This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

For a masterclass in gamification, you can enjoy Yu-Kai Chou’s down to earth interview with Amanda Cromhout about gamification and his Octalysis Framework. He is the Founding Partner of The Octalysis Group and the creator of The Octalysis Framework which has been translated into 16 different languages, serving not only the commercial work but also academia.

This interview highlights the impact gamification can have on customer engagement and the commercial results it drives in loyalty programmes. Yu-Kai Chou leaves us with three case studies of Porsche, Latam Airlines and La Quinta hotel group, all of which boast positive results worth taking note of.

Show Notes

1) Yu-Kai Chou

2)Amanda Cromhout

3)The Octalysis Group

4) Actionable Gamification by Yu-Kai Chou (Book)

5) 10,000 Hours of Play by Yu-Kai Chou (Book)

6) Thinking Fast and Slow by Daniel Kahneman (Book)