The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect. The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build […]

The post Ep.125: Building Meaningful Customer Personas with Aimee Pagano appeared first on PowerTips Unscripted.

Conferences, blog posts, podcasts, webinars, roundtables peer groups, consulting, coaching… information is everywhere. But, just because you’re opening yourself up to these opportunities to learn, it doesn’t mean anything will ever change. The hard part is what comes after you get the information. John Lessick joins Victoria and Mark to discuss how to take what […]

The post Ep.124: Applying What You Have Learned with John Lessick appeared first on PowerTips Unscripted.

Human Resources Compliance is a massive undertaking and as small business owners, most of us can’t afford to hire a full-time HR person. So what do we do? We either add it to the ever-growing list of “hats” we wear as an owner, or give it a staff member who is not trained or up […]

The post Ep.123: Ever-changing Compliance and How it Impacts Your Small Business with Stuart Jackson appeared first on PowerTips Unscripted.

Many remodelers dream of one day building a high volume remodeling company. Others aren’t sure it’s worth the effort. In this episode, we talk to Jake Schloegel about what it takes to grow a high volume remodeling business. Why build it? Who should be involved? What are the expectations? Jake is the Founder of Schloegel […]

The post Ep.122: Growing a High Volume Remodeling Business with Jake Schloegel appeared first on PowerTips Unscripted.

Seemingly everywhere you turn these days, you hear the phrase “survive and thrive” as it relates to your business. But it takes more than a catch-phrase and a couple of tips to make it a reality. In this episode, we talk to Wayne Ottum about how to get focused, get real, and get moving to […]

The post Ep.121: Creating Your Own Economic Recovery with Wayne Ottum appeared first on PowerTips Unscripted.

As a remodeling business owner, building wealth and financial security is something everyone wants to achieve. Unfortunately, it’s something that many of us put off because the needs of today are more pressing, especially with the current market. In this episode, Victoria and Mark talk to George Kall about tips and advice on planning for […]

The post Ep.120: Personal Wealth Building for Business Owners with George Kall appeared first on PowerTips Unscripted.

“The high cost of replacing employees means it’s important to find ways to retain the best performers, and studies show that transparency from the top can be a solution, boosting employee engagement and motivation. One way to achieve that transparency is to show employees the company’s numbers and teach them the business. Why not get […]

The post Ep.119: Creating Rapid Financial Results and Lasting Cultural Change with Steve Baker appeared first on PowerTips Unscripted.

Because of the success of our podcasts (PowerTips Unscripted and The Tim Faller Show) we are often asked by our Roundtables members and contacts in the industry about the power of podcasting. Clearly we are advocates of this medium and today we talk more about how you as a business owner can build your brand […]

The post Ep.118: How to Use Podcasting to Further Your Brand and Fuel Your Pipeline with Phil Pelucha appeared first on PowerTips Unscripted.

“The Six Habits are behaviors that we act out every day, minute to minute. These are the habits that define our relationship with ourselves, and our relationship with the world around us.” Laura DiBenedetto Best Selling Author As you have likely heard us say, Remodelers Advantage is dedicated to helping remodeling business owners become more […]

The post Ep.117: The Six Habits That Can Change Your Life with Laura DiBenedetto appeared first on PowerTips Unscripted.

If you have more than one salesperson, then odds are you have a round-robin policy of lead assignment. But that could be doing your sales team and your marketing department a disservice. Susan Raisanen joins the show today to share how tracking and assigning leads, based on sales strengths, can make a difference in performance […]

The post Ep.116: Getting the Biggest Bang Out of Your Marketing with Susan Raisanen appeared first on PowerTips Unscripted.