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UPenn Professor and author, Peter S. Fader, is our guest on Shop Talk. Peter is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School and his expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. His latest book, The Customer-Base Audit, encourages marketers to put the customer first for success. Caught My Eye looks at the country of Turkey’s name change and a new documentary about Miss Cleo. Laurens Hammond, inventor of the Hammond Organ, is our Business Birthday.
We’re all business. Except when we’re not.
Apple Podcasts: apple.co/1WwDBrC
Spotify: spoti.fi/2pC19B1
iHeart Radio: bit.ly/2n0Z7H1
Tunein: bit.ly/1SE3NMb
Stitcher: bit.ly/1N97Zqu
Google Podcasts: bit.ly/1pQTcVW
Pandora: pdora.co/2pEfctj
YouTube: bit.ly/1spAF5a
Also follow Tim and John on:
Facebook: www.facebook.com/focusgroupradio
Twitter: www.twitter.com/focusgroupradio
Instagram: www.instagram.com/focusgroupradio
4.8
187187 ratings
UPenn Professor and author, Peter S. Fader, is our guest on Shop Talk. Peter is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School and his expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. His latest book, The Customer-Base Audit, encourages marketers to put the customer first for success. Caught My Eye looks at the country of Turkey’s name change and a new documentary about Miss Cleo. Laurens Hammond, inventor of the Hammond Organ, is our Business Birthday.
We’re all business. Except when we’re not.
Apple Podcasts: apple.co/1WwDBrC
Spotify: spoti.fi/2pC19B1
iHeart Radio: bit.ly/2n0Z7H1
Tunein: bit.ly/1SE3NMb
Stitcher: bit.ly/1N97Zqu
Google Podcasts: bit.ly/1pQTcVW
Pandora: pdora.co/2pEfctj
YouTube: bit.ly/1spAF5a
Also follow Tim and John on:
Facebook: www.facebook.com/focusgroupradio
Twitter: www.twitter.com/focusgroupradio
Instagram: www.instagram.com/focusgroupradio
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