Emily is the Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio. Emily honors the grit it takes to get through this world, appreciating ways to work smarter, not harder.
She believes that email marketing has the power to move the revenue needle through automating messaging to the right person at the right time. It’s the hidden marketing powerhouse that often goes overlooked.
You’ll typically find Emily with a cup of coffee in hand because #momlife. When her head isn’t in her laptop, you can find her chasing her toddler, reading a book or binging trashy TV.
Learning email marketing has never been easy and Emily McGuire has all of the tips you need to uplevel your email game.
To begin, we need to understand the difference between social media and email marketing. Social media is outbound marketing where you actively seek new customers and as a way to get noticed. Email is inbound marketing, where you can grab future customer’s attention, and nurture them.
Email takes your customer on a journey, from the awareness stage to nurturing to becoming a customer to becoming a repeat customer.
With social media, you do not own your audience. You are subject to the platform that you are using. Even if you have a large audience, you don’t have control over the algorithm and can lose them at any time. If you have an email list, you own that list.
Why you should use images in your emails….
It’s super important to have your images on the email so that people can see and connect with you. Seeing your face really goes a long way to build your personal brand and build trust in your business.
Where to use images in your emails...
Email signature - allow people to remember who you are and connect with your reader.
Header - grabs the attention of your reader.
Images in your email - Breaks it up and allows people to read it more easily.
Reasons why people will unsubscribe....
You don't have a recognizable brand in your email and it confuses them.
You're sending sporadic emails, and not being consistent.
Having a “sender name” that is recognizable
How to use email to market to your ideal client...
Kill your newsletter - Don’t send out a huge email with a ton of content. Break it up and send it out over a number of weeks.
Keep it simple because we consume digital messages quickly.
Show up weekly with smaller bites of content.
Recycle your content a few weeks later to remind your subscribers and give them another chance to read it.
Make your emails skimmable. People spend on average 1 minute in your emails.
Give your subscriber an option to become a customer by telling them what the next step is.
Find the balance between service and selling.
Test, test, test. It takes time.
Links Mentioned
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