The Startup Ideas Pod

Pomp's Newsletter Business Building Strategies

11.09.2023 - By Greg IsenbergPlay

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I'm joined by investor and entrepreneur Anthony "Pomp" Pompliano. Pomp hosts The Pomp Podcast, with over 50 million downloads, and writes a daily letter read by 250,000+ investors. We talk about Pomp's approach to building resilient media properties, thinking long-term, and his best book recommendations for internet business success.

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Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

TikTok: https://tiktok.com/@gregisenberga

BOOKS POMP MENTIONED

Unreasonable hospitality by John O'Leary The Successor by Lachlan Murdoch The 50th Law by Robert Greene and 50 Cent Zero to One by Peter Thiel Suleiman Ollian by Anonymous How to Get Rich by Felix Dennis Losing My Virginity by Richard Branson The Rise and Fall of American Growth by Robert J. Gordon Hidden Genius by Polina Marinova The Outsiders by Will Thorndike Elon Musk by Walter Isaacson Urgency by John P. Kotter The War of Art by Steven Pressfield Good Profit by Charles Koch LINKS FOR THIS EPISODE

Production Team: https://podflow.com

Pomp on Twitter: https://twitter.com/APompliano

Pomp on YouTube: https://www.youtube.com/c/anthonypompliano

Pomp's newsletter: https://pomp.substack.com

SHOW NOTES0:15 - Anthony's provocative dinners for hidden beliefs01:45 - Climate change evidence not as compelling02:30 - Scarcity of unique perspectives in newsletters03:00 - Click rates over open rates for engagement03:45 - Media as repetitive software04:15 - Bay Area Times' visual newsletters05:15 - Unique Bitcoin perspective in Truth for the Commoner06:00 - Bay Area Times' rapid growth07:00 - Open rates for brand awareness, click rates for direct response08:15 - Agora's focus on ecommerce conversions10:15 - Monetization through hedge funds11:15 - Joe Rogan's podcast profitability14:00 - Bay Area Times' positive industry news15:00 - Profitability before monetization for Bay Area Times18:15 - Small teams and revenue for entrepreneurs20:15 - Small teams for greater profitability21:15 - Studying media greats like Rupert Murdoch26:15 - Podcasts for expertise sharing29:00 - Economic freedom and financial security32:00 - Impactful employment business33:00 - Small acts making the world better34:45 - Pomp's book recommendation  

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