This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

This episode focuses on Poundland Perks … the new loyalty programme from Poundland in the UK.

With Emma Collins, the Head of Digital Loyalty & Engagement for Poundland.

Today we will be learning about Emma’s favourite loyalty programmes, how Poundland Perks is delivering for customers and the business and all about their plans for the future.

Hosted by Charlie Hills.

Show Notes:

1) Emma Collins

2) Poundland Perks

3) Poundland

4) European Loyalty Whitepaper

5) Mando- Connect

6) YouGov

7) Return on Courage : A Business Playbook for Courageous Change

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com