Jennifer Yassen is a brand strategist. She is also the founder of The Freed agency where you're free to be you. She builds brands using the power of their story, their greater purpose, and ‘why’ to create compelling marketing campaign strategies so that they can attract their ideal audience and build brand loyalty.

In this episode, she discusses branding and how everybody can use their experiences to create a brand and tell a compelling story that inspires. Jennifer talks about her own professional and personal experiences and how this has taught her the importance and value of storytelling. Jennifer highlights how beneficial it is to build a strong and meaningful brand that expresses the ‘why’ of any business.

Other topics include:

• Jennifer Yassen’s background
• Your story is your brand
• The lesson of not denying your past
• The need to value people in companies
• The power of collaboration
• The power of competition
• Jennifer Yassen’s Mastermind
• The need to create content
• Why do you need to make money doing the things you love

Links for Jennifer

• Jennifer Yassen Twitter
• Jennifer Yassen LinkedIn
• Jennifer Yassen Website
• Jennifer Yassen Instagram
• Mastermind

Thank you for listening,

So much ♥,

Susanne

Pointe To Rise links below:

• Facebook
• Instagram
• Website
• SMS Pointe To Rise –  +1 (310) 349-3873

We would love to hear your thoughts so please go leave a review or come join us in the Pointe To Rise Community here on Instagram |  Facebook

👉 Follow Susanne on Instagram | Facebook  | YouTube

Podcast sponsor R.I.S.E Media 

In this episode of Cultivating Happier Dancers, we ask the question, what mindset are you creating in your dance studio. Kristin kicks by discussing three main stories that shaped her mindset as a dancer. She narrates her horrifying experience as a nine-year old in the dance studio, her diagnosis with rheumatoid arthritis, and an educator who opened up her eyes to the possibilities she had as a dancer despite her tribulations. Michelle complements Kristin and encourages educators and dancers to have a growth mindset. Susanne ends the interaction by giving three main takeaways.

 

Other topics include:

• Kristin mindset-shaping life experiences in the dance studio
• Fixed mindset versus growth mindset
• The power in the word “yet”
• Giving and receiving love – the ultimate accomplishment
• Feel more and do less
• The importance of checking in with yourself

Free giveaway

 

On today’s episode of Susanne Talks, Susanne begins with a timely reminder of the Choosing to Rise workshop on 17th January 2022, with the topic of personal power. She then delves into the episode’s matter, which is a time to disrupt. She speaks about how Bitcoin, Uber, Airbnb, Amazon, and Netflix disrupted the traditional banks, taxis, hotels, bookstores, and cinemas, respectively, and how this can apply to performing artists. Susanne calls on performing artists to create wealth and stop chasing it because they have the technical ability to do so. Finally, she cites Rise Media as an avenue for performing artists to tap into their true potential. Other topics include:

• A reminder of the Choose to Rise workshop on 17th January 2022 worth a coffee and a half.
• Examples of disruptors today and how they relate to performing arts
• The power of content
• Performing artists as original content creators
• The enemy of creative thinking
• More about Rise Media
• You don’t have to starve; you can flourish

Thank you for listening,

So much ♥,

Susanne

Pointe To Rise links below:

• Facebook
• Instagram
• Website
• SMS Pointe To Rise –  +1 (310) 349-3873

We would love to hear your thoughts so please go leave a review or come join us in the Pointe To Rise Community here on Instagram |  Facebook

👉 Follow Susanne on Instagram | Facebook  | YouTube

Podcast sponsor R.I.S.E Media 

Nancy Paradis is currently the artistic director of the LA Dance Moves, a very unique dance, music, art, and media company. Nancy Paradis began her career on the East Coast performing with the Washington Ballet, Richmond Ballet, and Louisville ballet. As a principal and soloist, she's danced roles ranging from classical, neoclassical, and modern ballets. In L.A, Nancy performed and choreographed in a commercial world, including NBC Must-See TV, A&E Promo, Fox Fit TV, the Hollywood Bowl, and MTV Movie Awards. She choreographed and performed as a Madonna impersonator in a Month-Long China Tour. Nancy also worked in the fitness market and appeared in over 60 episodes of The Method Show on Fox TV, a Pilates, Yoga, and dance-based fitness show. She appeared in power core yoga videos and crunch fitness, and she was a guest speaker on Fox 11 News titled Posture.

You can also see her dancing in the current Netflix promo, We Watched It All 2020. She also is an adjunct professor at UC Irvine, Loyola Marymount University, and currently Moorpark College, where she prepares dancers for a commercial career in the performing arts. In addition, she's an instructor, choreographer, and co-producer of concerts. She also mentors young artists by collaborating with the music, theater, and film departments. She's returning to her home company, Richmond Ballet, in 2022 to choreograph a new work world premiere on the company that gave her so many opportunities as an inspiring dancer and artist.

In this episode, Nancy narrates her first experience being a professional dancer. She then shares her journey to creating LA Dance Moves, what it took to heal from her love-hate relationship with ballet, and how she applies this to her teaching techniques with her dance students at L.A Dance Moves. Nancy also shares from her multi-faceted skill set and past experiences of how she ensures dancers' wellness.  She speaks on the importance of individual and corporate growth through collaboration with fellow companies and creatives.

