Everyone needs a sprinkle of Abbey Stuart when they enter the PR industry. She’s a dynamo with confidence, conviction and creativity in spades. It was this drive and determination that had her cold calling The Nine Network for a job at the tender age of 21. 

Abbey has packed a lot into her four years as a communications professional. At The Nine Network she was the publicist for Getaway and also drove publicity for Married at First Sight, The Block, Ninja Warrior and Love Island Australia. 

In her current role as an Account Director at Sabio, she’s led countless campaigns across the consumer, hospitality, tourism, not for profit, tech and medtech sectors. 

Oh, and she recently took home an award at the 2021 PRIA Golden Target Awards, winning bronze in the Emerging Leader of The Year category. 

We covered A LOT of territory in today’s chat from how to break in and stand out in the industry to damage control when you’ve burnt your bridges with an important journalist. 

Plus, as someone that, to use Abbey's own analogy, ‘isn’t afraid to pop her joggers on’, she lets us in on her shoe of choice for any self-respecting PR professional. 

If you’re a PR newbie or you’re just as obsessed with the wide world of PR as we are, you’ll love this episode.

Available in all good poddy places. 

Find Odette Barry online

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