandscribe.com/
          • 34 min
          • EP014 - Vince Vu, startup venture in Vietnam and Asia

            My next guest is Vince Vu, an entrepreneur, advisor, investor and partner for various startups in the Vietnam ecosystem.

            He’s currently the co-founder of Bizzi Vietnam, an accounting automation tool using robotic process automation (RPA) as it aims to simplify and digitize the financial operations of companies.

            We talked about his career, how it led to Bizzi Vietnam and the Vietnam startup community. AND TIPS for talent acquisition in VN.

            Details:

            • Vince’s LinkedIn:  https://www.linkedin.com/in/nghiavu1/
            • Bizzi Vietnam Website: https://bizzi.vn/
            • Bizzi Vietnam Facebook: https://www.facebook.com/bizzivietnam/
            • Great article on Bizzi: https://www.techinasia.com/500-startups-backs-bizzi
            • 37 min
            • EP013 - Vinh Giang, Mastery in communication and influence

              #mastery #communication #influence #vinhgiang  

              On this episode, Vinh Giang, international keynote speaker, communication and influence expert drops by to discuss how leadership and management can benefit from communication training to improve their businesses and bring direction to inspire their workforce.  

              The theme with this episode was communication as a leader, and how leaders can adopt various techniques to improve their communication and overall influence in the workplace. Vinh drops some serious knowledge especially around understanding differences between leadership and management and using your voice to harmonise your surroundings.   

              Check out Vinh Giang’s channels: 

              • Instagram: https://www.instagram.com/askvinh 
              • Twitter: https://www.twitter.com/askvinh  
              • Facebook: https://www.facebook.com/askvinh  
              • Websites:  

                • https://www.vinhgiang.com 
                • https://www.stageworkshop.live  

                • About Andrew Tran Digital 

                  Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov

                  32 min
                • EP012 - Jonathan Chak, HOW TO SUCCEED IN THE STARTUP WORLD

                  #startups #interview #success #sydney #australia #business

                  My next interview guest is Jonathan Chak. He’s a talented entrepreneur with an amazing story that will inspire you to tap into your entrepreneurial spirit. 

                  We had a great chat around his career, what led him with this work with the New South Wales State Government as the pioneering force in their government’s initiative to kickstart the startup ecosystem in the state and, ultimately what led to his current venture as a mentor and consultant for various entrepreneurial programs for Sydney’s two elite universities. 

                  We shot this interview during the midst of lockdown in Sydney, so there will be references there. 

                  Find Jonathan Chak on the following:

                  • Linkedin: https://www.linkedin.com/in/jonathanchak/
                  • Website: https://www.s3group.com.au/
                  • YouTube: https://www.youtube.com/user/jonathanchak
                  • 49 min
                  • EP011 - String Nguyen, Level-Up your branding

                    #socialmediamarketing #personalbranding #garyvee My next guest is String Nguyen. She’s a creative storyteller, LinkedIn influencer and professional branding specialist.   

                    She’s based in Melbourne, Australia and has worked with a number of brands including Lenovo, Wix, and Blinkis, helping them create amazing content along the way.  She’s currently working on her own startup, The Trusted Voice, it's helping professionals amplify their online brand and presence.   

                    For individuals, it helps them understand and improve their social influence in the space, and for brands, the tool helps them improve their social footprint and provide insights to help develop content to support sales.  

                    We had a really cool and engaging chat, specifically around her career, shared similarities with our culture and heritage, and some great tips to help improve your LinkedIn profile.  Without further adieu give it up for String Nguyen.

                    Details of String Nguyen

                    Website: https://stringstory.co/

                    LinkedIn: https://www.linkedin.com/in/stringstory/

                    Twitter: https://twitter.com/StringStory

                    YouTube: https://www.youtube.com/channel/UCQnVZ-0rCd7ahS1P_AkfneA

                    The Trusted Voice: https://www.thetrustedvoice.co/

                    37 min
                  • EP010 - Mark Pickering, Prepare your brand for #POSTCOVID

                    #storytelling #branding #advertising #covid-19 #business In this latest edition to my interview series, I sit down and chat with Mark Pickering, creative strategist and APAC business director for Chimney with over 20 years of experience in the brand marketing and advertising industry.   

                    In this interview we discuss a range of topics from:

                    • The importance of the right messaging to communicate to your audience 
                    • Reducing fear through preparation
                    • Video production 3.0 - what is it, and why it’s so important in the production industry
                    • Does experiential marketing still have a place and what could it potentially look like 
                    • Insights to inform, but creativity is still king 
                    • The ad that resonates with Mark after all these years and why
                    • About Mark Pickering Mark Pickering is a creative agency owner, strategist and business director, from New Zealand, but currently based in Singapore with over 20 years of experience working with multi-million dollar brands and organisations around the world.

                      1 hr 2 min
                    • EP009 - Jairek Robbins, Motivation through crisis - Resilience and change

                      #motivation #smallbusiness #resilience In the latest episode, I had a chat with best-selling author, entrepreneur, a performance and motivational coach and fellow business growth strategist, Jairek Robbins on his work, managing yourself through the global effects from COVID-19 and a lifetime of knowledge stacking.   

                      The theme with my chat with Jairek centred around ‘Resilience & Change’. During the course of the interview we touched on a number of useful tips and advice from: 

                      • Overcoming fear through preparation and adjusting the mind, emotions and body
                      •  The issue of ‘Going All In’ especially for small businesses and the consequences from it 
                      • Focussing on your core strengths in this current COVID-19 era  
                      • Show note links: 

                        • Jairek Robbins website: https://bit.ly/jrobbinswebsite
                        • Jairek Robbins SOS: https://bit.ly/2ziLgaQ
                        • Jairek Robbins LinkedIn: https://bit.ly/3cg04W9
                        • Jairek Robbins Instagram: https://bit.ly/2WcJTDF
                        • Jairek Robbins Twitter: https://bit.ly/2WeVxxZ
                        • Jairek Robbins YouTube: https://bit.ly/3doPNr5
                        • 34 min
                        • EP008 - Oliver Woods, Preparing your business to survive and grow

                          #facebook #marketing #advice #tactical #socialmediamarketing #business #strategy 

                          On this episode, I have a chat with digital strategy director, South-East Asia marketing expert, commentator, keynote speaker and judge, Oliver Woods.  Oliver’s agency, Red2 (red squared) Digital is an award-winning agency based in Ho Chi Minh City, Vietnam working with the likes of Reebok, fitness empire California Fitness and Marina Bay Sands. 

                          Oliver’s extensive experience in digital has seen him take his talents across South-East Asia working in Singapore and Malaysia as well as Australia and New Zealand.  

                          On this episode I discuss with him what he's been noticing brands do in the space to stay relevant during this situation and we talk about tips and ideas for brands to focus on so that they are prepared when the storm ends.

                          40 min

                        About Point of View (POV) Business Podcast by Andrew Tran

                        From the publisher's feed

                        Hosted by Andrew Tran, and aimed at business professionals in leadership and management, Point of View (POV) is a series that interviews experts in their field with advice to help you lead and inspire those around you.