Other topics we discussed;

• Appreciation of Nancy Paradis' journey in the dance industry
• How she makes her dancers more effective
• How LA Dance Moves came to be
• Her personal journey to wellness as a dancer
• Regrets and lessons from the past
• The application and importance of virtual lectures
• Need for collaboration in the industry
• LA Dance Moves' vision for 2022

Links for Nancy

• LA Dance Moves Instagram
• Nancy Paradis Facebook
• Nancy Paradis YouTube
• La Dance Moves Website

Thank you for listening,

So much ♥,

Susanne

Pointe To Rise links below:

Facebook

Instagram

Website

SMS Pointe To Rise –  +1 (310) 349-3873

We would love to hear your thoughts so please go leave a review or come join us in the Pointe To Rise Community here on Instagram |  Facebook

👉 Follow Susanne on Instagram | Facebook  | YouTube

Podcast sponsor R.I.S.E Media 

 

Today is our first episode of Cultivating Happier Dancers. Michelle Loucadoux-Fraser and Kristin Deiss join Susanne Puerschel.

Michelle is one of the weird multi-hyphenates in the world of dance. She’s been a ballet dancer, a musical theater dancer, an educator, a writer, and now she’s doing a lot of things with Danscend. She started out as a ballet dancer and then moved through to the musical theater world for almost a decade and has been teaching dancers for almost 30 years.

Kristin is a dancer, choreographer, and educator who grew up in Philadelphia, PA where she first received her dance training at the Rock School of the Pennsylvania Ballet before attending both the School of American Ballet as well as the Miami City Ballet School.  After a year-long struggle with Juvenile Rheumatoid Arthritis, Kristin left the ballet barre behind to pursue another path, but ultimately returned to the world she loved.  Kristin holds a BA in History from Drew University, an MA in History from UNC Chapel Hill, and an MFA in Dance Performance and Choreography from Tisch School of the Arts at NYU.  She has performed with companies such as Cherylyn Lavagnino Dance, the LA Philharmonic, and Jessica Kondrath | The Movement, as well as presented choreographic work in festivals throughout the country.  Kristin is also a certified yoga teacher through the Mind Body Dancer program, a Reiki Master, and an Integrated Energy Practitioner.  She is currently the Chair of the Commercial Dance Department at Hussian College Los Angeles.

In today’s episode, Kristin and Michelle join Susanne to discuss the goal of Cultivating Happier Dancers. They discuss mental wellness of dancers and why it’s important to collaborate. They discuss the dynamics in the dance studio and its impact on both the educators and their students. Michelle shares her experiences with toxic environment in the dance studio during their upbringing and the fear, disrespect, and demoralization she faced. Kristin details three aspects that we can utilize to make sure that our dance studio dynamics are in the best interest of educators and dancers.

Other topics include:

• How to make a dance studio really supportive
• Dynamics analysis in dance and music
• The need for dance educators to bring positive energy
• Awareness of our own energy
• Our educators understanding their importance
• Self-reflection, self-care, and check-ins
• Digging into our belief systems
• Setting boundaries

Thank you for listening,

So much ♥,

Michelle, Susanne & Kristin

Give away click me!

Important Links to Danscend:

• • Instagram
  • Website
  • Facebook
  • Twitter
  • Linkedin

Pointe To Rise links below:

• Facebook
• Instagram
• Website
• SMS Pointe To Rise –  +1 (310) 349-3873

We would love to hear your thoughts so please go leave a review or come join us in the Pointe To Rise Community here on Instagram |  Facebook

👉 Follow Susanne on Instagram | Facebook  | YouTube

Podcast sponsor R.I.S.E Media 

Welcome to the launch of a new series where I meet up with the owners and creators of Danscend Michelle & Kristin each week to discuss our stories and the science behind the art.

I am honored to be co-hosting this series with these two lovely women and how humbled I am to be able to share their knowledge with you.

Thank you for listening,

So much ♥,

Michelle, Susanne & Kristin

Important Links to Danscend:

• • Instagram
  • Website
  • Facebook
  • Twitter
  • Linkedin

Pointe To Rise links below:

• Facebook
• Instagram
• Website
• SMS Pointe To Rise –  +1 (310) 349-3873

We would love to hear your thoughts so please go leave a review or come join us in the Pointe To Rise Community here on Instagram |  Facebook

👉 Follow Susanne on Instagram | Facebook  | YouTube

Podcast sponsor R.I.S.E Media 

Rachel Josefina joins Susanne in today’s episode of Susanne Talks to talk about power. They address the true meaning of power. They discuss the words people commonly associate with power and the fallacy that power is all about control, aggression, and masculine energy. The two share how you can step into your own personal power.

