This week's pop quiz takes a historic approach to Marketing 101. Joe gives us his thoughts on recent trends at American Eagle, Cracker Barrel, Budweiser, and a gun company that shall not be named. By looking at how these companies have performed recently in their brand appeal, we can draw some lessons about how businesses interact with customers and be more aware of changes in their messaging strategies.

Join us every Thursday until October when the new season starts for new pop quizzes, and comment below with your thoughts and suggestions for new topics!