Point of View (POV) Business Podcast by Andrew Tran

Hannah Pearson is the director of Pear Anderson, a research and sales representation tourism consultancy specialising in the Southeast Asian and Muslim tourism industry.

Originally from the UK, she has been based in Kuala Lumpur, Malaysia for the last 8 years. She also co-hosts a podcast, The South East Asia Travel Show.

This episode we explore some of the insights and trends that’s coming out of South East Asia as a result from the COVID-19 situation. I ask Hannah about what will happen to FTE (Freedom Independent Travellers) and MICE (Meetings, incentives, conferencing, exhibitions) sectors, and finally, I ask Hannah a burning question regarding advice for tourism boards, hospitality and tourism operators trying to adapt their communication and marketing approach for COVID-19 as some countries are preparing to open up to inbound tourism.

Check out what we spoke about: 

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Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

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Links to reach out to Hannah Pearson:

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov

#changemanagement #culture #covid19

My next guest is Friska Wirya. She is an experienced change management expert and principal at Fresh By Friska based in Sydney, Australia.

Her extensive career has enabled her to work with a number of top class organizations in mining, engineering and technology and navigate transformation and change within their business.

In our interview we discuss:

0:00 - Intro

1:56 - What is organizational change

3:50 - Common myths and misconceptions that organisations have regarding organizational change

6:28 - The importance of strong leadership in implementing organization change management

10:10 - Advice for CEOs/C-suites/Decision Makers on changement management

So, without further adieu, please welcome Friska Wirya.

Links to reach out to Friska Wirya

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov or connect on LinkedIn - https://www.linkedin.com/in/andrewtrandigital/

My next guest is Chris Catchpole, a creative wizard, a teacher, a leader and currently Executive Creative Director for DDB and Tribal Worldwide.

He’s from the UK, but has been living in Asia for over 10 years from Singapore, China and now Vietnam.

His extensive agency experience has enabled him to work with a number of high profile brands including Google, Unilever, BMW, Visa, Intercontinental Hotels and more.

We touched on his career, what were the pivotal moments in Ad industry in Vietnam and also getting some advice on unlocking creativity in people

Our conversation talks about his career, why he’s in Vietnam, his thoughts around the creative space in Asia and what creates repeat business in the cut throat side of Agency-life.

Additional Links

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov

#leadership #boxing #fightgame

My next guest is Mike Altamura, he’s a boxing manager, talent scout, writer, podcaster with his show, The Fight Game. His management saw the development of 9 world champions and currently is working as Head of Talent with MTK Global, a major boxing promotional company with one of the bigger names in their stable, heavyweight champion of the world Tyson Fury, along with Super middleweight world champion Billy Joe Saunders, and former unified and two-divisional champion Carl Frampton, world champ Josh Taylor and many more. 

Our chat was a fun one as we reminisced on some old stories on how we met, what he’s currently doing but more importantly, Mike was able share his incredible story of the fight game, his life and how through the ups and downs he was able to build and create a name for himself, a really cool cinderella-type of story. This is a different expert than usual on the show, but his story and adversity is universal whether you’re in the corporate world, or the startup world, his story will inspire you to keep moving forward, keep pushing and chase your dreams.

Without further adieu, please welcome Mike Altamura.

Additional Links

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent marketing consultant, strategist and podcaster helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov

My next guest is Winnie Lam she is a seasoned executive having worked across multiple industries through various leadership roles and across five countries. She is currently the COO for Colliers International, Vietnam and the General Secretary of the Board for the Hong Kong Business Association Vietnam.

We touched on her career, and got right into speaking about communication, leadership and development and how that’s different between East and West.

We also talked about insights into emerging markets and how leadership differs between different nations in Asia.

And finally, we spoke about resilience and what actionable steps she takes to developing resilience and coaching people to overcome and solve their challenges ahead of them .

So, without further adieu, please welcome Winnie Lam.

🔥 FREE DIGITAL MARKETING MINI COURSE 🔥

Check out this FREE mini-course to help you tackle your marketing campaign with the right mind frame and strategic approach!

The mini-course will include:

Sign up to the mini course - https://bit.ly/3GFPLdA

Links to reach out to Winnie Lam:

Linkedin: https://www.linkedin.com/in/winnlam/

A bit of an update. I’m working on a few upcoming episodes for #POVinterview but just need a bit more time.

But whilst I’m working on this, I wanted to highlight some previous guest who I think will add value especially if you’re going through some mental blocks as a #leader or #manager.

First-person I wanted to introduce is Aaron Foo, Aaron Foo, Product strategist, author and trainer. What I got out of that conversation was using #empathy to lead and build relationships with your stakeholders in order to build and deliver effectively. 