 

Other highlights of today’s episode include:

• Think your career into existence
• The lie that it’s up to the casting directors
• You have the power with anything that has to do with you
• How we do one thing affects how we do everything
• The analogy of compound interest regarding power
• Power is neither bad nor good, just a neutral tool
• Power is only going to amplify what is already there
• Details of the $15 workshop to help you step into your power

Thank you for listening,

So much ♥,

Susanne

Pointe To Rise links below:

Facebook

Instagram

Website

SMS Pointe To Rise –  +1 (310) 349-3873

We would love to hear your thoughts so please go leave a review or come join us in the Pointe To Rise Community here on Instagram |  Facebook

👉 Follow Susanne on Instagram | Facebook  | YouTube

Podcast sponsor R.I.S.E Media 

Welcome back to the Pointe to Rise podcast with Susanne Puerschel. She is super stoked to be back. First of all, she wishes you a very Happy New Year 2022, all the love and kindness and success and riches that you can ever imagine, and hopes that you find your worth, and that you understand how incredible and loved you are. In this episode, Susanne begins with a timely reminder of the January 17th workshop that her dear friend Rachel Josefina and herself are holding in New York City that you can attend in person or over Zoom. She then delves into the topic of the day, which is the things you can start doing in 2022. Susanne speaks of how we set new intentions every new year and by the end of January, we have already broken the promises we made to ourselves. She encourages you to give yourself permission to start over and over again, and that it does not have to be every year or month; it could be daily. Susanne then highlights six things you can start doing to step into your power in 2022.

Other topics include:

• Details of the January 17th workshop about personal power
• More about the February 2022 retreat
• Giving yourself permission to start over
• Being intentional
• Self-care
• Believe in your dreams
• Advice to get a coach/mentor

Thank you for listening,

So much ♥,

Susanne

Pointe To Rise links below:

Facebook

Instagram

Website

SMS Pointe To Rise –  +1 (310) 349-3873

We would love to hear your thoughts so please go leave a review or come join us in the Pointe To Rise Community here on Instagram |  Facebook

👉 Follow Susanne on Instagram | Facebook  | YouTube

Podcast sponsor R.I.S.E Media

Natalia Sanchez is a young ballet dancer and professional dance instructor pursuing her Master’s in Nutrition and Dietetics in an effort of becoming a registered dietician. She attended Orlando Ballet School from the age of 13 to 18. Natalia’s love for travel led her to audition with the Royal Caribbean Cruise Lines, where she ended up getting a contract and spent 2018 onboard traveling and dancing with them. Natalia began taking a class at Pure Barre, Julington Creek in September 2017, where she later became an instructor.

In this episode, Natalia shares more about her journey and background, the challenges and demotivation she’s had to overcome, her love for traveling, her experience with dance school and dropping out, and generally her personal growth and development.

Other topics she discusses include:

• Her experience with Royal Caribbean Cruise Lines
• Self-worth
• The power of positive affirmations
• Pure Barre
• Importance of sleep for dancers
• Importance of staying grounded
• Her pursuit of being a registered dietician.
• Food and nutrition and making the right food choices
• Importance of note-taking and journaling
• Her work with the N.A.T.I Podcast
• Her love for Spain

Resource Links

• Natalie Sanchez Instagram
• The N.A.T.I. Podcast Instagram
• Pure Barre Website
• Pure Barre Facebook

Thank you for listening,

So much ♥,

Susanne

Pointe To Rise links below:

😙Facebook

🤳 Instagram

🌎Website

💭SMS Pointe To Rise –  +1 (310) 349-3873

Pointe To Rise – Clothing store for items that empower you to remind you of how great you are.

We would love to hear your thoughts so please go leave a review or come join us in the Pointe To Rise Community here on Instagram |  Facebook

👉 Follow Susanne on Instagram | Facebook  | YouTube

In this episode of Coffee Chat, Susanne Puerschel talks about the perplexing structure that we have put in place in ballet companies in terms of how corps, soloists, principals, and up the ring are getting paid. She expresses displeasure at the chasm in pay between corps, soloists, principals, and artistic directors. She questions if it’s a helpful incentive for people to rise to their best potential or if it’s hindering them. Susanne devises means of turning performing arts into a sustainable model that people can actually have a living, citing R.I.S.E Media as a potential industry game changer.

Other talking points include:

• A comparison between the pay of artistic directors in A-level ballet companies and C-level executives of World Food Program and World Health Organization.
• The role of platforms like Patreon, Buy Me a Coffee in solving this issue.
• R.I.S.E Media, its vision, and the example its setting.
• Creating opportunities for yourself as a performing artist.
• Tapping into media and advertisement for performing artists.
• R.I.S.E Media crowdfunding campaign launching on November 9
• Serendipitous comparison between R.I.S.E Media crowdfunding campaign and the Berlin wall coming down on November 9, 1989.
• Building a different structure and way of doing performing arts.
• What’s next for Pointe to Rise.

Thank you for listening,

So much ♥,

Susanne

• R.I.S.E Media

We would love to hear your thoughts so please go leave a review or come join us in the Pointe To Rise Community here on Instagram |  Facebook

👉 Follow Susanne on Instagram | Facebook  | YouTube