Positional authority, a podcast episode with Tom Schwab. Learn how the right conversation can help you establish a genuine positional authority.

Tom Schwab is an accomplished inbound marketer, speaker, entrepreneur, and author. He is the Founder and Chief Evangelist Officer at Interview Valet.

Have you ever thought how your digital marketing approach does not give you your positional authority and that it might actually be hurting your business? That you are not “breaking through the noise,” you are just adding to it? Perhaps you are not simply “one funnel away;” maybe that funnel is preventing the big fish you want from seeing your bait.

Tom Schwab wants you to consider that you are just one conversation away. Based on Tom’s experiences and data, working with over one thousand thought leaders as the chief evangelist officer at Interview Valet, Tom believes you are just one conversation away from a rich life and a profitable business.

What you will learn in this episode is about positional authority:

• Why connecting people with ideas is part of Tom’s mission
• Why Tom launched Interview Valet
• The strategies and processes Tom and his team of experts implement to leverage audiences
• How we can avoid chasing a transaction in favor of making a long term investment leading to profitability and sustainability
• Ways the podcasting format is an introduction to potential clients that can lead to building a genuine positional authority
• Specific ways of repurposing podcast interviews to turn passive listeners into engaged leads

Resources:

• Learn more about positional authority and Tom Schwab by checking out his blogs
• Website: https://interviewvalet.com/
• LinkedIn:
  • http://linkedin.com/in/thomasmschwab
  • https://www.linkedin.com/company/interview-valet/
• Facebook: https://www.facebook.com/InterviewValet
• Twitter: https://twitter.com/interviewvalet
• Youtube: https://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8A
• Book: https://interviewvalet.com/pgpdownload/
• Listen to another related positional authority podcast but with Chris Prefontaine