The second person is  Heidi Dening, she’s a speaker, author and educator from Australia. She’s had over 21 yrs experience, empowering thousands of individuals, teams & organisations to improve their workplace resilience, leadership resilience & professional resilience. 

And finally, I wanted to highlight Vinh Giang. He’s an internationally renowned keynote speaker, world-class expert communication and professional coach! What I got from our conversation was the ability to think using your voice differently in order to convey an effective message to your audience 

#wellbeing #leadership #marketing #business #resilience #podcasts

My next guest is Steve McGinnes, author, strategy consultant, commentator, speaker and currently running his consultancy, Hummingbird Group from Singapore.

He’s been featured on BBC World News as their regional Asia expert, recently released his book, Surfing The Asian Wave, and has worked across some of the biggest brand names including Diageo, Unilever, Nestle and more.

We talk about Asia, the convergence of East and West, Succeeding in Asia, the future around digital marketing in the east and more.

Without further adieu, please welcome Steve McGinnes.

Additional Links

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov

So today I wanted to do a different episode, and focus on a particular industry and just highlight a few guests with their wise words.

The industry is a tough one, and timely given the second wave pandemic is sweeping places like Australia and more recently Vietnam.

The industry I’m talking about is the travel, tourism and hospitality industry.

So in this episode, I’ll share a number of clips from past episodes that I think will help. Would love to get your thoughts if you agree.

It’s a short episode, I hope it adds value whether you’re working in the industry or in the service industry.

Guest featured include:

* Oliver Woods, Strategy Director - Red2 Digital - https://youtu.be/yeBNlOxFaLA

I had Oliver Woods on the show and we talked strategy, cultural sensitivity and he gave heaps of practical tips for businesses especially in the hotel, tourism, and hospitality industry.

* Mark Pickering, Creative Strategist and Business Director APAC, Chimney - https://youtu.be/qzoiQsZ5tUk

My chat with Mark was eye-opening for me and what stuck out what this phrase - Reuse, recycle and recreate.

* Jonathan Chak, Startup Coach & Mentor, UNSW Founders - https://youtu.be/MmSe81duzGk

I had the pleasure to chat with Jonanthan Chak about startups and his career, there were a few things that resonated from our chat, but the thing that really stuck with me was the principal around pivoting to find your niche

* Shankar Rajagopal, CEO Mindshare Vietnam - https://youtu.be/ajttdXWDrwg

A cecent episode with Sharkar Rajagoapal we talked about leadership but also touched on the digital media sphere in Asia and I asked him some predictions over the next 12-18 months, in particular the performance-driven approach for the tourism industry.

* Jariek Robbins, Best Selling Author & Business Coach - https://youtu.be/pR0HC6q8CuI

Finally, to finish off, I wanted to highlight a couple of tips from Jariek Robbins, business performance coach and best selling author who I had on the show to talk about resilience and change.

About Andrew Tran Digital

Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/povv

#communication #leadership #productmarketing  

My next guest is Aaron Foo, he is currently the Head of Product Strategy for iCar Asia, which is an online platform that enables people buy and sell throughout ASEAN region.   

Besides that, Aaron has a deep background in training and education all across South-east Asia and is a co-author of Habitudes - 21 Days to Change Your Life.  

Our chat focussed around his career as a product strategist, overcoming obstacles in management and leadership, and finally tips that will help you communicate effectively with your team to deliver and execute.   

Links to reach out to Aaron Foo: 

* Habitude: 21 Days To Change Your Life - https://amzn.to/2BybXdb 

* Linkedin: https://www.linkedin.com/in/aaron-foo/  

About Andrew Tran Digital 

Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov 

#leadership #marketing #adversity  

My next guest is Shankar Rajagopal. He is currently the head honcho for Mindshare Vietnam, which is a media agency that’s part of GroupM, which is the world’s largest advertising media company and also cleaned up at the Campaign awards last year.  As a leader, he’s been in the field of marketing communications for over 20 years across various media and market research industries.   

Recognised as 2019 ‘Southeast Asia Agency Head of the year’ by Campaign, and Runner-up for ‘Office Head of the year’ at the Mindshare AMEA + Russia Huddle 2019.  

Links: 

LinkedIn: https://www.linkedin.com/in/shankar-rajagopal-2606/ 

Facebook: https://www.facebook.com/MindshareAPAC  

We had a great chat and talked about: 

* His career spanning from India, China and now currently in Vietnam 

* The challenges he faced as a country head, especially in China and Vietnam where there were some major cultural differences 

* Tips and advice for leaders, especially multinational organisations, when it comes to developing inspiration and empowerment  

About Andrew Tran Digital 

Andrew Tran (AT) Digital is an independent marketing consultant and strategist helping brands navigate the challenges in their market to perform better, realise their brand’s purpose and develop value to their customers. For more information, please visit the website - https://www.andrewtran.asia/pov