When have we lived up to our potential? A lot of us never really get to answer that question; but rather must deal with the pitfalls life throws in our way. Some of us are lucky, or stubborn enough, to push on beyond those pitfalls and create opportunities for themselves when none present. That is the story of Joe Laverick of Ribble Rebellion. When opportunities did not present themselves at the close of his U23 career Joe set out to make his own, and found a willing partner in Ribble. Together they've built an impressive bike racing team that has come to the US and taken the fight to all the best that we have here, and returned victorious.