Power Your Edge

As the Creative Director at Mishpacha Magazine, Menachem Weinreb juggles the world between the written and visual world. Learn how he manages and guides his team of Graphic Designers in developing beautiful and effective magazine designs.See how he keeps creative all the time and the important role Art History has in his designs.He is also the creator of Amudart. Amudart is an illustration project that takes an illustrative approach of the each amud of the Talmud. Please see and follow h...

Want to know what works in the non-profit space? Rachel Black at Chai and Beyond is a master at creating show-stopping non-profit campaigns that work and generate money for her clients.Designing non-profit campaigns that convert is a challenge.It needs to be pretty, but pretty without solid strategy and data is worthless.Rachel shares many valuable tips and tricks that have worked for her--and will help you develop a process that works both for you and your client.PLUS: learn about how s...

How can a creative be successful working remotely?That is a common question nowadays!Avraham Kohn at Filmdust, is a very talented creative who started out as a print designer (even designing on glass!! and went on to motion and video.He has taken what was at first a strike against him and in today's times turned it into something positive, since he has working remotely all figured out.Listen to his tips and tricks on how he has taken his video production business across continents and make re...

Miriam has traveled an interesting creative journey. She started out doing graphic design for major pharmaceutical companies and became very involved with compliance and ethics.What is compliance and ethics as it applies to Graphic Design? Miriam has those answers for you.Miriam has taken her design skills and currently designs gorgeous clothing at her company Mikah Fashion.Learn her how she keeps up with trends--totally not in the way you think and how Japanese concepts have influenced her d...

Branding impacts all forms of your business. It is the cornerstone.Do you want to learn the secrets of designing great branding from a pro? I sure did, so I invited Branding Expert, Chaya Teitelbaum.Learn her branding process, and the key question she asks her clients. Once she has the answer, she can start creating branding magic.Plus, learn about the transition from agency to opening your own company. What you need to know, so you do not make mistakes with your own clients.Ready to get bran...

Ever wondered what a funnel really is? No, nothing to do with the weather in this case, though the shape does have some connection!Nechy Samson is a conversion copywriter that specialized in creating marketing funnels that work and convert lookers into buyers. Even better, she is addicted to data, tracking what works, and analyzing why. This makes for excellent client conversion rates.She is also a mentor for many copywriters and a strategy genius. You will gain insight into the world of copy...

Are you curious what it takes to succeed as an artist?As a creative, should you look at what other's are doing? What should be your limits, so that you come up with your own original work?Dena Ackerman is a very talented fine artist who has mastered many genres of art. Learn how she tackles technology (big surprise there) and keeps herself fresh and excited about her artwork

Is it the chicken or the egg?Branding or positioning?Have you ever wondered what really goes into naming and positioning a company?Avi Webb is a company naming and positioning genius. He will be sharing with us his tried and true (and surprising) tricks to naming companies perfectly. He also throws in some marketing amazingness.

Want to know how to make your dollars stretch far? Learn the secret behind making bartering really work for youDid you know that one Bylu’s key strengths is selling. It is a real art. Find out the best way to present a pitch so that your client buys into itBylu Wertheimer started out as a teacher,evolved into a corporate video script writer and finally launched her own video production company, The Slingshot Guys.Ready? Listen on your favorite podcast player!

What is your rolodex momentHey, what is a rolodex? Is that a super fancy rolex watch?Can you package up your service into a product?Tzivia Cohen can and she will introduce you to the magic of productized services--are you ready?Tzivia Cohen is the Founder, CEO & Chief Mind at 14Minds, a marketing agency based in NY. She is a sworn enemy of “in-the-box” and the manager of an all-star team of designers, developers, and copywriters.