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PopSugar CRO Geoff Schiller: 'If you focus on making money, you wind up diluting the brand'
For PopSugar CRO Geoff Schiller, the company’s transition from publisher to lifestyle brand has been an exercise in restraint. Schiller joined the Glossy Podcast to discuss what PopSugar has learned about the fashion and beauty retail industries, how the company uses audience data to make decisions and why publishers and retailers need to work together today.
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By Glossy
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For PopSugar CRO Geoff Schiller, the company’s transition from publisher to lifestyle brand has been an exercise in restraint. Schiller joined the Glossy Podcast to discuss what PopSugar has learned about the fashion and beauty retail industries, how the company uses audience data to make decisions and why publishers and retailers need to work together today.
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