Today most companies around us follow two approaches to presenting their user data via Ads - 

# Company A - We have 60% of our users coming from Tier-I cities with greater than Rs.50,000 monthly income. 

# Companies like Uber - Rahul & Rashmi, a couple from Gurgaon take an Uber to their office everyday and get a background verified driver, with a well-sanitized car, at an affordable price. 

# Companies like Meesho - Sarah, a housewife from Lucknow wanted to support her family, she started her online store with Meesho and now earns Rs.25000 from home. 

Now which of these companies will you feel more attracted towards? Very like towards Uber & Meesho right, because they showcase real people instead of just numbers.  

Well, this is exactly what the guest of our today’s episode, Roshan Abbas also tries to emphasize upon.

Throughout his career he has focused on being best at storytelling for various brands. As per him, in order to be a good storyteller, you need to wrap your data with a real person’s journey & life experiences, rather than making it less life-like and treating people like Cohort A, B & C.

Roshan has been a radio jockey, theatre actor, TV anchor, writer, director, angel investor & entrepreneur over his career.

He credits this to his attitude to - “Listen, Assimilate & Action”.

During the podcast, he shares with us how he kept successfully surfing across multiple roles throughout his career, how he picks the companies he wants to invest in, and how he enjoys life along with constantly achieving his goals. 

Notes - 

03:23 - Mastering multiple skills; Creators are curious people

05:37 - Scale & opportunities from Radio to Television

06:10 - Identifying the next step

11:21 - “You can’t have every skill, then you hire for the right skill.”

13:17 - Importance of accountability in creativity

17:53 - Being a seller of dreams

22:34 - Be interesting or be interested

26:46 - Building Kommune for young creators

28:56 - Being militant with removing distractions

42:15 - Future & the change in media consumption

48:12 - Importance of having a great hook in storytelling

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