Back by popular demand, Roy Spence is returning to Potato Expo! 

Roy is the co-founder & chairman of GSD&M, and co-founder & CEO of The Purpose Institute, which helps organizations discover, articulate, and bring to life their deeper purpose in the world. He calls into the podcast to give us a preview of his session kicking off the first-ever virtual Potato Expo 2021, Jan. 5-7. Learn more at potato-expo.com. 

PLUS, NPC CEO Kam Quarles provides insight into the new $900 billion COVID-19 relief package just announced by Congress, which includes a new round of aid to a wide array of agriculture sectors while also ensuring the deductibility of expenses used to get forgiveness of Paycheck Protection Program loans.