On this Pursuit of Profit (POP) Pulse, Cliff takes on Cracker Barrel and their decision to pour $700 million on a rebrand—but will new logos and chairs fix cold biscuits, shrinking portions, and frustrated staff? Cliff breaks down how corporate leaders miss the real customer complaints, why brands like Bud Light and Target paid the price for tone-deaf decisions, and what franchising gets right that corporate bloat never will. Take a listen...

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Beyond The Brand book by Cliff Nonnenmacher & Justin Guevara

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.